As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Holiday season is right around the corner, and consumers have high expectations of retailers. It's never too soon to start planning for the most critical time of year.
Three Pillars of a Successful Mobile Marketing StrategyRetale
Christine Cline, Vice President of Marketing at Retale, shared at the 2017 PFMA Annual Conference how to successfully pivot your mobile marketing strategies to reach grocery shoppers on whatever device they may be using.
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...Michael Zarcone
Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about:
• Untapped opportunities to reach interested and engaged customers
• Correlations between advertising and activity on marketers' sites
• Valuable insights into consumer behavior and consumer profiles
While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains.
Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Holiday season is right around the corner, and consumers have high expectations of retailers. It's never too soon to start planning for the most critical time of year.
Three Pillars of a Successful Mobile Marketing StrategyRetale
Christine Cline, Vice President of Marketing at Retale, shared at the 2017 PFMA Annual Conference how to successfully pivot your mobile marketing strategies to reach grocery shoppers on whatever device they may be using.
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...Michael Zarcone
Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about:
• Untapped opportunities to reach interested and engaged customers
• Correlations between advertising and activity on marketers' sites
• Valuable insights into consumer behavior and consumer profiles
While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains.
Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
With supply chain and fulfillment issues driving a fair amount of ecommerce holiday season uncertainty, we surveyed 80+ retailers to ask about their expectations and strategies for the 2021 holiday retail season.
7 Steps to Succeed in Multiple Channel RetailPimcore
Check out these key steps to succeed in multichannel retailing!
Learn how you can deliver personalized omnichannel shopping experiences to customers using Pimcore, http://bit.ly/2vilNsN
Unlocking Millennial Buying Power with New Payment StrategiesCommerceNext
While it is axiomatic that Millennials think differently about spending money, what is not as well known is why they think differently about money. One Millennial who definitely has insight on this topic is Afterpay’s 28-year old CEO Nick Molnar. We asked Nick to talk about the “why and how” of Millennial spending habits, what makes them fiercely loyal to a brand, and how retailers can profit from combining the these two concepts.
7 Steps to Succeed in Multi Channel RetailRahul Singh
Check out these key steps to succeed in multichannel retailing!
Learn how you can deliver personalized #omnichannel shopping experiences to customers using Pimcore http://bit.ly/2InVN88
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
With supply chain and fulfillment issues driving a fair amount of ecommerce holiday season uncertainty, we surveyed 80+ retailers to ask about their expectations and strategies for the 2021 holiday retail season.
7 Steps to Succeed in Multiple Channel RetailPimcore
Check out these key steps to succeed in multichannel retailing!
Learn how you can deliver personalized omnichannel shopping experiences to customers using Pimcore, http://bit.ly/2vilNsN
Unlocking Millennial Buying Power with New Payment StrategiesCommerceNext
While it is axiomatic that Millennials think differently about spending money, what is not as well known is why they think differently about money. One Millennial who definitely has insight on this topic is Afterpay’s 28-year old CEO Nick Molnar. We asked Nick to talk about the “why and how” of Millennial spending habits, what makes them fiercely loyal to a brand, and how retailers can profit from combining the these two concepts.
7 Steps to Succeed in Multi Channel RetailRahul Singh
Check out these key steps to succeed in multichannel retailing!
Learn how you can deliver personalized #omnichannel shopping experiences to customers using Pimcore http://bit.ly/2InVN88
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
InMobi inDecode - Gaining App Visibility That MattersInMobi
Prajyot Mainkar, Director - Androcid Media, talking about 'Gaining App Visibility That Matters' at InMobi's inDecode event.
Learn more at indecode.inmobi.com
This Slideshare preso covers off on an overview of Twitter’s ad products (Promoted Accounts, Promoted Tweets, Promoted Trends) as well as the strengths and weaknesses of both.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Knowing When to Build Versus Buy a Mobile BackendInMobi
Murtza Manzur, Developer Evangelist @ InMobi spoke about "Knowing When To Build Versus Buy A Mobile Backend" at InMobi's inDecode event. Learn more at indecode.inmobi.com
InMobi inDecode - All About Location on Mobile : Ian AndersonInMobi
Ian Anderson,Principal Data Scientist at InMobi, talking on finer aspects of harnessing the power of Location Services in the context of mobile .
Learn more at indecode.inmobi.com
InMobi's Report Preview of The role of mobile and it's influence on back to s...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Mike Anthonys presentation deck from the In-Cosmetics Conference in Bangkok, Thailand (October 31st 2013) "How shoppers use technology and the implications to cosmetics brand marketing"
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
Mobile Research Study from Google & M/A/R/C ResearchNigel Mark Dias
Mobile In-Store Research
How in-store shoppers are using mobile devices
Research created in conjunction with: Google Shopper Marketing Agency Council, Research collaboration with Google, M/A/R/C Research, and top shopper
marketing agencies to uncover the role & opportunities for mobile in the shopping experience.
Impacto de móviles en la tiendas
Los efectos de la compra por el móvil y el comportamiento de los usuarios.
Mobile influye en el proceso de compra y aumenta el tamaño de la cesta. Los consumidores utilizan sus teléfonos para una variedad de actividades antes, durante y después de sus experiencias en las tiendas comerciales
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
The explosion of mobile access across the globe has shaken
foundations of traditional sales funnel. With mobile devices
in hand, consumers are always shopping — be it at home,
on the subway or at work.
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Everything a developer needs to know about the mobile video ads
InMobi_Infographic on The role of mobile and it's influence on back to school shopping UK
1. BTS Consumer Shopping Trends for 2015
Top Channels for BTS Shopping in 2015
How Consumers Use Smartphones for BTS Shopping
Back to School
(BTS) Shopping
Goes Mobile
in the U.K
STORE
$
22%�
Plan to spend much
more during BTS than
during Holiday season
58%�
Plan to spend at-least
$100 more on BTS this
year compared to last year
58%�
Begin shopping
3+ weeks before
school starts
20%�
Plan to shop at Department
Stores, the top BTS shopping
destination
64%�
plan to buy
clothing
and shoes
How Mobile Ads Influence BTS Shoppers
expect to purchase
on mobile
expect to discover
something new
expect to purchase
in-store
expect help
finding
something
nearby
expect to discover
the best deals
44%�
41%�
36%�
35%�
32%�
Source: The Role of Mobile & its Influence on Back to School Shopping , UK, N=220 respondents
Laptop/PC
18%�
Mobile/Smartphone
20%�
Connected Device
5%�
In-Store
Other
1%�
44%�
Tablet
1 1%
Spcecial Deals
& Promotions
50%�
Store Hours
& Directions
47%�
General Tips
& Information
44%
Ads with special
deals & promotions
47%�
Ads targeted
to BTS searches
45%�
Ads with new
products/services
36%�
Insights July 2015
Mobile Content Consumers Value While Researching Products
Mobile Ad Content Consumers Value While Shopping
Use apps to research
and compare prices
53%
Compare Prices
Purchase products
47%�
How Consumers Use Smartphones While In Store
Compare products
and prices
27%�
Use a payment
application to pay
for purchases
28%�Look for
offers and
mobile coupons
29%�
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
50%
$