Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.

1. The Social CEO

2. “IF YOUR NAME DOESN’T RING A BELL,
THEN THE DOOR OF OPPORTUNITY
WILL REMAIN CLOSED.”
-ZIG ZIGLAR

3. THE BENEFITS OF A SOCIAL CEO
• Shows innovation
• Humanizes your company and gives it personality
• Provides an alterative platform for CEOs to
communicate with employees and customers
• Shows company values and helps attract top talent
• CEOs are able to build better relationships with media
• Helps CEOs find and attract new customers & partners
• Provides filter-free insight directly from customers and
target audience

4. CEO’S ON SOCIAL MEDIA
• 2013 IBM study of 1709 CEOs around the world found
26% of them participating in social media however their
analysis shows that the percentage will likely grow to
57% within 5 years.
• 2014 LinkedIn report shows that about one quarter,
or 28% (140) of the Fortune 500 CEOs are on
LinkedIn.
• 2014 Forresters Study found that 76% of all executives
believe it is a good idea for CEOs to be social.

5. FINANCIAL LEADERS ON TWITTER

6. LINKEDIN INFLUENCERS
T. Boone Pickens
Founder, Chairman and CEO at
BP Capital and TBP Investment
Management
1,319,210 Followers
Michael Moritz
Chairman, Sequoia Capital
344,681 Followers

7. SOCIAL CEOS HUMANIZE AND AMPLIFY THE BRAND STORY

8. SOCIAL INFLUENCE OF CEO VS COMPANY

9. CEO CONCERNS
1) Not enough time
2) Uncomfortable with transparency
3) Greater risk
4) Resistance to change
5) Mistakes are magnified
6) Unfamiliar with how to use social media

10. OUR SOCIAL CEO PROCESS
1) Discover
2) Audit
3) Strategy & Training
4) Workflow Design
5) Profile Creation/Optimization
6) Daily Management
7) Analytics & Review

11. ABOUT MOORE COMMUNICATIONS GROUP
We shape opinions, we shift behaviors, we incite action. We produce ground breaking results and earn national
recognition. By combining strategic counsel, innovative thinking and excellence in client servicing, we connect questions
with answers, challenges with solutions, and ideas with strategy - helping power you to a new level of success.
Since our inception in 1992, MCG has grown to become one of the largest independent public relations firms in the
Southeast, with offices in Tallahassee, South Florida, New Orleans, and Denver, steadily building a reputation for success
and a portfolio of award-winning work. In fact, MCG is recognized by ODwyer’s PR Report as one of the Top 75 agencies
in the nation
We’re no strangers to big achievements. In 2014, our firm celebrated, for the fifth time in a row, being named a Florida
Trend “Best Place to Work.” Additionally, MCG has been named to the prestigious Inc. 5000 for a third year, being
recognized as one of the fastest growing companies, in all sectors, nationwide.
The MCG team of writers, researchers and senior practitioners has the experience to effectively create a story and
communicate to target audiences. Though our client’s industries are as varied as the messages they convey, MCG’s
thoughtful approach to each client’s integrated communications needs is the consistent delivery that has proven to get
impactful results. MCG is a full-service communications firm providing the following services:
• Advertising
• Branding
• Crisis Communication
• Graphic Design
• Grassroots Advocacy
• Hispanic Marketing
• Marketing
• Media Relations
• Public Relations
• Research
• Social Media
• Strategic Planning
• Training
• Video Production
• Website Design