The document discusses the Indian poultry sector, which is one of the fastest growing industries in India. It is the third largest egg producer and fifth largest chicken meat producer globally. The poultry sector employs over 6 million people and is mostly located in Southern India. The key raw materials for poultry feed include maize, rice bran, wheat bran, and oil meals. The poultry value chain includes backward linkages for inputs, the core poultry farming activity, and forward linkages for processing and value addition. The sector is transitioning to use more automation, rural development projects, improved farming concepts, and sustainable practices around land, water, energy and waste management. There are also opportunities to increase exports

1. Dr. Mahesh P. S.
Indian Poultry Sector In Transition -A perspective

2. Poultry Industry in India:
• One of the fast growing Techno-commercial Industry (8 – 10% y-o-y).
• Third largest egg producer (72 billion eggs/yr) / 26crores per day
• Fifth largest chicken meat producer (3.5 MMT) 1 crore chicks per day
• Total input and output value – 17 bn $ / 1.0 lakh crores
• 6 million employed.
• Majority of the sector – Southern India.

7. Key Raw Materials of the Feed Industry
Maize
Rice Bran
Wheat bran
Oil meals

8. Business models:
• “Family run”
• Partnership.
• Proprietorship.
• Corporate.
• NGO
• Government.

9. Value chain of Poultry:
• Backward linkages- inputs for production.
• Core activity – Poultry farming.
• Forward linkages- product, processing,
value addition etc.

10. Transition ……….
Inputs
• Buying behavior.
• Storage.
• Processing.
• Alternate raw materials.
• Hedging / trading.

11. Hatchery Practices.
• Single stage systems.
• Automation.
• Live monitoring.
• Inovo vaccination.
• Broiler sexing.
• Hatchery feeding. ?

12. Farming concepts
• Housing.
• Automation of feeding,
watering & medication.
• Autonesting.

13. Rural Transition.
• Great livelihood Projects.
• Diversification.
• Branding.

14. Processing are we ready?????

15. Market Dynamics.
• Most accurate data.
• Supply demand analysis.
• Faster price discovery.
• Helpless situations.
• Processing.
• Branding.
• Online market.

16. Green Poultry.
• Solar.
• Water harvesting.
• Solid & liquid waste handling.
• Litter power.

17. Sustainable Factors in Poultry
• Land.
• Water.
• Inputs ( grains)
• Energy.
• Environment.
• Consumer preferences.
• “ MORE from LESS is the Manthra”

18. Opportunities :
• Huge Middle Class sector—over 650 Million
• Increased Purchasing power
• Quality Know How –WTO
• Market Stabilization
• Export
• More Value.

19. Hope …………
• Encourage automation.
• Incentivize farmers for solar, power generation, waste
management.
• Recommend rain water harvesting.
• Poultry companies to have exclusive agri division for grain inputs
for poultry with modern practices.
• India : great potential for free range or organic farming.

20. drmaheshps@gmail.com
www.cpdoti.org
09845616268
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