The document discusses communication, education, and information strategies for health workers. It makes three key points: 1. Effective communication requires understanding factors like prejudices, attitudes, and life experiences that influence relationships. It also requires clear messaging with a sender, receiver, and message. 2. There are various communication techniques for health workers, including public meetings, group discussions, demonstrations, and various media. Good listening skills and addressing barriers are also important. 3. Providing health information alone is not enough; it must be converted to simple ideas tailored to the community's education level and culture through education and ensuring it meets their "felt needs" to effectively create behavior change.

1. ALL INDIA INSTITUTE OF LOCAL SELF
GOVERNMENT
DELHI
“ INFORMATION EDUCATION & COMMUNICATION
for paramedics“
DR.P.P.SINGH
By
Dr. P.P.SINGH
Faculty AIILSGD
Ex Medical Superintendent Cum Consultant pathologist HRH
Delhi
Ex. Director India Population Project 8 Delhi..

2. INFORMATION < EDUCATION &
COMMUNICATION (IEC)
Health Education is a powerful tool for
prevention of diseases and promotion of
Health.
If person receive accurate information about
prevention , person is expected to take action.
 Health education is always emphasized
amongst health worker to contact people.
Ultimate objective is health change in the
behavior of the people.

3. Giving Information is not sufficient to bring about
thechange in people.
Information should be converted into simple ideas
by taking into consideration of education level and
socio- culture status.
It should be “felt need “of the people
Information should be given in a language which
people under stand .
Education = The process of making person to learn
new concept or adopt new practice in life.
Thus Information & Education together may bring
about behavioral change.
The process or making people lean is
Communication.

4. SOCIAL MARKETING
The concept of IEC is closely linked with social
market.
Use of marketing Techniques to promote health
products amongst the people is called Social
marketing.
Like advertising the product.
IEC in practice is a process closely linked with
complex psycho-social cultural aspect of human
behavior.

5. Advantages of IEC Techniques;-
1. It helps to understand the “ Felt Needs” of
the people.
2. It helps in identifying motivating factors in
people for bringing about positive
changes.
3. It helps in planning effective health
education material.
4. It helps in creating good rapport of health
worker in the community.
5. It enhances community participation in
health programme.

6. Communication Techniques
A variety of technique , media and
material can be used as tools for
creating health awareness.
By direct contact ;- Group discussion,
Lectures , case studies
,demonstrations. Etc.
By Indirect contact;- Media, posters ,
pamphlets etc.

7. Communication can be connoted as.;-
C.- Clarity.
O.- Orderly
M.- Methodical
M.- Meaningful.
U.- Useful
N.- Notable.
I.- Informative
C- Complete
A.- Acceptable.
T.- Thoughtful.
I.- Interesting.
O.- openness.
N.- Natural

8. Communication Techniques.
1. Public Meetings. And Lectures.
2. Group discussions.
3. Case Study.
4. Home visits.
5. Demonstration a small group.
6. Radio.
7. Television.
8. Newspapers.
9. Folk theatre
10.Publication and leaflets.
11.Films
12.Model Exhibitions and displays.
13.Maps, charts and Diagrams.
14.Blackboards.
15.Mass media ( Social Media)

9. Communication in Health
 Communication is essential in the
exchanging of ideas, feelings, and thought.
 Communication helps to know what is the
need of others and how to meet those needs.
 communication includes words written or
spoken , gesture, facial expression, body posture,
touch and also listening.

10. ELEMENTS INFLUENCE RELATION SHIP.
1. Prejudices
2. Frustrations.
3. Attitudes
4. Life experiences
ELEMENTS OF COMMUNICATIONS
1. A message
2. A sender.
3. A receiver.

11. GOOD LISTENING SKILLS
 INTREST.
HEARING the message
Do Not Interrupt
TYPES OF COMMUNICATIONS
A. NON –VERBAL COMMUNICATION.
 Facial Expressions
Gestures
Touch.
B. VERBAL COMMUNICATION
Verbal message.
Written communication.

12. BARRIERS TO COMMUNICATIONS
Labeling
Sensory impairment
Talking too fast.
Talking too slow.
 Too noisy surroundings
Language

13. SUMMARY
Communication requires a sender , a receiver
and a massage.
Massage may be verbal or Non verbal.
 Many factors influence the effectiveness of
communication.
 Factors are prejudice, frustration , attitude and
life experience.
Good listening skills are important to ensure
successful communication
An awareness of barriers of communications is
important.

14. INTER PERSONAL COMMUNICATION
The art of interviewing , counseling and handling
misconceptions and Rumors.
What is Interview?
Gathering information while taking history .
To assess Community Needs Assessments ( CAN)
Points to be kept in Mind before Interviewing.;-
 Closed ended questions should be used only to get the specific
information.
The open ended questions give more elaborate information.
Closed –ended Questions provide limited information .
Incomplete answer are like a story without end!.

15. Using Technique for an interview
 UNDERSTANDING THE PROBLEM .
 Specifying your Objective
 Asking relevant questions
 Interviewing time.
 Choosing suitable place.
 Giving time to answer.
 Avoiding frequent interruptions
 Managing the Language problem.
 Using Simple Language.
 Taking down notes
 Skill required for interview. ( verbal & non
verbal skill)
 Listening completely.

16. WHAT IS COUNSELING?
It is an important part of job.
Counseling is a process of helping the
client to ;-
 Understand his or her feelings
about the problem.
Seek information and gain
knowledge.
Make his/her own decisions to
solve the problem.

17. QUALITIES of GOOD COUNSELLOR
 Become a friend to client.
Be a good listener to your client.
Be helpful by offering advices.
Have a good knowledge about your work.
Give complete and correct information.
Gives facts.
Be a good communicator using verbal &
non verbal skills.
Keeps in constant contact with client.
Motivate Client.
Build self esteem of client.
Avoid any biases against client.
Ensure your client can solve his/ her
problem

18. SEVEN STEPS TO COMMUNICATIONS
1. Focus your Attention
2. Show acceptance
3.Show empathy.
4.Do probing
5.Advertising
6.Paraphrasing
7.Summarizing