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Is your organization prepared for the
consumerization wave?
We started the story with this white paper
(click on it -- free for downloading)
And now continue the story…
(click on it -- free for downloading)
The consumerization of IT requires that we
rethink three questions…
Number one – who owns the CUSTOMER?
Number two – who owns the CUSTOMER’S
EXPERIENCE?
Number three – who owns the CUSTOMER’S
DATA?
“Consumerization” has become mainstream…
it even has a Wikipedia page.
Here is the challenge facing organizations…
“On Sunday evening,
we open up our dazzling
personal computing devices
and enter … an online world
that is virtual yet rich and
understanding, global yet
intimate and, while running on
silicon and fiber, refreshingly
human.”



Malcolm Frank, Executive Vice President of Strategy and
Marketing, Cognizant Technology Solutions Corporation
“Monday morning arrives…
the standard issue computer
provides access to
standardized systems of
record yet offers precious little
human engagement …

Work technology has become
a limiter in our professional
lives. ”

Malcolm Frank, Executive Vice President of Strategy and
Marketing, Cognizant Technology Solutions Corporation
“For the next generation of knowledge workers,
entering the workplace often feels
like entering a computer science museum.”




Ray Wang, “Coming to Terms with the Consumerization of IT,”
Harvard Business Review Blog
The current narrative in the consumerization
story – IT is the villain.
WE NEED A NEW NARRATIVE…
The real narrative…Information and technology
are now THE sources of competitive
differentiation.
Consumers move in and out of technologies
at such a torrid pace; Market innovators are
presented with constant opportunities and
challenges.
However, this is not a BUG. It is a FEATURE.
Consumerization is not a new thing…
It is not as simple as people wanting to use an
iPad for business purposes.
It is not as simple as saying, Let’s bring
Facebook into the enterprise.”
Per Alvin Toffler, what consumerization really
means is…
1 -- The pace of change is accelerating.
2 – The pace of change is not uniform.
The biggest risks -- and biggest
opportunities – are in those areas where
the pace of change is most divergent.
So what do CIOs and IT need to do to avoid
being the villains in the consumerization story?
IT needs to think less like a “railroad” and
more like a “cab company”…
Don’t lay track, take users on trips.
IT needs to understand patterns of work rather
than devices – stop the preoccupation with
connecting X with Y and find out, “why Y?”
IT needs to understand that they are now in a
different business. In the past, IT was in the…

1 -- Systems building business
2 -- Keeping the lights on business
3 –- Technology provisioning business
4 -– Compliance business
5 -- Security business
6 -– Privacy business
These roles don’t go away, but in the new
world IT’s core business is…
Information LOGISTICS
What should be the new CIO agenda in the era
of consumerization?
Create a decision framework that analyzes the
risks and rewards of new technologies; drive
decisions with the framework, not with the
latest technology.
Stay ahead of the users. Build an IT culture
around watching consumer trends and looking
for ways to bring the latest into the business.
Know your true mission. Best-in-class
technology is great. Technology that fits your
organization is even better.
Connect the dots. In today’s social world, one
of IT’s greatest callings is to help make sure
information moves fast and efficiently from a
mega-sized database to bite-sized tablets and
smartphones. Think information logistics.
Visibly change tech support. By default, IT
assumes users are clueless. Users, on the
other hand, see IT as frustrating, slow and
outmoded. This is a broken model and it has to
change.
Interested in learning more? Click above.
John Mancini, President, AIIM
 Editor, Digital Landfill
 Author, OccupyIT: A Technology Manifesto
 Frequent Technology Keynote speaker
 Twitter = @jmancini77




About me… (click above)

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Are you prepared for the impact of consumerization?

  • 1. Is your organization prepared for the consumerization wave?
  • 2. We started the story with this white paper (click on it -- free for downloading)
  • 3. And now continue the story… (click on it -- free for downloading)
  • 4. The consumerization of IT requires that we rethink three questions…
  • 5. Number one – who owns the CUSTOMER?
  • 6. Number two – who owns the CUSTOMER’S EXPERIENCE?
  • 7. Number three – who owns the CUSTOMER’S DATA?
  • 8. “Consumerization” has become mainstream… it even has a Wikipedia page.
  • 9. Here is the challenge facing organizations…
  • 10. “On Sunday evening, we open up our dazzling personal computing devices and enter … an online world that is virtual yet rich and understanding, global yet intimate and, while running on silicon and fiber, refreshingly human.” Malcolm Frank, Executive Vice President of Strategy and Marketing, Cognizant Technology Solutions Corporation
  • 11. “Monday morning arrives… the standard issue computer provides access to standardized systems of record yet offers precious little human engagement … Work technology has become a limiter in our professional lives. ” Malcolm Frank, Executive Vice President of Strategy and Marketing, Cognizant Technology Solutions Corporation
  • 12. “For the next generation of knowledge workers, entering the workplace often feels like entering a computer science museum.” Ray Wang, “Coming to Terms with the Consumerization of IT,” Harvard Business Review Blog
  • 13. The current narrative in the consumerization story – IT is the villain.
  • 14. WE NEED A NEW NARRATIVE…
  • 15. The real narrative…Information and technology are now THE sources of competitive differentiation.
  • 16. Consumers move in and out of technologies at such a torrid pace; Market innovators are presented with constant opportunities and challenges.
  • 17. However, this is not a BUG. It is a FEATURE.
  • 18. Consumerization is not a new thing…
  • 19. It is not as simple as people wanting to use an iPad for business purposes.
  • 20. It is not as simple as saying, Let’s bring Facebook into the enterprise.”
  • 21. Per Alvin Toffler, what consumerization really means is…
  • 22. 1 -- The pace of change is accelerating.
  • 23. 2 – The pace of change is not uniform.
  • 24. The biggest risks -- and biggest opportunities – are in those areas where the pace of change is most divergent.
  • 25. So what do CIOs and IT need to do to avoid being the villains in the consumerization story?
  • 26. IT needs to think less like a “railroad” and more like a “cab company”… Don’t lay track, take users on trips.
  • 27. IT needs to understand patterns of work rather than devices – stop the preoccupation with connecting X with Y and find out, “why Y?”
  • 28. IT needs to understand that they are now in a different business. In the past, IT was in the… 1 -- Systems building business 2 -- Keeping the lights on business 3 –- Technology provisioning business 4 -– Compliance business 5 -- Security business 6 -– Privacy business
  • 29. These roles don’t go away, but in the new world IT’s core business is…
  • 31. What should be the new CIO agenda in the era of consumerization?
  • 32. Create a decision framework that analyzes the risks and rewards of new technologies; drive decisions with the framework, not with the latest technology.
  • 33. Stay ahead of the users. Build an IT culture around watching consumer trends and looking for ways to bring the latest into the business.
  • 34. Know your true mission. Best-in-class technology is great. Technology that fits your organization is even better.
  • 35. Connect the dots. In today’s social world, one of IT’s greatest callings is to help make sure information moves fast and efficiently from a mega-sized database to bite-sized tablets and smartphones. Think information logistics.
  • 36. Visibly change tech support. By default, IT assumes users are clueless. Users, on the other hand, see IT as frustrating, slow and outmoded. This is a broken model and it has to change.
  • 37. Interested in learning more? Click above.
  • 38. John Mancini, President, AIIM Editor, Digital Landfill Author, OccupyIT: A Technology Manifesto Frequent Technology Keynote speaker Twitter = @jmancini77 About me… (click above)