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Using	
  a	
  Blacksmith	
  to	
  Fix	
  My	
  Car	
  
Or…	
  
The	
  Challenge	
  of	
  Paper-­‐based	
  Policies	
  in	
  a	
  
                  Facebook	
  Era	
  
AIIM	
  Social	
  Business	
  Roadmap	
  




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A	
  technology	
     ImplicaVons	
     Why	
  should	
  
inflecVon	
            	
                you	
  care?	
  
point	
               	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
A	
  technology	
  
inflecVon	
  
point	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Systems	
  of	
  Record	
  
Era	
       Mainframe	
             Mini	
             PC	
          Internet	
           ???	
  

                                  Systems	
  of	
  Record	
  

  Years	
      1960-­‐1975	
       1975-­‐1992	
     1992-­‐2001	
     2001-­‐2009	
     2010-­‐2015	
  



 Typical	
  
                 A	
  batch	
        A	
  dept	
         A	
             A	
  web	
  
  thing	
                                                                                    ???	
  
               transacVon	
          process	
       document	
          page	
  
managed	
  

  Best	
  
                                     Digital	
  
 known	
           IBM	
                             Microso^	
          Google	
            ???	
  
                                   Equipment	
  
company	
  

Content	
  
                                      Image	
        Document	
         Content	
  
 mgmt	
         Microfilm	
                                                                   ???	
  
                                      Mgmt	
           Mgmt	
            Mgmt	
  
 focus	
  
Systems	
  of	
  Engagement	
  
Systems	
  of	
  Engagement	
  
                                                                                        Social	
  and	
  
   Era	
       Mainframe	
            Mini	
             PC	
          Internet	
  
                                                                                          Cloud	
  

                                            Systems	
  of	
  Record	
  

  Years	
      1960-­‐1975	
      1975-­‐1992	
     1992-­‐2001	
     2001-­‐2009	
     2010-­‐2015	
  



 Typical	
  
                 A	
  batch	
       A	
  dept	
         A	
             A	
  web	
          An	
  
  thing	
  
               transacVon	
         process	
       document	
          page	
          interacVon	
  
managed	
  

  Best	
  
                                    Digital	
  
 known	
           IBM	
                            Microso^	
          Google	
        Facebook	
  
                                  Equipment	
  
company	
  

Content	
                                                                                 Social	
  
                                     Image	
        Document	
         Content	
  
 mgmt	
         Microfilm	
                                                               Business	
  
                                     Mgmt	
           Mgmt	
            Mgmt	
  
 focus	
                                                                                 Systems	
  
sharing
  collaborating
            liking     Social	
  Content	
  
recommending
       following

                     TransacVonal	
  and	
  
                     Enterprise	
  Content	
  
     workflow
   compliance            Documents	
  
       control
      security              Images	
  
      records
                              Film	
  
A	
  technology	
     ImplicaVons	
  
inflecVon	
            	
  
point	
               	
  
	
                    	
  
	
                    	
  
	
                    	
  
	
                    	
  
	
                    	
  
	
                    	
  
	
                    	
  
	
                    	
  
The	
  New	
  CIO	
  Mandate	
  
Marchand’s	
  
Strategic	
                         Add	
  value	
  
Informa4on	
                      customers	
  and	
  
Alignment	
                          markets	
  
Framework	
                               	
  



  Minimise	
  Risks	
                                             Reduce	
  Costs	
  
 market,	
  financial,	
                                          transacVon	
  and	
  
      legal,	
                                                      processes	
  
 operaVonal	
  risks	
                                                  	
  
          	
  

                                  Create	
  New	
  Reality	
  
                                      Intelligence	
  	
  
                      (social,	
  poliVcal,	
  technological,	
  etc)	
  
                                               	
  
The	
  End	
  of	
  the	
  Email	
  Era	
  Approaches	
  
Emails	
  -­‐	
  
                                     Emails	
  -­‐	
  real	
  
                    sent	
  
                                       people	
  
                   outside	
  
                                       outside	
  
                     2%	
  
                                             4%	
  
                Emails	
  
                 about	
  
                "stuff"	
                                  Emails	
  
                   21%	
                                caught	
  by	
  
                                                            filter	
  
 Emails	
  -­‐	
                                               46%	
  
  sent	
  to	
             Emails	
  -­‐	
  
colleagues	
   colleagues	
  
    6%	
                     21%	
  
Source:	
  	
  John	
  Newton,	
  Alfresco	
  
The	
  End	
  of	
  IT	
  Autocracy	
  
Photo	
  source	
  =	
  hkp://www.flickr.com/photos/noVonscapital/5225049493/	
  
ERP	
  
Enterprise	
  
Apps	
  
                   CRM	
               SCM	
  




Server	
  
Architecture	
  



Devices	
  




OperaVng	
  
System	
  


Knowledge	
  
Worker	
  
Apps	
  
                                                 Original	
  slide	
  concept	
  from	
  Cisco	
  
For	
  68%,	
  their	
  
installed	
  ECM	
  
systems	
  have	
  no	
  
browser	
  or	
  mobile	
  
access	
  op4ons.	
  
	
  	
  	
  	
  	
  	
  	
  
The	
  Power	
  of	
  Compounding	
  
17%	
                        Amount	
  of	
  IT	
  budget	
  spent	
  on	
  storage	
  	
  




   30%	
  
                                Annual	
  change	
  in	
  Storage	
  costs	
  
                                59.8	
  cents	
  per	
  gigabyte	
  (Dec	
  2005)	
  
                                8.2	
  cents	
  per	
  gigabyte	
  (August	
  2010)	
  




2009	
   2010	
   2011	
   2012	
   2013	
   2014	
   2015	
   2016	
   2017	
   2018	
   2019	
   2020	
  

Informa4on	
  growth	
  per	
  IDC	
  
100%	
                                                    Big	
  oil	
  
 90%	
                                                    customer	
  -­‐	
  
                                                          IBM	
  
 80%	
  
 70%	
  
 60%	
  
                                                           New	
  
 50%	
  
                                                           Volume	
  Hit	
  
 40%	
  
                                                           Legacy	
  
 30%	
  
 20%	
  
 10%	
  
   0%	
  
            OpVmal	
     2010	
     2011	
     2012	
  
The	
  Need	
  for	
  Content	
  AutomaVon	
  
The	
  Next	
  Grand	
  Challenge	
  




     29	
  
29                     IBM Confidential
The	
  Paper	
  Paradigm	
  Knot	
  
55%	
  have	
  no	
  policy	
  
for	
  how	
  long	
  social	
  
content	
  inside	
  the	
  
firewall	
  should	
  be	
  
retained.	
  
	
  	
  	
  	
  	
  	
  	
  
When	
  is	
  “social”	
  a	
  Federal	
  “record?”	
  
•  Is	
  the	
  informaVon	
  unique	
  and	
  not	
  
   available	
  anywhere	
  else?	
        Is	
  it	
  a	
  record?	
  
•  Does	
  it	
  contain	
  evidence	
  of	
  an	
  
   agency’s	
  policies,	
  business,	
  
   mission,	
  etc.?	
  
•  Is	
  the	
  tool	
  being	
  used	
  in	
  relaVon	
  to	
  
   an	
  agency’s	
  work?	
  
•  Is	
  there	
  a	
  business	
  need	
  for	
  the	
  
   informaVon?	
  
•  Does	
  it	
  document	
  a	
  transacVon	
  or	
  
   decision?	
  


    Source	
  =	
  hkp://www.archives.gov/records-­‐mgmt/bulleVns/2011/2011-­‐02.html	
  
If	
  the	
  answers	
  to	
  
ANY	
  of	
  the	
  above	
  
quesVons	
  are	
  yes,	
  then	
  
the	
  content	
  is	
  likely	
  to	
  
be	
  a	
  Federal	
  record.	
  



Source	
  =	
  hkp://www.archives.gov/records-­‐mgmt/bulleVns/2011/2011-­‐02.html	
  
When	
  the	
  heck	
  is	
  
social	
  content	
  NOT	
  a	
  
Federal	
  Record	
  under	
  
this	
  definiVon?	
  



 Source	
  =	
  hkp://www.archives.gov/records-­‐mgmt/bulleVns/2011/2011-­‐02.html	
  
Denial	
  the	
  Problem	
  Exists	
  
27%	
  have	
  no	
  policy	
  
for	
  email	
  reten4on;	
  
16%	
  keep	
  emails	
  
indefinitely.	
  
	
  	
  	
  	
  	
  	
  	
  
39%	
  are	
  s4ll	
  filing	
  
important	
  emails	
  in	
  
personal	
  Outlook	
  
folders;	
  for	
  31%	
  
email	
  is	
  ‘chao4c.’	
  
	
  	
  	
  	
  	
  	
  	
  
Status	
  Quo	
  vs.	
  TransformaVon	
  
Value	
  Chains	
  in	
  TransiVon	
  
                                                  Outbound	
  (CMO)	
  

                           Market	
                           Sell	
                   Support	
  

                                                   Inbound	
  (CFO)	
  

                            Source	
                          Buy	
                      Deploy	
  

                                                   Product	
  (CTO)	
  

                            Design	
                        Build	
                     Deliver	
  

                                                   Strategic	
  (CIO)	
  

                               Plan	
                        Hire	
                   Provision	
                      Report	
  


Slide	
  concept	
  from	
  John	
  Newton,	
  Alfresco,	
  Derived	
  from	
  Michael	
  Porter’s	
  Value	
  Chains	
  in	
  “CompeVVve	
  Strategy”	
  
A	
  technology	
     ImplicaVons	
     Why	
  should	
  
inflecVon	
            	
                you	
  care?	
  
point	
               	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
	
                    	
                	
  
“…fully	
  networked	
  
enterprises	
  are	
  not	
  only	
  
more	
  likely	
  to	
  be	
  market	
  
leaders	
  or	
  to	
  be	
  gaining	
  
market	
  share	
  but	
  also	
  use	
  
management	
  pracVces	
  that	
  
lead	
  to	
  margins	
  higher	
  than	
  
those	
  of	
  companies	
  using	
  
the	
  Web	
  in	
  more	
  limited	
  
ways…”	
  
An	
  Expanding	
  Digital	
  Divide	
  
Using	
  a	
  Blacksmith	
  to	
  Fix	
  My	
  Car	
  
Or…	
  
The	
  Challenge	
  of	
  Paper-­‐based	
  Policies	
  in	
  a	
  
                  Facebook	
  Era	
  
AIIM	
  Social	
  Business	
  Roadmap	
  




Download	
  at	
  aiim.org/roadmap	
  or	
  stop	
  by	
  booth	
  935	
  
   or	
  text	
  info360<space>your	
  email	
  to	
  22333	
  




Twiker,	
  Facebook,	
  LinkedIn	
  =	
  jmancini77	
  

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Info360 Keynote by AIIM President John Mancini

  • 1. Using  a  Blacksmith  to  Fix  My  Car  
  • 2. Or…   The  Challenge  of  Paper-­‐based  Policies  in  a   Facebook  Era  
  • 3. AIIM  Social  Business  Roadmap   Download  at  aiim.org/roadmap  or  stop  by  booth  935  
  • 4.
  • 5. 22333   Like  this…   Text  info360<space>johnmancini@aiim.org  to  22333  
  • 6. A  technology   ImplicaVons   Why  should   inflecVon     you  care?   point                                                      
  • 7. A  technology   inflecVon   point                  
  • 9. Era   Mainframe   Mini   PC   Internet   ???   Systems  of  Record   Years   1960-­‐1975   1975-­‐1992   1992-­‐2001   2001-­‐2009   2010-­‐2015   Typical   A  batch   A  dept   A   A  web   thing   ???   transacVon   process   document   page   managed   Best   Digital   known   IBM   Microso^   Google   ???   Equipment   company   Content   Image   Document   Content   mgmt   Microfilm   ???   Mgmt   Mgmt   Mgmt   focus  
  • 10.
  • 12. Systems  of  Engagement   Social  and   Era   Mainframe   Mini   PC   Internet   Cloud   Systems  of  Record   Years   1960-­‐1975   1975-­‐1992   1992-­‐2001   2001-­‐2009   2010-­‐2015   Typical   A  batch   A  dept   A   A  web   An   thing   transacVon   process   document   page   interacVon   managed   Best   Digital   known   IBM   Microso^   Google   Facebook   Equipment   company   Content   Social   Image   Document   Content   mgmt   Microfilm   Business   Mgmt   Mgmt   Mgmt   focus   Systems  
  • 13. sharing collaborating liking Social  Content   recommending following TransacVonal  and   Enterprise  Content   workflow compliance Documents   control security Images   records Film  
  • 14. A  technology   ImplicaVons   inflecVon     point                                    
  • 15. The  New  CIO  Mandate  
  • 16. Marchand’s   Strategic   Add  value   Informa4on   customers  and   Alignment   markets   Framework     Minimise  Risks   Reduce  Costs   market,  financial,   transacVon  and   legal,   processes   operaVonal  risks       Create  New  Reality   Intelligence     (social,  poliVcal,  technological,  etc)    
  • 17. The  End  of  the  Email  Era  Approaches  
  • 18. Emails  -­‐   Emails  -­‐  real   sent   people   outside   outside   2%   4%   Emails   about   "stuff"   Emails   21%   caught  by   filter   Emails  -­‐   46%   sent  to   Emails  -­‐   colleagues   colleagues   6%   21%  
  • 19. Source:    John  Newton,  Alfresco  
  • 20. The  End  of  IT  Autocracy  
  • 21. Photo  source  =  hkp://www.flickr.com/photos/noVonscapital/5225049493/  
  • 22. ERP   Enterprise   Apps   CRM   SCM   Server   Architecture   Devices   OperaVng   System   Knowledge   Worker   Apps   Original  slide  concept  from  Cisco  
  • 23.
  • 24. For  68%,  their   installed  ECM   systems  have  no   browser  or  mobile   access  op4ons.                
  • 25. The  Power  of  Compounding  
  • 26. 17%   Amount  of  IT  budget  spent  on  storage     30%   Annual  change  in  Storage  costs   59.8  cents  per  gigabyte  (Dec  2005)   8.2  cents  per  gigabyte  (August  2010)   2009   2010   2011   2012   2013   2014   2015   2016   2017   2018   2019   2020   Informa4on  growth  per  IDC  
  • 27. 100%   Big  oil   90%   customer  -­‐   IBM   80%   70%   60%   New   50%   Volume  Hit   40%   Legacy   30%   20%   10%   0%   OpVmal   2010   2011   2012  
  • 28. The  Need  for  Content  AutomaVon  
  • 29. The  Next  Grand  Challenge   29   29 IBM Confidential
  • 31. 55%  have  no  policy   for  how  long  social   content  inside  the   firewall  should  be   retained.                
  • 32. When  is  “social”  a  Federal  “record?”   •  Is  the  informaVon  unique  and  not   available  anywhere  else?   Is  it  a  record?   •  Does  it  contain  evidence  of  an   agency’s  policies,  business,   mission,  etc.?   •  Is  the  tool  being  used  in  relaVon  to   an  agency’s  work?   •  Is  there  a  business  need  for  the   informaVon?   •  Does  it  document  a  transacVon  or   decision?   Source  =  hkp://www.archives.gov/records-­‐mgmt/bulleVns/2011/2011-­‐02.html  
  • 33. If  the  answers  to   ANY  of  the  above   quesVons  are  yes,  then   the  content  is  likely  to   be  a  Federal  record.   Source  =  hkp://www.archives.gov/records-­‐mgmt/bulleVns/2011/2011-­‐02.html  
  • 34. When  the  heck  is   social  content  NOT  a   Federal  Record  under   this  definiVon?   Source  =  hkp://www.archives.gov/records-­‐mgmt/bulleVns/2011/2011-­‐02.html  
  • 35. Denial  the  Problem  Exists  
  • 36. 27%  have  no  policy   for  email  reten4on;   16%  keep  emails   indefinitely.                
  • 37. 39%  are  s4ll  filing   important  emails  in   personal  Outlook   folders;  for  31%   email  is  ‘chao4c.’                
  • 38. Status  Quo  vs.  TransformaVon  
  • 39. Value  Chains  in  TransiVon   Outbound  (CMO)   Market   Sell   Support   Inbound  (CFO)   Source   Buy   Deploy   Product  (CTO)   Design   Build   Deliver   Strategic  (CIO)   Plan   Hire   Provision   Report   Slide  concept  from  John  Newton,  Alfresco,  Derived  from  Michael  Porter’s  Value  Chains  in  “CompeVVve  Strategy”  
  • 40. A  technology   ImplicaVons   Why  should   inflecVon     you  care?   point                                                      
  • 41.
  • 42. “…fully  networked   enterprises  are  not  only   more  likely  to  be  market   leaders  or  to  be  gaining   market  share  but  also  use   management  pracVces  that   lead  to  margins  higher  than   those  of  companies  using   the  Web  in  more  limited   ways…”  
  • 44. Using  a  Blacksmith  to  Fix  My  Car  
  • 45. Or…   The  Challenge  of  Paper-­‐based  Policies  in  a   Facebook  Era  
  • 46. AIIM  Social  Business  Roadmap   Download  at  aiim.org/roadmap  or  stop  by  booth  935   or  text  info360<space>your  email  to  22333   Twiker,  Facebook,  LinkedIn  =  jmancini77