The document discusses plans for developing a consistent house style for a film project. It will use the color red to convey themes of passion and romance, and darker gray to represent the dark theme. Iconography on the poster and magazine cover will include a rose to symbolize romance without being overt. Based on audience research, the font for the poster will be simple, sophisticated and modern to match conventions of recent romance films, using the same font as the film production for continuity.

1. Development of
House Style
Task 3 - Planning

2. •
•
I will be using a deep red colour to connote the
passion and romance in my film. This is so my
audience get a clear idea as to what themes are
involved in the film. Not only this, the colour red
also connotes danger, adding to the tragic theme
within my narrative as well.
Dark grey will be another colour used in my
poster. This is to connote the dark theme in my
product.
Colour scheme

3. •
•
I will be using a rose (or rose petals) as
part of the iconography in my magazine
cover and film poster. This is to send a
message of romance to my audience
without being extremely obvious by
perhaps having a key image of the
characters kissing. A rose has been a key
part of consistent mise-en-scene in my
video production therefore using it for my
film posters will create similarity to the film.
The rose also connotes love and passion
and gives the audience an idea of the
relationship the protagonists have with
each other. It also allows the theme of
romance to be show but keeps the tragic
element hidden which would increase
audience shock factor when the narrative
begins to turn.
Iconography

4. From my primary research into film posters it was expressed that my target audience like the
idea of the font which matches the genre. This would imply that font should be fancy to
portray romance or a ‘love letter’. However, when I attempted this during the post-production
of my teaser trailer, my primary research suggested that my audience aren’t necessarily
attracted to fancy font and would prefer some more professional and modern styles. A simple
yet sophisticated font is conventionally used in modern romance films therefore I will not be
challenging the conventional font styles for recent romance films. I may use the exact font
which I used in my film production so that it creates continuity and consistency between both
my production task and ancillary task.
Font for Poster