Slice Consulting provides precise multi-channel marketing strategies and execution. They help clients with goal setting, audience segmentation, customer acquisition and retention, developing messaging and offers, and customer journey mapping. Slice executes strategies across digital channels like email, paid search, retargeting, and telemarketing as well as traditional channels like direct mail. They analyze customer data and response data to inform strategy adjustments and measure results. Judy Jossi, the founder of Slice Consulting, has over 20 years of experience in direct marketing and database marketing. She helps "slice up" clients' data to apply the right messages and offers to find new customers, keep existing customers, and ensure results.

1. Slice
www.sliceconsulting.com jjossi@sliceconsulting.com 612.716.7077
Get
Results
Keep
Customers
Find
Customers
PRECISE MULTI-CHANNEL MARKETING
Strategy
• Goal setting
• Audience segmentation
• Customer acquisition and retention
• Message and offer development
• Customer journey mapping
• Content integration
Execution
Selecting and aligning channels, both
digital and traditional
• Email
• Direct mail
• PPC and re-targeting
• Telemarketing
• Multi-wave lead nurturing programs
• Marketing automation launch plans
• Marketing automation re-fresh
Analysis
• Customer and prospect data insights
• Response data analysis
• Strategies for course corrections
• Measurement
At Slice, we make the
complex simple
• Combining intuition with decades of
practical experience to quickly select
the right channels.
• Interpreting each slice of data for easy
decision-making.
• Using automation tools to make things
happen fast, when an actual human
isn’t needed.
• Being fiscal fanatics so we spend wisely
and your business stays profitable.
• Collaborating across the organization
to get the job done.
• Connecting every dot and detail
to create a precise multi-channel
marketing plan.
When it comes to marketing, it may seem like everything has changed.
Yet, really, nothing has changed. You still need to find new
customers, keep your existing customers, and ensure
you get results.
What can be new and a bit complex is how to get there.

2. I’m a puzzle-
person. The
one who can’t
walk by a jigsaw
puzzle without
quickly sorting
by color and
pattern and then tapping in a piece. Then
tapping again, just a bit louder.
I spent 20 years working in national
advertising agencies, Grey Direct,
Carmichael Lynch and Fallon, and as
president of a small agency. Always
wearing the labels of direct marketing,
database marketing and integrated
marketing. I was an expert at sorting out a
client’s “puzzle”, never leaving a meeting
without a matrix and a next step. My goal
was to slice up the data, apply the right
messages and offers, and then count the
winnings. Adjust or repeat. Sounds easy.
In 2001, I started my own business to work
closely with companies and non-profits to
solve their own marketing puzzles and get
the results they need to grow and thrive.
I am married to a writer. Together we have
two teenagers navigating their high school
years and one sassy tabby navigating
the legs of the furniture. We love to ride
our bikes for many miles, hike just about
anywhere, read too late into the night and
go to the theater as often as possible.
www.sliceconsulting.com jjossi@sliceconsulting.com 612.716.7077
Client List
Dunn Bros Coffee
Laservision, Inc.
Murals Your Way
Realief Neuropathy Centers
Red Wing Shoes
Second Harvest Heartland
UnitedHealthcare
University of Minnesota Foundation
University of Minnesota Physicians
Vision Loss Resources
Why Slice?
“As a start up business, we require resources
that understand the limitations, pressure points,
and strategic needs of developing markets.
Judy has delivered. She is a quick study and
a quick wit. She is always on point and not
burdened by pretense, excuses or fluff.”
Phil Walters, CEO,
Realief Neuropathy Centers
“People listen to her recommendations
because she offers a refreshing no-nonsense
approach to making marketing decisions
based on good data and a long career of
implementing successful marketing programs
across many industries.”
Susan Dempsey, Owner, Dempsey Direct
“Their strategic instincts are sharp and sound.
The execution of programs has been flawless.
Their financial stewardship has been excellent.
They have not been shy about challenging the
status quo. At 12 years, Judy enjoys the longest
tenure of any of our communications partners.”
Peter Engel, Former Marketing Director,
Red Wing Shoe Company
“Slice Consulting provided full service direct
response consulting for Second Harvest
Heartland, from strategic planning, to creative
design and development, to print production
management, and final analysis. Judy’s
attention to detail, her ability to solve problems
creatively, her cooperative working style, and
her support helped to achieve consistent
growth year over year.”
Mary Beth Heffernan, Former Direct Response
Manager, Second Harvest Heartland
Real Results
Slice worked for the nations largest food
bank for over five years, delivering a donor
acquisition program that ranked 9th in the
country. The program generated a 28%
growth in the house file.
Meet
Judy