Bwcon technologies and innovations for baden württemberg in dialog at ibm april 2012


Published on

bwcon Technologies and Innovations for Baden Württemberg in Dialog at IBM, April 2012.
Social Collaboration & Social CRM in the Secure Cloud today IBM SmartCloud Engage with SUGARCRM Social CRM

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Bwcon technologies and innovations for baden württemberg in dialog at ibm april 2012

  1. 1. bwcon: Technologies and Innovations·Text durch Württemberg in Dialog @IBM for Baden Klicken hinzufügen “Cloud Computing”, 2012/04/23 Friedel Jonker, Business Development Manager IBM & SUGARCRM Global AllianceSocial Collaboration & Social CRM in the Secure Cloud todayIBM SmartCloud Engage with SUGARCRM Social CRM © 2012 IBM Corporation
  2. 2. Friedel Jonker, Business Development Manager IBM & SUGARCRM, Global Alliance IBM Software Group Career History and Education 2008- today IBM, Germany, Business Development Manager IBM & SugarCRM, Software Client Leader, Business Development Manager Analytics & PM, Managing Consultant CRM & BI 1994- 2008 Deutsche Leasing AG, S-Finance Group, Germany, CRM & BI Business and Program Director 1990- 1994 Citicorp-Citibank AG, Germany, European Manager Marketing Database VISA 1989- 1990 Ogilvy & Mather Dataconsult, Germany, Consultant Database Marketing 1988- 1989 Infas, Germany, LOCAL-Direct Project manager for SRPM with Location Intelligence (LI) 1982- 1988 University of Münster, Master of Business Management in Marketing & Statistics Languages and Profile German, English (fluent). CRM, BI/LI Strategy Leader IBM GBS Germany. Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt. Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems. Member of the MIT, Sales Executive Councile, SAMA and member of Marketing Alumni, University of Münster, Germany2 © 2012 IBM Corporation
  3. 3. References 1994-2012 References –Literature and Presentations 1994-2012 Database Marketing (1994-2000) · Neue Informationsqualität für das VISA Kartenmanagement der Citicorp, in: Oracle Finanzwelt, 1994 · Database Marketing bei der Deutschen Leasing AG, in: Jahrbuch 2000, Deutscher Direktmarketing Verband e.V. CRM (2001-2007) · Von Database Marketing zum CRM, in: Computerwoche, 19/2001 · Customer Relationship Management, Bericht über das Deutsche Leasing CRM-Projekt, in: GoAhead 9/2001, CSC- Ploenzke · CRM – die nächste Generation, Interview mit Friedel Jonker, in: Computerwoche, 33/2002 · Mit intelligentem Database Marketing und CRM zu überdurchschnittlichem Markterfolg, in: Cognos- Kundenmagazin · Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003 · Erfolgreiches Customer Relationship Management bei der Deutschen Leasing AG, Nordakademie, Elmshorn, e-think-tank, Februar 2003 · Konflikte zwischen Vertrieb und Vertrag lösen, in: Praxismagazin für Marktkommunikation der Sparkassen-Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff · CRM und Sales -2 Seiten einer erfolgreichen Verbindung, im Beratungsbrief von , 23.03.2005 · Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-System das Neugeschäft jährlich um durchschnittlich 12 Prozent gesteigert, in: Oracle Customer Snapshot Juli 2006 · CRM als strategisches Element der wertorientierte Unternehmensführung der Deutschen Leasing AG -7P Programm für erfolgreiche CRM- Programme –Position_Path_Portfolio_Program_People_Progress_Performance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007 · Case Study CRM bei der DL, in Kundenmanagement –Grundlagen-Strategien-Beispiele von Manfred Krafft, März 2007 Multichannel Customer Management (2008-2010) · Vom Callcenter zum Intelligent Multichannel Customer Management Center, IBM Callcenter Circle, Hamburg HASPA, Mai 2008 · Business Intelligence und Performance Management in der Finanzverwaltung, IT & Business Messe Stuttgart, October 2009 , Staatssekretär Dr. Hans Bernhard Beus, CIO des Bundes · Neue Technologien schaffen eine Demokratisierung der Information, Initiative Mittelstand , 16.11.2009 Integrated Realtime Corporate Management (2010-2010) · Integrierte Echtzeit Unternehmenssteuerung (IEU), IBM Partner Channel Kick Off Berlin, Januar 2010, Cloudforce2 Frankfurt, März 2010, Teradata Enterprise Intelligence Summit Berlin, April 2010, IBM Partner University-Frankfurt, April 2010, Bechtle Partner Präsentation Mannheim, Juni 2010, FuM Partner Präsentation Stuttgart, Juli 2010 · Integrated Realtime Corporate Management (IRCM), IBM Europe & Asia IT Architects University Stuttgart, April 2010 · Integrierte Echtzeit Unternehmenssteuerung –IBM Synergy Play, SAP-DSAG Nürnberg, September 2010, IBM ISV Technical Executive Forum Ehningen, Oktober 2010, Institut für BI Stuttgart, Dezember 2010 Social Business and Social CRM (2011-YYYY) · Die Rolle von Analytics für Social Software Business, IBM Social Business JamCamp, Frankfurt, October 2011 · SUGARCRM on IBM Social Business Overview @CeBIT 2012, Hannover, März 2012, IBM Partner Event, Kaprun, März 20123 © 2012 IBM Corporation
  4. 4. The disruptions leading to Social Business in the Cloud Social Analytics Mobility Cloud Global Cloud Mobile Social Enterprise Social Personal Business Analytics / Global Big Data Markets Security growth!4 © 2012 IBM Corporation
  5. 5. Developments leading to Open and Secure Cloud Computing Secure Cloud Computing - Developments „Industrialization Changes of IT- IT- of IT“ Users/Using Web 2.0, Social Media (z.B. Standardization Twitter, Facebook, ..) Modulization Intuitive, easy, flexible, fast Outsourcing and always on Consumer, ... „Digital Natives“ ... Open and Secure Cloud Computing Virtualization Storage-Solutions Universal Singel Point Access Automation Internet-Bandswitches Container IT Internet-Availability Grid Computing .... .... IT-Infrastructure- IT-Infrastructure- Web- Web- Developments Technologies ! One Development was not enough to drive Open and Secure Cloud Computing. It´s the Intelligent Holistic Integration of new Information Technologies together with Changes of IT Users/Using that drives Open and Secure Cloud Computing.5 © 2012 IBM Corporation
  6. 6. Cloud is a Priority for Our Customers and IBM One of 4 key growth plays on IBMs roadmap 80% of Fortune 500 use IBM Cloud Computing IBM SmartCloud - Helping our customers rethink IT and reinvent business Foundations Services Solutions6 © 2012 IBM Corporation
  7. 7. Social Business is Key to IBMs Growing Portfolioof SmartCloud Business Solutions Social Business Smarter Commerce Business Analytics & Optimization Smarter Cities7 © 2012 IBM Corporation
  8. 8. Topology Features Integrated Apps Enterprise-ready collaboration and High value 3rd party applications with communication software, including obvious and intuitive business value, E-mail and online meetings. dedicated to streamlining business. Software Services Convenient packages of the most Services sought after technologies designed to meet your social business needs. Labs Mobile Cutting-edge social and collaboration Broad and thoughtful mobile support projects from world-class IBM across a range of devices and research. platforms.8 © 2012 IBM Corporation
  9. 9. SmartCloud Integrated AppsInfuse Social Capabilities into Business Processes ManagingSocial CRM B2B Commerce Digital Signing Projects coming Q4Collaborative CollaborativeFile Viewing Doc EditingScheduling Policy-DocumentMeetings Compliance Archiving Talking9 © 2012 IBM Corporation
  10. 10. SUGARCRM on IBM SmartCloud10 © 2012 IBM Corporation
  11. 11. SUGARCRM Subscriptions Advanced CRM for small and Advanced CRM for businesses medium-sized businesses with offline mobile requirements $360 / user / year $540 / user / year Sugar Editions CRM for the most Ultimate CRM solution for the demanding business global, mobile, social business $720 / user / year $1,200 / user / year11 © 2012 IBM Corporation
  12. 12. SUGARCRM General Editions Guideline Part 1 Overview ($/User/Year) Professional Corporate Enterprise Ultimate $360 $540 $720 $1,200 5 – 50 seat customers 50 – 500 seat customers 500 – 5,000 seat customers12 © 2012 IBM Corporation
  13. 13. SUGARCRM General Editions Guideline Part 2 + IBM Cast Iron Connections Coremetrics Cognos SPSS Unica13 © 2012 IBM Corporation
  14. 14. IBM SmartCloud Engage -Collaborating with your customers “Pursue customer collaboration to increase retention, improve satisfaction, and offer additional revenue opportunities” (Forrester Research) Do more with less Differentiate ourselves from the competition and show value As IBM roles and customer roles change, make it easier to bring new players up to speed14 © 2012 IBM Corporation
  15. 15. IBM SmartCloud Engage Delivers integrated online social networking and collaboration tools so you can work smarter before, during and after your meeting. Benefits Differentiators ·Work beyond company boundaries. ·No mining of your data for advertising ·Share information more easily with or other purposes. customers, suppliers and business ·Seamless capability for integrating your partners. on-premise (e.g. .Net, Java, Domino, ·Securely connect from anywhere, SUGARCRM, SAP, Filenet, etc.) and anytime via a Web browser and internet cloud based applications like connection. SUGARCRM and others. ·Affordable and accessible pricing. ·Built on Web 2.0 based social networking model for more effective ·Lower up-front investment. collaboration. ·No IT staff required for implementation. ·Extremely easy to acquire. ·Work-ready integrated business applications. Features ·World-wide deployment available in over 20 languages. + Mobile + Integrated Apps15 © 2012 IBM Corporation
  16. 16. Private Virtual PublicCloud Cloud Cloud IaaS PaaS SaaSIBM Strategic Outsourcing Application on Demand Software as a ServiceCustomer makes buying decisions based Hosting Customer makes buying decisionson the total solution and IBM Global Customer makes buying decisions based on application and componentsTechnology Services is the integrator and based on the application and standard of IT Value stack are asserted bymanager of all solution components of IT options. service provider.Value Stack. SC Enterprise SC Enterprise+ SC for Social BusinessFree forIBMers; no SmartCloud Engage SmartCloud ConnectionsVPN needed Starting at $8 Starting at $6to access SmartCloud Notes SmartCloud iNotes SmartCloud Meetings Starting at $5 Starting at $3 Starting at $616 © 2012 IBM Corporation
  17. 17. Top 3 Areas Where You Can Get Started 1. Share files with your customers instead of sending them an email (SmartCloud Files) 2. Manage to dos, projects (like a product evaluation), events, etc. and/or set up a collaborative team place (SmartCloud Activities/Communities) 3. Hold web meetings with every conference call (SmartCloud Meetings)17 © 2012 IBM Corporation
  18. 18. or © 2012 IBM Corporation
  19. 19. Top 3 Areas Where You Can Get Started 1. Share files with your customers instead of sending them an email (SmartCloud Files) 2. Manage to dos, projects (like a product evaluation), events, etc. and/or set up a collaborative team place (SmartCloud Activities/Communities) 3. Hold web meetings with every conference call (SmartCloud Meetings)19 © 2012 IBM Corporation
  20. 20. Start sharing files in SmartCloud Files! Know whos downloaded your file and follow-up!20 NO MORE MAIL JAIL! © 2012 IBM Corporation
  21. 21. 21 © 2012 IBM Corporation
  22. 22. Top 3 Areas Where You Can Get Started 1. Share files with your customers instead of sending them an email (SmartCloud Files) 2. Manage to dos, projects (like a product evaluation), events, etc. and/or set up a collaborative team place (SmartCloud Activities/Communities) 3. Hold web meetings with every conference call (SmartCloud Meetings)22 © 2012 IBM Corporation
  23. 23. 23 © 2012 IBM Corporation
  24. 24. Bonus: Set Up A Community For The Customers You Really Like** or the ones you need to collaborate with the most. Note: You must firstconnect to your guest to add them to a community.24 © 2012 IBM Corporation
  25. 25. Top 3 Areas Where You Can Get Started 1. Share files with your customers instead of sending them an email (LotusLive Files) 2. Manage to dos, projects (like a product evaluation), events, etc. and/or set up a collaborative team place (LotusLive Activities/Communities) 3. Hold web meetings with every conference call (LotusLive Meetings)25 © 2012 IBM Corporation
  26. 26. Hosts view in leading a web conference26 © 2012 IBM Corporation
  27. 27. Integration points for Meetings with Lotus Notes Configure your Calendar and get the sidebar: in_for_Sametime_and_Lotus_Notes.27 © 2012 IBM Corporation
  28. 28. Attend a meeting from your iPhone, Android, or BlackBerry My Meetings, list of recent meetings/saved meeting information SmartCloud Mobile Meeting for iOS, BlackBerry, and Android See the full presentation, and application sharing Raise your hand Move to previous slides or reset to current slide See a list of attendees Zoom in and zoom out Over AT&T 3G, Verizon/Sprint 4G, or WiFi you can be dialed into an audio bridge and the web conference at the same time28 © 2012 IBM Corporation
  29. 29. YourWhat’s in for IBM Business Partner ? Business Model 100% 90% Support Support 80% 70% 60% Implementation 50% services Implementation services 40% Infrastructure 30% Infrastructure 20% Software License Software License 10% 0% Revenue Margin29 © 2012 IBM Corporation
  30. 30. Top 3 Areas Where You Can Get Started 1. Share files with your customers instead of sending them an email (SmartCloud Files) 2. Manage to dos, projects (like a product evaluation), events, etc. and/or set up a collaborative team place (SmartCloud Activities/Communities) 3. Hold web meetings with every conference call (SmartCloud Meetings)30 © 2012 IBM Corporation
  31. 31. SugarCRM: 8,000+ Customers in 80+ Countries31 © 2012 IBM Corporation
  32. 32. Real Connections· The Need:· RealConnections and THINNC, the company’s consulting group, serve large consulting clients and cloud-services customers. They were using “When we share Salesforce for CRM, but needed a solution that was easier to integrate with documents like various cloud tools such as LotusLive, offered mobile capabilities, and had proposals and better pricing. presentations, what· The Solution: we shared and who· After evaluating several CRM they chose Sugar Corporate On-Demand shared it becomes with Sugar Mobile Plus, which enables access from a smartphone or tablet. part of the customer And, for quick online meetings, RealConnections integrated Sugar with opportunity in Sugar,” IBM LotusLive. Sugar manages all the company’s customer contacts and Vos says. “For the opportunities and provides additional insight about customers and customer, the meeting prospects through its integration with Twitter and LinkedIn. is simply an open discussion, but on our end we know exactly· The Benefits: who was involved, Provides excellent visibility into customer interactions as well as control what was shared, and over sales and service processes. at what stage in the Optimized the company’s campaign marketing sales cycle.” Mobile capabilities are time saver —Eric Voss, Founder, Migrating the data was about one third of what they spent on RealConnections Salesforce. Plus, now their data is better and they use more CRM 32 functionality for significantly less money. © 2012 IBM Corporation
  33. 33. 33 © 2012 IBM Corporation
  34. 34. Why IBM Social business leadership: IBM created the category for social business four years ago with IBM Connections -- the “first-ever social software platform for business." IDC ranks IBM number one in worldwide market share for social platform software for 2009 and 2010.* Enterprise-class solutions: IBM has built the SmartCloud with enterprise-level security, reliability and scalability as inherent design factors – versus adding security and scalability to consumer-grade products. End-to-end cloud service: IBM uses its own pre-integrated, best-in-class software as well as in-house application and cloud services to offer clients one point of contact for the total solution.34 © 2012 IBM Corporation
  35. 35. With IBM Social Business you don´t have to built the car just select thecomponets, integrate them and drive the sweeter road with SUGARCRMon IBM ☺.35 © 2012 IBM Corporation
  36. 36. Microsoft Oracle The Sweeter Road SFDC36 © 2012 IBM Corporation
  37. 37. DEMO time! and37 © 2012 IBM Corporation
  38. 38. SUGARCRM on IBM helpful Web-Links SUGARCRM on IBM Landing Page SUGARCRM Editions Page SUGARCRM Exchange – THE SUGARCRM MARKETPLACE SUGARCRM SUGARFORGE Community SUGARCRM University IBM Social Business SmartCloud SUGARCRM on IBMSmartCloud Selling Community (By access request) 4517-9387-60e02876f49f SUGARCRM Iscon-Demo-Page: Username: demo Password: demo © 2012 IBM Corporation
  39. 39. Try SmartCloud at No Charge for 60 Days: © 2012 IBM Corporation
  40. 40. Questions? 問 題 Ερωτήσεις Fragen ? Vragen 问 题 ? Preguntas Cwestiwn ? Domande 質 Questions Perguntas 問40 © 2012 IBM Corporation
  41. 41. Contact DetailsFriedel Jonker Wilhelm-Fay-Strasse 30-34Dipl.-Kaufmann D-65936 FrankfurtBusiness Dev. ManagerIBM & SUGARCRM Phone (+49)-69-6645-1227IBM Software Group Fax (+49)-69-6645-5640 Mobile (+49)-160-9638657 information from IBM and me. Look at Xing, Linkedin, Youtube,Twitter, Scribd, Slideshare and Lotus Greenhouse. Selection of Companies on my Networks:Join my Networks as Philip Kotler (North.West.Uni), Manfred Krafft (WWU Münster), 3M, Amadeus, Ameriprise, Booz & Company, Citigroup,Thomas H. Davenport (Babson College), Peter Weill (MIT), Jeanne W. Ross (MIT), Daimler, Deutsche Bank, Deutsche Telekom,Andrea Back (St. Gallen), Jon Katzenbach (Booz), Genie Z. Laborde (I.D.E.A.),Daniel Pink, Ross Dawson (AHT) Charles Savage (KEE), Soumitra Dutta (INSEAD) Deloitte & Touchee, Ernst & Young, IBM, Lufthansa,Chuck House (Stanford Uni.), Thomas Hutzschenreuter (WHU), Gunter Dueck (IBM), McKinsey, Nokia, O2, REWE, Samsung, Siemens, Swisscard,David Croslin and other leading Thinkers and Practitioners have already done it. Thomas Cook, TUI, Vodafone, Volkswagen and more.Business is People ☺41 © 2012 IBM Corporation
  42. 42. Legal disclaimer © IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others.42 © 2012 IBM Corporation
  43. 43. 43 © 2012 IBM Corporation