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Importance of Building Right Sales Funnel
Understand the Sales Funnel for Auto Dealers
Understand the Sales Funnel for Auto Dealers
● Automobile dealers need to understand the main steps in their sales funnels
from the very outset.
● More than 95% of people purchase cars from dealerships, besides the ‘car sale
journey’ typically starts online.
● The digital sales funnel for auto dealers starts with leads.
● Not every leads turn up to automobile dealerships for appointments
● From leads to conversion may go higher with proper response and query
management
Leverage the Social Media Platforms
Leverage the Social Media Platforms
● Social media platforms plays much more important role in decision making for
automobile buyers.
● By active social media presence, auto dealers can get a large volume of
prospective buyers or leads.
● Auto-dealers need to have dedicated business pages on different social media
platforms.
● Posts regularly and shares useful, interesting, actionable information.
Customer Reviews & Online Visibility
Customer Reviews & Online Visibility
● Recent study revealed that over 70% of potential customers look up vehicles on
search engines first.
● Having a robust SEO strategy in place is absolutely vital.
● Customer reviews & ratings on Google are instrumental in building the overall
trust-factor about a particular business.
● Auto dealership have to be proactive about asking for reviews from customers.
● Potential leads are likely to be influenced by what previous buyers have to say
about a dealership service.
Email Marketing to Expand Business
● Email marketing strategy helping dealerships connect with prospective
customers is huge.
● Gather and create email lists that are properly targeted, and are likely to initiate
follow-up actions.
● Email content strategy carefully handled with interesting subject lines and
informative body content.
● Consider setting up email campaign at regular intervals.
Having A Responsive & Information Rich Website
Having A Responsive & Information Rich Website
● Mobile searches for automobile details/dealership services have grown
exponentially in recent years.
● Must have a fully responsive website that has all relevant information, is
updated regularly, and is easy for web visitors to follow.
● Website is the first point of interaction between a dealership and buyers.
● The contact details and service timings should also be clearly displayed.
● There should be enough calls-to-action (CTA) – buttons, phone numbers, email
addresses, etc.
Thank You
Thank You

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5 Strategies That Are Helping Auto Dealers In Building The Right Digital Sales Funnel

  • 1.
  • 2. Importance of Building Right Sales Funnel
  • 3. Understand the Sales Funnel for Auto Dealers
  • 4. Understand the Sales Funnel for Auto Dealers ● Automobile dealers need to understand the main steps in their sales funnels from the very outset. ● More than 95% of people purchase cars from dealerships, besides the ‘car sale journey’ typically starts online. ● The digital sales funnel for auto dealers starts with leads. ● Not every leads turn up to automobile dealerships for appointments ● From leads to conversion may go higher with proper response and query management
  • 5. Leverage the Social Media Platforms
  • 6. Leverage the Social Media Platforms ● Social media platforms plays much more important role in decision making for automobile buyers. ● By active social media presence, auto dealers can get a large volume of prospective buyers or leads. ● Auto-dealers need to have dedicated business pages on different social media platforms. ● Posts regularly and shares useful, interesting, actionable information.
  • 7. Customer Reviews & Online Visibility
  • 8. Customer Reviews & Online Visibility ● Recent study revealed that over 70% of potential customers look up vehicles on search engines first. ● Having a robust SEO strategy in place is absolutely vital. ● Customer reviews & ratings on Google are instrumental in building the overall trust-factor about a particular business. ● Auto dealership have to be proactive about asking for reviews from customers. ● Potential leads are likely to be influenced by what previous buyers have to say about a dealership service.
  • 9. Email Marketing to Expand Business ● Email marketing strategy helping dealerships connect with prospective customers is huge. ● Gather and create email lists that are properly targeted, and are likely to initiate follow-up actions. ● Email content strategy carefully handled with interesting subject lines and informative body content. ● Consider setting up email campaign at regular intervals.
  • 10. Having A Responsive & Information Rich Website
  • 11. Having A Responsive & Information Rich Website ● Mobile searches for automobile details/dealership services have grown exponentially in recent years. ● Must have a fully responsive website that has all relevant information, is updated regularly, and is easy for web visitors to follow. ● Website is the first point of interaction between a dealership and buyers. ● The contact details and service timings should also be clearly displayed. ● There should be enough calls-to-action (CTA) – buttons, phone numbers, email addresses, etc.