1) The document discusses 5 strategies to avoid being swept away by digital disruption and the "digital riptide": build a platform not just sell a product, focus on customer experiences over service, revolutionize rather than just improve processes, implement digital strategies before physical, and leverage machine intelligence over just big data. 2) Rapid technological changes are setting the stage for massive disruption in business. Companies need to innovate their digital strategies to take advantage of disruption rather than be disrupted. 3) Every organization is becoming a technology company as manual processes are replaced by algorithms, machine learning, and data-driven automation. Focusing on customers and using technology to enhance their experiences will help companies differentiate themselves.

1. Welcome to the Future:
5 Strategies to Avoid
the Digital Riptide
John Mancini
AIIM Chief Evangelist

4. What is a "riptide?"
It's a powerful, channeled current of water
flowing away from shore that can sweep even the
strongest swimmer out to sea.

6. Rapid changes in technology are setting the stage
for massive disruption.
How can you avoid being “disrupted?”
How can you use disruption to your advantage?

7. Interested in getting the latest updates on
content management and digital transformation?
Subscribe to the Digital Landfill blog by clicking
HERE.
SUBSCRIBE TODAY!

8. What does a Digital Riptide look
like?

15. “Digital Disruption creates one hundred times the
innovation power. That means you and your business are
facing at least one hundred times the competitive threat.
That’s two orders of magnitude more innovation power than
before.
Digital Disruption accelerates competing ideas even as it
facilitates the entry of a previously impossible number and
magnitude of ideas.”
McQuivey, James. Digital Disruption: Unleashing the Next Wave of Innovation

16. Why now? What’s different?

18. “Computer scientist Martin Grötschel analyzed the speed
with which a standard optimization problem could be solved
by computers over the period 1988-2003.
He documented a 43 million-fold improvement, which he
broke down into two factors: faster processors and better
algorithms embedded in software. Processor speeds
improved by a factor of 1,000, but these gains were
dwarfed by the algorithms, which got 43,000 times better
over the same period.”
Brynjolfsson, Erik; McAfee, Andrew. Race Against The Machine

20. How is all of this changing
content management?

21. Interested in getting the latest updates on
content management and digital transformation?
Subscribe to the Digital Landfill blog by clicking
HERE.
SUBSCRIBE TODAY!

22. A growing realization: Information
Capture is THE foundation for Digital
Transformation.
• 57% agree – “We are committed to digital transformation,
and paper-free is an essential starting point.”
• 72% agree – “Business at the speed of paper will be
unacceptable in a few years’ time.”
• AIIM’s Paper-free Progress: Measuring Outcomes

23. Digitalization is different than
Digitization.
• Most organizations are just scratching the surface of what
they COULD do with capture.
• 34% scan flat images only – 16% for workflow and 18%
for archive.
• Only 41% are using OCR in some form.
• For most, it’s still a scan to archive game – more about
getting rid of floor space than true “digitalization.”
• AIIM’s Paper-free Progress: Measuring Outcomes

24. For most organizations, back-end
processes are still a mess.
• % of finance types answering “A lot of documents are processed as
paper documents”
• Accounts receivable = 38%
• Financial close process = 40%
• Accounts payable = 39%
• Procurement and purchasing = 32%
• Vendor management = 32%

25. 5 strategies to Avoid Digital
Disruption.

26. “Riptide” thinking “Mainstream” thinking
Build a platform Sell a product
Customer experiences Customer service
Revolutionized processes Improved processes
Digital, THEN physical Physical, THEN digital
Machine intelligence Big data

27. UBER TINDER BIRCHBOX AIRBNB
DOGS WAG! BARKBUDDY BARKBOX DOGVACAY
FOOD POSTMATES NIBBLY BLUE APRON EATWITH
WORKSPACE BREATHER SPARE CHAIR
ALCOHOL MINIBAR GLASSFUL
STORAGE CLUTTER ROOST
BEARDS BRISTLR $ BEARD CLUB
PARKING MONKEY PARKING SPOT PARK
LAUNDRY WASHIO LAUNDROMATCH

28. “There are now 30 companies involved in the
development of autonomous vehicles.”
Sam Shead, Business Insider

29. “In less than two years, Slack turned
itself into a massively popular
business-messaging app worth
$2.8 billion.
Now, Slack wants to be more than
just a work-messaging app. It wants
to be a broader platform that grows
its software into a central hub for
all work communications.”
BusinessInsider.com

31. “Riptide” thinking “Mainstream” thinking
Build a platform Sell a product
Customer experiences Customer service
Revolutionized processes Improved processes
Digital, THEN physical Physical, THEN digital
Machine intelligence Big data

32. “Dash simplifies the
customer’s experience
by abstracting digital
complexity and
distilling that
experience into the
push of a button. It also
shields shoppers’ eyes
from competing brands,
effectively locking in
loyalty.”
David Aponovich
Amazon says it now has over 100 buttons available, and
orders have increased by more than 75 percent in the
last three months.

33. Every Company is a Technology
Company
"Domino's has become something
closer to a tech company that
sells pizza," [Dominos CEO
Patrick] Doyle says. "It has
amassed a team of about 250
technology employees at its Ann
Arbor, MI headquarters vs. about
50 tech employees just a decade
ago."

34. 1. What do customers love about my brand that others can’t
offer?
2. How can I deliver a unique digital experience that goes
beyond the typical (in this case, the traditional website
shopping process)?
3. How can I leverage technology to make the customer
experience more convenient, compelling or satisfying?
4. How can I differentiate beyond my product by introducing
innovative new ways to engage with customers and keep
them happy?
David Aponovich -- http://www.cmswire.com/author/david-
aponovich/

35. “Riptide” thinking “Mainstream” thinking
Build a platform Sell a product
Customer experiences Customer service
Revolutionized processes Improved processes
Digital, THEN physical Physical, THEN digital
Machine intelligence Big data

36. “...the manual management of business processes
will become antiquated as technology starts
managing at scale. Everything at scale in this world
will be managed by algorithms and data.”
Joseph Sirosh, corporate VP of the Data Group at
Microsoft

38. “Riptide” thinking “Mainstream” thinking
Build a platform Sell a product
Customer experiences Customer service
Revolutionized processes Improved processes
Digital, THEN physical Physical, THEN digital
Machine intelligence Big data

39. “In 2013, Fujitsu introduced GyuHo SaaS, a
cloud-based system for dairy farmers that
helps track the health of their herds
through Wi-Fi connected pedometers—
essentially giant Fitbits for cows. The time
and movement data can help farmers not
only track the general health of cattle,
but can also help track when cows are
going into estrus (a condition more
commonly known as "heat").”
The Internet of Cows: Azure-powered
pedometers get dairies mooovin’

40. Aquino, Latimore carry Bowie to 6-0 victory over Akron
BOWIE, Md. (AP) — Jayson Aquino tossed a three-hit shutout and Quincy Latimore
had three hits and two RBI, as the Bowie Baysox topped the Akron RubberDucks
6-0 in the first game of a doubleheader on Sunday. Aquino (3-4) struck out eight
and walked two to get the win. Bowie started the scoring in the first inning when
Henry Urrutia hit an RBI single and Latimore hit an RBI double. The Baysox later
added two runs in the fourth and one in the fifth and sixth to finish off the
shutout. Shawn Morimando (9-1) went 4 2/3 innings, allowing five runs and 10
hits in the Eastern League game. He also struck out three and walked one. Joe
Sever doubled and singled for the RubberDucks. Akron was blanked for the third
time this season, while the Bowie staff recorded its third shutout of the year.

43. “Riptide” thinking “Mainstream” thinking
Build a platform Sell a product
Customer experiences Customer service
Revolutionized processes Improved processes
Digital, THEN physical Physical, THEN digital
Machine intelligence Big data

44. Source: AI, Deep Learning, and Machine Learning: A Primer
Machine Intelligence
üReasoning
üPlanning and navigation
üNatural language processing
üKnowledge representation
üPerception
üGeneralized intelligence

45. Source: AI, Deep Learning, and Machine Learning: A Primer

46. Source: AI, Deep Learning, and Machine Learning: A Primer

47. A closing thought – Start looking
beyond immediate disruption.

48. Find out more about what it means to
be an “Information Professional.”
Click here for my free e-book:
What is the new role of an
Information Professional?

49. How content is created and captured NOW
will have a direct bearing on how “machine
processable” it ultimately will be in the
future.

50. Organizations need a strategy to frame
how they look at the long-term, but the
flexibility to adopt it to solve
immediate business process problems.

51. Organizations can’t do this all at once
without drowning; they need to figure out
ways to do this in steps.

52. Who provides the adult supervision to
manage the chaos?

53. People. Process.Technology.

54. “Any sufficiently advanced technology is
indistinguishable from magic.”
Arthur C. Clarke
How can we help?
John Mancini, Chief Evangelist, AIIM
@jmancini77

55. Interested in getting the latest updates on
content management and digital transformation?
Subscribe to the Digital Landfill blog by clicking
HERE.
SUBSCRIBE TODAY!