1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands. 2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand. 3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.

1. Social Media Strategy for Real Estate Westfield North Building, 2730 University Blvd, Ste. 200, Wheaton, Maryland 20902 301-949-1771 (Phone) 301-949-5441 (Fax) www.pditraining.net Presents: By D. Scott Smith, CCIM 443.691.8153 www.expertcre.com [email_address]

4. Social Media Strategy for Real Estate #1. “In the Beginning………..

6. Social Media Strategy for Real Estate History and Future of Social Media http://youtu.be/QzZyUaQvpdc

8. Social Media Strategy for Real Estate Ok so how can I put this to use for my business and clients? Complete the pre-course evaluation provided in your handout.

9. Social Media Strategy for Real Estate #2 You, Your Company, Your Product = Your Brand

12. Social Media Strategy for Real Estate Profiles = You Content= Your Product Friends / Circles/ Follower= Your Company Profile + Content+ Friends= Your Brand

17. Social Media Strategy for Real Estate Activity: Write Down 30 websites in your Socialsphere by Category ( in handout)

18. Social Media Strategy for Real Estate #3 Social Media Survival Guide

23. Social Media Strategy for Real Estate Creating and implementing your social media platform Step 1. Get a Webpage or a content host Step 2. Create Social Networking Profiles Step 3. Determine which tools you are most comfortable with (blogging, video, radio, photos) Step 4. Become the Authority on a niche subject Step 5. Have a thought out design.

26. Social Media Strategy for Real Estate Combine your Social Media Platform + Content + Social Media Plan = Social Media Strategy

27. Social Media Strategy for Real Estate Here’s a KEY: The same tools you use for your social media strategy can be used for Your individual property SMS as well.

28. Social Media Strategy for Real Estate #4. Organically Grown Machines

29. Social Media Strategy for Real Estate Now that you have built your social media platform and you have a social media plan, how do you get the most out of it (deals, transactions, referrals, fees, etc.) Let’s put this plan to work!! There are several ways to maximize your social efforts, some cost money, others are free, all are valuable.

31. Social Media Strategy for Real Estate Tracking your progress can be easy if your using google analytics or other similar URL tracking services See which campaigns are working better than others and which time of day, which subject titles, etc. 1.54 Second Rule vs. 5 Second Rule

33. Social Media Strategy for Real Estate #5 SWOT Analysis To Test Your SMS

35. Social Media Strategy for Real Estate Strengths and Weaknesses 5. Do some employees currently use social media? 6. Are some employees using social media tools and applications for work? 7. How do you currently communicate with your employees? 8. Does your company encourage and facilitate collaboration among staff?

36. Social Media Strategy for Real Estate Strengths and Weaknesses 9. What role does CE and training play inside your company? 10. Are mangers, owners, brokers, and other in your business effective trainers and teachers? 11. Would you call your company a fun place? 12. What constitutes entertainment at your company?

37. Social Media Strategy for Real Estate Strengths and Weaknesses 13. Would you call your company creative? 14. Are there people or groups at your work who would be considered “very” creative? 15. Are you able to describe your business in the context of its content? 16. What is your expertise?

38. Social Media Strategy for Real Estate Strengths and Weaknesses 17. How many social media tools were you familiar with before taking this class? 18. How many social media tools discussed do you currently use? 19. Are you using these for personal or business? 20. How valuable is having a good SMS to you and your business?

40. Social Media Strategy for Real Estate Opportunities and Threats 5. Do you have customers who use social media tools and applications for work? 6. In what ways do you currently communicate with your customers? 7. What lifestyle trends of factors are changing your customers? 8. Do you seek feedback from your customers?

41. Social Media Strategy for Real Estate Opportunities and Threats 9. Do you collaborate with your customers? 10. What factors influence your customers decisions to do business with you? 11. Do your customers rely on your company to educate them about your industry? 12. How important do you believe it is to educate your customers?

42. Social Media Strategy for Real Estate Opportunities and Threats 13. Complete this sentence: Our customers love us because…….. 14. Complete this sentence: Our customers dislike us because…… 15. Complete this sentence: Our customers like one of our competitors better because………… 16. What do your competitors do better than you?

43. Social Media Strategy for Real Estate Opportunities and Threats 17. Do your customers rely upon your expertise to make business decisions? 18. Do you believe that your expertise is sufficient to meet their needs and are above industry standards? 19.How do you think your customers view your competition with respect to expertise levels? 20. Does any part of your business depend on the experience of your customers?

45. Westfield North Building, 2730 University Blvd, Ste. 200, Wheaton, Maryland 20902 301-949-1771 (Phone) 301-949-5441 (Fax) www.pditraining.net We Thank You and hope to see you again! By D. Scott Smith, CCIM 443.691.8153 www.expertcre.com [email_address]