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1. What is Social Media Marketing : Traffic or Attention

2. Why do we need Social Media
Marketing?
●Reaching targeted Niche-Oriented
Audience (Free/Paid)
●Increased Engagement and Response
●Building Trust, Credibility and
relationship with your audience other
brands
●Viral Sharing: Allowing others to Share
Your Content
●Increasing Website traffic
●Building Conversions
●Raising Brand awareness

3. ●Creating a brand identity and Positive
Brand association
●Improving Communication and
interaction with key audiences
● Social Media Usages Worldwide (2017-2023)
● WORLDWIDE NUMBER OF SOCIAL MEDIA USERS 2017-2023

4. 2017 -2.86 2021 - 3.78
2018 -3.14 2022 - 3.96
2019 -3.4 2023 - 4.12
2020 - 3.6

5. Start with Plan
● Consider Your Business’s Goals?
● What are you Hoping to achieve through social media marketing?
● Who is your targeted audience?
● Where would your target audience hang out and how would they
use social media?
● What message do you want to send to your audience with social
media marketing?

6. ● Your business type should inform and drive your social media
marketing strategy.
Social Media Trends
● Organic Reach is down or more difficult
● Social media Algorithms prioritize advertisements,
becoming more ‘’play to play ‘’

7. Best Networks for Social Media marketing?
● Honestly Nothing is best, everything depends on
your end goal & where your Customers.
● Facebook
● You tube
● Instagram
● Twitter
● Pinterest
● Snapchat
● linkedin
● What’s app
● Others: Reddit, Quora
About Facebook
● Launched in 2014

8. ● 2.93 billion Monthly active users with 16%
increase every year
● Number of People who use Facebook each day
1.968 billion
● Facebook’s monthly active users who log in each
day:67%
● Every 60 sec 5,10,1000 Comments are
posted,2,93,000 statuses are updated, and
1,36,000 photos are uploaded.
● India has at least 349.7 million active Facebook
users
● 43.2% of Facebook’s global users are Female
● 56.8% Facebook’s global users are male
● 98.5% of Facebook’s audience aged 18+ accessed
the Platform via mobile phone in July 2021
● It offers marketers the most data and the most
targeted ads. You can be as specific as defining
your customer down to the socks he’s wearing.
Should you be on Facebook?

9. ● Number of users
● Gather more leads
● Targeted audience Build Brand Loyality
● Increase your web traffic
● Facebook Dominates social sales
Twitter
● 3B+ Twitter Account.
● 450 million monthly active users.
● 500 million Tweets sent each day
● 80% of twitter users have mentioned a brand in a
tweet
● Tweets with images receive 18% more click
throughs , 89%more like, 150% more retweets.
Why You should be on twitter?
● Create brand awareness
● Marketing new products

10. ● Provide information
● Manage Online reputation
● Connect to customers
● Boost sales with special offers and discounts
Instagram
● 800 million+ Instagram accounts active every
month
● 500 million+ Instagram accounts active every
month
● 80% of Account follow a business on Instagram
● 300 million+ accounts use Instagram stories every
day.
● Number of photos shared to date :40 billions
● Number of Instagram Likes per day :4.2 billions
● Post that include at least one hashtag get more
engagement

11. ● India, with 230.25 million Instagrammers has the
greatest potential
● Instagram is used by 25.31% of the world’s
population
Why you should be on Instagram?
● Visual Content
● Centred on story telling
● #hashtag
● Generate Sales
● Influencer Marketing
YouTube
● 1st
YouTube Video uploaded 23 April 2005
● YouTube has 2.1 billion monthly active users
● Almost 5 billion videos are watched every day
● More than half of YouTube Views come from
mobile devices.

12. ● 30 million visitors per day
● Average mobile Viewing Session 40 minute
● 500 Hours of video were uploaded every minute
● 225 million YouTube users, India has more
YouTube users
Why should you be on YouTube?
● Captures attention
● High Traffic Volume
● Viral Marketing
● Accessibility
● Social Media Marketing Integration
● Influencer Marketing
● Video Creates much more influence than images
or text
Linkedin
● Total Number of Linkedin users 500 million

13. ● Percentage of users that use linkedin daily 40%
● Number of New Linkedin Member per Second 2
● 40 million students are recent college graduates
on linkedin
● After US, india ,Brazil, Britain and Canada has the
highest number of linkedin users
● An average user spends 17 minutes monthly
● 1 billion endorsements on linkedin
Is Linkedin Worth Trying?
● Good for B2B
● Precise Targeting
● Search Visibility
Linkedin ads
Your business B2B category. Linkedin is the most
effective Socialmedia platform for B2B Companies.

14. Effectiveness Rating for B2B Social Media Platforms
Snapchat
● Monthly Active users 300 million
● Number of snaps Created everyday (Photos &
Videos) 1 million
● Average time spent per user on daily basis 30
minutes

15. ● Number of Snapchat users who upload photos
65%
● Snapchat daily video views: more than 10 billion
● Active Snapchat user open the app 18+ time
every day
● 400+ million Snapchat stories are Created per day.
Should You be on Snapchat?
● Young Audience
● Target millennials
● If Your Products are targeting 14 Year old girls and
you’re not on snapchat, you are doing something
wrong.
B2B on Snapchat? - Not Recommended
● Snapchat can make an impact with your
followers and Strength your brand’s point of
view with real time marketing.
Social Media Metrics you must measure

16. ● Anticipate growth by counting your followers
● Count ‘likes’ to guide your content creation
● Track user comments
● Use content share to measure engagement
● Measure total exposure with ‘Reach’
● Track referral traffic From SocialMedia
Tools that You must use
● Buffer Audience
● Buzzsumo Tweepi
● Canva Crodfire
● Sprout Social
● Hootsuite
● Feedly
Email Marketing

17. Email Marketing: Develop Relationships with
Potential Customers or Clients
Email Dead?
● Email marketing is growing
● 58% check email first thing in the morning
● Accourding to study Email marketing 1$ invested
and gives 40$ in return.
● Email is a regular Activity edhstay.com, Amazon
● Buy email database and sending email this
spamming
● Open a gmail account and sending email 200 – 500
people in a day its not email marketing.
Why important is email marketing?
● Everyone use email. If you have smartphone email is
must.
● Contact with your audience
● Reach Customers in real times
● People engage with emails

18. ● It’s easy to measure
● It’s affordable
● Increase brand awareness
How to Find Targeted Email id’s
● Using ads (Facebook, Google)
● Host Contests
● Using website or blog
Email Marketing Tools
● Convertkit
● Aweber
● Drip
● Mailchimp
● Getresponse
Types of Email
● Welcome Email
● Offer Email

19. ● News latter
● Announcement Email
● Drip Marketing
How does email marketing improve your
business?
● Increase your sales
● Build your brand
● Gain Trust from Your Website User
● Establish authority
● Showcase Social Proof
Auto responders
● Sequence of Email automatically sent
● Help to nurture your leads
● Save lots of your time
Email Measurement
● End Goal is to get Conversion & Roi

20. ● Open Clicks
10000 emails sent
9,800 Delivered (98% DR)
1,764 UniqueOpens(18%opR)
441 unique Clicks On main
Email Marketing Tips
● Learn the art of Writing Click Worthy Subject line
● Use Automation to Transform Your System Complete
Autopilot mode
● Use Double option to improve your email deliverability
● At least 3 Emails in a Week,
● Provide more Value through your emails.
sent
Delivered
Hard Bounces Soft Bounces
Unique Opens
Unique Clicks
Other (CTAs)
Unique Clicks
(other CTAs)
Converted
(Session)
Converted
(Session)

21. Digital Marketing
Syllabus
• SEO-Search engine optimization
• SEM-Search engine marketing
• SMO-Social media optimization
• SMM-Social media marketing
• GOOGLE ANALYTICS
• SEARCH CONSOLE
Introduction Of Digital Marketing
MARKETING:
•Marketing is a promoting and Selling is Called Marketing.
(or)
•Marketing is a process of Selling is a product or
Service.
Marketing is a Two Types:
• Traditional marketing

22. • Digital marketing
Marketing is a Two Types
Traditional Marketing
• Traditional marketing is a Promoting a business Through offline.
EX: Pamphlet, Flexes, Tv ads.
Digital Marketing
• T0 Promote a business Through Online.
EX: Google, Social media plat forms
Facebook ,LinkedIn, Instagram ,YouTube
Difference between Traditional
Marketing & Digital Marketing
Traditional Marketing
• It's high expensive.
• High Cost.
• Time taking.
• It's Reaching Very Slow.
• We Can't Except Return on investmen.
Digital Marketing

23. • It's low expensive.
• Low Cost
• Low time taking
• It's Reaching very high.
• We Can except Return on investment.
DIGITAL MARKETING MODULUS
• SEO: Search engine Optimization.
• SEM: Search engine marketing.
• SMO: Social Media Optimization.
• SMM: Social media marketing.
• E- Mail marketing.
• Online Reputation Management(ORM).
• SMS Marketing.
• Search console.
• Google Analytics.
SEARCH ENGINE OPTIMIZATION:
• in case the 'query' are Keyword Requested by user and delivers
Relevant website or webpage information to the requested user.

24. SEARCH ENGINE OPTIMIZATION(SEO):
• Search Engine Optimization is a driving the process of driving
a potential Traffic to words our website.
Keyword Research:
• We have to Select the Keyword and Keyword Combination
based on the High Search Volume and competition.
• NOTE : The search volume of a Keyword will change from
place to place.
Types of Keywords:
• Long title Keyword (3 words)only EX: digital
marketing Hyderabad.
• Short title keyword (2 words )only EX: Java
training
• Generic keyword(1 word)only EX: Java,
PHP, Phyton
Competitor Research:
• SEO competitor analysis is the process of researching
your direct search competitors to understand their target
keywords, content strategy, backlink profile . The goal of
SEO competitor analysis is to create an SEO strategy
that will help you rank higher on SERP.
Two types of SEO

25. • On Page SEO
• Off Page SEO
On Page SEO:
• Keyword Research
• Meta tag Optimization
• URL Structure
• Header tag Optimization
• Content Optimization
• Image Optimization
• Alt tag Optimization
• Keyword Density
• Internal linking
• Website Audit
• Competitor Analysis
• Site Map
• Robots.txt
• Mobile Responsive
• W3c Validation
• Page speed Optimization
• SEO Audit
• Moz ranking Optimization
• Canonical tag
Metatag Optimization:
Have a three parameters
• Meta title
• Meta description
• Meta keyword
Meta title :

26. • When we are writing the Meta title Make Sure that the
Targeted Keyword are Focused Keyword sure present in
the title.
• Meta title follows the pixel density.
• Meta title pixel 580 pixel.
Meta description :
• We have to Right the unique (NEW) and it Should be Simple
and Understandable.
• Description pixel length 990 PX
• Snippet tool- SEO MOFO
URL Structure:
•
URL Structure Should be Readable by bot as well as the user.
•
Make Sure that the Targeted Keyword present in the URL
Structure.
URL Structure:
• http://www.abc.com/catagory/services sub holder (www.abc.
com)(Services).
• have 6 Header tags in the Website
• <H1>----------------------------------------</H1>
• <H2>----------------------------------------</H2>
• <H3>----------------------------------------</H3>
• <H4>----------------------------------------</H4>
• <H5>----------------------------------------</H5>

27. • <H6>----------------------------------------</H6>
• Make Sure that focused targeted keyword Should be present in
the H1 tag.
• Hader tag Start from H1 to H6.
• H1 tag is mandatory.
• H2 to H6 is optional.
• H1 tag is Google Ranking factor.
• Only One H1 tag we have to One webpage.
Content Optimization:
Content Should be unique, Simple and under Standardizable.
•
The Length of the page Contant Should be min 150 words.
•
It's a Blog are articles The Contant length Should be min 1000 are above.
•
We have to Follow the Keyword density in the Contant.
Keyword Density:
•
For every 100 words make sure that 1 Keyword is present in the 100.
•
100:1 ratio
•
Word count some people will use 100:2.
•
You Should not Staff the Keyword's in the Contant(Keyword Should be part
of Contant).
We have to Check the Plagiarism of the Contant (We want
100% unique ness of the Contant).
Plagiarism Checking Tool:
• Dupli checker.
• Small SEO Tools.
• Make Sure That internal links present in the content.

28. Internal Links:
• We Can use to Redirecting a user From 1 webpage to
Another webpage with a some Website are domain.
• Internal links we Can also Called a Hyper linking.
• Internal linking tag : <a href=''rel''>link . text</a>
Image Optimization:
• Image are major one which is occupies more space in the
website or web page.
• So We need to Optimized the image.
• Image Optimization is about Reducing the file Size of
your images as much as possible with Out Sacrificing
quality so that your page load time remain low it's also
image SEO.
TOOLS FOR WEBSITE SPEED
CHECKING:
• Google page Speed inside Checking ''GT matrix'' etc..
ALT TAG OPTIMIZATION:
• For every image in Website or Webpage we have to Right Alt
Tag.
• (Note : Google Can't Read an image. It's read Can Only text.
That is Reason we have to write Alt Tag From an image.)
• EX: alt=''Sri Narendra Modi.
SITEMAP:
Sitemap gives the website information.(web pages to user or

29. bot.)
SITEMAP IS TWO TYPES:
•
XML SITE MAP
•
HTML SITE MAP
XML SITEMAP
1.XML sitemap is a bot are search engine purpose.
2.It's a Mandatory.
3.It's a Ranking factor.
HTML SITEMAP
1.HTML sitemap is a user purpose.
2.It's a optional.
XML SITEMAP IS A FOLLOWING PARAMETERS
• Page URL
• Priority
• Frequency
• Sarver Responsive time
SITEMAP GENERATED TOOL
• www.xml-sitemaps.com
ROBOT .TXT:
• It's a Standard exclusion Protocol which will be used

30. to Restricted the bot from investing.
ROBOT.TXT CODE:
User- Agent :* (all Searching engine bots)
Allow : /
User-Agent : google-bot
Allow : /
Disallow :
Disallow : / privacy-policy
User-Agent: *
Disallow:/ privacy-policy
Disallow:/disseminate
''/ ''-- It's indicates the homepage
NOTE : it is one of the Ranking factor a technique to do.
NOTE : Sitemap.xml &Robot.txt both the hiles max in the Root
holder.
ROBOT.TXT CODE
Lookup extensions : www.abc.com/sitemap.xml
www.abc./Robots.txt
NOTE: Robots.txt is a One of the Ranking factor
and it's a Mandatory.
MOBILE RESPONSIVE :
● The website Should be Responsive For all Devices (it

31. should fix to the Screen) EX : Mobile, tab, desktop.
● It's One of the Ranking factor.
● It's a google algorithm.
CANONICAL TAG :
● To Avoid the Confusion The Google bot.
SEARCH ENGINE SUBMISSION
• DO FOLLOW : Authority---Backlink---Link juice---Traffic.
• NO FOLLOW : Only Traffic.
OFF PAGE TECHNIQUE
•
Search engine Submission
•
Directory Submission
•
Social Bookmarking
•
Profile Creation
•
Classified ads &Classified Submission
•
Image Submission
•
NAP{name ,address, phone number} or Business Listing
•
Blog Submission
OFF PAGE TECHNIQUE:
• Web 2.O
• Articles submission
• Guest posting

32. • Pdf Submission
• Blog commenting
• Forum submission
• Infographic submission
• Cross linking
• Ping submission
• RSS & Feed
• Question & answer Submission
Browser
● It’s a interface between a user and web Server.
Domain
• it's a name and Category of the business and usually Called
URL (Web site Name)
Hosting
• it's a Hosting Services were hosts the website
Website
• It's Contain pages with Relevant information Available
for user.
SEARCH ENGINE RESULTS PAGE : (SERP);
•
Organic Results.
•
Paid Results.
•
Local Results.

33. Organic Results:
•
Them's from (SEO)
•
@ 1 to 10 Results
Paid Results :
•
Them's from (SEM)
•
Top and Bottom- 7 Results
Local Results:
•
Them's From Goole my Business.
•
20 Results will be came.
SEO Techniques IS Two Types:
•
White hat SEO
•
Black hat SEO
•
Gray Hat SEO
Introduction of Website Creation(Basics)(Blog Creation):
•
A blog is usually created and owned by an individual or
organization to share information. It can have a single
writer or many blog authors
•
Recommended Seo Tools (OR) Keyword Research tools?
(OR)
•
Tools for Keyword Analysis and Competitor Analysis, How

34. to use?
•
Google keyword planner
•
SEMrush
•
Ahrefs
•
Keyword Tool Io
•
Uber suggest .etc

35. Google Adwords
● Sponsored links.
3 Key benefits of adwords :
You pay only when Someone Clicks on Your ad.
It’s called cost-per-Click(CPC) Advertising. That means you get
qualified leads,not just impressions. you can track ROI through
every Campign, On every ad or keyword.Minimum CPC Pricing
Starts at 5 cents a keywords, and will never exceed a maximum
price -your pricing, adwords suggests a maximum CPC that would
put your ad for all your keywords in first position 90 percent of the
time.
You get much more reach.
Your ads run automatically on all Google Properties, and You
Can opt for border distribution through Google Search
Partners, including AOL, EarthLink, Ask Jeeves, InfoSpace,
And Others. We also Offer a Network of Content Sites on
Which Your Keyword-Based Ads Can run. These Content-
targeted ads appear on Such partner Sites as ABC.Com,
Knight- Ridder Digital,Reed Business Information, and more.
You Can Results.
You don’t need to worry about impressions,total
circulation, or having to ask where Customer
heard about you. with Online reports available to
you around the Clock, you’ll know exectly how

36. many Clicks you receive, how much you’ve paid,
and the value to you by market segment, product,
or offer.
But wait - there’s more
you set your maximum daily budget.
Adwords enables you to determine how much you
want to spend each day by suggesting a daily spend
level based On google Traffic history and the
maximum CPC you specified. you set your
maximum daily Budget, and our ad system
automatically ensures that over the course of your
Campaign you never pay more than your average
maximum daily budget.
Prices are Automatically reduced.
Google’s ad discounter automatically reduces your actual CPC
paid to the lowest amount needed to maintain your ad’s position
and to stay ahead of your Competition.
We reward relevance.
We know that a relevant experience brings search users back
again to again, which is why we measure ad relevance as Click
divided by impressions. And we reward high CTR with an
improved Position On the Page.

37. Ranking is dynamic.