Looking to start your career in social media & digital marketing? Here's what you're going to need: - Questions about your career - How can i start? and why? - Is it really easy for anyone to join? - Can i do it from home?

1. Social Media &
Digital Marketing
Career
By:
Muhammad Sayed Rashad
Facts, Myths & Opportunities

2. Session Overview
❖ Questions regarding SM Career &
Industry
❖ Misconceptions regarding SM Career
❖ General Tips for starting your SM
Career
❖ References
SM Career: Facts, Challenges & Opportunities

3. Questions

4. Separator
Are Digital
Marketing and
Social Media the
same thing?
Question 1
SM Career: Facts, Challenges & Opportunities

5. Separator
What do I need
to start my social
media career?
Do I need a
marketing
background to
become a
successful social
media
specialist?!
Question 2
SM Career: Facts, Challenges & Opportunities

6. Separator
What is the
career path of
social media?!
Question 3
SM Career: Facts, Challenges & Opportunities

7. Separator
What is the
hierarchy of a
marketing team
involving the
social media
team?!
Question 4
SM Career: Facts, Challenges & Opportunities

8. Separator
Which is more
beneficial:
working in an
Agency or as an
In-house Social
Media
manager?!
Question 5
SM Career: Facts, Challenges & Opportunities

9. Which is better
as a start:
To become
specialized as
early as possible
OR
General
exploration then
specializing after
years of
experience?!
Question 6
SM Career: Facts, Challenges & Opportunities

10. Where can I get
valuable courses
in Social Media
and Digital
Marketing?!
Question 7
SM Career: Facts, Challenges & Opportunities

11. Should we hope
that every
content piece we
develop goes
Viral?!
Question 8
SM Career: Facts, Challenges & Opportunities

12. How to be agile
and ahead of the
game?
5 Types of
knowledge +
Skill(s).
(Product - Industry -
Marketing - Competitors
- Trend + Skill
(copywriting - content
creation- etc.)
Question 9

13. What are the
tools available for
social media
managers?
Question 10
SM Career: Facts, Challenges & Opportunities

14. Misconceptions

15. Great content
doesn’t need
paid support -
just keep it
organic.
Paid content
means not-so-
great content
that needs a
boost.
Myth #1
SM Career: Facts, Challenges & Opportunities

16. Newsjacking Vs.
Trend-jacking.
Better get on the
bandwagon if
you want an
engagement
boost.
Myth #2
SM Career: Facts, Challenges & Opportunities

17. Use any content
that will get you
higher
engagement.
Myth #3
SM Career: Facts, Challenges & Opportunities

18. Social Media is
the easiest way
to become rich.
Myth #4
SM Career: Facts, Challenges & Opportunities

19. The more
Likes/Followers
you have the
more successful
you are.
Myth #5
SM Career: Facts, Challenges & Opportunities

20. General Tips

21. 9 Skills every SM manager should
have:
❖ Community Management.
❖ Creativity.
❖ Organized & Efficient.
❖ Adaptive.
❖ Copywriting.
❖ Sales & Customer Service.
❖ Strategic.
❖ Decisive.
❖ Analytical & SEO Driven.
SM Career: Facts, Challenges & Opportunities
Source: https://sproutsocial.com/insights/social-media-skills/

22. References

23. References
❖ https://www.facebook.com/business/
❖ https://www.facebook.com/iq
❖ https://www.thinkwithgoogle.com/
❖ https://creatoracademy.youtube.com/page/education
❖ https://sproutsocial.com/insights/social-media-skills/
❖ https://blog.hubspot.com/marketing/social-media-marketing-resources
❖ https://blog.hubspot.com/marketing/optimizing-your-social-media-channels-ht
❖ http://socialmarketingwriting.com/complete-guide-successful-social-media-
manager/
❖ https://tredigital.com/social-media-guru/
❖ https://www.socialmediaexaminer.com/
❖ https://www.socialmediatoday.com/
❖ https://www.boredpanda.com/
❖ http://www.smartbrief.com/
❖ http://adage.com/
❖ https://www.adsoftheworld.com/
❖ http://www.digitalbuzzblog.com/
❖ https://blog.linkedin.com/
❖ We are Social 2020 Report: https://wearesocial.com/digital-2020
SM Career: Facts, Challenges & Opportunities

24. Thank You
Title of the topic