Learn how to prepare a SEO plan with useful SEO tools. This is a step by step guide for beginners who want to begin with initial website analysis.

1. SEO PLAN
A STEP-BY-STEP GUIDE ON HOW TO PREPARE
A SEO PLAN

2. WHY PREPARE A SEO PLAN?
Overview To The Client:
1) Details of the services we would be offering during our
tenure.
2) The current status of the website.
Goals To Be Achieved:
1) The tasks to be accomplished which includes:
SEO, SMO, Advertisements, Email Marketing, Print
Marketing Materials etc.

3. COMPONENTS OF A PLAN:
1) Major Errors Present On A Website.
2) Immediate Errors That Need Attention.
3) Other SEO Details.
4) Titles & Meta Descriptions.
5) Ranking Report.
6) SMO Strategy.
7) Google Ad-words Campaign & Facebook Ads campaign.
8) Print Marketing Materials & Coupons.
9) Off Page Marketing.
10) Blog Marketing.
11) Seller Engines. (if applicable)

4. MAJOR ERRORS
SEO BASICS STATUS REMARKS
Backlinks Present/ Absent
Submitted or Not
Importance/ Changes
required, Excel Reports
if necessary
Broken links P/A Importance/ Changes
required, Excel Reports
if necessary
W3 Errors P/A Importance/ Changes
required, Excel Reports
if necessary
Image alt tags P/A Names, importance &
changes required, Excel
Reports if necessary
Duplicate Content P/A Importance/ Changes
required, Excel Reports
if necessary

5. IMMEDIATE ERRORS
SEO BASICS STATUS REMARKS
Robots.txt Present/ Absent Importance/ Changes
required,
Explain in Detail
XML Sitemap Present/ Absent
Submitted or Not
Importance/ Changes
required
Google Analytics P/A Importance/ Changes
required
Google Webmaster Tools P/A Importance/ Changes
required
SEO Plugins P/A Names, importance &
changes required

6. OTHER SEO DETAILS
SEO BASICS STATUS REMARKS
Head Tags Found/ Absent Importance, Explain
Errors
Text/Html Ratio % . A ratio between 25
and 70 percent is idea
Links: Inbound &
Outbound
# Importance, Describe
Errors
Redirection 301/302 Importance, Describe
Errors
Permalinks Clean/Errors Importance, Describe
Errors
Favicon P/A Importance, Describe
Errors
Custom 404 Page P/A Importance, Describe
Errors
Load Time Desktop #seconds Importance, Describe
Errors

7. URL BEST PRACTICES
Common URL Elements
https://store.example.com/category/keyword?id=123#top
1 2 3 4 5 6 7 8
1. Protocol
2. Subdomain
3. Root Domain
4. Top-Level Domain
5. Subfolder/Path
6. Page
7. Parameter
8. Named Anchor

8. SEO TIPS FOR URLS
1) Choose shorter, human-readable URLs with descriptive
keywords
2) Exclude dynamic parameters when possible (see
Canonicalization and Pagination)
3) When possible, place content on the same subdomain to
preserve authority
Recommended: https://example.com/blog
Less Ideal: https://blog.example.com

9. OTHER SEO DETAILS…
SEO BASICS STATUS REMARKS
High quality links:
Ahref.com
# Importance/ Changes
required
IP canonicalization Passed/Failed Importance/ Changes
required
Mobile Compatibility Passed/Failed Importance/ Changes
required

10. TITLES & DESCRIPTIONS
Page
Name
URL Current
Title
Length Current
Description
Length
Home xyz.com abc 25 def 111
Inference 1: The titles and Meta descriptions are not appropriate and do
not have the keywords or the proper format needed. Complete
optimization of titles and descriptions is needed
Inference 2: The titles and Meta descriptions are not optimized.
Inference 3: The titles and Meta descriptions seem appropriate, however
few keywords and titles need to be worked on based on the webmaster
query report.

11. Keyword Position
Design 1 on page 1
Designer 2 on page 3
Designing 5 on page 6
Designers 6 on page 10
REPORTING (SERP)
Describe to the client, where is his website
positioned currently and how it will mentioned in the
SERP results.

12. SMO STRATEGY
1) Platforms To Be Used.
2) Profiles Already Present/To Be Made For A Website.
3) Client Requirements (Decide what He Wants).
4) No. of Posts Daily, etc.

13. SMO STRATEGY CONT…
Present Profiles URL STATUS
FB Fb.com/ No. of Likes, Last Activity
details
Twitter Twitter.com/ No. of Followers, Last
Activity Details
Profiles To Be Made Importance
Instagram ---
Linkedin ---

14. SMO STRATEGY CONT…
Facebook Twitter Google+ Pinterest Linkedin
No. of
Posts/day
Tweets/Day Posts/Day Pins/Day Posts/Day
Image Posts
etc
Retweets etc Image Posts
etc
Image Posts
etc
Image Posts
etc
More… More… More… More… More…

15. TOOLS FOR SOCIAL MEDIA…
1) Hootsuite: For Posts scheduling, tweet scheduling, G+
scheduling. www.hootsuite.com.
2) Buffer: Share awesome content across the net with
social media friends and followers. www.buffer.com.

16. EMAIL MARKETING:
1) Sign up for Mail-Chimp or Constant Contact as the
email marketing provider.
2) Create custom email campaign for maximum lead
generation.
3) Pop up subscription forms on websites with Mail-Chimp
integration.

17. GOOGLE AD-WORDS/ FACEBOOK ADS
1) Setting up campaigns
2) Finalizing keywords/budget.
3) Decide between CPC/CPM.

18. PRINT MARKETING MATERIALS AND
COUPONS
1) Print brochures – art work
2) Design banner ads
3) Design and market coupons or specials like back to
school specials, create the coupons and market it on
various social media channels.
4) Design fliers, ads etc.

19. OFF PAGE MARKETING
Practice Importance
Search Engine Submission Visibility, etc
Directory Submission Backlinks, etc
Social Bookmarking ----
Blog Bookmarking ----
Image Submission ----
Video Submission ----
Image Sharing ----
Article Submission ----
PDF Submissions ----
Classified Ads ----
PPT Submission ----
Pinterest Pin Sharing ----

20. OFF PAGE MARKETING CONT….
Website PR Status Details
1 # Submitted/Pending Username, etc
2 #
3 #
Date:--/--/--

21. BLOG MARKETING:
1) Number of blog posts monthly to client for approval.
2) Supporting Images (Shutterstock), we have a paid
account for that (no issues of copyright).
3) Sharing on article sites like ezinearticles, dmoz, etc.
4) Sharing them via social platforms.

22. SELLER ENGINES:
1) Get customers in no time.
2) Initial ranking not necessary.

23. USEFUL TOOLS
USE NAME
Title/Description Count, Header Tag
Analysis, etc.
SEO Quake Browser Extension
Broken Link .
http://www.deadlinkchecker.com/
http://www.brokenlinkcheck.com/
Duplicate Content. http://www.brokenlinkcheck.com/
http://www.siteliner.com
http://www.copyscape.com/
Backlink Check. http://www.backlinkwatch.com/
Google webmaster Tool
https://ahrefs.com/
Link Counter: Inbound/ Outbound.
http://linkcounter.submitexpress.c
om/
http://smallseotools.com/website-
links-count-checker/

24. USE NAME
Website Load-time Desktop http://tools.pingdom.com/fpt/
http://gtmetrix.com/
Website Load-time Mobile (Register To
Get Mobile Time)
http://gtmetrix.com/
W3 Error https://validator.w3.org/
FOXY SEO TOOL Firefox Extension All in one SEO extension, having
almost every above mentioned
tools.
Initial Site Analysis https://www.woorank.com/

25. USEFUL RESOURCES
Topic URL
Complete SEO Cheat Sheet 2015 - MOZ https://moz.com/blog/seo-cheat-
sheet
Technical Site Audit Checklist: 2015 Edition
- MOZ
https://moz.com/blog/technical-site-
audit-for-2015
SEO For Beginners https://moz.com/learn/seo
SMO: Basics To Expert
http://www.searchenginejournal.com/
category/social-media-marketing/
http://www.socialmediaexaminer.com/

26. USEFUL RESOURCES
Topic URL
Google Analytics Report : How to Read https://www.youtube.com/watch?v=WC
3ONXJn9FQ
https://analyticsacademy.withgoogle.co
m/explorer
Info-Graphic Creation http://piktochart.com/
https://infogr.am/