This document discusses the future of content management. It identifies three main disruptors transforming the industry: consumerization, cloud/mobile technologies, and the internet of things. These disruptors are generating massive amounts of new data and changing user expectations around access and delivery of applications. Content management needs to evolve to the next level and think bigger to stay relevant in this changing landscape. The future will be shaped by appification of processes, analytics of all organizational data, and recognition of information as a valuable business asset.