Presentation at the Open Evenings for the Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute.

1. Digital Careers &
Postgraduate Open Evening

2. Agenda
• Digital Marketing Careers (Greg Fry)
• Digital Marketing Context
• Digital Marketing Institute
• Digital Marketing Institute Courses & Syllabus
• Postgraduate Diploma
• Structure - Aims - Application – Support
• Digital Career Salaries (Ireland)
• European Digital Career Landscape
• Q & A

3. Who We Are
The Digital Marketing Institute
defines the most widely taught
Certification Standard in Digital
Marketing for Students,
Educators & Industry.

4. What We Do
We are addressing the global shortage of
digital skills by providing digital marketing
education.
We deliver industry designed, practitioner
led, accredited education programmes in
the classroom, online and through licensed
partners.

5. DIGITAL
MARKETING
Growing Industry
New Careers
Knowledge & Skills
Training & Certification

6. Growing Industry
New Careers
Knowledge & Skills
Training & Certification

7. Growing Industry
New Careers
Knowledge & Skills
Training & Certification

8. The Digital World
By 2018, Internet
advertising will be
poised to overtake TV
as the largest
advertising segment.
(pwc.com)
In 2014, mobile ad
spending will account
for one quarter of
digital spend globally
(eMarketer.com)
Digital media was the fastest
growing media category in
2013, increasing 16% to
$118bn and reaching a 24%
Only 29% of marketers
currently feel they are
equipped to measure their
Digital efforts effectively.
(Adobe, 2013)
market share globally.
(magnaglobal.com)
There are 7billion
people on the planet
5.1 own a cell phone,
4.2 own a toothbrush.
(Starcom MediaVest)
There are more than
350million active users
accessing facebook
through their mobile.
(Facebook)

9. Growing Industry
New Careers
Knowledge & Skills
Training & Certification
Digital Marketing Manager
SEO Specialist
Traffic & Analytics Manager
Digital Display Coordinator
Social Media Manager
Mobile Marketing Director
Online Manager
Content Specialist
PPC Manager

10. What attributes make up the perfect Digital Marketing
Professional?
What background does the average digital marketing
practitioner come from?
FAQ’s
• Do I need a complete career change?
• Do I have to start at the bottom again?
• Am I too old for technology?
• Do I need to be an expert in every area of digital?
• How do I keep up to date in an industry that is constantly
changing
• Am I too inexperienced? How do I get experience?
• Should I specialize or be a generalist?

11. New Industry
New Careers
Knowledge & Skills
Training &
Certification

12. New Industry
New Careers
Knowledge & Skills
Training &
Certification

13. Digital Marketing Search Marketing
Social Media Marketing
Mobile Marketing
Strategy and Planning
Digital Marketing Digital Marketing
PROFESSIONAL
DIPLOMA
SPECIALIST
DIPLOMA
POSTGRAD
DIPLOMA
MASTERS
Digital Marketing
Assistant
Digital Marketing
Specialist
Digital Marketing
Manager
Digital Marketing
Director
DIGITAL MARKETING INSTITUTE
CAREER ROADMAP

14. Syllabus Development & Validation
Programme
Design &
Accreditation
Subject
Matter
Expert
Validation
Syllabus
Advisory
Council

15. Industry Validation through our
Syllabus Advisory
Council
Industry. Facebook, Google, Twitter, Microsoft,
Paypal....
Agencies. Ogilvy, McCann Blue, iProspect...
Practitioners. 150+ Subject Matter Experts
EU. European Committee of Standardization

16. Syllabus validated by
Digital Marketing Practitioners
Professional
practitioners
from leading
digital agencies,
responsible for
delivering online
marketing
campaigns for
some of the
world’s top brands.

17. Quality
Assurance/Accreditation
Qualifications are accredited by the
Scottish Qualifications Authority, are
aligned to the Irish National
Framework of Qualifications and
mapped to the European Qualifications
Framework
Recognisable, transferable, international qualifications.
EU. European Committee of Standardization

18. The Digital Marketing
Institute is a Global
Education & Professional
Training Organisation

19. Our Partner Network
Our International Partner network consists of Education Partners in more than 40 countries making our Professional Diploma the most widely taught
international certification in digital marketing. Over 10,000 graduates to date.

20. WE
ARE
INDUSTRY

21. Postgraduate Diploma
in Digital Marketing
Full Time | Part Time | Online

22. Programme Structure
Full Time – Dublin City Centre
Duration: 3 months Intensive Classroom Learning
• 4 Lectures per Week
• Monday – Thursday Lectures
• Morning Lectures
• Friday (Tutorials with Digital Marketing Tutor)
• Starts Monday 23rd February 2015

23. Programme Structure
Part Time – Dublin City Centre
Duration: 1 Academic Year – (8 months)
• 2 Terms; 11 Weeks per Term
• 2 Lectures per Week
• 18.30 – 21.30
• 2 Saturday Workshops per Term
• Start Date – March 10th 2015

24. Programme Structure
Online
Duration: Up to 60 Weeks
• 46 online modules
• 3 hours per module
• Live Monthly Webinars
• Academic Liaison & Assignment Support
• Enrolment Window open until THIS Friday (28th
November)

25. Programme Content – 5 Components
• Digital Strategy & Planning
• Mobile Marketing
• Social Media Marketing
• Search Marketing
• General Component: Email – Display
– eCommerce – User Experience

26. Digital Strategy and Planning
Stage 1
• Introduction to Strategy & Planning
• Traditional Communications
• Digital Communications
• Digital Channels
Stage 2
• Social Customer Services
• Budgetry Considerations
• Personnel Considerations
• Risks and Reputation
• Analytics
• Strategy & Formulation Planning

27. Search Marketing
• Introduction to Search Marketing
• SEO - Technical Setup
• SEO - Content Marketing
• SEO - Workshop
• PPC - Setup
• PPC - Applied
• PPC - Operator
• Analytics – Setup
• Analytics – Applied
• Search – Strategy & Planning

28. Social Media Marketing
• Introduction to Social Media Marketing
• Content Creation
• Content Outreach
• Content Seeding
• Facebook
• Twitter
• Linkedin
• Google+
• Youtube
• Social Media – Strategy & Planning

29. Mobile Marketing
• Introduction to Mobile Marketing
• Mobile Messaging
• Mobile Sites
• Mobile Apps
• Mobile Advertising
• Mobile Video
• Mobile Games
• mCommerce
• Cross Channel
• Mobile Strategy & Planning

30. General Component
• Digital Display Advertising (2 modules)
• Email Marketing (2 modules)
• eCommerce
• User Focused Web Design

31. Assessment & Certification
• 2 Assignments
• Digital Marketing Research Assignment
• Digital Marketing Strategy & Planning
Assignment
• Globally Recognised Accreditation

32. Admission Requirements
There are four separate entry points onto our higher level courses. To
qualify for our Postgraduate / Masters programme, we ask applicants
to meet one or more of the following entry requirements:-
- You must hold a recognised third level honours degree (minimum of
a lower second class honours)
or
- You must have over 2 years proven
professional digital marketing experience
or
- You have an extensive digital marketing portfolio to submit for review
or
- You have completed one or more Professional Diploma courses with
the Digital Marketing Institute.

33. Application Process
To begin your application process, we require you to:
Complete the course application form for review by our admissions
board including the key details in relation to the entry criteria that you
meet to join the course.

34. Recent Graduate Case Studies

35. What we do
We are addressing the global shortage of digital
skills by providing digital marketing education.
We deliver industry designed practitioner led,
accredited education programmes in the
classroom, online and through licensed partners.

36. Global Skills Shortage?
Visit our Digital Marketing Jobs Website

37. Sales & Marketing 2014 Salary Survey
Morgan McKinley

38. ICT Professionalism
e-Competence
as a pillar for
ICT (Information & Communication
Technology) Professionalism
CEN (European Committee for Standardization)

39. European ICT Workforce

40. 2015

42. www.digitalmarketinginstitute.com