iOS 9 has brought in several under-the-hood changes that include bitcoding, app thinning, ATS (App Transport Security), IPv6 related changes and more.
This presentation will cover all the key components developers need to know in order to make the most of iOS 9 and prepare for IPv6 related changes.
InMobi Insights: The State of App Downloads and Monetization - 2014InMobi
The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.
Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.
Here are some questions the report answers.
Which markets have growth potential?
Which markets are growing expensive?
Which category of apps grew in 2014?
Which countries monetize best?
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
InMobi inDecode - All About Location on Mobile : Smit RaturiInMobi
Smit Raturi, Founder/CEO at Valet EZ, talking on finer aspects of harnessing the power of Location Services in the context of mobile. Learn more at indecode.inmobi.com
Created by Urgent, Inc. the Film Arts Culture Coding Entrepreneurship (FACE) Summer Employment and Training program is a earn, learn, lead and serve opportunity for youth between the ages of 16-24.
Funded by the Southeast Overtown/Park West Community Redevelopment Agency, The Children's Trust and Miami Dade County Cultural Affairs
iOS 9 has brought in several under-the-hood changes that include bitcoding, app thinning, ATS (App Transport Security), IPv6 related changes and more.
This presentation will cover all the key components developers need to know in order to make the most of iOS 9 and prepare for IPv6 related changes.
InMobi Insights: The State of App Downloads and Monetization - 2014InMobi
The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.
Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.
Here are some questions the report answers.
Which markets have growth potential?
Which markets are growing expensive?
Which category of apps grew in 2014?
Which countries monetize best?
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
InMobi inDecode - All About Location on Mobile : Smit RaturiInMobi
Smit Raturi, Founder/CEO at Valet EZ, talking on finer aspects of harnessing the power of Location Services in the context of mobile. Learn more at indecode.inmobi.com
Created by Urgent, Inc. the Film Arts Culture Coding Entrepreneurship (FACE) Summer Employment and Training program is a earn, learn, lead and serve opportunity for youth between the ages of 16-24.
Funded by the Southeast Overtown/Park West Community Redevelopment Agency, The Children's Trust and Miami Dade County Cultural Affairs
Lead the Responsive Organization Revolution: How to Inspire, Transform and Fa...AvePoint
Presenter: Dux Raymond Sy, AvePoint Public Sector Chief Technology Officer
Event: SPTechCon Boston 2014
Date: Thursday, September 18, 2014
Description: A major transformation is brewing in the enterprise today. Business velocity, geographically dispersed teams, mobile technologies, and multi-generational workforces are converging to deliver the promise of responsive and agile organizations. Organizations that miss this paradigm shift will face dire consequences. How can IT organizations effectively manage this shift, ensure that it will be sustainable and deliver business value to the enterprise? Join industry thought leader Dux Raymond Sy in this interactive keynote as he shares practical steps that enable IT organizations to deliver maximum business value and to promote lasting business driven IT adoption.
More from AvePoint: http://www.avepoint.com/community
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
2014 Tech M&A Monthly - New World of BuyersCorum Group
The world of buyers for technology companies is very different than it was just a few years ago. The rise of Private Equity, a new generation of international buyers, disruptive change creating new tech giants and destabilizing old ones – today, your ultimate buyer may be someone you've never heard of, in a country you've never visited. In the August edition of the Tech M&A Monthly webcast, join Corum Group dealmakers and experts as they examine the new classes of buyers that you need to be aware of as you consider your company’s future. Plus the key deals trends and valuations of the last month, and a special report on M&A in the gaming sector.
THE STATE OF APP MONETIZATION - COUNTRY SPOTLIGHTInMobi
InMobi’s State of App Monetization Series provides network insights for app developers,
publishers and advertisers. Through analysis of billions of impressions served each month,
these reports showcase the latest trends within the mobile app ecosystem on our network.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Breaking Bad? How Mobile Operators can make Good & Monetize the App EconomyColin JG Miles
My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?
The State Of Mobile Monetization - 2017Ofir Krisspel
To improve and ultimately perfect an app, developers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.
The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories, which make it the most in depth study to date.
The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.
For more information visit https://www.mobbo.com/
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
3. Cost per Install (CPI) Index
The cost incurred by an advertiser to get an app installed by a user on his or her device.
All cost data in this presentation is indexed to the Global CPI on the InMobi Network.
Country CPI Index = --------------------- X 100Country CPI
Global CPI
If an imaginary country Krypton’s CPI = $0.53, and Global CPI = $2.1, then
Krypton CPI Index = ------------- X 100 = 25
$0.53
$2.1
3
4. Effective Cost per Mile (eCPM) Index
The earnings of a developer on delivering a thousand impressions.
All earnings data in this presentation is indexed to the Global eCPM on the InMobi Network.
Country eCPM Index = --------------------- X 100Country eCPM
Global eCPM
If an imaginary country Krypton’s eCPM = $0.53, and Global eCPM = $2.1, then
Krypton eCPM Index = ------------- X 100 = 25
$0.53
$2.1
4
6. China surpasses the US to become the #1 app destination of the world
Android continues to dominate iOS in share of ad impressions and app installs globally.
US commands the least premium for iOS installs
App installs costs (CPI) and eCPMs are a function of smartphone penetration.
Countries in Asia lead m-Commerce app installs this season
Indonesia is the most expensive iOS country relative to Android.
m-Commerce app installs grew by over 100% to rank #2
With the travel season upon us. Travel and Business app installs also witnessed growth of over 50 - 100%.
As competition across categories intensifies, CPIs across categories converge to a common
average
Education continued to trump Games to earn app developers the highest eCPMs.
1.
2.
3.
4.
5.
Key Insights
6
7. CPI and eCPMs by Region
OS Share of Ad Impressions by Region
OS Share of Ad Installs by Region
CPI and eCPMs by OS
Key Metrics by Region and OS2
8. 54 71 63 69
20 11 306 143
15 9 150 74
5 4 49 37
5 3 117 70
1 1 93 85
Asia Pacific
North America
Europe
Latin America
Middle East
Africa
% Impressions eCPM Index% Installs CPI Index
North America continues to be an expensive
yet rewarding market for app developers
Asia Pacific tops as the growing market with
an eager audience high on apps and
consumption
CPI and eCPMs by Region
8
9. OS Share of Ad Impressions by Region
Asia Pacific North America Europe Latin America Middle East Africa
iOS Android
59% 26%
73%
33%
87% 12% 62%
ShareofAdImpressions
Android has a near monopoly in apps consumed across
most markets given its large install base. Nokia fares
considerably well in Africa.
9
38%
37%
42% 6%66%
10. Asia Pacific North America Europe Latin America Middle East Africa
iOS Android
49%
51%
30%
70%
14%
86%
92% 7% 71% 28% 60% 6%
ShareofAppInstalls
OS Share of App Installs by Region
The gap between Android and iOS further
reduced in Asia Pacific as iOS gains popularity
10
11. CPI and eCPMs by OS
303 135 311 171
38 34 86 126
87 65 115 122
58 77 134 115
81 55 207 94
118 75 340 71
44 36 109 51
North America boasts of higher eCPMs
across iOS and Android.
CPI eCPM
North America
Asia Pacific
Global
Africa
Middle East
Europe
Latin America
eCPM CPI
Note : CPI and eCPMs are presented as indexed values
11
12. Top App Installs Destinations
CPI in Key Markets
Per Capita Installs by Markets
Cost per Install by OS
CPI Premium % – iOS over Android
App Install by Category
CPI and App Install Growth by Category
CPI Trends across App Category by OS
App Installs - Deep Dive3
13. 95%
3% 2% 1%
0%
25%
50%
75%
100%
USA Mexico Canada Puerto Rico
%shareofappinstalls
Top App Installs Destinations
• USA continues to be the leading app install
destination in North America
13
14. CPI in Key Markets
USA
Mexico
Canada
Puerto Rico
0
250
500
0% 30% 60%
CPIIndex
Smartphone Penetration*
* Source : eMarketer
14
App installs were more expensive in markets with
higher smartphone penetration
15. Per Capita Installs by Markets
USA
Mexico
Canada
Puerto Rico
0
250
500
0 1 2 3
CPIIndex
Per Capita Installs*
* Per Capita Installs is represented by the ratio of installs per 100 unique users in a country
15
Classic laws of economics applies to app installs -
Higher costs drove down per capita installs
16. Cost per Install by OS
100
206
255
155
32
59
204
259
154
32
78
210
251
174
0
Global North America USA Mexico Canada Puerto Rico
Country CPI Index
Android CPI Index
iOS CPI Index
16
17. -100% -24%
-3%
3%
13%
32%
-100%
-67%
-34%
-1%
32%
Puerto Rico Canada USA NA Mexico Global
iOSPremium
iOS Premium % = (iOS CPI - Android CPI) / Android CPI
17
Mexico has the highest iOS premium while
Puerto Rico has the lowest in North America
CPI Premium % – iOS over Android
18. App Install by Category
63%
22%
0% 10%
0%
5%
Games
Entertainment
Travel
Social & Communication
Shopping & Lifestyle
Others
67%
14%
8%
8%
2%1%
Q3 2014
Q3 2015
18
• App installs grew 529% between Q3‘14 and Q3’15. Games continue to lead the app install craze.
• Travel and Shopping & Lifestyle apps have witnessed significant growth in North America, in part due to the upcoming holiday season and
the convenience of shopping on mobile.
19. Games
Entertainment
Travel
Social & Communication
Shopping & Lifestyle
0
140
280
420
560
-60% 0% 60% 120%
CPIIndex
Install Growth
CPI and App Install Growth by Category
Note : Install Growth is calculated against the previous quarter
Travel and Shopping & Lifestyle apps have become very popular amongst smartphone users in
Q3 while Gaming and Social & Communication continue to witness a continued growth
19
20. 0
106
212
318
424
530
Q1 2015 Q2 2015 Q3 2015
CPIIndex
Games Shopping & Lifestyle
Travel Social & Communication
Entertainment
CPI Trends across App Category by OS
With the holiday season upon us, the Q3 CPIs for Travel category shot up across Android and iOS
20
0
145
290
435
580
Q1 2015 Q2 2015 Q3 2015CPIIndex
Games Shopping & Lifestyle
Travel Social & Communication
Entertainment
21. Ad Impressions by Device Type
Tablets Outperform Smartphones
In-App Ads eCPM = 1.7x of Mobile Web
Top 5 Publisher Categories by eCPM
eCPM and Smartphone Penetration
eCPM and CPI
4 App Monetization - Deep Dive
22. 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3
Smartphone Tablet
Ad Impressions by Device Type
+ 25%
+ 8% Ad impressions on tablets have witnessed growth over
the past quarter as compared to smartphone traffic
22
- 9%
- 20%
- 8% - 4%
- 7%
+ 46%
23. 95 142
106 88
CTR Index eCPM Index
Smartphone
Tablet
104 166
188 180
CTR Index eCPM Index
Smartphone
Tablet
Smartphones earned higher eCPMs overall as well as on Android. However
iPad earned app developers the highest eCPMs on iOS
Tablets Outperform Smartphones
23
97 148
120 104
CTR Index eCPM Index
Smartphone
Tablet
All OS
24. In-App eCPMS are 1.7x times those of mobile
web ads and account for the majority of
downloads
% Impressions
79 116 150 79 330
21 46 88 21 187
CTR * eCPM *
In-App
Mobile
Web
% Installs CPI *
In-App Ads eCPM = 1.7x of Mobile Web
24* CTR, eCPM and CPI are indexed to the global average CTR, eCPM and CPI respectively
25. Top 5 Publisher Categories by eCPM
Education and Tools apps earn app developers the highest eCPMs in North America
318
Weather
699
Education
332
Games
295
Sports
357
Tools
25
26. eCPM and Smartphone Penetration
USA
Mexico
Canada
Puerto Rico
0
42.5
85
127.5
170
0% 30% 60%
eCPMIndex
Smartphone Penetration*
* Source : eMarketer
• Markets with higher smartphone penetration yield higher eCPMs with the exception of Mexico
and Puerto Rico.
• Users are more willing to spend money via mobile in mature markets compared to others.
26
27. eCPM and CPI
USA
Mexico
Canada
Puerto Rico
0
42.5
85
127.5
170
0 117.5 235 352.5 470
eCPMIndex
CPI Index
CPIs and eCPMs track each other in most markets. USA has
relatively lower CPIs compared to the eCPMs it delivers for publishers
27
28. The State of Mobile App Installs and Monetization
METHODOLOGY
InMobi’s State of App Installs and Monetization Series provides network insights for app developers,
publishers and advertisers. Through analysis of millions of impressions and installs served each
month, this report showcases the latest trends within the mobile app ecosystem on our network.
ABOUT THE RESEARCH
The information contained in this report is based on data collected through InMobi’s monetization and
installs platform. Only data with all standard fields completed was included for analysis. Percent
change is calculated using absolute numbers, quarter over quarter. Keep in mind that CTR
performance may not be indicative of ad effectiveness. Many brand advertisers track other metrics,
such as engagement rates, interaction rates, dwell time, etc.
28
29. THANK YOU
REACH US AT:
insights@inmobi.com
www.inmobi.com/insights
FOLLOW US
ON:
twitter @inmobi
facebook.com/inmobi
linkedin.com/company/inmobi