The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
Building Your Business Through Storytelling & Social Media
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there - stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
Building Your Business Through Storytelling & Social Media
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there - stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
Helpful tips for small businesses who want to learn how to apply social media in their marketing mix. Given at Cape & Plymouth Business' Marketing Summit.
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
Helpful tips for small businesses who want to learn how to apply social media in their marketing mix. Given at Cape & Plymouth Business' Marketing Summit.
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
* Using social media to build relationships
* Engagement Strategies
* Using social media as a lead generator
Key Take-Away
============
Social Media is a powerful tool and if used correctly can be a wonderful tool in terms of engaging and build relationships.
It can also be a lead generator.
Presented by Briana Graydon at WordCamp Sydney 2019
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
Similar to Social Media for Small Business - @ladyxtel & @jamshedwadia (20)
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
20. Ana White: Homemaker turned blogger, turned
entrepreneur
Key Takeaways
• Create a community where users can talk about themselves.
• Empower your fans to share their experiences with other users.
• Have clear strategies for your blog and Facebook page.
22. Kelly Lester: The Singing CEO. Lunch boxes ideas
for Kids
Social Success Story: EasyLunchboxes
Lessons in Branding, Content Creation & Community
23. Kelly Lester: The Singing CEO. Lunch boxes ideas
for Kids
On YouTube, Kelly offers short segments with lifestyle hints,
food preparation tips and more, called “A Couple of Minutes
with Kelly,”
33. Startup Company Eliminates the Cold Call With
Twitter
Highlights:
On average, the company lands one
meeting per week with potential partners,
collectors or discarders through Twitter.
In a 3-month challenge, ecycler.com added
151 collectors and 623 discarders.
34. Startup Company Eliminates the Cold Call With
Twitter
Highlights:
ecycler.com regularly receives coverage
from relevant bloggers by meeting them
first on Twitter.
Visual and interactive posts on Facebook
make the site the #1 social media source of
traffic, generating about 10% of all
ecycler.com traffic.
66. SOCIAL MEDIA ACTION PLAN
@jamshedwadia & @ladyxtel | Connected Women #PWIB13
67. SOCIAL MEDIA ACTION PLAN
Facebook
Goals
Target
Audience
Measurement
Brand Voice &
Personality
Kpis
Twitter
Blog
68. SOCIAL MEDIA ACTION PLAN
Facebook
Goals
Twitter
Blog
Foster Quality
Showcase Authenticity &
Engagement & Showcase
Connect With
“Fun” Side Of Brand
Likeminded Users
Grow Thought
Leadership Through
Quality Opinion Pieces
Target
Audience
Immediate Friends &
Their Networks,
Curious Users Around
Common Passion Points
(Discovery)
Knowledgable Readers,
Opinion Seekers
(Research)
Measurement
Facebook Insights,
Pagelever
Topsy Pro,
Thoughtbuzz
Google Analytics, Alexa,
Compete
Brand Voice &
Personality
Fun, Unique, Engaging,
Light-Hearted
Sharing, Reciprocative,
Sincere, Dynamic
Informative, Trustworthy,
Sincere, Inspiring
Kpis
Connect With 5 Different
Increasing “Talking About
People A Day, 5 Updates
This”, “Reach”, Add
A Day, Increasing
Users To Email Database
Following
Increase Subscribers,
Encourage Email
Signups, Invite 2 Guest
Bloggers To Contribute
Content
69. OVERALL CONTENT PLAN
MISSION
U S E R M O T I VA T I O N S
CONTENT PILLARS
CONTENT MIX
PLATFORM
DISTRIBUTION
DESIRE TO BE DELIGHTED
BE THE FIRST TO TELL & SHARE EXPERIENCES
PROOF OF ACCOMPLISHMENT
GAINING MORE KNOWLEDGE & KNOW-HOW
70. OVERALL CONTENT PLAN
(BE THE MOST FUN
HAIR SALON IN TOWN)
MISSION
DESIRE TO BE DELIGHTED
BE THE FIRST TO TELL & SHARE EXPERIENCES
PROOF OF ACCOMPLISHMENT
GAINING MORE KNOWLEDGE & KNOW-HOW
U S E R M O T I VA T I O N S
CONTENT PILLARS
LIFESTYLE
ADVOCACY
PRODUCTIVITY
/LIFE HACKS
OTHER BRAND
TIE-UPS
(SHARING IS
CARING!)
CONTENT MIX
40%
20%
30%
10%
PLATFORM
DISTRIBUTION
- TWITTER
- FA C E B O O K
- FA C E B O O K
(SHARE FROM
MICROSITE)
- BLOG
- TWITTER
- FA C E B O O K
71. USEFUL HACKS FOR EXECUTION
Picture Sourcing
Flickr, Bigstock.
Use Powerpoint To Customise Your Images For Quick And Fuss Free
Image Editing
Content Plans &
Collaboration
Office365, Skydrive
Optimising
Timing & Quanitity
I Need
Inspiration!!
Surprise Someone From Your Community, Post Youtube Videos,
Encourage Positivity
Structure
Confirm Your Content Plan 2 Weeks In Advance. Map Out Your Key
Milestones (Product Launches, Events, Etc)
72. THE LAST WORD ON
COMMUNITY
@jamshedwadia & @ladyxtel | Connected Women #PWIB13
75. !
!
Communities are built on Relationships,
not Technology
!
it’s not about social media communities, it’s about
communities on social media platforms