The document discusses cybercrime and cybersecurity. It defines cybercrime and provides examples like hacking, virus attacks, and online fraud. It then outlines the history of cybercrime from the first recorded attack in 1820 to modern crimes. The document categorizes different types of cybercrimes and describes common methods used by cybercriminals. It emphasizes the importance of cyber forensics and security measures individuals and organizations can take to prevent attacks.
This document discusses cyber crime and its various aspects. It begins with definitions of cyber crime from various sources and outlines the history and types of cyber criminals. The main categories of cyber crimes are described as those against persons, properties, and government. Specific crimes under each category like harassment, stalking, and hacking are explained. The document also covers cyber security, laws, dos and don'ts, and recent cyber crime instances in India.
This document discusses cybercrime and how to prevent becoming a victim. It begins by explaining why we should be aware of cybercrime given our increasing online activities. The objectives are then outlined as providing awareness of cybercrime, recognizing methods, understanding cyber laws, and learning to avoid victimization. Various types of cybercrime are defined including those against persons, property, and government. Examples like phishing, hacking, and cyber terrorism are described. The history of cybercrime in India involves many website hacks and defacements. Laws are still lacking to fully address cybercrime. Awareness, security software, and caution are recommended for protection.
Cyber crime refers to criminal activities that involve computers and networks. It includes crimes where computers are the target, such as hacking and phishing, and crimes where computers are used as a tool to enable traditional crimes, such as fraud. Common types of cyber crimes are cyber terrorism, phishing, email spoofing, computer vandalism, and software piracy. India ranks 11th globally for cyber crimes due to factors such as its growing internet user base and increased online shopping and social media usage. Cyber security aims to protect sensitive data, while cyber laws in India regulate criminal activities both in cyber space as well as traditional crimes addressed under the Indian Penal Code.
This document discusses several dangers on the internet: fraud, hacking, cyberbullying, piracy, and damaged reputations. It provides examples of each danger and their negative impacts. To prevent these dangers, the document recommends thinking carefully before posting online, not giving out personal information to strangers, and changing passwords regularly. Protecting one's privacy and security on the internet is emphasized.
Digital marketing involves promoting brands using digital channels like the internet, mobile, television, and other forms of digital media. It provides advantages over traditional marketing like being more cost-effective, allowing faster changes, and providing better data. Digital marketing can be push-based using technologies like email and SMS, or pull-based where users seek out content. It has had a large impact by changing customer behavior, markets, and traditional advertising methods.
The document outlines 9 rules for staying safe online: 1) Do not share personal information; 2) Do not use your full name as a screen name; 3) Do not share passwords; 4) Do not post photos or videos of yourself; 5) Do not friend people you don't know; 6) Do not agree to meet online friends in person without a parent; 7) Do not open strange links or download unknown content; 8) Do not respond to cyberbullies and tell a trusted adult; 9) Block unwanted contact and tell a trusted adult if you feel uncomfortable. The document concludes by advising talking to a trusted adult if anything online upsets you.
An Introduction to Cyber Law - I.T. Act 2000 (India)Chetan Bharadwaj
An Introduction to Cyber Law - Chetan Bharadwaj
The modern thief can steal more with a computer than with a gun. Tomorrow's terrorist may be able to do more damage with a keyboard than with a bomb.
The document discusses cybercrime and cybersecurity. It defines cybercrime and provides examples like hacking, virus attacks, and online fraud. It then outlines the history of cybercrime from the first recorded attack in 1820 to modern crimes. The document categorizes different types of cybercrimes and describes common methods used by cybercriminals. It emphasizes the importance of cyber forensics and security measures individuals and organizations can take to prevent attacks.
This document discusses cyber crime and its various aspects. It begins with definitions of cyber crime from various sources and outlines the history and types of cyber criminals. The main categories of cyber crimes are described as those against persons, properties, and government. Specific crimes under each category like harassment, stalking, and hacking are explained. The document also covers cyber security, laws, dos and don'ts, and recent cyber crime instances in India.
This document discusses cybercrime and how to prevent becoming a victim. It begins by explaining why we should be aware of cybercrime given our increasing online activities. The objectives are then outlined as providing awareness of cybercrime, recognizing methods, understanding cyber laws, and learning to avoid victimization. Various types of cybercrime are defined including those against persons, property, and government. Examples like phishing, hacking, and cyber terrorism are described. The history of cybercrime in India involves many website hacks and defacements. Laws are still lacking to fully address cybercrime. Awareness, security software, and caution are recommended for protection.
Cyber crime refers to criminal activities that involve computers and networks. It includes crimes where computers are the target, such as hacking and phishing, and crimes where computers are used as a tool to enable traditional crimes, such as fraud. Common types of cyber crimes are cyber terrorism, phishing, email spoofing, computer vandalism, and software piracy. India ranks 11th globally for cyber crimes due to factors such as its growing internet user base and increased online shopping and social media usage. Cyber security aims to protect sensitive data, while cyber laws in India regulate criminal activities both in cyber space as well as traditional crimes addressed under the Indian Penal Code.
This document discusses several dangers on the internet: fraud, hacking, cyberbullying, piracy, and damaged reputations. It provides examples of each danger and their negative impacts. To prevent these dangers, the document recommends thinking carefully before posting online, not giving out personal information to strangers, and changing passwords regularly. Protecting one's privacy and security on the internet is emphasized.
Digital marketing involves promoting brands using digital channels like the internet, mobile, television, and other forms of digital media. It provides advantages over traditional marketing like being more cost-effective, allowing faster changes, and providing better data. Digital marketing can be push-based using technologies like email and SMS, or pull-based where users seek out content. It has had a large impact by changing customer behavior, markets, and traditional advertising methods.
The document outlines 9 rules for staying safe online: 1) Do not share personal information; 2) Do not use your full name as a screen name; 3) Do not share passwords; 4) Do not post photos or videos of yourself; 5) Do not friend people you don't know; 6) Do not agree to meet online friends in person without a parent; 7) Do not open strange links or download unknown content; 8) Do not respond to cyberbullies and tell a trusted adult; 9) Block unwanted contact and tell a trusted adult if you feel uncomfortable. The document concludes by advising talking to a trusted adult if anything online upsets you.
An Introduction to Cyber Law - I.T. Act 2000 (India)Chetan Bharadwaj
An Introduction to Cyber Law - Chetan Bharadwaj
The modern thief can steal more with a computer than with a gun. Tomorrow's terrorist may be able to do more damage with a keyboard than with a bomb.
This document discusses cyber crime and security. It begins by defining cyber crime and providing examples. It then discusses the history of cyber crime, noting the first recorded incident in 1820. It outlines various types of cyber crimes like financial crimes, sale of illegal articles, distributed denial of service attacks, email spoofing, and forgery. It also discusses hackers and reasons computers are vulnerable. It provides details on the WannaCry ransomware attack and concludes with recommendations on how to protect yourself from cyber crime.
Cyber crime lecture one definition and natureDr. Arun Verma
This document discusses the meaning, definitions, and nature of cyber crimes. It begins by defining cyber crimes as any crimes involving computers and networks, where the computer may be used to commit the crime or be the target. Two common definitions of cyber crime are provided - one defining it as a crime using computer technology as a tool or where the computer is the object, and the other referring to it as computer crime. Indian law defines several cyber crimes like intentionally altering computer source code, hacking by unauthorized computer access, and transmitting obscene materials. Examples of common cyber crimes like identity theft, fraud, hacking, piracy, and storing illegal information are also outlined. The challenges of investigating and preventing cyber crimes through technology, investigation, and legal
This document summarizes several cases related to cybercrime laws in India. It discusses cases involving online credit card fraud on eBay, an SMS scam that defrauded 50,000 people of 400 million rupees, the first conviction in an Indian cybercrime case involving the website Sony-sambandh.com, a call center fraud targeting Citibank customers, and India's first ATM card fraud case. The document provides details on the nature of the crimes and outcomes like arrests in these landmark cybercrime cases in India.
Digital marketing uses electronic and internet-based channels to promote products and services. In Bangladesh, while some major companies use digital marketing, most still rely on traditional methods. This study aims to identify challenges to digital marketing in Bangladesh and how embracing digital strategies could benefit businesses and the economy. It will survey 50 consumers on their views of digital marketing and extract data to further illuminate the situation. The results could help marketers understand how to better connect with consumers digitally and expand their reach nationally and internationally.
Social media is about building an online community that shares your brand's values through consistent, quality content rather than focusing on follower counts. It requires treating your audience like friends by listening to their needs and having a conversation with them through thoughtful, helpful messages instead of impersonal advertising. Success comes from patiently nurturing relationships over time through small, regular interactions that create meaningful connections.
The document discusses basic strategies for protecting internet privacy. It recommends patching programs, using antivirus software, choosing strong passwords, and using privacy-focused search engines and ad blockers like DuckDuckGo, Privacy Badger, and uBlock Origin. The document also suggests using HTTPS Everywhere and a VPN to encrypt traffic, and mentions the Tor network. It notes that internet service providers can track browsing activity like a "doorman" tracks visitors, and that traffic patterns alone can reveal information, so additional privacy measures may be needed.
A study on impact of Online Advertising on consumer buying behaviour for mobi...Roshan Shanbhag
This document discusses a study on the impact of online advertising on consumer buying behavior for mobile phones. It begins with an acknowledgement and introduction sections. The objectives are to identify factors affecting online purchase behavior and study consumer attitudes, perceptions, and factors considered when buying mobile phones online. A literature review covers advantages and disadvantages of online shopping. The methodology section describes an exploratory research design using an online questionnaire with 100 respondents. Data analysis of the responses is also provided.
This document provides contact information for various Altacit offices located in Chennai, Bangalore, Coimbatore, Hyderabad, and Cochin. It then discusses cyber crimes and cyber security in India. It defines cyber crime and outlines various types of cyber crimes such as hacking, identity theft, software piracy, cyber stalking, hate speech online, fraud and financial crimes, phishing, and cyber terrorism. It also discusses legal protections in India, including the Information Technology Act of 2000 and its amendment, which aims to deal with issues related to electronic documents, digital signatures, offenses, and justice systems for cyber crimes.
A description of privacy, on-line privacy, how people loose privacy presented at 'Shaping the future, A Free, Open and Secure Web for all' organised by @mombasatech and @mozillamombasa
Life would be much harder without technology as diseases could not be cured, communication would cease to exist, and we would have no way of monitoring climate changes. Technology helps cure diseases, allows for communication across long distances, and gives us tools to study the environment.
This document discusses various types of cyber crimes such as hacking, child pornography, denial of service attacks, virus dissemination, cyber terrorism, and software piracy. It provides examples of the earliest recorded cyber crime in 1820 and describes how hackers illegally access computer systems. The text also addresses how the internet enables sexual abuse of children worldwide and how cyber criminals flood networks to deprive victims of access. Five men from Russia and Ukraine were recently charged in the biggest data breach in US history involving theft of over 160 credit card numbers from companies like Nasdaq and JC Penney, costing more than $300 million. Cyber security aims to establish rules to protect against internet attacks through measures like antivirus software, firewalls, and
Mobile security issues & frauds in IndiaYogesh Lolge
Mobile security issues and frauds in India are discussed. Several cases of fraud through SMS phishing, hacking of government websites, SMS scams collecting hundreds of millions of rupees, online credit card fraud on eBay, fake Orkut profiles, and MMS porn scams are described. Authentication, data encryption, firewalls, and intrusion prevention systems are recommended for better mobile security and cybercrime control. The conclusion emphasizes applying strong security concepts without backdoors to protect e-commerce and information technology in India.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
The document discusses cyber terrorism, including its definition, tools, methods of attack, and incidents. It provides addresses and contact information for the Altacit company in Chennai, Bangalore, and Coimbatore. It then covers topics such as the definition of cyber terrorism, forms it can take, features that make it challenging to address, and tools that can be used like viruses, worms, and denial of service attacks. Examples discussed include al Qaeda using the internet for 9/11 planning and the Stuxnet attack on an Iranian nuclear facility. It also mentions some cyber terrorism acts and initiatives in India.
Consumer perception towards online shopping ( Literature Review )Rahul Gulaganji
1) The document discusses consumer perception towards online shopping, including definitions of literature review and the need for literature review.
2) It outlines the objectives and methodology used in the study, including secondary data sources and theories related to customer perception.
3) The findings show that online shopping is increasing and affects demographics, with convenience and time savings as key motivating factors, though privacy and security remain concerns.
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyAdityaKumar565318
The dissertation project titled "The Impact of Social Media Marketing on Consumer Behavior" aims to investigate the influence of social media marketing strategies on consumer behavior. The project utilizes both quantitative and qualitative research methods to gain comprehensive insights into this dynamic field.
The project begins with an introduction that provides an overview of social media marketing and its growing significance in the digital landscape. It highlights the evolution of social media platforms and their impact on marketing practices. The research problem is defined, focusing on the need to understand how social media marketing affects consumer behavior in order to develop effective marketing strategies.
The research objectives of the project are then outlined, which include examining the relationship between social media marketing and consumer attitudes, perceptions, and purchase decisions. The project also aims to explore the role of various elements within social media marketing, such as influencer endorsements, user-generated content, and direct consumer engagement.
The methodology section explains the research approach and data collection methods employed in the project. It includes survey questionnaires and interviews conducted with a sample of participants to gather both quantitative and qualitative data. The data analysis techniques used in the project are also described.
The findings of the project indicate that social media marketing predominantly has a positive impact on consumer behavior. Participants expressed positive perceptions towards social media marketing efforts, highlighting their influence on attitudes, perceptions, and purchase decisions. The project also identified the importance of factors such as influencer endorsements and direct consumer engagement in shaping consumer behavior.
Based on the research outcomes, the project concludes that social media marketing plays a significant role in connecting with consumers, influencing their behavior, and building strong brand-consumer relationships. The project provides practical implications for businesses to leverage social media platforms effectively in order to drive consumer engagement, loyalty, and purchase behavior.
Overall, this dissertation project contributes to the existing knowledge on the impact of social media marketing on consumer behavior. It underscores the importance of understanding consumer attitudes and preferences in order to develop targeted and engaging social media marketing strategies that align with consumer needs and interests.
This document is a project report submitted by Abhishek to fulfill the requirements for a B.Com degree from the University of Delhi. The project explores e-commerce in India, with the objectives of understanding its evolution, conceptual framework, present trends, key players, barriers, and future prospects. Abhishek conducted a literature review on e-commerce/e-business research related to India. The project was supervised by Arushi Malhotra and submitted to the principal of Shri Ram College of Commerce.
1) The document discusses cyber bullying among adolescents and examines factors that influence their vulnerability to being cyber bullied or becoming cyber bullies.
2) It analyzes different motives for cyber bullying, including anonymity, entertainment, revenge, social status, and discusses how anonymity in particular gives adolescents confidence and makes punishment difficult.
3) The conclusion is that anonymity is a key reason adolescents cyber bully, and reducing anonymous use of technology could help decrease cyber bullying. Further research is still needed as technology continues advancing.
This document defines and describes different types of e-commerce. E-commerce refers to the buying and selling of goods and services over the internet. The main types discussed are business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-consumer (G2C), and government-to-business (G2B). Examples of each type are provided. The advantages of e-commerce include faster transactions, ability to shop 24/7 from anywhere, and access to a wide range of products. Disadvantages include the inability to examine products in person and security/connectivity issues
Instagram marketing in 2017; combining organic and paid strategies by ad rollArabNet ME
This document discusses Instagram marketing strategies in 2017. It begins by outlining Instagram's objectives of attracting new prospects, converting prospects to customers, and growing customer lifetime value. It then discusses using a combination of organic and paid social strategies on Instagram. Key points include the growth of video on Instagram, engagement tips like posting consistently and using hashtags, and the advantages of Instagram advertising like native inventory and Facebook targeting. The document emphasizes understanding the customer journey and staying true to your brand for an effective Instagram ad strategy.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
This document discusses cyber crime and security. It begins by defining cyber crime and providing examples. It then discusses the history of cyber crime, noting the first recorded incident in 1820. It outlines various types of cyber crimes like financial crimes, sale of illegal articles, distributed denial of service attacks, email spoofing, and forgery. It also discusses hackers and reasons computers are vulnerable. It provides details on the WannaCry ransomware attack and concludes with recommendations on how to protect yourself from cyber crime.
Cyber crime lecture one definition and natureDr. Arun Verma
This document discusses the meaning, definitions, and nature of cyber crimes. It begins by defining cyber crimes as any crimes involving computers and networks, where the computer may be used to commit the crime or be the target. Two common definitions of cyber crime are provided - one defining it as a crime using computer technology as a tool or where the computer is the object, and the other referring to it as computer crime. Indian law defines several cyber crimes like intentionally altering computer source code, hacking by unauthorized computer access, and transmitting obscene materials. Examples of common cyber crimes like identity theft, fraud, hacking, piracy, and storing illegal information are also outlined. The challenges of investigating and preventing cyber crimes through technology, investigation, and legal
This document summarizes several cases related to cybercrime laws in India. It discusses cases involving online credit card fraud on eBay, an SMS scam that defrauded 50,000 people of 400 million rupees, the first conviction in an Indian cybercrime case involving the website Sony-sambandh.com, a call center fraud targeting Citibank customers, and India's first ATM card fraud case. The document provides details on the nature of the crimes and outcomes like arrests in these landmark cybercrime cases in India.
Digital marketing uses electronic and internet-based channels to promote products and services. In Bangladesh, while some major companies use digital marketing, most still rely on traditional methods. This study aims to identify challenges to digital marketing in Bangladesh and how embracing digital strategies could benefit businesses and the economy. It will survey 50 consumers on their views of digital marketing and extract data to further illuminate the situation. The results could help marketers understand how to better connect with consumers digitally and expand their reach nationally and internationally.
Social media is about building an online community that shares your brand's values through consistent, quality content rather than focusing on follower counts. It requires treating your audience like friends by listening to their needs and having a conversation with them through thoughtful, helpful messages instead of impersonal advertising. Success comes from patiently nurturing relationships over time through small, regular interactions that create meaningful connections.
The document discusses basic strategies for protecting internet privacy. It recommends patching programs, using antivirus software, choosing strong passwords, and using privacy-focused search engines and ad blockers like DuckDuckGo, Privacy Badger, and uBlock Origin. The document also suggests using HTTPS Everywhere and a VPN to encrypt traffic, and mentions the Tor network. It notes that internet service providers can track browsing activity like a "doorman" tracks visitors, and that traffic patterns alone can reveal information, so additional privacy measures may be needed.
A study on impact of Online Advertising on consumer buying behaviour for mobi...Roshan Shanbhag
This document discusses a study on the impact of online advertising on consumer buying behavior for mobile phones. It begins with an acknowledgement and introduction sections. The objectives are to identify factors affecting online purchase behavior and study consumer attitudes, perceptions, and factors considered when buying mobile phones online. A literature review covers advantages and disadvantages of online shopping. The methodology section describes an exploratory research design using an online questionnaire with 100 respondents. Data analysis of the responses is also provided.
This document provides contact information for various Altacit offices located in Chennai, Bangalore, Coimbatore, Hyderabad, and Cochin. It then discusses cyber crimes and cyber security in India. It defines cyber crime and outlines various types of cyber crimes such as hacking, identity theft, software piracy, cyber stalking, hate speech online, fraud and financial crimes, phishing, and cyber terrorism. It also discusses legal protections in India, including the Information Technology Act of 2000 and its amendment, which aims to deal with issues related to electronic documents, digital signatures, offenses, and justice systems for cyber crimes.
A description of privacy, on-line privacy, how people loose privacy presented at 'Shaping the future, A Free, Open and Secure Web for all' organised by @mombasatech and @mozillamombasa
Life would be much harder without technology as diseases could not be cured, communication would cease to exist, and we would have no way of monitoring climate changes. Technology helps cure diseases, allows for communication across long distances, and gives us tools to study the environment.
This document discusses various types of cyber crimes such as hacking, child pornography, denial of service attacks, virus dissemination, cyber terrorism, and software piracy. It provides examples of the earliest recorded cyber crime in 1820 and describes how hackers illegally access computer systems. The text also addresses how the internet enables sexual abuse of children worldwide and how cyber criminals flood networks to deprive victims of access. Five men from Russia and Ukraine were recently charged in the biggest data breach in US history involving theft of over 160 credit card numbers from companies like Nasdaq and JC Penney, costing more than $300 million. Cyber security aims to establish rules to protect against internet attacks through measures like antivirus software, firewalls, and
Mobile security issues & frauds in IndiaYogesh Lolge
Mobile security issues and frauds in India are discussed. Several cases of fraud through SMS phishing, hacking of government websites, SMS scams collecting hundreds of millions of rupees, online credit card fraud on eBay, fake Orkut profiles, and MMS porn scams are described. Authentication, data encryption, firewalls, and intrusion prevention systems are recommended for better mobile security and cybercrime control. The conclusion emphasizes applying strong security concepts without backdoors to protect e-commerce and information technology in India.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
The document discusses cyber terrorism, including its definition, tools, methods of attack, and incidents. It provides addresses and contact information for the Altacit company in Chennai, Bangalore, and Coimbatore. It then covers topics such as the definition of cyber terrorism, forms it can take, features that make it challenging to address, and tools that can be used like viruses, worms, and denial of service attacks. Examples discussed include al Qaeda using the internet for 9/11 planning and the Stuxnet attack on an Iranian nuclear facility. It also mentions some cyber terrorism acts and initiatives in India.
Consumer perception towards online shopping ( Literature Review )Rahul Gulaganji
1) The document discusses consumer perception towards online shopping, including definitions of literature review and the need for literature review.
2) It outlines the objectives and methodology used in the study, including secondary data sources and theories related to customer perception.
3) The findings show that online shopping is increasing and affects demographics, with convenience and time savings as key motivating factors, though privacy and security remain concerns.
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyAdityaKumar565318
The dissertation project titled "The Impact of Social Media Marketing on Consumer Behavior" aims to investigate the influence of social media marketing strategies on consumer behavior. The project utilizes both quantitative and qualitative research methods to gain comprehensive insights into this dynamic field.
The project begins with an introduction that provides an overview of social media marketing and its growing significance in the digital landscape. It highlights the evolution of social media platforms and their impact on marketing practices. The research problem is defined, focusing on the need to understand how social media marketing affects consumer behavior in order to develop effective marketing strategies.
The research objectives of the project are then outlined, which include examining the relationship between social media marketing and consumer attitudes, perceptions, and purchase decisions. The project also aims to explore the role of various elements within social media marketing, such as influencer endorsements, user-generated content, and direct consumer engagement.
The methodology section explains the research approach and data collection methods employed in the project. It includes survey questionnaires and interviews conducted with a sample of participants to gather both quantitative and qualitative data. The data analysis techniques used in the project are also described.
The findings of the project indicate that social media marketing predominantly has a positive impact on consumer behavior. Participants expressed positive perceptions towards social media marketing efforts, highlighting their influence on attitudes, perceptions, and purchase decisions. The project also identified the importance of factors such as influencer endorsements and direct consumer engagement in shaping consumer behavior.
Based on the research outcomes, the project concludes that social media marketing plays a significant role in connecting with consumers, influencing their behavior, and building strong brand-consumer relationships. The project provides practical implications for businesses to leverage social media platforms effectively in order to drive consumer engagement, loyalty, and purchase behavior.
Overall, this dissertation project contributes to the existing knowledge on the impact of social media marketing on consumer behavior. It underscores the importance of understanding consumer attitudes and preferences in order to develop targeted and engaging social media marketing strategies that align with consumer needs and interests.
This document is a project report submitted by Abhishek to fulfill the requirements for a B.Com degree from the University of Delhi. The project explores e-commerce in India, with the objectives of understanding its evolution, conceptual framework, present trends, key players, barriers, and future prospects. Abhishek conducted a literature review on e-commerce/e-business research related to India. The project was supervised by Arushi Malhotra and submitted to the principal of Shri Ram College of Commerce.
1) The document discusses cyber bullying among adolescents and examines factors that influence their vulnerability to being cyber bullied or becoming cyber bullies.
2) It analyzes different motives for cyber bullying, including anonymity, entertainment, revenge, social status, and discusses how anonymity in particular gives adolescents confidence and makes punishment difficult.
3) The conclusion is that anonymity is a key reason adolescents cyber bully, and reducing anonymous use of technology could help decrease cyber bullying. Further research is still needed as technology continues advancing.
This document defines and describes different types of e-commerce. E-commerce refers to the buying and selling of goods and services over the internet. The main types discussed are business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-consumer (G2C), and government-to-business (G2B). Examples of each type are provided. The advantages of e-commerce include faster transactions, ability to shop 24/7 from anywhere, and access to a wide range of products. Disadvantages include the inability to examine products in person and security/connectivity issues
Instagram marketing in 2017; combining organic and paid strategies by ad rollArabNet ME
This document discusses Instagram marketing strategies in 2017. It begins by outlining Instagram's objectives of attracting new prospects, converting prospects to customers, and growing customer lifetime value. It then discusses using a combination of organic and paid social strategies on Instagram. Key points include the growth of video on Instagram, engagement tips like posting consistently and using hashtags, and the advantages of Instagram advertising like native inventory and Facebook targeting. The document emphasizes understanding the customer journey and staying true to your brand for an effective Instagram ad strategy.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
What's Happening in the World of Paid Social: 2017 Insights and PredictionsHanapin Marketing
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
Power point creating a social_media_planeswhfitness
The document provides guidance on creating an effective social media strategy in 6 steps: 1) preplanning, 2) listening, 3) defining target audiences, 4) setting goals, 5) engaging on platforms, and 6) measuring returns. It also reviews popular social media channels, current usage statistics, and tips for budgeting and getting started with social media.
Sendible:The importance of creating engaging social media contentSendible
This document discusses the importance of creating engaging social media content. It notes that content marketing costs 62% less than traditional marketing and generates 3 times as many leads. Visual content is processed 60,000 times faster than text by the brain. The document recommends focusing social media content on key topics and target markets, and posting at optimal times. It emphasizes creating both on-site and off-site engaging content to drive traffic and sales.
This document provides an overview of digital marketing. It discusses key topics like what digital marketing is, why it's important, and different tactics like digital advertising, search engine marketing, social media marketing, mobile marketing, and content marketing. It emphasizes that digital marketing allows businesses to connect with customers online and measure the effectiveness of their efforts through analytics.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
Creating a Successful Digital Marketing Strategy 2024.pdfFirstDigiAdd3
A successful digital marketing strategy needs meticulous preparation, constant optimization, and a thorough understanding of your target audience and objectives.
Ravioli is an online platform that provides recommendations for audio and video streaming content across different services. It analyzes user behavior to provide personalized recommendations to easily find content. Ravioli's vision is to be the leading content recommendation engine by linking users to both ad-supported and subscription services for streaming media. It will generate revenue through a $5.99 monthly subscription fee as well as commissions from media streams and referrals through partner services.
To succeed in today’s digital era, it is crucial to have a professionally designed website for your business. Being a website design agency we develop custom websites and help small, medium, and large businesses and organizations to build, grow and scale their online presence.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
How to Develop an Effective Content Marketing StrategySilverTech
A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.
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https://www.ezrankings.com/blog/effective-social-media-strategies/
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2. Why?
The purpose of this presentation is to provide
you with our observations about some of the
biggest trends we are anticipating in digital
marketing this year. We believe these are critical
trends every business needs to consider when it
comes to digital marketing.
Keeping up with the frantic pace of change in
digital media is difficult, that’s why we have
provided you with realistic insight and practical,
actionable ways to help you outperform your
peers and integrate sustainable innovations into
your planning.
3. Trend #1- Social Media and the Dark Funnel
http://dgtl.bz/DarkFunnel
4. Action - Social Media and the Dark Funnel
● Develop an off-site customer journey
● Understand the performance of each step of your customer journey in
each channel
● Track performance using a smart url service, such as Kontexturls
5. Trend #2 - Influencer Marketing
● Drives 11x more ROI vs all other forms
of digital media
● Influencers help to reach your audience
through their engaged followers
● We look to influencers for help on
purchases and decisions even within
our network
● Your employees are an untapped
influencer network
6. Action - Influencer Marketing
● Create a list of influencers who mirror your
target audience
● Be sincere and clear with why you want the
influence to be part of your marketing
● Influencers can earn six to seven figure yearly
incomes based on followers and engagement
● Be ready for rejection
● Track each influencer to understand how they
impact your sales or awareness
7. Trend #3 - Video
http://dgtl.bz/SnapchatStats
● 92% of mobile video consumers share
videos with others
● Live video is emerging as a growing trend
● Facebook video ads is the most engaging
content
● An estimated 79% of internet traffic will be
video content by 2018
● Snapchat receives 10 billion daily video
views
8. Action - Video ● Create video content from your existing blogs
or images
● Host live video sessions with your product
developers, knowledge experts or give
demonstrations
● Use Instagram stories to show unique moments
● Invest in videos that will have longevity that are
evergreen
● Spend less on videos that will change or have a
shorter shelf life
9. Trend #4 Marketing Automation
● Time to yield powerful results with
marketing automation
● “80% of marketing automation users
saw their number of leads increase and
77% saw the number of conversions
increase.” - Venturebeat
● 63% of companies outsource all or part
of their marketing automation strategy
planning. – Ascend2 “Marketing
Automation Trends Survey” (2016)
10. Action - Marketing Automation
● Invest in marketing automation software to drive better leads
● Supercharge your content marketing efforts to support your inbound
marketing
● Use marketing automation to save time
● Increase customer engagement and improve timely communications
● Increase opportunities including up-selling
● Marketing automation platforms for every budget
11. Trend #5 - Measuring Content ROI
70% of B2B and B2C marketers
plan to produce more content in
2017 than 2016. But only 20% of
marketers can measure the
success of their content.
- Content Marketing Institute
12. Action: Content Performance ROI
● Tracking content performance with web analytics is not sufficient
● Invest in a smart url tracker such as Kontexturls
OK BEST
Vanity Metrics:
Likes
Shares
Page views
Downloads or Subscribers
Channels by engagement: Does your content perform
best on Twitter or Pinterest?
Influencers by engagement: Which influencers are
driving traffic to your site?
Conversion rate by content: Tracking the effectiveness
of all of your content.
13. Trend #6: Pay for Play Social
● Social feeds no longer show content in a
chronological order making your brand
nearly invisible unless you are willing to pay
● On average, less than 2% of social content
shared on Facebook business pages is
seen by your fans
● Advertising on social media has become
key to digital marketing
14. Action:
● Supplement organic efforts with paid advertising of content to ensure it
reaches the right audience.
● Social media platforms provide detailed data on audiences which can
be hyper targeted
● Create your own revenue attribution model algorithm, measure and
optimize your social media efforts
● Understand what content resonates well with your audience and
achieves your objectives - lead generation, purchase, awareness, etc.
All the traffic that can’t get tracked by Web analytics programs
80% to 90% of all online fans communicate through “dark social media,”
Usage of the top four messaging apps now exceeds the combined usage of the top four social media apps
The world is getting more social
One of the best channels to hyper target
Live video is growing
Becoming a streaming channel
Growth of the dark funnel
Influencer marketing:
These influencers are also in the dark funnel
62% Of 18- To 24-Year-Olds Would Buy A YouTuber-Endorsed Product (Vs. Celebrity)
Read more at: http://scl.io/M4uVtds0#gs.pVQzhvU
Ad blockers
It has emerged from the frequent use of social media and key individuals that influence other members. These individuals help to promote products to a target audience of potential buyers. Most people are influenced by these opinions and thought leaders. For this reason, marketers are now spending more and more on influencers. Below are three tips to keep in mind to drive awareness and traction through influencer marketing.
1. Seek out many influencers in your field: Some may not be interested in your brand, so by listing out more than you need you set yourself up to have better odds of gaining some traction. If you want 5 influencers to be part of your campaign, list your top 5 choices, then 10 more as alternatives.
2. Allow influencers to take control: These influencers know their brand and audience better than you do. Being over-controlling in a photo shoot or product placement ad will not make influencers happy. Give them as much information as you can, but also be sure to step back and use their voice for your brand.
3. Contact well in advance: Building a relationship with various influencers takes time and energy. If you start building a relationship right when you want something from them, the chances of it working out are not as strong as if you laid some groundwork months ahead of time.
An estimated 79 percent of internet traffic will be video content by 2018
Snapchat receives 10 billion daily video views
92% of mobile video consumers share videos with others
Live video is emerging as a growing trend
Facebook video ads is the most engaging content