1. INBOUND15
WELCOME TO THE
INBOUND REVOLUTION
How to leverage years of experience to get
more executive support & budget in 2016
DANIEL TYRE, Director, HubSpot
2. 1. Welcome & Introductions
2. Is this Really a Revolution?
3. Inbound Marketing Defined & Explained
4. Winning Your Battle
5. Q&A
AGENDA
7. INBOUND15
1. Started as a tiny idea and grew quickly
2. Driven by a philosophy and ideology of human control
3. Spread like toe fungus at the YMCA – large scale growth
4. Data backed results lead to more widespread usage
5. Mainstream acceptance
What do we mean when we say Revolution?
14. How do you implement inbound?
Search Optimized &
Responsive Website
Lead Capture Forms
& Landing Pages
Social Media Marketing
& Monitoring
Blogging
Email Marketing &
Marketing Automation
Marketing Analytics
21. Analyze, Analyze, Analyze
• Track weekly analytics
• Define where traffic is coming from
• Understand where leads and
customers are generated
• See which pages generate the most
traffic and leads
• Identify which social media posts
and channels are most beneficial
• Optimize your marketing efforts
23. INBOUND15
1. Get the data and the facts
2. Download the Convincing your CFO on Inbound eBook
3. Bear hug your SVP of Sales or CRO
4. Pull Competitive Information & Showcase the curve
5. Move from EXPENSE to CUSTOMER ACQUISITION
Your 2016 Bigger Budget Checklist