Poultry Industry
Submitted by
Kandala Vijaysagar
Uttam Barhgotri
Pranit Wagh
Bhushan Bhamare
Submitted to
-
Poultry Industry
350 Cr Broiler
chick annual
placement
220 Million
Layer birds in
Production
cycle
4.85 MnMT of
Meat
production
/annum
70 Billion
Layer
Eggs/annum
CAGR Chicken
Production
7.5%
70%
Integration
Farmers
5th Largest in
the world
Market Size of
~90,000 Cr
Source: Poultry Research Institute, Hyd
Broiler (Meat)
Average 65-70 Million/week - Current
 1/3rd of the production is done by Individual Farmers and remaining 2/3rd by Contract
Farmers
 Average Farm Size is about 7000-8000 Birds
 Approx. 90000 Farmer associated in chicken farming practices
Layer (Egg)
 An estimate of 220 Million birds in Production cycle- current
 Egg Production ~70Billion – 100% Individual Farmers
 Per Capita Egg Consumption – 76/annum
Others - (Duck, Turkey etc.)
INR
62,000
Crores
Broiler
4.8
MMT
Current
Broiler
7 – 8%
Growth
Rate
Broiler
INR
28,000
Crores
Layer
4 – 6%
Growth
Rate
Layer
Source: ICAR 2017-18
Expected Growth
0
1
2
3
4
5
6
7
8
9
10
2000 2010 2018 2025
Consumption(‘Mn
MT)
Per Capita Meat
consumption (‘Kgs)
0
20
40
60
80
100
120
2000 2010 2018 2025
Layer Eggs('in
Billions)
PCEC(no)
CAGR 7.5% CAGR 5%
Source: Suguna Analysis, CensusIndia
Process
Source: National Chicken Council
Volatility in Broiler prices
Volatility in Price of Maize and
Soya.
Dependency on Live Bird Sale
over Processed Meat
Availability of Trained
Manpower
Government Food Safety
Norms
Climate Condition & Water
Quality
•Cut down 20% of production during
festivals – Shrawan Period, Ramzan,
Navratri & Ganesh Chathurthi
•Hybrid Maize and Soya production to be
popularized
•Introducing GM crops for higher yield and
lower cost of production
•Current World trend is on Ready –to Eat
Meat
•Government Regulatory Changes
•Efficient Recruitment ( Poultry Diploma and
feed Technology)
•Active Industry - Government collaboration
• Technology support
Challenges & Suggestions
Big Players
Sneha Foods Limited, Telangana
Srinivasa Hatcheries (SH Group), Telangana
SR Hatcheries, Telangana
Balaji Hatcheries, Andhra Pradesh
V S N Hatcheries, Andhra Pradesh
Mulpuri Group, Andhra Pradesh
V H Group*, Maharashtra
Suguna Foods, Tamil Nadu.
Skylark Foods, Haryana
Jafa com feed, China
Godrej, Maharashtra
20%
80%
Share of erstwhile Andhra Pradesh in
poultry meat production in India
esrtwhile AP
Rest
50%50%
Share of erstwhile Andhra Pradesh in
poultry meat production in India
esrtwhile AP
Rest
Source: ICAR 2017-18
Global Exports of Chicken meat
Source: USDA
Exports from india
0
5000
10000
15000
20000
25000
Oman
Maldives
VietnamSocRep
Indonesia
Russia
Japan
Netherland
SaudiArab
Nigeria
Bhutan
1 2 3 4 5 6 7 8 9 10
Value
Qty
Source: 1. APEDA Exchange 2017-18
Factors in Poultry
Land.
Water.
Inputs ( Maize and Soya).
Energy.
Environment.
Consumer preferences.( Food Safety and Quality)
India Status
Source: USDA, APEDA,
3
Rank
5
Rank
3.3
Kg Consu
38
Rank Co
76
Consumpt
186
Suggested
100
billion soon
10
Suggested
38
Rank Co
Thank
You
?
10
Suggested

Poultry Industry

  • 1.
    Poultry Industry Submitted by KandalaVijaysagar Uttam Barhgotri Pranit Wagh Bhushan Bhamare Submitted to -
  • 2.
    Poultry Industry 350 CrBroiler chick annual placement 220 Million Layer birds in Production cycle 4.85 MnMT of Meat production /annum 70 Billion Layer Eggs/annum CAGR Chicken Production 7.5% 70% Integration Farmers 5th Largest in the world Market Size of ~90,000 Cr Source: Poultry Research Institute, Hyd
  • 3.
    Broiler (Meat) Average 65-70Million/week - Current  1/3rd of the production is done by Individual Farmers and remaining 2/3rd by Contract Farmers  Average Farm Size is about 7000-8000 Birds  Approx. 90000 Farmer associated in chicken farming practices Layer (Egg)  An estimate of 220 Million birds in Production cycle- current  Egg Production ~70Billion – 100% Individual Farmers  Per Capita Egg Consumption – 76/annum Others - (Duck, Turkey etc.) INR 62,000 Crores Broiler 4.8 MMT Current Broiler 7 – 8% Growth Rate Broiler INR 28,000 Crores Layer 4 – 6% Growth Rate Layer Source: ICAR 2017-18
  • 4.
    Expected Growth 0 1 2 3 4 5 6 7 8 9 10 2000 20102018 2025 Consumption(‘Mn MT) Per Capita Meat consumption (‘Kgs) 0 20 40 60 80 100 120 2000 2010 2018 2025 Layer Eggs('in Billions) PCEC(no) CAGR 7.5% CAGR 5% Source: Suguna Analysis, CensusIndia
  • 5.
  • 6.
    Volatility in Broilerprices Volatility in Price of Maize and Soya. Dependency on Live Bird Sale over Processed Meat Availability of Trained Manpower Government Food Safety Norms Climate Condition & Water Quality •Cut down 20% of production during festivals – Shrawan Period, Ramzan, Navratri & Ganesh Chathurthi •Hybrid Maize and Soya production to be popularized •Introducing GM crops for higher yield and lower cost of production •Current World trend is on Ready –to Eat Meat •Government Regulatory Changes •Efficient Recruitment ( Poultry Diploma and feed Technology) •Active Industry - Government collaboration • Technology support Challenges & Suggestions
  • 7.
    Big Players Sneha FoodsLimited, Telangana Srinivasa Hatcheries (SH Group), Telangana SR Hatcheries, Telangana Balaji Hatcheries, Andhra Pradesh V S N Hatcheries, Andhra Pradesh Mulpuri Group, Andhra Pradesh V H Group*, Maharashtra Suguna Foods, Tamil Nadu. Skylark Foods, Haryana Jafa com feed, China Godrej, Maharashtra
  • 8.
    20% 80% Share of erstwhileAndhra Pradesh in poultry meat production in India esrtwhile AP Rest 50%50% Share of erstwhile Andhra Pradesh in poultry meat production in India esrtwhile AP Rest Source: ICAR 2017-18
  • 9.
    Global Exports ofChicken meat Source: USDA
  • 10.
  • 11.
    Factors in Poultry Land. Water. Inputs( Maize and Soya). Energy. Environment. Consumer preferences.( Food Safety and Quality)
  • 12.
    India Status Source: USDA,APEDA, 3 Rank 5 Rank 3.3 Kg Consu 38 Rank Co 76 Consumpt 186 Suggested 100 billion soon 10 Suggested
  • 13.