Welcome to the Inbound Revolution - INBOUND 2015 2 4 F

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This document outlines an agenda for an Inbound15 conference on leveraging inbound marketing experience. The agenda includes welcome and introductions, defining what is meant by an "inbound revolution" in marketing, an explanation of inbound marketing, and how to win support from executives for inbound initiatives by getting data and facts, downloading an ebook, analyzing analytics, and framing marketing as customer acquisition not an expense. The document promotes inbound marketing principles of prioritizing human control and data-backed results.

Marketing

INBOUND15
WELCOME TO THE
INBOUND REVOLUTION
How to leverage years of experience to get
more executive support & budget in 2016
DANIEL TYRE, Director, HubSpot

INBOUND15
DAN TYRE
@dantyre
Employee # 6 at HubSpot
HubSpot is my 5th Start Up
Pioneer in the Inbound Revolution

INBOUND15
2 IS THIS REALLY A
REVOLUTION?

INBOUND15
1. Started as a tiny idea and grew quickly
2. Driven by a philosophy and ideology of human control
3. Spread like toe fungus at the YMCA – large scale growth
4. Data backed results lead to more widespread usage
5. Mainstream acceptance
What do we mean when we say Revolution?

INBOUND15
86%
skip TV ads
91%
unsubscribe
from email
200M
on the
Do Not Call list
44%
of direct mail is
never opened
BROKEN.
THE OLD
MARKETING PLAYBOOK
IS

INBOUND15
SALES + MARKETING
= SMARKETING

How do you implement inbound?
Search Optimized &
Responsive Website
Lead Capture Forms
& Landing Pages
Social Media Marketing
& Monitoring
Blogging
Email Marketing &
Marketing
Marketing Analytics

INBOUND15
TANIA KATAN
@taniakatan
Creator of #ItWasNeverADress
Instigator at Axosoft
Award-winning author + performer
Pioneer in Creative Trespassing

Analyze, Analyze, Analyze
• Track weekly analytics
• Define where traffic is coming from
• Understand where leads and
customers are generated
• See which pages generate the
most traffic and leads
• Identify which social media posts
and channels are most beneficial
• Optimize your marketing efforts

INBOUND15
1. Get the data and the facts
2. Download the Convincing your CFO on Inbound eBook
3. Bear hug your SVP of Sales or CRO
4. Pull Competitive Information & Showcase the curve
5. Move from EXPENSE to CUSTOMER ACQUISITION
Your 2016 Bigger Budget Checklist

INBOUND15
THANK YOU
AND A SMALL ASK
Dan Tyre
@dantyre
DTyre@hubspot.com

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For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era. Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.

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Until recently, influence marketing was plagued with achieving the scale and automation necessary to meet marketing objectives. In this INBOUND15 session, Mavrck co-founder and CEO Lyle Stevens Stevens explored new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with influence marketing. As part of the discussion, he will outline the step-by-step process, from choosing goals and KPIs and the right social networks to selecting the right influencers and content type, to empower marketers to drive meaningful results.

How to build an an effective digital marketing plan

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Did you know that more than 45 % of businesses don't have a marketing strategy in place? As a result, they struggle to generate leads and sales, and they are overspending their budget in Marketing. When it comes to running your marketing, there a few key points that you need to take into consideration in order to make it work for your business. If you are running campaigns to the wrong people, or using the wrong message, it's never going to work out. Are you applying marketing tactics without analysis where your audience is or knowing which channels are the best to be advertising in, you're going to waste your budget. So in this FREE Marketing webinar, I'm going to take you through the main pillars to build an effective Digital Marketing Plan for lead generation. We know how hard the situation is at the moment, and although you might think, why should I spend time working on my marketing plan right now? Actually, it's the best time to rethink your marketing strategy, so you build a stronger one which will help you to thrive when this crisis is over. What I will show you in this webinar: -How to create an effective Digital Marketing Plan for growth. -Time for Q&A's: you will have time to ask me any questions you might have regarding your marketing & sales strategy. -Digital Marketing Resources Register for this event here. Details will be sent on how to join the Zoom meeting. Who is this workshop for? -Business owners who are looking to generate more leads by implementing a proven system for business growth. -Key individuals from businesses that would like to implement a digital marketing strategy. -Overwhelmed marketers who need some support to create a marketing plan. -Business owners or entrepreneurs that want to understand how to apply the best digital marketing strategies. Who is Toni Navarro? Toni Navarro is a Digital Marketing Consultant and Entrepreneur with over 10 years of experience supporting businesses internationally. His mission is helping entrepreneurs and business owners thrive with their businesses in this digital era, by advising how to invest their funding effectively, running more effective strategies that generate quality leads and sales to them. He has worked with numerous companies, including Brother International, KR Solutions, Galiwonders and Manchester businesses like: Holm Care, Flock, & Matrix Physiotherapy among others. Email Toni at: info@toninavarro.net if you have any questions prior to the webinar. Website: www.toninavarro.net

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Welcome to the Inbound Revolution - INBOUND 2015 2 4 F

1. INBOUND15 WELCOME TO THE INBOUND REVOLUTION How to leverage years of experience to get more executive support & budget in 2016 DANIEL TYRE, Director, HubSpot

2. 1. Welcome & Introductions 2. Is this Really a Revolution? 3. Inbound Marketing Defined & Explained 4. Winning Your Battle 5. Q&A AGENDA

3. INBOUND15 1 WELCOME & INTRODUCTIONS

4. INBOUND15 DAN TYRE @dantyre Employee # 6 at HubSpot HubSpot is my 5th Start Up Pioneer in the Inbound Revolution

5. INBOUND15 2 IS THIS REALLY A REVOLUTION?

7. INBOUND15 1. Started as a tiny idea and grew quickly 2. Driven by a philosophy and ideology of human control 3. Spread like toe fungus at the YMCA – large scale growth 4. Data backed results lead to more widespread usage 5. Mainstream acceptance What do we mean when we say Revolution?

8. INBOUND15 86% skip TV ads 91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened BROKEN. THE OLD MARKETING PLAYBOOK IS

9. INBOUND15 3 INBOUND MARKETING EXPLAINED

10.

11. INBOUND15 SALES + MARKETING = SMARKETING

12. INBOUND15

13. INBOUND15

14. How do you implement inbound? Search Optimized & Responsive Website Lead Capture Forms & Landing Pages Social Media Marketing & Monitoring Blogging Email Marketing & Marketing Marketing Analytics

15. INBOUND15 TANIA KATAN @taniakatan Creator of #ItWasNeverADress Instigator at Axosoft Award-winning author + performer Pioneer in Creative Trespassing

16. INBOUND15

17. INBOUND15

18. INBOUND15

19. INBOUND15

20. INBOUND15

21. Analyze, Analyze, Analyze • Track weekly analytics • Define where traffic is coming from • Understand where leads and customers are generated • See which pages generate the most traffic and leads • Identify which social media posts and channels are most beneficial • Optimize your marketing efforts

22. INBOUND15 4 WINNING YOUR BATTLE

23. INBOUND15 1. Get the data and the facts 2. Download the Convincing your CFO on Inbound eBook 3. Bear hug your SVP of Sales or CRO 4. Pull Competitive Information & Showcase the curve 5. Move from EXPENSE to CUSTOMER ACQUISITION Your 2016 Bigger Budget Checklist

24. INBOUND15 WHAT HAPPENS NEXT?

25. INBOUND15

26. INBOUND15

27.

28. INBOUND15 SUCCESS HEDGEHOG

29. INBOUND15 THANK YOU AND A SMALL ASK Dan Tyre @dantyre DTyre@hubspot.com

30. INBOUND15

31. #INBOUND15

32. INBOUND15

Editor's Notes

As most of you know the marketing playbook is badly broken. Technology is systematically screening out spam and cold calls yet they remain the primary uses of marketing funds at mid-market companies.
2 MIN | 47 MIN This is Leroy, he is my mascot, this kid shows up on the internet more than cat video’s I like to put him in my cheerleader presentation because he makes me smile – every time – he closes out and leaves my audience happier than a pothead in Colorado

Welcome to the Inbound Revolution - INBOUND 2015 2 4 F

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