This document provides a summary of Brenda Meller's presentation on using social media to convert leads into sales. The presentation outlines 7 1/2 techniques, including personalizing LinkedIn connections, using Twitter lists strategically, holding Facebook Live Q&As, varying social media post types, establishing a presence on relevant networks, engaging strategically by paying it forward, and asking for recommendations. Brenda also provides background on her marketing experience and credentials through Meller Marketing LLC to help others with their social media and marketing efforts.

1. 7 ½ Techniques to
Guide Leads into Sales
Using Social Media…and Pie
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie
Presented to my new connections

2. Today’s Recipe
You probably know how much of a resource
social media is when it comes to generating
leads.
But did you know you can also use social
media to strategically convert those leads
into sales through connecting, posting,
building trust, and paying it forward?
Join Brenda as she unlocks the mystery
behind the best ways to use social media
for lead conversion.
Photo by Alex
Loup on Unsplash 2© 2018 Meller Marketing LLC

3. How Did I Get Here?
3© 2018 Meller Marketing LLC
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

4. And You?
• Everybody learns
something
• There will be HOMEWORK
• Have fun: take pics, tweet,
post, tag me & SHRCCI
Photo by Reuben Mcfeeters on Unsplash
4© 2018 Meller Marketing LLC
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

5. And use a
“stepped” approach
to dialog
5© 2018 Meller Marketing LLC
TIP #1:
Personalize
EVERY
LinkedIn
Invitation

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Be ON their profile when you click to connect
DESKTOP VIEW

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Personalize EVERY Invitation
DESKTOP
Your Personalized Message:
• Have you met or not?
• Why you wish to connect
• HINT: Make it ALL ABOUT
THEM
• Ask for the connection
ALWAYS
ALWAYS
ALWAYS PERSONALIZE and “ADD A NOTE”

9. © 2018 Meller Marketing 9
• Click to view profile
• Click on three dots
Be ON their profile when you click to connect
MOBILE VIEW

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Personalize EVERY Invitation
MOBILE
Personalize:
• Make it all about THEM
• Ask for the connection

11. AFTER You Are Connected:
KEEP THE CONVERSATION GOING
• Thanks for accepting my invitation
• My business is ___ (website) and I
help ___ with ___.
• Tell me a bit about your role and how I
can leverage my network to help you.
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

12. Tip #2:
Use Twitter
lists to reduce
the noise
and engage
strategically

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On Mobile: via your Twitter app
1. Click your photo
then click “Lists”
2. Here you can see
your lists. Click a list.
3. Here you can see
tweets from people
you’ve added to this list.

17. Engage STRATEGICALLY
on Twitter
•Target your prospects
•Target influencers & referrals
(past and future)
•Build social media karma:
like, comment, retweet,
mention
Source: https://gtpie.com/menus/pies/

18. Tip #3: Hold a Facebook Live Q&A
and invite prospects to attend (or watch later)

20. TOPICS:
• Customer pain points
• FAQs
• Free samples
• General interest topics
not directly related to
your business (but
where YOU have
expertise)

22. MERCHANDISING:
• Email blast to
subscribers
• Include in prospect
follow ups
• Add to your LinkedIn
summary (media)
• Post on social media:
Twitter, LinkedIn,
Facebook
• Share on Google+
• Any other ideas???

23. Give it a Try!
•Any “live” attendees are
just an extra fruit on
your pie
•Fill your network feeds
with the playback
Source: https://www.instagram.com/chatelainemag/

24. TIP #4:
NEVA post the same way
again to build visibility,
engagement, and leads

25. Post a Status Update Daily

26. Suggested Status Update BONUS
Conferences, workshops, attended ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
Business asks ADD: link to blog or “free sample”
@brendameller
@mellermarketing
@SHRCCI

27. Engage like NEVA before
News or
information:
educate or
inform
N
A
V
E
Engage by
tagging:
people,
businesses,
organizations
Visual:
photo or
video
Action:
call to
action

28. N = The news I’m sharing
E = I’m engaging with
these tags
28© 2018 Meller Marketing LLC
V = Event photo
A = Click link to register

29. @brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

30. Why it Works
1. You’re moving beyond selling
to TELLING
2. You’re focusing on THEM /
engagement. Works esp. well
with strategic connections
who are INFLUENCERS
3. You’re directing people
toward your desired action
Source: https://gtpie.com/menus/pies/

31. Establish a presence
(personal AND
company page) on all
RELEVANT social media
networks
TIP #5:
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

32. www.facebook.com/MellerMarketing/
www.linkedin.com/company/meller-marketing-llc/
www.instagram.com/mellermarketing/
www.twitter.com/brendameller and
www.twitter.com/mellermarketing
www.youtube.com/user/brendameller
Me
Meller
Marketing
Me
Meller
Marketing
Me
Meller
Marketing
Me
Meller
Marketing

33. These are leads:

34. These are leads
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

35. These are leads

36. These are leads:

37. These are leads

38. These are leads

39. Go Where They Are
•Opt in
•Include a competitive
scan of actual and
aspirational competitors
Source: https://www.instagram.com/dlitesshoppe/

40. Tip #6:
Engage strategically:
pay it forward
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

41. THEM > YOU
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

42. Establish Your
BRAND
Source: https://gtpie.com/menus/pies/
▪ What People SAY About YOU
▪ What People SEE / FIND
▪ Residual effect

43. Tip #7:
Ask for LinkedIn
recommendations &
Facebook reviews

44. https://www.corporatefx.com/Corporate-Magician.html

47. MERCHANDISING:
• Email blast to subscribers
• Include in prospect follow ups
• Post on social media: Twitter,
LinkedIn, Facebook
• Coffee Mugs
• Any other ideas???

48. 48© 2018 Meller Marketing LLC
Some Testimonials
“...she had the innate ability to somehow calmly pick up all the
pieces and bring to life whatever madness I'd envisioned at the
time.”​
John, VP of Marketing
“Brenda provided social media support and consulting with a recent HR
Conference. Her insight in maximizing and incorporating targeted social
media to promote the conference was integral in increasing registrations
and awareness of the event.”
Tina Marie, Senior HR Consultant
“…well-connected and leverages resources to maximize
marketing impact. She works diligently to bring key tenets from
her MBA/MSMKT to bear in her daily work. A team player,
coordinating and integrating with an attitude of inclusiveness.
She understands the value of metrics and data analysis.”
Stephanie, Consultant
“Brenda has been a gift to our marketing efforts! Starting with a
comprehensive scan of our current practices, Brenda provided us with
key insights into how to best use our marketing resources to most
effectively reach our target audiences. Brenda is collaborative,
consultative and has the ability to work productively with all team
members – from CEO to intern and everyone in between. We look
forward to the opportunity to work with Brenda again.”
Wendy, VP
See more: www.linkedin.com/in/brendameller

49. 49© 2018 Meller Marketing LLC
LinkedIn – My Numbers
When you’re looking for LinkedIn assistance, be sure to ask for trainer’s LinkedIn results. Here are
some of my recent numbers, which help to illustrate the effectiveness of my LinkedIn approach:
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi
Featured blog stats (1 day of activity)
Data as of May 30, 2018

50. TIP #7½
Pie
@brendameller
@MELLERMARKETING
@SHRCCI
#socialmediapie

52. 52© 2018 Meller Marketing LLC
About Brenda Meller
YOU: Are there actually people out there who understand marketing, enjoy social media, and use their insights to help others?
​ME: Yes. And I look forward to helping you.
What began with a passion for marketing has evolved to include a knack for social media. I first realized the power of social media
when I made a career change through LinkedIn at the height of Michigan's downturn in 2008. I’ve always loved the science and
impact of marketing, which has been amplified with social media. The difference in my approach is that I bring a solid marketing
foundation with a focus on the continuously evolving field of social media.
My Education and Training
In addition to being self taught and active on all major social media channels, I have a solid marketing education as a foundation. I
earned a bachelor of science in business administration degree with a specialization in marketing communications from Central
Michigan University in Mt. Pleasant, Michigan. In 2016, I earned a dual MBA / master of science in marketing from Walsh College.
Giving Back & Helping Others
​I’m a big believer in using my talents to help others. Over the years, I’ve delivered hundreds of free workshops to job seekers as well
as LinkedIn training and coaching to those in career transition. If you follow me online, you’ll see I frequently share words of
inspiration.
Other Important Facts
I’m a lifelong Michigan resident and I love coffee, chocolate, and pie.
Affiliations / Memberships
Inforum | Sterling Heights Regional Chamber of Commerce | Troy Chamber of Commerce | Women in Digital – Detroit

53. 53© 2018 Meller Marketing LLC
About Meller Marketing LLC
Meller Marketing provides you with an experienced marketer to fit within your budget, on a
project basis or full time when needed. I’ll give your business a marketing or social media boost.
That’s why I created Meller Marketing: I’m an experienced marketer and I’m uniquely qualified
to help you. I’ll bring you insights and experience to help amplify your efforts.
Meller Marketing provides a variety of marketing and social media services. Read more online:
www.mellermarketing.com
www.facebook.com/MellerMarketing/
www.linkedin.com/company/meller-marketing-llc/
www.instagram.com/mellermarketing/
www.twitter.com/brendameller and
www.twitter.com/mellermarketing
www.youtube.com/user/brendameller
SERVICE OFFERINGS
• Social Media Management: by site or for all social
media sites
• Marketing Services, from 1-on-1 coaching to
complete marketing management
• Hourly Consulting and Gift Certificates avaialble

54. “A year from now, you’ll wish you
had started today.”
KAREN LAMB