Mobile Audience Insights Report focuses on how mobile is impacting consumer retail behavior. Key findings include:
- Smartphones have replaced tablets as the top device for researching retail products, with smartphone usage growing 110% from 2013.
- Retail consumers engage with mobile earlier in the purchase process, researching high-priced items over a month in advance.
- Retail mobile ads drove 51% more in-store traffic in 2014 than non-retail mobile ads, demonstrating mobile ads' effectiveness for retailers.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
'Conversion is King' Exclusive eCommerce Event DecksNosto
As Conversion Rate Optimization becomes one of the hottest focus areas in ecommerce in 2014, Nosto brought together a group of top industry experts to Google Campus London on Feb 13th 2014, to guide retailers through the ever-changing landscape of ecommerce and provide them with some actionable DO'S and DON'TS to increase conversion rates and boost revenues.
Presentations featured:
'Is understanding how your customers find you the key to conversion?' by Andrew Buckman – Chief Strategy Officer, Tradedoubler
'The Power of Consumer Reviews: Using genuine feedback to increase conversion' by Paul Squires, Retail Sales Manager at Feefo
'Everywhere Commerce: Converting impulses from visual content into sales' Jaakko Iso-Jarvenpaa, Senior Partner Manager at Kiosked
'14 Must-Haves for 2014. Move your messaging forward.' by Kestrel Lemen, Marketing Strategist at Bronto Software
Hosted by Isaac Moshe, Managing Director, UK at Nosto Solutions
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
'Conversion is King' Exclusive eCommerce Event DecksNosto
As Conversion Rate Optimization becomes one of the hottest focus areas in ecommerce in 2014, Nosto brought together a group of top industry experts to Google Campus London on Feb 13th 2014, to guide retailers through the ever-changing landscape of ecommerce and provide them with some actionable DO'S and DON'TS to increase conversion rates and boost revenues.
Presentations featured:
'Is understanding how your customers find you the key to conversion?' by Andrew Buckman – Chief Strategy Officer, Tradedoubler
'The Power of Consumer Reviews: Using genuine feedback to increase conversion' by Paul Squires, Retail Sales Manager at Feefo
'Everywhere Commerce: Converting impulses from visual content into sales' Jaakko Iso-Jarvenpaa, Senior Partner Manager at Kiosked
'14 Must-Haves for 2014. Move your messaging forward.' by Kestrel Lemen, Marketing Strategist at Bronto Software
Hosted by Isaac Moshe, Managing Director, UK at Nosto Solutions
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
People have changed the way they purchase things. Rather than going to the nearest store to research and make a purchase, customers now prefer to research online and then buy in-store, or vice versa. With the increasing popularity and use of mobile technology, people expect buying things from wherever they are and whenever they want to.
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey.
This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers.
What's your consumer loyalty strategy? Do share your thoughts.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
What’s the outlook for retail in 2015? What can you do to meet rapidly changing consumer expectations? What are your peers doing? Find out in the slides from our live webinar, hosted by Paula Rosenblum, managing partner of Retail Systems Research (RSR), and Pete Zaballos, vice president of product and marketing at SPS Commerce.
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
Mobile Research Study from Google & M/A/R/C ResearchNigel Mark Dias
Mobile In-Store Research
How in-store shoppers are using mobile devices
Research created in conjunction with: Google Shopper Marketing Agency Council, Research collaboration with Google, M/A/R/C Research, and top shopper
marketing agencies to uncover the role & opportunities for mobile in the shopping experience.
Impacto de móviles en la tiendas
Los efectos de la compra por el móvil y el comportamiento de los usuarios.
Mobile influye en el proceso de compra y aumenta el tamaño de la cesta. Los consumidores utilizan sus teléfonos para una variedad de actividades antes, durante y después de sus experiencias en las tiendas comerciales
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
People have changed the way they purchase things. Rather than going to the nearest store to research and make a purchase, customers now prefer to research online and then buy in-store, or vice versa. With the increasing popularity and use of mobile technology, people expect buying things from wherever they are and whenever they want to.
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey.
This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers.
What's your consumer loyalty strategy? Do share your thoughts.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
What’s the outlook for retail in 2015? What can you do to meet rapidly changing consumer expectations? What are your peers doing? Find out in the slides from our live webinar, hosted by Paula Rosenblum, managing partner of Retail Systems Research (RSR), and Pete Zaballos, vice president of product and marketing at SPS Commerce.
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
Mobile Research Study from Google & M/A/R/C ResearchNigel Mark Dias
Mobile In-Store Research
How in-store shoppers are using mobile devices
Research created in conjunction with: Google Shopper Marketing Agency Council, Research collaboration with Google, M/A/R/C Research, and top shopper
marketing agencies to uncover the role & opportunities for mobile in the shopping experience.
Impacto de móviles en la tiendas
Los efectos de la compra por el móvil y el comportamiento de los usuarios.
Mobile influye en el proceso de compra y aumenta el tamaño de la cesta. Los consumidores utilizan sus teléfonos para una variedad de actividades antes, durante y después de sus experiencias en las tiendas comerciales
Junivo Solutions - Smart Touchpoint PlatformMurat Eren
Know your customers, engage better and use data driven decision making
Smart Touchpoint Platform provides a powerful all-in-one Wi-Fi based in-store analytics and mobile marketing solution for PFEs (Public Facing Enterprise)
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Les enjeux du marketing mobile à l'heure de RGPD et de l'ultra-personnalisati...Philippe Dumont
Harris Interactive, Azetone et FollowAnalytics présentent une toute nouvelle étude auprès de plus de 200 professionnels du mobile sur les enjeux du mobile en 2018
Dans cette présentation, vous découvrez notamment comment :
- Mesurer quels canaux vous apportent le plus d’installations
- Segmenter simplement vos utilisateurs
- Booster l’engagement de vos utilisateurs
- Et maximiser les conversions dans votre appli
Azetone - Comment optimiser l’expérience utilisateur de son appli mobile ?Philippe Dumont
Si les marketeurs et développeurs mobiles investissent massivement en ASO (App Store Optimization) tout comme en acquisition de téléchargements d’applications, ils négligent parfois les problématiques d’expérience utilisateur, et la nécessité d’engager une véritable stratégie de UXO (User Expérience Optimisation).
Des critères tels que la récurrence de l’utilisation, de l’engagement des utilisateurs, voire des conversions des visites en ventes, sont pourtant des indicateurs clés de réussite d’une application, et imposent de disposer des bons outils et des bonnes méthodologies.
Découvrez au travers de nombreux exemples clients :
- Qu’est-ce qu’une expérience utilisateur réussie sur mobile ?
-Quels sont les outils à adopter pour bien comprendre les comportements utilisateur ?
- Quelles sont les bonnes pratiques ou au contraire, celles à éviter ?
- Quel bénéfice peut-on attendre de l’UXO ?
Infographie : Les enjeux marketing mobile en FrancePhilippe Dumont
Etude Harris Interactive - Azetone - HPE couvrant :
- Les principales priorités mobiles des entreprises
- Les défis auxquels sont-elles confrontées et comment y répondent-elles
- Les résultats du match sites vs applications mobiles
- Les initiatives et investissements des entreprises dans les applications mobiles
Infographie shopping mobile : Chiffres et tendances 2016 en France et dans le...Philippe Dumont
Cette infographie réalisée par RetailMeNot présente rapidement mais avec un luxe de détails et de comparaisons où en sont les pays les plus développés en matière de m-commerce en Europe et en Amérique. Paniers moyens, dépenses annuelles, modes d'achats... bref un "must-have"...
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
E marketer webinar b2b mobile marketing trends 2016Philippe Dumont
En parlant mobile, on se cantonne (trop ?) souvent au monde du B2C. Pourtant le B2B est au moins autant bouleversé par le mobile que le consommateur final.
C'est ce qu'eMarketer a décidé de démontrer lors de ce webinaire en illustrant les 6 grands points d'entrée du mobile dans le B2B.
Comme les autres éléments du mix marketing, la publicité bascule vers le digital ainsi que le montre le dernier observatoire de l'ePub du DRI par PwC.
Mais le mobile est le principal facteur de transformation, introduisant un nouveau media, de nouveaux formats et de nouveaux modes d'achat de la pub...
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
Credoc rapport enquete diffusion tic france cge arcep nov2015Philippe Dumont
Ce rapport du Crédoc est une véritable mine d'information sur le comportement des consommateurs et son évolution sur ces dernières années...
Bref un "must-read" pour comprendre l'impact profond que le mobile imprime sur la société française
Petit déjeuner du Marketing Mobile : monétisation des applis Philippe Dumont
A l'occasion du petit déjeuner du Marketing Mobile organisé par la Mobile Marketing Association sur "comment développer du business avec son application mobile en 2016", on a pu découvrir cette présentation qui résume le potentiel actuel du mobile en terme de publicité, d'achat in-app et de m-commerce.
Les données de traffic et de vente sur Smartphone et sur Tablette en France Philippe Dumont
Chiffres de la rentrée 2015 vues par IBM: IBM vient de publier cette infographie qui présente en une page les toutes dernières tendances d'usage et de ventes en ligne en France sur la période de la dernière rentrée scolaire.
On y découvre notamment l'importance relative des smartphones et tablettes en matière de part d'audience et de m-commerce.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Research Overview
Mobile Path to Purchase Trends................................................2-5
Mobile Ad Influences on Consumer Behavior.......................6-7
Mobile Ad Effectiveness: LCI™ Analysis......................................8
Retail Consumer Profiles...........................................................9-10
Conclusion.......................................................................................... 11
Source: NinthDecimal, Q2 2014
Shop Now
$49.99 $24.99
$14.99 $59.99
110%
Our Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.
Specifically, the report analyzes key trends and important industry insights in consumers’ location and mobile adoption.
Our report delves into several key areas of analysis. The first examines how growing mobile usage is reshaping consumer behavior with
respect to researching and purchasing items across the retail spectrum. The second assesses how timing, proximity, mobile ads, and in-store
engagement affect consumer path-to-purchase decision-making. The third looks at ROI from retail-based mobile ads, using our Location
Conversion Index™ and proprietary data to pinpoint key trends.
Key Findings
• Retail mobile ads drove 51% more store traffic than non-retail mobile ads in 2014 (p. 8).
• Smartphones have replaced tablets as the leading mobile device that consumers use to research retail items, with a 110% growth in
usage from 2013 (p. 4).
• Mobile engagement for retail consumers occurs earlier in the path-to-purchase than in other verticals, with 73% engaging with
mobile ads and 81% researching items via mobile before they go on shopping trips as opposed to on-the-go (p. 5 & 6).
• While in-store, 61% of consumers would prefer to receive mobile ads with discounts or sales information, but only 49% are actually
receiving these ads, indicating an opportunity for advertisers to refine their in-store strategy (p. 7).
NinthDecimal.com Source: NinthDecimal, Q2 2014
1
growth in consumers who
research retail products via
$149.99 $74.99 smartphones from 2013
3. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
43%
How Retail Consumers Use Mobile for Research & Purchasing
37% 40%
24%
33%
12%
25%
9%
19%
13% 16%
9%
14%
11% 10%
7% 7% 6%
Electronics Clothing Shoes &
Accessories
Entertainment
Sporting Beauty
Goods
Household Jewelry
Items
Research Purchase
Children’s
Items
Source: NinthDecimal, Q2 2014
• Retail consumers use their mobile device to research (37%) and purchase (43%) entertainment-related products more
so than any other retail product.
• Retail consumers are less inclined to use their mobile to purchase specialty items (beauty, jewelry, children’s items)
than generic items (entertainment, electronics, clothing).
• For all retail categories except jewelry, consumers are more likely to use their mobile to purchase items than to
research them.
NinthDecimal.com 2 Source: NinthDecimal, Q2 2014
4. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Cross-Device Path-to-Purchase Behavior
Retail Consumer Research Behavior by Device Retail Consumer Purchase Behavior by Device
Source: NinthDecimal, Q2 2014
• Retail consumers who research on their smartphones tend to purchase almost equally across smartphones (23%),
tablets (20%) and laptops (21%), whereas consumers who research via laptops and tablets tend to purchase on the
same device (46% and 58%, respectively).
• While the majority of retail consumers (63%) who research in-store also purchase in-store, 20% rely on mobile devices
• Approximately 1/3 of retail consumers who research items on their mobile devices or laptops still prefer purchase these
3
72% research on
their smartphone
Of that 72%
Of that 58%
Of that 78%
Of that 66%
Purchase on
smartphone
Purchase on
tablet
Purchase on
laptop
Purchase
in-store
58% research on
their tablet
78% research on
their laptop
66% research
in-store
23%
8%
7%
8%
20%
34%
13%
12%
21% 38%
25% 33%
46%
17%
34%
63%
Indicates top purchasing method
(smartphones and laptops) to make their final purchases.
items directly in-store.
NinthDecimal.com Source: NinthDecimal, Q2 2014
5. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Consumer Preferences for Researching Retail Products
How do you prefer to research retail products?
45%
2% 1% 1%
3%
7%
8%
15%
18%
Retailer’s Website
Shopping
Aggregator’s Website
Word of Mouth
Email Notifications
Retailer’s Mobile Site
Retailer’s Branded
App
Shopping Aggregator’s
Mobile Site
Shopping
Aggregator’s App
Push Notifications
& Alerts
Source: NinthDecimal, Q2 2014 Source: NinthDecimal, Q2 2014
What devices do you use to research
retail products?
2013
2014
37%
Tablet
16%
20%
Smartphone
45%
Tablet
Smartphone
• Smartphones have replaced tablets as the leading device for researching retail items, with a 110% growth in usage from
2013, while tablet usage has declined 57%.
• While the majority (63%) of consumers prefer to research retail products via traditional online tools (retailer’s/shopping
aggregator’s websites), the use of mobile as a research tool is continuing to grow, up 46% from 2013.
• Consumers prefer retailers’ own branded resources over shopping aggregators’ resources – they are 3.5x more likely to
research items using a retailer’s mobile site than a shopping aggregator’s mobile site.
4
NinthDecimal.com Source: NinthDecimal, Q2 2014
6. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
When & Where Retail Consumers Engage With Mobile Along the Path-to-Purchase
What is the average lead time for
researching retail products via mobile?
Where do consumers engage with mobile
to research retail items?
69%
12%
Item Price Days
$1 - $49
$50 - $99
$100 - $249
$250 - $499
$500 - $999
$1000+
7%
6%
6%
• 81% of retail consumers use their mobile devices to research items before they before they go on a shopping trip
(either at home or at work), as opposed to on-the-go (19%).
• Retail consumers engage with mobile earlier in the path-to-purchase process than consumers in other verticals, beginning
research of items over $1000 as much as 45 days in advance.
5
Before a
shopping trip
During a
shopping trip
Source: NinthDecimal, Q2 2014
10
12
19
28
37
45
Source: NinthDecimal, Q2 2014
At Home
At Work
While Commuting
While Shopping
In a Store
NinthDecimal.com Source: NinthDecimal, Q2 2014
7. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
How Retail Consumers Engage with Mobile Ads
In the last 30 days, have you purchased a retail
product as a result of seeing a mobile ad?
Yes
No
Source: NinthDecimal, Q2 2014
When are you most likely to engage with a
retail mobile ad?
12%
What information are you most likely to respond to
in a retail-related mobile ad?
While on a Shopping Trip
Product Reviews
NinthDecimal.com Source: NinthDecimal, Q2 2014
6
45%
73%
60%
25%
36% 35%
21%
7%
13%
55%
15%
Before You Shop
While in a Store
Discounts/Sales
Giveaways
Product Information
Directions to the Nearest
Store Location
Style Tips
Offers/Information About
Other Products I
Might Like
• While the majority of retail consumers are most likely to respond to a mobile ad containing discount or sales information,
at least 1/3 of consumers also prefer mobile ads with product reviews (36%) and product information (35%).
• Retail consumers are 6x as likely to respond to a retail-related mobile ad before they shop as opposed to when they
are in a store.
Source: NinthDecimal, Q2 2014 Source: NinthDecimal, Q2 2014
8. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
In-Store Mobile Advertising: How Advertisers Can Increase Engagement
Advice-driven mobile ads
Discount-driven mobile ads
49%
61%
A Coupon for a Discount
on Items in that Store
28%
42%
Notification of What
Items are on Sale
17%
13%
20%
25%
8% 7% 9%
20%
Store Reviews Product Reviews Style Tips Comparison Pricing
from Competing Retailer
12%
10%
Product Recommendations
Based on Past Purchases
Retailer-initiated Mobile Engagement Consumers’ Preferred Mobile Engagement Source: NinthDecimal, Q2 2014
• Retail consumers are 37% more likely to respond to discount-driven mobile ads than advice-driven mobile ads while in-store.
• 61% of retail consumers want to receive mobile ads with discounts while in-store, but only 49% are actually receiving them,
indicating a huge opportunity for mobile advertisers to refine their mobile ad strategy.
• Similarly, 42% of consumers want in-store ads telling them which items are on sale, while only 28% actually receive them.
NinthDecimal.com 7 Source: NinthDecimal, Q2 2014
9. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Mobile Ad Effectiveness: How Do Retail Ads Affect Drive-to-Location?
160
140
120
100
80
60
40
20
Lift in store visits for
non-retail mobile ads
106
128
21%
28%
51%
100 100
Audience Matched
Control LCI™
Exposed
Audience LCI™
General
Population LCI™
Lift in store visits for 2014
retail mobile ads
117
Audience Matched
Control LCI™
193
Exposed
Audience LCI™
Lift in
store visits
General
Population LCI™
200
180
160
140
120
100
80
60
40
20
Increase from
control group
65%
Increase from
control group
Increase from
general pop.
93%
Increase from
general pop.
Source: NinthDecimal, Q2 2014 Source: NinthDecimal, Q2 2014
• Retail mobile ads drove a 51% greater lift in store visits than all other 2014 mobile ads.
• Consumers exposed to retail mobile ads visited stores 65% more than the control group of consumers who didn’t see the ads.
8
NinthDecimal.com Source: NinthDecimal, Q2 2014
10. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Consumer Brand Engagement: Where Retail Shoppers Are Using Their Mobile Device
Where do retail consumers engage with their mobile device the most?
Non-retail venues:
Retail venues:
33% 31% 5% 3%
8% 7%
9%
10%
13%
18%
17%
26% 20%
Big Box Retailer Gyms Colleges & Universities
Clothing Electronics Restaurants & Cafés
Entertainment Venues Auto Banks/Credit Unions Beauty Salons
Sporting Goods Hotels/Hospitality Other
Source: NinthDecimal, Q2 2014 Source: NinthDecimal, Q2 2014
• The top retail venues where consumers connect with their mobile devices are clothing stores (33%), big box retailers,
(26%) and electronics stores (18%).
• Approximately 1/3 of retail consumers engage with their mobile devices while in restaurants & cafés (31%), followed by
gyms (20%), and colleges & universities (17%).
NinthDecimal.com 9 Source: NinthDecimal, Q2 2014
11. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Understanding Today’s Consumer: Profiles of Electronics & Fashion Shoppers
Electronics Consumer Profile
Demographics: Demographics:
Fashion Consumer Profile
Average HHI: Average HHI:
$50-$75K $75-$100K
61% 39% 31% 69%
Average Age: Average Age:
Male Male
Female 25-34 Female 35-44
Top venues where they use their mobile device: Top venues where they use their mobile device:
Electronics consumers are also: Fashion consumers are also:
42% 45%
31% 32%
28% 27%
21% 25%
19% 18% 18%
Business Parents
Travelers
14%
Students Auto
Health
Enthusiasts
Fine-Dining
Enthusiasts
Leisure
Travelers
Sports
Enthusiasts
Entertainment
Enthusiasts
Intender
Source: NinthDecimal, Q2 2014 Source: NinthDecimal, Q2 2014
Green
Consumers
Casual
Diners
Do-It-
Yourselfers
NinthDecimal.com 10 Source: NinthDecimal, Q2 2014
12. Mobile Audience Insights Report Q2 2014
Spotlight on Retail
Q2 2014 Mobile Audience Insights Report
The Q2 2014 Insights Report highlights recent mobile market audience usage trends for advertisers to apply to their mobile strategies
and campaigns. This quarter focused on the retail industry.
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by
connecting their digital and physical lives. Our audience data is built on 1 trillion data points from over 1 billion devices, allowing us to
create hundreds of customized audience segments with the scale to drive meaningful business results.
NinthDecimal’s precision, scale, and advanced data science allow us to build the most accurate understanding of audiences,
providing clients with actionable intelligence and massive campaign reach. Our core capabilities differentiate us from any other
player in the industry:
• Precise audience intelligence – We build audiences with location as the foundation, and manage this data with the most
accurate and precise approach in the industry.
• Audience scale – With 1 billion profiled devices and 1 trillion data points from these devices, we provide relevant, recent
data to create marketable moments to drive campaign success.
• Top-tier measurement and performance capabilities – We are the only company able to measure incremental lift in
foot traffic per campaign. Our audience precision delivers a 4x lift in campaign performance over other mobile
targeting approaches.
• One audience and one integrated solution – Unlike with other mobile platforms, we help marketers reach the same
audience across display, video, online, and programmatic media channels.
Methodology
NinthDecimal’s Mobile Audience Insights Report research is based on data compiled from a survey of 1,511 randomly selected mobile
users, as well as the billions of data points from NinthDecimal’s proprietary mobile audience intelligence platform. Location Conversion
Index™ measures ROI by finding the normal visit rate for the general population, then comparing it against audiences both exposed
and not exposed to mobile campaigns in order to measure incremental store visits.
The survey data was collected from May - June 2014 while the platform data was analyzed throughout Q2 2014. The Mobile Ad
Effectiveness Benchmark results were from 1H 2014.
11
NinthDecimal.com Source: NinthDecimal, Q2 2014