Is your organization prepared for
the consumerization wave?

We started the story with
this white paper (click on it -- free for downloading)

And now continue the story…
(click on it -- free for downloading)

The consumerization of IT requires
that we rethink three questions…

Number one – who owns
the CUSTOMER?

Number two – who owns
the CUSTOMER’S EXPERIENCE?

Number three – who owns
the CUSTOMER’S DATA?

“Consumerization” has become mainstream… it
even has a Wikipedia page.

Here is the challenge facing
organizations…

“On Sunday evening, we open
up our dazzling personal computing devices and enter … an online world that is virtual yet rich and understanding, global yet intimate and, while running on silicon and fiber, refreshingly human.” Malcolm Frank, Executive Vice President of Strategy and Marketing, Cognizant Technology Solutions Corporation

“Monday morning arrives… the standard
issue computer provides access to standardized systems of record yet offers precious little human engagement … Work technology has become a limiter in our professional lives. ” Malcolm Frank, Executive Vice President of Strategy and Marketing, Cognizant Technology Solutions Corporation

“For the next generation of
knowledge workers, entering the workplace often feels like entering a computer science museum.” Ray Wang, “Coming to Terms with the Consumerization of IT,” Harvard Business Review Blog

The current narrative in the
consumerization story – IT is the villain.

WE NEED A NEW NARRATIVE…

The real narrative…Information and technology
are now THE sources of competitive differentiation.

Consumers move in and out
of technologies at such a torrid pace; Market innovators are presented with constant opportunities and challenges.

However, this is not a
BUG. It is a FEATURE.

Consumerization is not a new
thing…

It is not as simple
as people wanting to use an iPad for business purposes.

It is not as simple
as saying, Let’s bring Facebook into the enterprise.”

Per Alvin Toffler, what consumerization
really means is…

1 -- The pace of
change is accelerating.

2 – The pace of
change is not uniform.

The biggest risks -- and
biggest opportunities – are in those areas where the pace of change is most divergent.

So what do CIOs and
IT need to do to avoid being the villains in the consumerization story?

IT needs to think less
like a “railroad” and more like a “cab company”… Don’t lay track, take users on trips.

IT needs to understand patterns
of work rather than devices – stop the preoccupation with connecting X with Y and find out, “why Y?”

IT needs to understand that
they are now in a different business. In the past, IT was in the… 1 -- Systems building business 2 -- Keeping the lights on business 3 –- Technology provisioning business 4 -– Compliance business 5 -- Security business 6 -– Privacy business

These roles don’t go away,
but in the new world IT’s core business is…

Information LOGISTICS

What should be the new
CIO agenda in the era of consumerization?

Create a decision framework that
analyzes the risks and rewards of new technologies; drive decisions with the framework, not with the latest technology.

Stay ahead of the users.
Build an IT culture around watching consumer trends and looking for ways to bring the latest into the business.

Know your true mission. Best-in-class
technology is great. Technology that fits your organization is even better.

Connect the dots. In today’s
social world, one of IT’s greatest callings is to help make sure information moves fast and efficiently from a mega-sized database to bite-sized tablets and smartphones. Think information logistics.

Visibly change tech support. By
default, IT assumes users are clueless. Users, on the other hand, see IT as frustrating, slow and outmoded. This is a broken model and it has to change.

Interested in learning more? Click
above.

John Mancini, President, AIIM Editor,
Digital Landfill Author, OccupyIT: A Technology Manifesto Frequent Technology Keynote speaker Twitter = @jmancini77 About me… (click above)