The document discusses how mobility is driving major changes in information management. It notes that the world is reaching the dramatic change phase described in Moore's Chessboard fable. Mobile access has grown enormously and is becoming the primary access point for many. However, most organizations have not optimized their processes and systems for mobile. The document argues that information professionals will need to have a range of specialized skills and knowledge to help organizations manage information holistically across systems in this new environment driven by mobility and engagement.

1. Informa(on
Management
on
Mobile
Steroids
John
Mancini
President,
AIIM
@jmancini77
DigitalLandfill.org

2. Or,
why
mobile
changes
everything…

4. 1. The
world
as
we
have
known
it
is
changing.

7. The
Chessboard
Fable

8. We
are
reaching
the
2nd
half
of
“Moore’s
Chessboard,”
drama(cally
changing
what
informa(on
means
to
our
organiza(ons
and
how
it
must
be
managed.

9. 2. From
Systems
of
Record
to
Systems
of
Engagement
.

10. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

11. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

12. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

13. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

14. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

15. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

16. Source
=
hUp://www.mbaonline.com/a-­‐day-­‐in-­‐the-­‐internet/

17. aiim.org/futurehistory

18. Systems
of
Engagement
Social
and
Era
Mainframe
Mini
PC
Internet
Cloud
Systems
of
Record
Years
1960-­‐1975
1975-­‐1992
1992-­‐2001
2001-­‐2009
2010-­‐2015
Typical
A
batch
A
dept
A
An
thing
A
web
page
trans
process
document
interac(on
managed
Best
known
Digital
IBM
Microsoa
Google
Facebook
company
Equipment
Social
Content
Image
Document
Content
Microfilm
Business
mgmt
focus
Mgmt
Mgmt
Mgmt
Systems

19. Considera*on
Systems
of
Record
Systems
of
Engagement
Focus
Transac(ons
Interac(ons
Governance
Command
&
Control
Collabora(on
Core
Elements
Facts
&
Commitments
Ideas
&
Nuances
Value
Single
Source
of
Truth
Discovery
&
Dialog
Standard
Accurate
&
Complete
Immediate
&
Accessible
Content
Authored
Communal
Primary
Record
Type
Documents
Conversa(ons
Searchability
Easy
Hard
Usability
User
is
trained
User
“knows”
Accessibility
Regulated
&
Contained
Ad
Hoc
&
Open
Reten(on
Permanent
Transient
Policy
Focus
Security
(Protect
Assets)
Privacy
(Protect
Users)

20. 3. The
Cri(cal
Role
of
Mobility.

21. Which
is
someone
more
likely
to
have,
a
toothbrush
or
a
cell
phone?
vs.

22. The
Opportunity.
• Mobile
subscribers
have
grown
from
719M
in
2000
(60%
in
developed
world)
to
5.6
billion
today
(70%
in
the
developing
world).
– Only
835M
out
of
5.6
billion
devices
are
smartphones.
• q4:10
-­‐
smartphones
+
tablets
>
notebooks
+
desktops
[Mary
Meeker].
– 119M
tablets
will
be
shipped
in
2012
[Gartner].
• Mobile
is
the
only
access
point
for
1/3
of
Internet
users.
– q2:10
-­‐
Windows
opera(ng
systems
<
50%
of
Internet
enabled
devices.

23. The
Opportunity.
• Mobile
revolu(onizing
commerce
[Mary
Meeker].
– Loca(on-­‐based
services
– Transparent
pricing
– Discounted
offers
– Immediate
gra(fica(on
• Social
reinforcing
drive
to
mobile
– Facebook
–
200M
mobile
users;
2X
more
ac(ve
than
laptop
users

24. “It’s
when
a
technology
becomes
normal,
then
ubiquitous,
and
finally
so
pervasive
as
to
be
invisible,
that
the
really
profound
changes
happen…Revolu(on
doesn’t
happen
when
society
adopts
new
technologies—it
happens
when
society
adopts
new
behaviors.”
-­‐-­‐Clay
Shirky
hUp://www.flickr.com/photos/6argoo3a/6253592631

25. Mobility
is
the
Steroid
Driving
Engagement

26. 35%
use
laptop
less
aaer
gezng
an
iPad
[Forrester].

27. The
Reality.
• >75%
of
orgs
have
no
mobile
processes
[AIIM].
• Median
%
of
processes
that
COULD
be
mobile
that
ACTUALLY
ARE
=
2.5%
[AIIM].
• 1/3
or
orgs
have
not
op(mized
their
web
sites
for
mobile
[AIIM].
• 37%
of
orgs
have
no
mobile
access
to
their
ECM
systems
[AIIM].
• 45%
say
business
content
stored
in
four
or
more
different
places
[GigaOM
survey
of
306
execs].
• 50%
use
personal
document
and
collabora(on
tools
monthly
without
IT’s
knowledge
[GigaOM
survey].

28. 4. A
simple
but
elegant
example.

29. Mobile
Driven
Engagement

37. Thank
You!

38. 5. We
need
T-­‐shaped
people
to
manage
the
SoLoMo
revolu(on.

39. Informa(on,
not
plumbing.
hUp://www.flickr.com/photos/mxmstryo/4033816209

40. The
emerging
informa(on
professional
• The
vast
majority
of
organiza6ons
see
the
need
to
manage
informa6on
as
an
enterprise
resource
rather
than
in
separate
"silos,"
departments
or
systems,
but
they
don't
know
how
to
begin
to
address
the
challenge,
as
it
is
so
large...
• Professional
roles
focused
on
informa6on
management
will
be
different
to
that
of
established
IT
roles.
• An
"informa6on
professional"
will
not
be
one
type
of
role
or
skill
set,
but
will
in
fact
have
a
number
of
specializa6ons.
• There
will
be
a
50%
increase
in
demand
for
informa6on
professionals
by
2015.
– Deb
Logan
and
Regina
Casonata,
Gartner

41. Who
are
these
people?
IT
Legal
professional
Risk/Liability
Focus
Records
Manager
Digital
Archivist
Business
Process
Owners
Professionals
Informa(on
Value
Focus
Business
Analyst
Knowledge
Manager
Informa(on/Data
Scien(st
Ent
Informa(on
Manager
Governance
Focus
Info/Data
Stewards
Ent
Informa(on
Architect
Social
Focus
Informa(on
Curators
Community
Managers
Most
roles
from
Deb
Logan
and
Regina
Casonata,
Gartner

43. We
need
T-­‐Shaped
Professionals
BROAD
DEEP
AIIM.org/cer(fica(on
AIIM.org/training
White
paper
here
–
hUp://pages2.aiim.org/CIPWebPage_InfoProWP.html
Free
prac*ce
exam/assessment
-­‐-­‐
hUp://www.AIIM.org/CIP-­‐prac(ce-­‐exam

44. Thanks!
Want
my
e-­‐book?
1. Commit
to
the
cloud.
2. Mobilize
everything.
3. Make
the
business
social.
4. Digi(ze
anything
that
moves.
5. Prepare
for
informa(on
management
on
a
massive
scale.
Get
a
copy
here
-­‐
hUps://www.box.com/s/af208eef6dc5a12c1b5f