Uncover in this event, why inbound marketing is critical for your business and how to build your winning strategy using VBOUT.

1. How to Create your
Inbound Marketing
Strategy Using VBOUT
Inbound Marketing
Attract, Engage and Close Leads Organically

2. THE VBOUT COMMUNITY
20K MEMBERS - 8 YEARS

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4. General Intro
How to Create your Inbound Marketing Strategy Using VBOUT
5:00 – 5:15
5:15 – 5:50
5:50 – 6:00 Q&A
Agenda

5. ✔ Marketing Automation
✔ Stack Simple Interface
✔ Great Price
✔ Premium Support
✔ Built-in AI and Predictive capabilities
The VBOUT Stack

6. 10+ Core Tools Working Together
Integrates well
1. Landing pages
2. Forms
3. Popups and site messages
4. Lead tracking
5. Automation sequences
6. Email campaigns
7. Social media listening
8. Social publishing
9. Retargeting
10. Analytics
11.Pipeline management
12.Calendar booking
The VBOUT Stack

7. Full Product Video Tour🡪
VBOUT IN 1 MINUTE

8. Full Product Video Tour🡪
Lead Data Platform

9. Underkills Overkills
Price
Current Landscape

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11. How to Create your
Inbound Marketing
Strategy Using VBOUT

12. Intro to speaker
Managing Partner at
LesMarket.it & Vervevideos
Search Engine Optimization
Specialist
Startup Adviser and Strategist
Marketing Consultant &
Growth Strategist
Chartered Professional
Marketer
jalal@letsmarket.it
www.letsmarket.it
Jalal Hasbini
Founder & CEO at LetsMarket.it

13. Content
Goals of Inbound
Marketing
Attract Engage
Close VBOUT For
Marketing
Q&A

14. Why Inbound Marketing?
Goals are the fuel in the furnace of achievement. Every business must have one in order to
succeed in the marketplace. These goals cut across numerous areas but all have two common
grounds:
Generating and nurturing leads!
By leveraging the right methodology, businesses can constantly generate the qualified leads
they need.
The Goal of Inbound Marketing

15. • Inbound Marketing helps you grow your business by building a
sturdy relationship with potential clients and customers.
• Inbound Marketing has the “come to us" power. It clearly
emphasizes the need of providing value to your consumers
before engaging them in sales discussions. That is real
marketing.
• Inbound Marketing allows you to organically gather qualified
leads thanks to it holistic and naturalistic approach, sparing you
the need for a massive advertisement budget.
The Goal of Inbound Marketing

16. You may have wondered why the popular phrase "content is king" exists. Is content really
important, or should I just push my products and services with a "buy now and see" mentality
and CTA?
Here’s your answer:
Content is not just a long boring text. It includes all the multi-media that keeps your website
visitors engaged. This is where the different stages of Inbound Marketing come into play.
The non-invasive and natural objective of Inbound Marketing is to ensure that customers
interact with your content at distinct levels of your marketing funnel.
This way, you can Attract, Engage, and Close them.
The Basics

17. Inbound Strategy: Working Your Way Into Their Hearts
The Attract Stage: Definition and Attraction
The first stage in Inbound Marketing is the Attract
Stage, wherein you learn about the ideal group of
people to target.
All information relating to demographics,
behavioral habits, and aspirations of your ideal
consumer is researched and carefully stored (data
is life).

18. • The goal here is to accurately distinguish
those who are likely to be interested in
your brand/product from those that are not.
• You can also ask pertinent questions about
their needs, the problems they desire to
solve, and their preferences.
• In this stage, you can use your WEBSITE
AND SOCIAL MEDIA CHANNELS to
target your audience.
The Attract Stage

19. Conversation is a two-way street that
requires both speaking and listening. This
stage is all about cultivating relationships with
prospects.
Take into account anyone who has had online
engagement with your brand — they're a
contact.
You must then segment them depending on
what they want from the brand and how you
can provide them with it.
The Engage Stage: Relationship Building

20. • The Engage stage is also known as the consideration
stage. This relationship can be created by utilizing
inbound strategies such as EMAIL MARKETING,
MARKETING AUTOMATION, AND CONTACT
PROFILING.
• This is where you need VBOUT’s automation solutions
to help you save time and prevent stress. By
automating repetitive tasks, your team will have more
time to focus on more valuable ones, such as
reinforcing the marketing strategy.
The Engage Stage

21. • At the Close stage, consumers are effectively converted into
qualified leads who are enthusiastic about your brand. This is the
stage at which qualified Inbound Leads are converted into paying
clients and the deal is closed.
• The Close stage is when we put it all together; we carefully
customize this stage to encompass all of our previous efforts in
order to optimize ROI and convert leads into customers.
• By using an advanced pipeline management system like the one
VBOUT offers, you can achieve optimal results in less time.
The Close Stage: Leading Your Leads

22. VBOUT MARKETING
AUTOMATION

23. VBOUT's marketing automation software centralizes your Inbound Strategy and helps you
capture, nurture and close leads with powerful automation tools.
VBOUT AUTOMATION STACK

24. Managing Social Media With VBOUT
● Connect your social profiles
● Schedule organic posts
● Monitor engagement
● Track channel performance in depth
The Attract Stage

25. Building Landing Pages With VBOUT
● Ready made responsive and brandable designs
● Lead capture or blog type landing pages
● Deploy forms to capture information
● Personalize pages with people’s data
● Track the performance of pages in depth
The Attract Stage

26. Email Marketing With VBOUT
● Carefully designed responsive templates
● AB testing subject lines and content
● Chunk sending and Predictive sending capabilities
● Powerful reporting and email tracking
The Engage Stage

27. Multi-channel Automation With VBOUT
● Craft powerful workflows using the visual builder
● Reach prospects at the right time with
behavior-based trigger and actions
● Deploy multi-channel messaging with Email, SMS, Web
Push
and Retargeting
● Track engagement at each step of the automation
The Engage Stage

28. Contact and Data Architecture With VBOUT
● Robust lead tracking and 360 engagement view
● Score leads based on interactions with the brand
● Segment leads into personas for effective ABM
● Track goal conversions and e-com purchases
● Create a proper lead flow between VBOUT and 3rd party
The Engage Stage

29. Pipeline Management With VBOUT
● Automate your lead pipeline via automation
● Properly assign leads to your team based on lead
activity
● Visualize your task board using customizable
Kanban
The Close Stage

30. "Give them quality. That’s the best kind of advertising." - Milton Hershey
Delighting Your Customers

31. QUESTIONS
jalal@letsmarket.it
www.letsmarket.it
Jalal Hasbini
Founder & CEO at
LetsMarket.it

32. BOOK YOUR PERSONALIZED DEMO TODAY!
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33. FAQ

34. THANK YOU