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Digital Marketing Institute - Open Evening Presentation
The document outlines the Digital Marketing Institute's offerings, including postgraduate programs and certifications in digital marketing, aimed at addressing the global shortage of digital skills. It highlights the industry's growth, job roles, and the curriculum structure, which includes various modules on digital strategy, social media, and search marketing. The institute also discusses entry requirements, application processes, and the significance of global accreditation and partnerships in enhancing career prospects for graduates.
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Digital Marketing Institute - Open Evening Presentation
- 1. Digital Careers & Postgraduate Open Evening
- 2. Agenda • DigitalMarketing Careers (Greg Fry) • Digital Marketing Context • Digital Marketing Institute • Digital Marketing Institute Courses & Syllabus • Postgraduate Diploma • Structure - Aims - Application – Support • Digital Career Salaries (Ireland) • European Digital Career Landscape • Q & A
- 3. Who We Are The Digital Marketing Institute defines the most widely taught Certification Standard in Digital Marketing for Students, Educators & Industry.
- 4. What We Do We are addressing the global shortage of digital skills by providing digital marketing education. We deliver industry designed, practitioner led, accredited education programmes in the classroom, online and through licensed partners.
- 5. DIGITAL MARKETING GrowingIndustry New Careers Knowledge & Skills Training & Certification
- 6. Growing Industry NewCareers Knowledge & Skills Training & Certification
- 7. Growing Industry NewCareers Knowledge & Skills Training & Certification
- 8. The Digital World By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment. (pwc.com) In 2014, mobile ad spending will account for one quarter of digital spend globally (eMarketer.com) Digital media was the fastest growing media category in 2013, increasing 16% to $118bn and reaching a 24% Only 29% of marketers currently feel they are equipped to measure their Digital efforts effectively. (Adobe, 2013) market share globally. (magnaglobal.com) There are 7billion people on the planet 5.1 own a cell phone, 4.2 own a toothbrush. (Starcom MediaVest) There are more than 350million active users accessing facebook through their mobile. (Facebook)
- 9. Growing Industry NewCareers Knowledge & Skills Training & Certification Digital Marketing Manager SEO Specialist Traffic & Analytics Manager Digital Display Coordinator Social Media Manager Mobile Marketing Director Online Manager Content Specialist PPC Manager
- 10. What attributes makeup the perfect Digital Marketing Professional? What background does the average digital marketing practitioner come from? FAQ’s • Do I need a complete career change? • Do I have to start at the bottom again? • Am I too old for technology? • Do I need to be an expert in every area of digital? • How do I keep up to date in an industry that is constantly changing • Am I too inexperienced? How do I get experience? • Should I specialize or be a generalist?
- 11. New Industry NewCareers Knowledge & Skills Training & Certification
- 12. New Industry NewCareers Knowledge & Skills Training & Certification
- 13. Digital Marketing SearchMarketing Social Media Marketing Mobile Marketing Strategy and Planning Digital Marketing Digital Marketing PROFESSIONAL DIPLOMA SPECIALIST DIPLOMA POSTGRAD DIPLOMA MASTERS Digital Marketing Assistant Digital Marketing Specialist Digital Marketing Manager Digital Marketing Director DIGITAL MARKETING INSTITUTE CAREER ROADMAP
- 14. Syllabus Development &Validation Programme Design & Accreditation Subject Matter Expert Validation Syllabus Advisory Council
- 15. Industry Validation throughour Syllabus Advisory Council Industry. Facebook, Google, Twitter, Microsoft, Paypal.... Agencies. Ogilvy, McCann Blue, iProspect... Practitioners. 150+ Subject Matter Experts EU. European Committee of Standardization
- 16. Syllabus validated by Digital Marketing Practitioners Professional practitioners from leading digital agencies, responsible for delivering online marketing campaigns for some of the world’s top brands.
- 17. Quality Assurance/Accreditation Qualificationsare accredited by the Scottish Qualifications Authority, are aligned to the Irish National Framework of Qualifications and mapped to the European Qualifications Framework Recognisable, transferable, international qualifications. EU. European Committee of Standardization
- 18. The Digital Marketing Institute is a Global Education & Professional Training Organisation
- 19. Our Partner Network Our International Partner network consists of Education Partners in more than 40 countries making our Professional Diploma the most widely taught international certification in digital marketing. Over 10,000 graduates to date.
- 20.
- 21. Postgraduate Diploma inDigital Marketing Full Time | Part Time | Online
- 22. Programme Structure FullTime – Dublin City Centre Duration: 3 months Intensive Classroom Learning • 4 Lectures per Week • Monday – Thursday Lectures • Morning Lectures • Friday (Tutorials with Digital Marketing Tutor) • Starts Monday 23rd February 2015
- 23. Programme Structure PartTime – Dublin City Centre Duration: 1 Academic Year – (8 months) • 2 Terms; 11 Weeks per Term • 2 Lectures per Week • 18.30 – 21.30 • 2 Saturday Workshops per Term • Start Date – March 10th 2015
- 24. Programme Structure Online Duration: Up to 60 Weeks • 46 online modules • 3 hours per module • Live Monthly Webinars • Academic Liaison & Assignment Support • Enrolment Window open until THIS Friday (28th November)
- 25. Programme Content –5 Components • Digital Strategy & Planning • Mobile Marketing • Social Media Marketing • Search Marketing • General Component: Email – Display – eCommerce – User Experience
- 26. Digital Strategy andPlanning Stage 1 • Introduction to Strategy & Planning • Traditional Communications • Digital Communications • Digital Channels Stage 2 • Social Customer Services • Budgetry Considerations • Personnel Considerations • Risks and Reputation • Analytics • Strategy & Formulation Planning
- 27. Search Marketing •Introduction to Search Marketing • SEO - Technical Setup • SEO - Content Marketing • SEO - Workshop • PPC - Setup • PPC - Applied • PPC - Operator • Analytics – Setup • Analytics – Applied • Search – Strategy & Planning
- 28. Social Media Marketing • Introduction to Social Media Marketing • Content Creation • Content Outreach • Content Seeding • Facebook • Twitter • Linkedin • Google+ • Youtube • Social Media – Strategy & Planning
- 29. Mobile Marketing •Introduction to Mobile Marketing • Mobile Messaging • Mobile Sites • Mobile Apps • Mobile Advertising • Mobile Video • Mobile Games • mCommerce • Cross Channel • Mobile Strategy & Planning
- 30. General Component •Digital Display Advertising (2 modules) • Email Marketing (2 modules) • eCommerce • User Focused Web Design
- 31. Assessment & Certification • 2 Assignments • Digital Marketing Research Assignment • Digital Marketing Strategy & Planning Assignment • Globally Recognised Accreditation
- 32. Admission Requirements Thereare four separate entry points onto our higher level courses. To qualify for our Postgraduate / Masters programme, we ask applicants to meet one or more of the following entry requirements:- - You must hold a recognised third level honours degree (minimum of a lower second class honours) or - You must have over 2 years proven professional digital marketing experience or - You have an extensive digital marketing portfolio to submit for review or - You have completed one or more Professional Diploma courses with the Digital Marketing Institute.
- 33. Application Process Tobegin your application process, we require you to: Complete the course application form for review by our admissions board including the key details in relation to the entry criteria that you meet to join the course.
- 34. Recent Graduate CaseStudies
- 35. What we do We are addressing the global shortage of digital skills by providing digital marketing education. We deliver industry designed practitioner led, accredited education programmes in the classroom, online and through licensed partners.
- 36. Global Skills Shortage? Visit our Digital Marketing Jobs Website
- 37. Sales & Marketing2014 Salary Survey Morgan McKinley
- 38. ICT Professionalism e-Competence as a pillar for ICT (Information & Communication Technology) Professionalism CEN (European Committee for Standardization)
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