The document discusses micro-marketing and building customer loyalty through targeted, personalized messaging. It argues that current marketing approaches are ineffective and don't focus enough on loyalty. The key goals are to create a marketing system that supports meaningful action and rethink how marketing builds loyalty over time through the right messages to the right people at the right times. It proposes using technology to implement a personalized client touchpoint process from initial contact to upsells and cross-sells to build appreciation and long-term success.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
Learn how to share your stories and photos to make an emotional connection with your donors. View "Powerful Storytelling," packed with practical tips to help you tell stories that engage and motivate.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?
To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
Sticky Stories Building memorable, shareable brand-building contentMythology LLC
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
Learn how to share your stories and photos to make an emotional connection with your donors. View "Powerful Storytelling," packed with practical tips to help you tell stories that engage and motivate.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?
To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
Sticky Stories Building memorable, shareable brand-building contentMythology LLC
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
Should You Hire Us? Six Questions for MarketersMythology LLC
In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?
Many have fallen victim to the mindset that print is dead and we should kick it to the curb. Print is NOT dead! Although many believe that print has died as a content medium, the truth is it’s organizations that have not adapted to the changing market are the ones that have been marginalized or replaced. Here are 10 quick tips for print revenue success.
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
5 Presentation Tips to Beat Your CompetitionSketchBubble
No matter how awesome you and your company might be, there are too many constraints for a successful Presentation. Learn these 5 Presentation tips to beat your competition while pitching to a VC.
The Digital Champion: How to Prove Social ROIBrandwatch
As digital leaders continue to evolve the way we measure impact, how do we attribute our day-to-day actions into meaningful ROI for the business? This session will explore methods for providing and measuring value that goes deeper than traditional vanity metrics. We will discuss not only why but how data can unlock insight, drive deeper relationships with customers and effect your bottom line.
Introduction to applying practical tools and techniques designed to increase your sales and profits. Improve your selling skills, boost your conversion rates and watch those profits grow.
7 Tips for Event Email Marketing SuccessEventbrite
In a perfect world, you should be able to send the first event invite and sit back as you watch your event sell out in minutes. The truth is, that rarely happens. So how do you ensure you sell more tickets earlier? A good email marketing strategy can help.
How you can actively build your reputation as a „Social CEO“ by engaging in the dialogs that are taking place, so that you will always have a finger on the pulse
How do you get meetings on demand with your ideal prospects, people who are pre-sold on working with you, who have the resources and means to pay your premium fees?
There has been an avalanche of emails, Linkedin messages and comments over the last several months asking the proverbial question...
"What's the best way to getting more meetings with potential clients?"
"We have relied on word of mouth since we founded our firm and we still rely on referrals and repeat business, but we want more... what do you recommend?" -Anita B.
And...
"I want more volume of leads, I am tired of having to wait to get clients. I hear you talking about the full-pipeline that you have and your clients have, can you share with us? " -Scott P .
And...
"Our network has dried up, even though the economy seems to be going up and the market is growing, for some reason - we are not. Please help. " -Leslie & Bob R .
And many more just like these. Here's my answer in the form of a video that we made to answer these questions for you in detail.
Should You Hire Us? Six Questions for MarketersMythology LLC
In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?
Many have fallen victim to the mindset that print is dead and we should kick it to the curb. Print is NOT dead! Although many believe that print has died as a content medium, the truth is it’s organizations that have not adapted to the changing market are the ones that have been marginalized or replaced. Here are 10 quick tips for print revenue success.
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
5 Presentation Tips to Beat Your CompetitionSketchBubble
No matter how awesome you and your company might be, there are too many constraints for a successful Presentation. Learn these 5 Presentation tips to beat your competition while pitching to a VC.
The Digital Champion: How to Prove Social ROIBrandwatch
As digital leaders continue to evolve the way we measure impact, how do we attribute our day-to-day actions into meaningful ROI for the business? This session will explore methods for providing and measuring value that goes deeper than traditional vanity metrics. We will discuss not only why but how data can unlock insight, drive deeper relationships with customers and effect your bottom line.
Introduction to applying practical tools and techniques designed to increase your sales and profits. Improve your selling skills, boost your conversion rates and watch those profits grow.
7 Tips for Event Email Marketing SuccessEventbrite
In a perfect world, you should be able to send the first event invite and sit back as you watch your event sell out in minutes. The truth is, that rarely happens. So how do you ensure you sell more tickets earlier? A good email marketing strategy can help.
How you can actively build your reputation as a „Social CEO“ by engaging in the dialogs that are taking place, so that you will always have a finger on the pulse
How do you get meetings on demand with your ideal prospects, people who are pre-sold on working with you, who have the resources and means to pay your premium fees?
There has been an avalanche of emails, Linkedin messages and comments over the last several months asking the proverbial question...
"What's the best way to getting more meetings with potential clients?"
"We have relied on word of mouth since we founded our firm and we still rely on referrals and repeat business, but we want more... what do you recommend?" -Anita B.
And...
"I want more volume of leads, I am tired of having to wait to get clients. I hear you talking about the full-pipeline that you have and your clients have, can you share with us? " -Scott P .
And...
"Our network has dried up, even though the economy seems to be going up and the market is growing, for some reason - we are not. Please help. " -Leslie & Bob R .
And many more just like these. Here's my answer in the form of a video that we made to answer these questions for you in detail.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Harnessing Your Data to Power People-Based MarketingTowerData
More than half of customers say experience affects their buying. People-Based Marketing — and a connected database — allows marketers to drive relevant multi-channel brand experiences.
Presented at Masterclassing New York, Jan. 25.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
Mårten Mickos' slides from April 2011
see also http://aaltoes.com/2011/04/marten-mickos-never-work-for-a-large-company-unless-youve-created-it-yourself/
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
57. Thanks for Your Interest [email_address] 603-321-6640 www.enfrontms.com/rogmark
Editor's Notes
1. Thanks for your willingness to explore an exciting new way to approach important communication.
2. We are talking about utilizing a serious communication revolution.
3. And Enfront’s founder is experienced…using then emerging technology to create Unified Neighbors…
4. Which has morphed into consumer powerhouse Angie’s List.
5. The parallel is real…this time utilizing digital technology to create Enfront.
6. Some call it micro-marketing, supporting targeted messaing…
7. To small groups…
8. And to individuals…
It’s been around for awhile, so it’s fair to ask what we’re doing that’s different.
10. We’ll be talking answers to three major questions
11. We communicators are wearing too many hats…
12. We’re juggling too many balls…
13. And too often important communication winds up here…
14. Ironically, when it comes to marketing communication, we have two much help…
15. There are hordes of single-media sales people hawking their solution…
16. Leading to confusion…
17. And the possibility of marketing strategy being defined by the most persuasive peddler.
18. And thirdly, most communicators lack truly actionable data…
19 Meaning that vital communication can be literally impossible.
20. So Enfront’s set about building a better communication system,
21. But realized that new technology calls for a whole new way to think about marketing.
23. Loyalty is the key to long-term success…proven by Harvard’s Fred Reichheld, but also by observation and common sense.
24. So the latest promotion, while perhaps important, is not balanced marketing…
25. And can lead directly to upside-down priorities.
26. Leaving competitors to do most of the communicating with your loyal clients.
27. Enfront has trademarked Client Path Marketing… stressing loyalty, of course…
28. But reminding us that loyalty doesn’t just happen…
29 It requires a set of stages, through time, and a set of effective touches.
30. And we dramatically improve the odds of a safe journey…
31. If we deliver the right message to the right person at the right time.
32. So this idea is definitely not theory – we’re talking about timely, on-demand communication that happens when it should happen.
33. Let’s bring the concept to life, with five fundamental uses of micro-marketing… (and here let’s trade ideas, talk goals, make it real)…
34. Every marketer needs an effective way to earn the attention of Strangers, actually target ideal clients … sometimes with value information, sometimes with methods to simply get the foot in the door.
35. Networking is big – sometimes formal, at events or on-line… sometimes informal as we travel through life. We need solid, well thought-out ways to qualify the people we meet ad stay in touch with them appropriately.
36. It would be great every prospect behaved well – kept their appointments, purchased after we make our brilliant presentation… but they don’t always… we’ve already invested heavily in them… it is absolutely fundamental to stay in touch during the decision cycle.
37. New customers should be welcomed warmly… and we should find out how well we served – a vital moment that can save a slightly wobbly situation, but the window is short.
38. We should be in regular touch with established clients. Sometimes with information, but often just because we should be maintaining share of mind, vital for long-term loyalty in a highly competitive world.
39. And this system can help the cash register ring, supporting highly targeted upsell and cross-sell as well as systematic efforts at referral building. [Pause to talk, if dialog not yet flowing]
40. Now let’s look at a system that makes all this possible.
41. The Enfront marketing system is on-line, at your-fingertips, and highly integrated.
42. Your messaging is highly customized for you, highly personalized to your recipient
43. And minimum order quantity is one … here showing the system’s personalized jumbo postcard.
44. The system includes a built-in Email module.
45. A proven attention-grabber in a flexible letter format.
46. And an innovative gift concept: the postcard box.
47. And multiple client-facing personnel can share system resources while having their own customized communication.
48. You have immediate communication literally at your fingertips,
49. In part because your contact data is integrated and actionable…
50. And you can arrange for production to be launched tomorrow, or at any time in the future, automatically.
51. Putting it all together … you can communicate using any set of Enfront’s output media…
52. Targeted to any individuals or small groups
53. And delivered at any specified times… with all production and delivery handled by Enfront.
54. It is truly like hiring a very low-cost marketing assistant…
55. And the bottom line is the kind of consistent, effective, affordable communication that gets vital touches that make a real difference.
56. We go to work with open and honest dialog about current strengths and weaknesses in your operation. We prioritize projects. And we build ongoing solutions into your infrastructure.
57. I look forward to the possibility of working with you.