As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
Back-to-school shoppers are cutting back when they can. Fifty-seven percent do not plan to purchase laptops, desktops, tablets or mobile devices for school this year. Eighty-two percent are either extremely or very concerned with saving money.
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Dr. Sonika Singh Presentation at Mumbrella's Retail Marketing SummitJordanDervish
Dr. Sonika Singh, Researcher & Lecturer, Marketing Discipline Group, UTS Business School, Presented 'Search and Purchase: Where Does Mobile Fit into the Path to Purchase?'
The Student Room carried out a survey that asked 1,603 14-24 year olds across the UK about their brand choices, and it uncovered some interesting findings.
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Japan is the second-largest retail market globally. For decades Japanese consumer’s preferences and cultural trends have been influential trend setting phenomenona. To understand how global consumer trends are transforming, it is important to look Japanese consumers behavior and attitudes towards consuming. Today we see behavior shifting. The change of Japanese consumers is not only about what people in Tokyo buy, but also how and what they think when they make decisions for purchases.
Future Watch report and analysis of consumer trends and lifestyles in Japan was done in collaboration with Euromonitor International’s Tokyo office researchers.
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
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In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
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- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
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Back-to-school shoppers are cutting back when they can. Fifty-seven percent do not plan to purchase laptops, desktops, tablets or mobile devices for school this year. Eighty-two percent are either extremely or very concerned with saving money.
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Dr. Sonika Singh Presentation at Mumbrella's Retail Marketing SummitJordanDervish
Dr. Sonika Singh, Researcher & Lecturer, Marketing Discipline Group, UTS Business School, Presented 'Search and Purchase: Where Does Mobile Fit into the Path to Purchase?'
The Student Room carried out a survey that asked 1,603 14-24 year olds across the UK about their brand choices, and it uncovered some interesting findings.
While the nation often sees the youth market as constant consumers sucking up everything that is put in front of them, it appears that things aren’t quite what they seem.
Japan is the second-largest retail market globally. For decades Japanese consumer’s preferences and cultural trends have been influential trend setting phenomenona. To understand how global consumer trends are transforming, it is important to look Japanese consumers behavior and attitudes towards consuming. Today we see behavior shifting. The change of Japanese consumers is not only about what people in Tokyo buy, but also how and what they think when they make decisions for purchases.
Future Watch report and analysis of consumer trends and lifestyles in Japan was done in collaboration with Euromonitor International’s Tokyo office researchers.
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer Behavior
PART 1 | Close Attention to the Information Channels& Frequency of Following
PART 2 | Consumption Changes & Observation
PART 3 | The Visit Behaviors & Main Considerations for the Consumption Channels
PART 4 | Deepen the Stay-at-home Behavior & How People Feel
PART 5 | Market Confidence & Views for the Future
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
iOS 9 has brought in several under-the-hood changes that include bitcoding, app thinning, ATS (App Transport Security), IPv6 related changes and more.
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InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Michael Aldrich is the man who invented online shopping in 1979.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
article 8 Wesleyan Journal of Research - A STUDY ON THE.pdfEducational
Wesleyan Journal of Research , Vol.13 No4(VI)
[109]
Research Article: Commerce
A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE
DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY
Uma K
Assistant Professor, Department of Studies in Commerce,
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
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For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
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InMobi's Report Preview of The role of mobile and it's influence on back to school shopping in UK
1. The Role Of Mobile & Its Influence On Back To School
Shopping | August, 2015
2. 1. Research Objectives & Methodology
2. Key Findings
3. Current State of Back To School Shopping Behavior
4. Mobile Media In The Back To School Shopping Mix
5. Moms’ Back To School Shopping Behavior
6. Implications for Advertisers
CONTENTS
3. ABOUT THE RESEARCH
As summer vacations come to an end and consumers begin to dish out dollars for Back to School
shopping, brands and retailers have a significant opportunity to influence purchase decisions and
learn from this consumer behavior.
However, Brand marketers need answers to several questions before they can plan where to spend
their mobile marketing dollars. What are the shifting trends in back-to-school shopping? How will
consumers use their smartphones while shopping? Does mobile media impact their buying
decisions? What role does mobile advertising play during shopping?
In April 2015, InMobi surveyed over 220 mobile users in the UK to find out how they plan to shop for
Back To School clothes and supplies this year. This research report details those findings.
The Role Of Mobile & Its Influence On Back To School Shopping
4. InMobi conducted research to understand the role of mobile
devices and its’ influence on Back to School Shopping among UK
consumers
The main objectives of this study were to:
• Look at how consumers currently engage with their mobile
devices and how this is changing
• Gain an in-depth understanding of consumer behavior when
browsing and shopping for Back to School purchases
• Identify mobile activities that could engage consumers and
drive the trial and purchase of BTS items
• Understand the impact of mobile advertising on the Back to
School Shopping
RESEARCH OBJECTIVE
5. Respondents recruited via InMobi
mobile ad network in the UK
between April 23 - 14 June 2015
Results targeted and weighted
to be representative of the UK
mobile population
Sample of n=220 UK mobile usersOn-device survey conducted
over Kinesis Survey Platform
RESEARCH METHODOLOGY
7. • Back to School spending is relatively strong this year and outpaces holiday shopping
o 22% of UK consumers plan to spend significantly more on Back to School shopping then on holiday shopping this year
o Retailers can expect healthy spending on Back to School shopping this year, as 44% plan to increase their spend between
$100 and $499 more compared to last year
• Back to School is not a last minute shopping season
o Nearly 58% of UK consumers begin shopping 3+ weeks before school starts
• Department Stores rule Back to School shopping
o Department Stores are the number-one shopping destination by far for Back to School shopping (20%), followed by
Supermarkets (14%) and Office Supply stores (13%)
• The Back to School shopping list
o The top items on back-to-school shopping lists this year are: Clothing & Shoes (64%) , General School Supplies (58%), and
Sporting and Fitness Goods (45%)
Key Takeaways (1/2)
8. • Mobile devices rules over PCs this Back to School shopping
o 31% of respondents in the survey indicated that they plan to use their mobile devices to assist in Back to school browsing
and buying processes and only 18% plan to use laptop
• The top 5 activities which consumers use their web-enabled smart phones for in Back to School shopping includes
o Use apps to research and compare price/products
o Compare prices
o Purchase Products
o Research product information/reviews/general tips & info
o Redeem coupons
• 29% of consumers planned to use their smartphone to look for offers & mobile coupons while in a store, underscoring the
continued importance of show-rooming for many retailers across a variety of retail categories
• Ads with special deals and promotions, Ads that are targeted to recent back to school searches and Video Ads are the
preferred ad types that consumers find useful during Back to School shopping
Key Takeaways (2/2)
10. 1 in 2 UK Consumers Will Shop for Back to School
Q. Are you planning to go shopping for back-to school items this year?
n = 220 respondents
75% of UK consumers plan
on shopping for Back to School
items this year
41%
34%
25%
Definitely will Probably will Might or might not
Planning to Shop for BTS Items
11. Clothing & Shoes Tops Back To School Shopping Lists
Q. What type of back-to-school items are on your shopping list this year? (Select all that apply)
n = 220 respondents
Types of back-to-school items on shopping list this year
22%
24%
29%
35%
37%
45%
58%
64%
Dorm supplies, appliances or furnishings
Toys
Media & Entertainment Items (CD’s, Videos, iPod etc.)
Consumer Electronics (Smartphone, Tablet, PC, Laptop,
Smart watches etc.)
Computer related equipment (USB flash drives, external
hard drive, etc.)
Sporting or Fitness Goods
School supplies (books, paper, pens, backpacks etc.)
Clothing and shoes
• The top items on back-to-school shopping
lists this year are: Clothing and Shoes (64%),
School supplies (58%) and Sporting and
Fitness Goods (45%)
13. Mobile Devices Will be the Preferred Shopping Companion For
Back-to-School
Q. How much of your back-to-school shopping (research/purchase) are you planning to do on mobile?
n= 220 respondents
% of Back To School Shopping Planning to Do On Mobile Device
• 55% of consumers plan to do 25-74%
of their back to school shopping using
mobile device
3%
4%
6%
13%
19%
26%
29%
100%
I will not be doing any back-to-
school shopping on MOBILE this…
75%- 99%
Less than 10%
10-24%
25-49%
50- 74%
14. InMobi conducted research to
understand the role of mobile among
moviegoers in Australia
Research Objectives
44%
General tips &
information
38%
Official retailer
apps
44%
Product reviews &
recommendations
50%
Special Deals &
Promotions for
products
47%
Local store hours &
directions
39%
Product information,
photos, videos, and
product availability
Type of Information Found Useful When Researching For Back
To School Shopping On A Mobile Devices
Special deals & promotions, Local Store Hours & Directions are the important call to actions preferred in
an mobile ad that aids in Back to School Shopping
Q.What information would you find useful when researching a back to school item on your mobile device? Please select all that apply.
n= 220 respondents
42%
Customer support
16. Clothing, School Supplies & Consumer Electronics Tops UK
Moms Back To School Shopping Lists
Q. What type of back-to-school items are on your shopping list this year? (Select all that apply)
N = 36 respondents (UK Moms)
Types of Back to School items on UK Moms shopping list
28%
31%
39%
42%
42%
42%
50%
53%
Media & Entertainment Items (CD’s, Videos, iPod etc.)
Dorm supplies, appliances or furnishings
Toys
Sporting or Fitness Goods
Computer related equipment (USB flash drives, external hard
drive, etc.)
Consumer Electronics (Smartphone, Tablet, PC, Laptop, Smart
watches etc.)
School supplies (books, paper, pens, backpacks etc.)
Clothing and shoes
17. Insights: How do moviegoers in Korea use their smartphones for movies
Preferred Mobile Ad Types
50%
UK moms indicated that they
plan to use their mobile
devices to assist in BTS
browsing and buying
processes
28%
UK moms plan do to
25-49% of their back-to-school
shopping (research/purchase)
on mobile
69%
UK moms plan to use their
mobile device while
shopping in stores
Smartphones Are Favorite Choice For UK Moms For Back To School
Shopping
Q. How will you shop for back-to-school items?
Q. How much of your back-to-school shopping (research/purchase) are you planning to do on mobile?
Q. How will you use your smartphone in stores while back-to-school shopping?
N = 36 respondents (UK Moms)
19. InMobi enables the world’s leading brands,
developers, and publishers to engage global
consumers through mobile advertising.
InMobi platforms leverage advances in big
data, user behavior, and cloud-based
architectures to simplify mobile advertising for
its customers.
Recognized by MIT Technology Review as one
of the 50 Disruptive Companies, InMobi is the
world's most powerful advertising platform,
engaging more than 1 billion active uniques
across 200 countries
ABOUT INMOBI
20. THANK YOU
FOLLOW US ON:
@inmobi
facebook.com/inmobi
linkedin.com/company/inmobi
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REACH US AT:
insights@inmobi.com
www.inmobi.com/insights