InMobi inDecode - All About Location on Mobile : Smit Raturi

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Smit Raturi, Founder/CEO at Valet EZ, talking on finer aspects of harnessing the power of Location Services in the context of mobile. Learn more at indecode.inmobi.com

InDecode - Dec 2015
Loca9on Services – How it works
GPS WI-FI
Cellular Network
Works well in open places
More relied on within a city
Smit @ ValetEZ.com

InDecode - Dec 2015
Loca9on Enabled Applica9ons
Naviga9on

Discovery
Events
People
Places

Geo-tagging content
Pictures
Videos

No9ﬁca9ons
Adver9sing
Content
Alerts
Geo Fencing
Logis9cs

Tracking
Smit @ ValetEZ.com

InDecode - Dec 2015
ValetEZ – The Savior, bane of the dark side, upholder of jus9ce, the only
Loca9on enabled discovery of parking
and valet services
Smit @ ValetEZ.com

InDecode - Dec 2015
ValetEZ – How is loca9on used
Discovery of parking loca9ons

Aggrega9ng parking data
- How do you collect data across the country ?

USER
SYSTEM
Discovery of valet services
Op9mizing opera9ons
- Where is the user ?
- Where is the valet ?

Security / Reliability
- Where is the car ?

Analy9cs
- Where is the service used ?
- When is the service used ?
Smit @ ValetEZ.com

InDecode - Dec 2015
Loca9on services – What doesn’t work
Loca9on services do not always work
No GPS , No nothing
Please buy a be[er phone
In most case you need data connec9vity
Well what I can I say , NO DATA
Privacy
Nobody wants us to track them
Smit @ ValetEZ.com
How dependent is the
product on loca9on services
Reduce data requirement for
app func9oning

Can you cache data on the device
Don’t use loca9on data unless you
really need it

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