The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
As the first “digitally native” generation, Generation Z (or those born from the late 1990s through 2010) still prefer to shop in bricks-and-mortar stores
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
Ownership & usage of smart speakers is growing, voice assistant experiences become part of our everyday lives. marketers need to optimize those experiences. Knowing how, where, why and quality of current experiences will help brands improve and incorporate voice into their brand experience.
Use HDPOS smart for your electronic store. Manage your small, medium and large electronic store effectively. Easy to use, modern intuitive user interface, manage your large data effectively, Exchange old items, Service and repair of items, AMC management, Custom Analytical reports, Print your barcode stickers, Manage your stock and get your stock drill down. Get your Profit and Loss, Balance sheet and Trial balance reports.. many attractive features at a affordable price. Call us @ 080-4271-7700
Electronic simulated smoking devices, commonly known as e-cigarettes or e-cigs, came into being in the early 1960's. An electronic cigarette is smoked by heating the liquid nicotine to create a tobacco-flavored aerosol or the real tobacco to volatilize tobacco flavors. These simulated smoking devices have grown in acceptance and popularity because it is believed that they are less toxic to the user than the conventional method of inhaling a desired active ingredient through burning a source of that ingredient and inhaling the products of that combustion, including carcinogens. Without the toxic products of combustion being present, there is a greatly reduced concern about "secondhand smoke," as well. They have also grown in popularity due to people's fascination with gadgetry.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
As the first “digitally native” generation, Generation Z (or those born from the late 1990s through 2010) still prefer to shop in bricks-and-mortar stores
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
Ownership & usage of smart speakers is growing, voice assistant experiences become part of our everyday lives. marketers need to optimize those experiences. Knowing how, where, why and quality of current experiences will help brands improve and incorporate voice into their brand experience.
Use HDPOS smart for your electronic store. Manage your small, medium and large electronic store effectively. Easy to use, modern intuitive user interface, manage your large data effectively, Exchange old items, Service and repair of items, AMC management, Custom Analytical reports, Print your barcode stickers, Manage your stock and get your stock drill down. Get your Profit and Loss, Balance sheet and Trial balance reports.. many attractive features at a affordable price. Call us @ 080-4271-7700
Electronic simulated smoking devices, commonly known as e-cigarettes or e-cigs, came into being in the early 1960's. An electronic cigarette is smoked by heating the liquid nicotine to create a tobacco-flavored aerosol or the real tobacco to volatilize tobacco flavors. These simulated smoking devices have grown in acceptance and popularity because it is believed that they are less toxic to the user than the conventional method of inhaling a desired active ingredient through burning a source of that ingredient and inhaling the products of that combustion, including carcinogens. Without the toxic products of combustion being present, there is a greatly reduced concern about "secondhand smoke," as well. They have also grown in popularity due to people's fascination with gadgetry.
The new era of mobile health ushered in by the wide adoption of ubiquitous computing and mobile communications has brought opportunities for governments and companies to rethink their concept of healthcare. Simultaneously, the worldwide urbanization process represents a formidable challenge and attracts attention toward cities that are expected to gather higher populations and provide citizens with services in an efficient and human manner. These two trends have led to the appearance of mobile health and smart cities. In this talk we introduce the new concept of smart health, which is the context-aware complement of mobile health within smart cities. We provide an overview of the main fields of knowledge that are involved in the process of building this new concept. Additionally, we discuss the main challenges and opportunities that s-Health would imply and provide a common ground for further research.
Blis insights: the influence of location on cross-screen advertisingBlis
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Sociomantic : étude power to the screensThierry Pires
Avec son étude « Power to the Screens »*,
Sociomantic Labs, société globale proposant des solutions de programmatic
display sur desktop, Facebook et mobile, a analysé les dernières tendances
d’utilisation des smartphones et tablettes aux Etats-Unis, depuis la
recherche de produits jusqu’à la commande, en fonction de la tranche d’âge
des utilisateurs. Pour en savoir plus, consulter mon blog http://marketing-webmobile.fr
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
The Mobile Opportunity Gap - Kenshoo and Yahoo WebinarKenshoo
Presentation from the August 8th webinar from Kenshoo and Yahoo entitled "The Mobile Opportunity Gap." Kenshoo Director of Product Management, Mobile, Will Crew, and Senior Director of B2B Insights at Yahoo, Edwin Wong, discuss the key consumer shopping trends and multi-device advertiser strategies and share tips for how marketers should respond in this three-screen world.
Similar to InMobi Insights - Consumer Electronics: Smart Devices (20)
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. TABLE OF CONTENTS
1. Objectives & Key Insights
2. Mobile Device Consumer Profile
3. The Role of Mobile in Shopping
4. Mobile Ad Receptivity
5. Personas
6. Tips to Combat Showrooming
7. Path to Purchase
8. Research Methodology
4. OBJECTIVES
• Establish a profile of Smart Device purchase intenders
• Understand Mobile Media consumption for Smart Device purchase
• Measure receptiveness to Mobile Advertising
• Illustrate the path to purchase for Smart Device purchase
5. KEY INSIGHTS
• Mobile is the preferred media channel for smart electronics
information; 91% use their mobile devices to help them shop
and 42% prefer using their devices to research smart electronics
information vs. just 29% desktop/laptop research
• 77% of Smart shoppers are Mobile Showroomers; 41% find
better prices elsewhere and 37% compare products or brands
• 4 out of 5 Smart shoppers imagine mobile advertising of smart
electronics could influence their electronics purchase
• Smart shoppers are most attracted to mobile ads with deals/
promotions (56%) and rich media ads featuring new products
and product specs
7. A SMART DEVICE is an electronic device, generally
connected to other devices or network that can work to
some extent interactively and autonomously
1
1
Source: Wikipedia, “Smart Device,” Last modified October 2014
8. 3 Month Purchase Intent of
Smart Devices
Q: I am planning on shopping for or purchasing the following smart electronics within the next 3 months. Select all that apply; Base: US Smart shoppers n = 371
* denotes not necessarily a smart electronic - used for comparative purposes
48% Smartphone
43% Tablet/ Laptop Hybrid
39% Tablet
10% Smart watch
9% Portable game device*
9% Portable MP3 player*
9% Wearable health/ fitness monitor
8% Smart glasses
8% eReader
9. 15 - 17
18 - 34
35 - 54
55+ 24%
34%
41%
6%
Age
$35,746
Average Yearly Income
54% 42%
Demographic Breakdown of
SMARTPHONE SHOPPERS
15 - 17
18 - 34
35 - 54
55+ 32%
33%
30%
4%
Age
$32,587
Average Yearly Income
Demographic Breakdown of
TABLET SHOPPERS
*Tablets encompass tablets, tablet/ hybrids, eReaders
52% 44%
Base: US Smartphone shoppers n = 179; Base: US Tablet shoppers n = 265
10. Price, screen size and screen quality are the most important
factors when considering what smartphones to purchase
Q: When deciding which smartphones to purchase, what features are most important to you?
Select top 3 features; Base: US Smartphone shoppers n = 113 (See: page 13 for full chart)
11. Price, compatibility with other devices, screen size
and screen quality are the most important factors when
considering what tablets to purchase
Q: When deciding which smartphones to purchase, what features are most important to you?
Select top 3 features; Base: US Smartphone shoppers n = 184 (See: page 13 for full chart)
Tablet shoppers are 58% more concerned about
device compatibility than smartphone owners,
likely because smartphones are already
consumers’ primary devices
!
Smartphone shoppers are 34% more interested
in device camera quality and features than
tablet shoppers, likely because their smartphones
are always with them and are often used in lieu of
actual cameras
13. Users on InMobi’s network spend
3.6 hours consuming mobile media per day
Print
0.9 hr
Radio
1.5 hr
Computer
1.9 hr
TV
2.2 hr
Mobile
3.6 hr
The average mobile web user in
the US consumes more mobile
media than any other type
10.1 HOURS
of media per day
Source: US Mobile Media Consumption Study, InMobi, Feb 2014
Base: US Mobile Internet Users, n = 1012
14. Sites and apps Smart
Shoppers frequent
69% 56% 54%
50%
44%
17%
49% 48%
41%
17%
32%
Games Weather
Social
Media
Utilities
Entertain-
ment
Fitness
Chat/
Messaging
News
Shopping Sports
FinanceQ: What types of applications or web content do you access regularly (at least weekly) on your mobile devices?
Select all that apply; Base: US Smart shoppers n = 305 (See: page 17 for additional chart)
Smart shoppers frequently
access sites and apps on
their mobile devices
* at least
weekly
15. Mobile phones
Desktop PC or laptop
In person at a physical store location
Tablets
Talking with co-workers
Talking with friends or family
TV
Print (Magazines and newspapers)
6%
10%
12%
14%
27%
31%
31%
40%
5%
11%
13%
13%
25%
23%
31%
51%
Most Preferred Media Channels for Smart
Electronics Research
Mobile surpasses online
and in-store research for
electronics information
Q: How do you typically research information about smart electronics? Select top 2 sources;
Base: US Smartphone shoppers n = 179 Base: US Tablet shoppers n = 265
16. 77% of Smart Shoppers
are Mobile Showroomers
Top Showrooming Habits of Wearable Shoppers
41%
Select all that apply. When I shop for smart electronics while at physical store locations,
I use my mobile devices to…; Base: US Smart shoppers n = 371
37%
33%
30%
26%
23%
Find better prices
Compare products or brands
Read consumer reviews
Ask friends/ family for advice
Research brand information
Look for general info & tips
Change Image
18. Smartphone shoppers have high
expectations for mobile ads
87%
86%
83%
82%
86%
63%
Introduce you to something new . . .
Provide you with better options . . .
Help you find something nearby . . .
Influence your purchase . . .
Provide the best deals for you…
Influence you to switch brands …
Do you imagine mobile advertising of
Smart electronics could...
Q: Do you imagine mobile advertising of Smart electronics could…; Base: US Smartphone shoppers n = 179
19. Tablet shoppers also have high
expectations for mobile ads
91%
87%
84%
84%
89%
62%
Provide you with better options . . .
Provide the best deals for you . . .
Influence your purchase . . .
Help you find something nearby . . .
Introduce you to something new . . .
Influence you to switch brands …
Do you imagine mobile advertising of
Smart electronics could...
Q: Do you imagine mobile advertising of Smart electronics could...;
Base: US Tablet shoppers n = 265
22. Male vs. Female Smartphone Shoppers
Top Features
Base: US Male smartphone shoppers n = 96; Base: US Female smartphone shoppers n = 76
Income: $41,844
Age: 36
Income: $29,015
Age: 40
Mobile is the most preferred media channel for
smart electronic information consumption for
both male and female smartphone shoppers
!
Women prefer mobile phone research 17% more
than their male counterparts and are 24% more
likely to learn about electronics through talking
with friends or family than male shoppers
!
Although about one-third of both male and
female shoppers own tablets, male shoppers are
nearly 3x as likely to research electronics
information on their tablets than female shoppers
Information Consumption & Research
!
Male and female smartphone shoppers both rank price, screen size
and quality, and ability to multitask as the three most important
factors influencing purchase decision; however, female shoppers are
more price conscious, valuing price 27% higher than male shapers
Ad Preference
New products/ specs
Promotions/ deals
Rich media
38%
37%
31%
Rich media
Promotions/ deals
Save to view later
60%
39%
39%
Message Association
I love to travel
I depend on
electronics to make
me efficient in life
and save me time
48% 50%
24. Millennial vs. Baby Boomer Smartphone Shoppers
Top Features
Age: 30 Age: 55
Both Millennials and Boomers prefer mobile
phones to other other media channels for
electronics information consumption. Millennials,
in particular, prefer mobile phones (68%) vs. just
23% in person at a physical store location and
20% via desktop/ laptop. 48% of Boomers prefer
mobile phones vs. 40% desktop./ laptop and 31%
in person at a physical store location.
!
Millennials are most likely to use their mobile
devices to compare prices (41%) and compare
brands (34%) or products (33%). Boomers prefer
to research deals (40%) and user reviews (40%).
Information Consumption & Research
Ad Preference
Rich media
Promotions/ deals
New products/ specs
48%
42%
41%
New products./ specs
Promotions/ deals
Store locator
65%
44%
39%
Message Association
I love to travel38% 43%
M B
Device compatibility
Price
Screen size and quality
51%
34%
24%
Wireless compatibility
Price
Screen size and quality
38%
37%
30%
M B
M
M
B
B
I depend on
electronics to make
me efficient in life
and save me time
Income: $38,584 Income: $38,674
Base: US Millennial smartphone shoppers n = 43;
Base: US Baby Boomer smartphone shoppers n = 44
26. THANK YOU
REACH US AT:
insights@inmobi.com
www.inmobi.com/insights
FOLLOW US ON:
twitter @inmobi
!
facebook.com/inmobi
!
linkedin.com/company/inmobi
!
www.slideshare.net/inmobi