This document discusses the Meetings On Demand (MOD) strategy for consistently generating business meetings and maintaining a predictable revenue stream. It outlines how MOD works to fill business calendars in advance through targeted marketing rather than sporadic tactics. Key aspects include positioning as an authority, nurturing leads, setting clear criteria for prospects, and adhering to "iron laws" like integrity, audience, messaging, and investment to maximize results.

1. What’s the hardest part
ABOUT GROWING YOUR BUSINESS?

2. MEETINGS ON
DEMAND
SUPERIOR DIGITAL PARTNERS
Co-Founder Jonathan DeCollibus

3. The Story Of MOD
SUPERIOR DIGITAL PARTNERS
Co-Founder, Jonathan DeCollibus

4. The most
important
thing I ever
did as a
business
owner
LEARN HOW TO GENERATE
MEETINGS ON DEMAND

5. Before we
did this, we
were OK…
not great.
MONTHLY REVENUE IS DAILY
FULL PIPELINE MOs IN ADVANCE
PREDICTABLE SYSTEM

6. When we began
Meetings On Demand,
here’s what
happened.
CONSTANT FLOW
QUALITY CONVERSATIONS
PRE-SOLD
PROACTIVE
RESOURCES & MEANS
READY TO BEGIN

7. I believed
influence
was the only
key to
business
success.
I EVEN WROTE A BEST SELLING BOOK
CALLED “UNLIMITED INFLUENCE”

8. How do you
generate
these vital
meetings?

9. High Trust,
High Dollar
Amount,
Relationship
Based
Service?
62%

10. Old
School
Work
Ethic
HARD WORK
DILIGENCE
INTEGRITY
TIME

11. Reduce
The
Learning
Curve
SHORTEN AMOUNT OF TIME
INCREASE YOUR ROI
BETTER RESULTS, FASTER

12. We are
obsessed
with the truth
HOW IT IS
FACTS
WHAT WORKS
WHAT DOESN’T
PRAGMATIC

13. Phase I: Waiting, Sporadic Success

14. Phase II:
Tactical
Approaches
NETWORKING
REFERRALS
WORD OF MOUTH
EVENTS
COLD CALLING

15. The so called
“Full-Pipeline”
THOUGHT IT WAS HEAP OF GARBAGE
IT DIDN’T MATCH MY EXPERIENCE
DIDN’T BELIEVE IT WAS POSSIBLE

16. A.Become
A Cold
Calling
Machine

17. B.Be A “Lucky”
Networker
62%

18. How it
affected us
SPORADIC GROWTH
NO RESERVES
LOW FEES
SLIM MARGINS
DRIED OUT NETWORK
DESPERATE
FRUSTRATED
OVERWHELMED
BURNT-OUT
RESTLESS
ANXIOUS

19. 62%
“Is there
something
fundamentally
wrong with
us?
NEW SITE?
NEW LOGO?
NEW FACE, BRAND…?

20. Volume Will
Work At A
Certain
Level
UNSUSTAINABLE
UNDESIRABLE
LOW ROI

21. We asked
ourselves,
“Is this the
way we want
to live?”

22. The
MOD
Strategy

23. A Predictable,
Inevitable Source of
Fresh Capital
62%

24. Go From An
Empty
Calendar ...

25. To A Booked
Solid
Calendar
WEEKS IN ADVANCE
EVERY EXEC FULL SCHEDULE
CONSTANT FLOW OF CLIENTS

26. “Sounds
great, but
awfully
idealistic.”

27. 62%
Until I
discovered
Meetings On
Demand.

28. Ability
To Be
Selective

29. Do Our
Best Work
With Every
Client
62%

30. Work With People We Have
Chemistry With

31. Choose Specific Companies To
Work With

32. Ability To
Command
Premium
Fees

33. 38%
74%
Ability To
Predictably
Grow Our
Business

34. My Office Thanks Me

35. Our Network Grows Daily

36. Sales Team Has Endless Supply Of
Leads

37. Operate From Inspiration,
Not From Desperation

38. We Are
Consistently
& Highly
Profitable

39. 38%
74%
VS

40. Living In An
Unstable,
Volatile
Environment

41. Forced
To Sit
On Our
Hands

42. People
Feel The
Need
iness

43. Forced To
Placate &
Accept
Every
Prospect

44. Can’t
Charge
What
You Are
Worth

45. Negotiations &
Competitors
Determine
Your Fees
62%

46. World
Class
Marketing
Converts.

47. The 3 Day
Event.

48. The VIP
Story.

49. The Egypt
Story.

50. Key
Facts
That Make
This Possible

51. Key Individuals
Are
Reachable

52. Key
Individuals
Are
Looking
For
Something
Better

53. Key Individuals Are
Very Open
To Talking
With Us
62%

54. ...With The
Right
Factors,
The Right
Checklists &
Checkpoints
In Place.

55. MYTH #1:
“You just
need leads.”

56. MYTH #2:
“It’s just a
numbers
game.”

57. MYTH #3:
“You can do
this part
time.”

58. MYTH #4:
“Market when
you need to.”

59. CH
ALL
EN
GES

60. Challenge #1:
Getting the
right
people to see
your offer.
62%

61. Challenge #2:
“Delivering
the right
message.”

62. Challenge #3:
“Be
positioned
as the authority
and the voice of
truth and
reason.”

63. Challenge #4:
“Nurture
the lead before
communication
takes place.”

64. Challenge #5: Set The Buying
Criteria

65. Our
Criteria
How You Should Choose
A Marketing Firm

66. Criteria #1:
They Better
Know Your
Niche.

67. Criteria #2:
They Better
Have A
Proven
Track Record

68. Criteria #3:
They Better
Be Able To
Explain To
You How
They Are
Going To Get
You Results.

69. Criteria #4:
They Better
Be Able To
Explain Their
Metrics
Of Success.

70. Criteria #5:
They Better
Not Be A
One Man
Army.

71. Criteria #6:
They Better Have
More Than
One Tool.
62%

72. Criteria #7:
They Better
Have Good
Marketing For
Themselves.

73. The Power Of A
Recipe:
Pizza Not
Chocolate
Cake

74. We Didn’t
Invent
These Iron
Laws

75. We Just
Uncovered
Them

76. Consequences Of Disregarding

77. Benefits Of
Adhering
To These Iron
Laws Of
Marketing

78. Law #1:
Law Of
Integrity.
CAPACITY
DELIVERY

79. Law #2:
Law Of
Audience.
PROACTIVELY SEEKING
RESOURCES & MEANS
PROBLEM OR SITUATION

80. Law #3:
Law Of
Message.
62%
GIVE THE RIGHT GIFT
ENTER THE CONVERSATION
CLEAR & PURPOSEFUL

81. Law #4:
Law Of
Positioning.
DIFFERENT
UNIQUE
STAND FOR
STAND AGAINST

82. Law #5:
Law Of
Nurturing.
WARMED
INTERACT WITH YOUR WORK
BEFORE INTERACTING WITH YOU

83. Law #6:
Law Of
Generation.
LEAD WITH VALUE
RELEVANT
SPECIFIC

84. Law #7: Law Of Polarization.
ATTRACT THE BEST
REPEL THE REST

85. Law #8:
Law Of
Investment.
FIRE NEEDS FUEL
STRATEGY BASED
PROVEN ROI

86. Law #9:
Law Of
Profitability.
MARKETING EQUALS PROFIT
NO PROFIT EQUALS EXPENSE
TEST & MEASURE (MICRO)

87. NE
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