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Culture vs Creative

Why Culture Can Be More Important Than Your Creative.

There comes a point in most creative firms where the work that your company is producing is credible enough that it speaks for itself; no one questions that the firm is talented and capable of handling most projects. In these periods of a company's creative development, the measure for whether or not a client wants to work with you is no longer predicated on how well you design—the decision becomes predicated on whether or not the firm is a "cultural fit." Rule29's, Justin Ahrens, explores why a company's culture is potentially the most important (and most elusive) element for success in the design (or any) industry and how to go about fostering the kind of company culture that employees want to be a part of and that clients want to work with.

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Culture vs Creative

  1. 1. why culture can be more important than creative @rule29 @justinahrens ©Copyright 2015 Rule29 - No copying without permission
  2. 2. Why Culture is Important
  3. 3. creative CULTURE
  4. 4. What is Culture? ? ? ? ? ? ? ?
  5. 5. CULTURELEADERSHIP &
 STRUCTURE creative clients employees
  6. 6. What does “Good” Culture look like?
  7. 7. YOUR BRAND IS YOUR CULTURE Tony Hsieh | @zappos
  8. 8. Individual differences
 are nurtured
  9. 9. Information is not 
 suppressed or spun
  10. 10. The company adds
 value to employees
  11. 11. The organization stands for
 something meaningful
  12. 12. The work itself is
 intrinsically rewarding
  13. 13. There are no stupid rules
  14. 14. If you don’t 
 understand 
 people, you don’t
 understand 
 business S I M O N S I N E K
  15. 15. GETTING REAL How do you face reality
 and assess your culture?
  16. 16. CAN YOU CONCISELY DEFINE WHAT 
 YOU STAND FOR, BELIEVE, AND VALUE? 
 CAN YOUR EMPLOYEES?
  17. 17. WHAT CONCRETE POLICIES ARE IN 
 PLACE TO FOSTER THESE VALUES?
  18. 18. ARE YOU FILTERING NEW 
 HIRES BASED ON CULTURAL FIT? 
 WHAT ABOUT PASSION?
  19. 19. DO WORKERS HAVE OPPORTUNITIES FOR GROWTH AND DEVELOPMENT?
  20. 20. HOW DO YOU FOSTER A 
 SENSE OF OWNERSHIP?
  21. 21. ARE PASSION PROJECTS OPTIONAL? ENCOURAGED?
  22. 22. DOES EVERYONE HAVE THE SAME 
 DEFINITION OF SUCCESS?
  23. 23. Be honest…
  24. 24. What are your employees, 
 clients, and creative saying 
 about your Culture?
  25. 25. Feel like your ideal culture 
 and your actual culture 
 are not aligned?
  26. 26. What needs to shift?
  27. 27. HOW TO SHIFT: A Very Brief Summary…
  28. 28. STEP 2 Implement Action 
 to Support 
 Beliefs STEP 1 Define 
 What 
 You 
 Believe STEP 3 Filter for Culture 
 and 
 for Passion
  29. 29. When your intentions are so too will be your success PURE
  30. 30. rule29.com | @rule29 making creative matter® Interested to find out how we approach culture & make creative matter®? Call us today 630-262-1009
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Why Culture Can Be More Important Than Your Creative. There comes a point in most creative firms where the work that your company is producing is credible enough that it speaks for itself; no one questions that the firm is talented and capable of handling most projects. In these periods of a company's creative development, the measure for whether or not a client wants to work with you is no longer predicated on how well you design—the decision becomes predicated on whether or not the firm is a "cultural fit." Rule29's, Justin Ahrens, explores why a company's culture is potentially the most important (and most elusive) element for success in the design (or any) industry and how to go about fostering the kind of company culture that employees want to be a part of and that clients want to work with.

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