7. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• What is your Talent Brand
Index.
Engage
• Content is key to success.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks
• What is your SSI?
8. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks
• What is your SSI?
9. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks
• What is your SSI?
10. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks.
• What is your SSI?
11. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks.
• What is your SSI?
13. Do you know Jessica Alba?
Viewing employee profiles
Connecting with your employees
Do you know
The Honest Company?
Researching company and career pages
Following your company
Viewing jobs and applying
14. Companies with a better Talent Brand Index find it easier to recruit
14
Talent Brand Index
12
18
35
38
50
61
70
0
25
50
75
100
Easier to recruitHarder to recruit
15. 15
Which is better?
Do you want to be in Time
Magazine?
Do you want to be in Trout
Fisherman Weekly?
16. You can own the conversation in your market to build brand credibility
16
Content Marketing Score
20. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index.
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks.
• What is your SSI?
24. Candidates are researching you
The “buyer’s” process has changes
2 hrs
Talent Board research shows that
candidates will spend up to two hours
researching a company before they
make a decision to apply
25. Clients are researching you
The “buyer’s” process has changes
5.4 75of B2B buyers now use
social media to be more
informed on vendors
% 90of decision makers say
they never respond to
cold outreach
%
people are now involved
in the average B2B buying
decision
26. Offer news, insights and job opportunities
Because LinkedIn members expect you to
88 71%68%%
Members on
LinkedIn would
follow companies
they’re interested in
Members on
LinkedIn follow
companies for news
& insights
Members on
LinkedIn follow
companies for jobs
Only 20% is
acitive!
28. Great companies, are always evolving.
They’re never finished and never fully
developed. Each day presents an opportunity
to learn more, do more, grow more.
Permanent beta is a lifelong commitment to
continuous growth.
Reid Hoffman
29. Your brand &
Your followers
Nurture your followers &
target audiences
Build Engage Recruit
Build and Engage is more important than ever
Because audiences expect/want it this way
Do what you do best
30. AppliedAwareNot
Aware
Familiar Interested
LinkedIn-impacted hires are those who have been hired AND updated their LinkedIn Profile
3-5 Months required to provide complete results
Screen Hired Updated
LinkedIn
Profile
Impacted HirePoints of LinkedIn Influence
Influencing on the Decision Path will pay off
help them to form positive feelings and thoughts about you.
31. Awareness
Consideration
Conversion
The more they see you,
the more they know you
The more relevant your
content, the more
likely they are to
consider converting
The more personalized the
experience, the higher the
likelihood that people
converting are a good fit
Media: Frequent, Relevant and Personal
3 key things that will help you to convert
32. Awareness
Consideration
Conversion
• Recruitment Ads
• Sponsored Updates
• Sponsored Jobs
• Premium Career Page
• Talent Direct
• Sponsored Updates
• Sponsored Jobs
• Talent Direct
• Sponsored Updates
• LCLP
Use the right solution, for every step of the
journey
Each one is developed for a purpose
33. Return on investment from
Inbound Marketing is increasing
year on year.
Why?
1. Marketers are better
equipped and educated.
2. Audiences expect to be
marketed to in this way.
HubSpot – State of Inbound 2014
85Marketers who state they
are practicing inbound rose
from 60% last year to 85%
13xMarketers who have prioritized
blogging are 13x more likely to
enjoy a positive ROI
Inbound Recruitment Marketing Increases ROI
Because audiences expect/want it this way
%
34. The top performers are
listening to their audiences,
adapting and investing in:
..and are seeing positive ROI
1. Focusing on building their brand &
LinkedIn follower base.
2. Sharing relevant, engaging content.
3. Empowering employees.
35. Great companies, are
always evolving. They’re
never finished and never
fully developed. Each day
presents an opportunity to
learn more, do more,
grow more. Permanent
beta is a lifelong
commitment to continuous
growth.
Reid Hoffman
This is not a campaign, It’s a commitment
Just to mange expectations
37. Media influencing and driving your audience
Generate leads - Recruit actively - Candidates apply actively
Converting the right audiences
Ads Sponsored Updates LandingPages Employee Profile Ads
JobsRecruiter SeatLead Capturing Page
Talent Direct
Let media work for you and impact your results