This webinar discusses key aspects of website conversion. It explains that website conversion involves converting traffic coming to a website. Some key aspects that drive better conversion discussed are website messaging and layout, sales funnel, conversion optimization, and remarketing. Specific tips provided include using power words, focusing on benefits rather than features, optimizing page speed, adding testimonials and case studies, simplifying the user path, and using lead capture forms, pop-ups, and remarketing to convert visitors into leads and customers. The webinar concludes with reminding attendees about tools that will be covered in the next session and asking if the next class can be held on a specific date.
This is session 7 of the Digital Marketing Training Program. Please read this along with Session 6. You can also watch the video of this presentation on our YouTube Channel
This is session 7 of the Digital Marketing Training Program. Please read this along with Session 6. You can also watch the video of this presentation on our YouTube Channel
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
Welcome!
This phenomenal training is going to help you tap into the highest quality online mortgage customers available in as little as a couple of hours.
During the training you are going to be guided through the steps to:
- Setup ads through Google's brand new 3 pack ads.
- Activate text message leads direct from Google.
- Have new clients book sales appointments with you automatically from a google search page.
You are also getting a deep dive into the 2 things that you need to generate better rankings and more online leads from Google.
Here you go!
DSA: A Tool for All PPC Accounts - HeroConf London 2017Michelle Morgan
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
Website traffic should not be rocket science, but sometimes it gets quite complicated. So here we are, providing you with some tips to boost your traffic! Why 3,14? Because we were thinking about Pies today.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
Welcome!
This phenomenal training is going to help you tap into the highest quality online mortgage customers available in as little as a couple of hours.
During the training you are going to be guided through the steps to:
- Setup ads through Google's brand new 3 pack ads.
- Activate text message leads direct from Google.
- Have new clients book sales appointments with you automatically from a google search page.
You are also getting a deep dive into the 2 things that you need to generate better rankings and more online leads from Google.
Here you go!
DSA: A Tool for All PPC Accounts - HeroConf London 2017Michelle Morgan
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
Website traffic should not be rocket science, but sometimes it gets quite complicated. So here we are, providing you with some tips to boost your traffic! Why 3,14? Because we were thinking about Pies today.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
This guide will walk you through the basics of conversion rate optimization—from why it matters in the first place to how you can go about building your testing and optimization.
Start With the Customer – Using a Direct Marketing Automation PlatformFyoosion
A direct marketing automation platform can deliver a tremendous amount of information while also helping your marketing group to streamline and expedite processes.
Cant get more benefits from your website here are some amazing waysKelly Ston
At the end of the day, everything that matters is a benefit. Isn't it?
But profit is not something that should be considered or added in the end. Instead, think of these strategies that you must take on a regular basis. Also, it's related to doing everything else right. Doing business well means knowing when it is time to make a profit. It's been a long time since you launched your website but it doesn't get much profit? You may want to learn more about that situation.
5 ways to convert your website visitors into customers presentation may 2020Xpand
In the current economic climate, you need to make the best possible use of digital marketing to ensure business continuity and, more importantly, profitability.
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
In this FREE session, we covered:
- What you need to consider when placing calls to action (CTAs) on each page of your website and how to get the best out of them. Sometimes it can be as simple as changing one word!
- Following ‘The Xpand Funnel’ to capture website visitor data
- Building credibility through testimonials and reviews, but not just any testimonials and reviews.
- The importance of concise, high-quality content that leads your website user to different pages on your website. Your goal should be to capture as much of their time as possible.
- Creating a landing page dedicated to your LinkedIn connections.
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
Search Engine Optimization or SEO starts with On Page SEO. Use this presentation to work on aspects that will improve your website discoverability on search engines
On-Page SEO or Search Engine Optimization works in helping search engines understand what each page of your website is. With proper Page Titles, Meta Tags , Meta Descriptions and URL structures you can optimize your page for search engines
What are the fundamentals that make up a good SEO strategy and how can it impact businesses.Read and download our series on search engine optimization that helps you learn and implement digital marketing
Search Engine Optimization is the cornerstone of any digital marketing strategy. SEO helps in building organic traffic volumes of the right target audience to your web site.
Choosing the right web hosting service provider is very important as is choosing the right domain name. This presentation gives you the low down. For more useful tips and guides on digital marketing please visit www.how2dodigitalmarketing.com
What are the color and design considerations to follow when you are developing your website? Find answers here as well as useful design tools. Find more answers on digital marketing at www.how2dodigitalmarketing.com
Wire framing is an integral part of the website design and development process. Wireframe's help project managers create intricate walk through that can give clients a visual and architectural view of how the website would be once it is developed. For more free guides visit www.how2dodigitalmarketing.com
This presentation gives an overview of the web design and and development process that should be followed when you are creating a new website. Find useful tips and guides to help you create better and more powerful website
Understand what Social Media Marketing and Content Marketing is all about. This presentation gives you an overview of the fundamentals of digital marketing. Ideal for Beginners
Understand what Digital Advertising formats are, what is PPC and is various formats as well as an overview of the various terminologies used in Digital Advertising
Follow us on SlideShare and visit our website to learn how to do digital marketing through free tips, guides, resources and courses from experts.
What are the components of Digital Marketing? Understand what constitutes digital marketing and how they all integrate together. This presentation helps you get a overview of digital marketing.
Exploring the world of digital marketing and wanting to know what are the digital marketing career opportunities? This presentation gives you a quick overview of the digital career opportunities and helps you understand why digital marketing is the career you should be exploring
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Session 11 website conversion techniques
1. Please wait. This Session will begin
at 6.30 pm
In the meantime, you can use the chat button to interact with your
fellow entrepreneurs from around the country
When the session begins, please switch off your video to get best
sound results. And use Google Chrome
2. How does this webinar work?
• You can see the presentation and hear me
• You can ask questions on chat
– At the end of the session, I will answer all your queries
– Please mention your name & city when you type your
message
• This is being recorded and you will get a video
recording
7. A 1 second delay in your site speed can result in
a 7% reduction in conversions.
Source kissmetric
Make sure your website loads super fast!
8. 1. Use power words.
2. Don’t talk about what you do. Talk about
why the customer needs you.
3. Focus on your benefits, not on what your
prospect will lose if they don’t use your
product or service.
4. Before writing any of the real copy, write
down the benefits and solutions your
product/service provides.
5. Write for scanners, not for readers. People
skim. Nobody really reads every word you
write online.
6. Bullet points and ordered lists help a
viewer recognize important points and
skim better.
7. Format your text to highlight something.
8. Pictures are worth a thousand words.
Especially the ones that come with
graphics and text, like infographics.
9. Cut to the chase. If you can say it in a 100
words, don’t take 200 words
9. A simple layout change of your Above the Fold can improve your conversion rates dramatically
10.
11. After testing with 310,382 visitors with
each variation seen by around 13,000
people, the version with a picture of
Barack Obama’s family and a “Learn
More” call-to-action button led to a
conversion rate of 11.6% for the
winning variation, a 40.6% increase
over the original conversion rate which
as 8.26%.
The new version let to approximately
2,880,000 additional sign ups,
288,000 more volunteers, and an
additional $60 million in donations
over the course of the campaign.
12. How do we handle testimonials? They
are social living proof of your success
The best social proofs are :-
• Customer videos
• Customer case studies
• Customer stories
Is your website language a
manufacturer speak or a consumer
benefit speak ? Do they tell a story?
13. What is the user path you have
defined?
How many clicks ? The lower the
number of clicks, the better the
conversion as people drop at every
level
You can set Goals in your Google
Analytics and see the Funnel
15. Sales Funnel
Conversions
A landing page is like your sales man
representing you in front of your user.
• A great user experience .
• Content to address all his needs in a glance.
• Contact form should be properly visible.
• You have only 10 seconds to impress him.
• Page should load very fast.
• Headline should be upfront and
appealing
• The landing page should talk about
the service you are providing boldly.
• Mobile Responsive.
16. People subscribe to Value
What value can your business provide to the visitor to your website?
What aspects of your business will the person agree to part with his contact details
for?
Why should a visitor part with his money to do business with you ?
• Are you the best?
• Are you the cheapest?
• Are you the most convenient?
Time? Effort ?Money ?
23. Factors to keep in mind
• Don’t Annoy your visitors. Use lead capture pop ups
judiciously
• Trigger pop ups to appear only after the visitor has
spent some time on your site.
• Pop-ups on exit can give a significant lift to the number
of leads that you can get
• Cross-Marketing banners within your site can give
leads to other businesses or services that you run.
24. Invest in User Tracking
• Segregate the communication messaging that you are
giving to new vs returning visitors
– Early stage leads Vs Late stage leads
• Cross Sell to your prospects if you have multiple
service/product lines
– Amazon does this beautifully!
• Move visitors into signing up with a great value
depending on what the action they have just taken
25. Making your blogs sell for you
Embed your sales messages or
offers within your blog page.
You will help convert your blog
readers into actual customers and
leads.
Tailor make your messaging based
on the blog content being read
26. Remarket to your site visitors
• Remarketing can lead to 147% higher conversion
rates over time according to CMO
• Remarket with Facebook |Google|LinkedIn
depending on your domain & category
• Don’t have 1 size fit all communication messaging
– Tailor the remarketing communication basis the
content viewed or action made by the user.
27. In the next session
• We look at useful tools you can use everyday
for your digital marketing
• Next class ? Can we do this on Wednesday the
27th ?
Here is an example from Zoho. When you visit their site you get to see a pop up form telling you that they will give you their premium content.
Provide something of value to users which they can download- perhaps a white paper? Perhaps your brochure ? Perhaps your secret sauce recipe ?
Perhaps your business could give a free trial offer like this one?
Or perhaps you could give away something free to capture a lead? Remember, every lead that you capture this way you are saving money that you would have otherwise poured into Google AdWords and Facebook and other channels
Another interesting way to cross sell within your website is to add a banner advt on your site in key pages giving different offers. You can test out what is working best and retain that.
If you are in the B2B business, sign ups for demos, white pagers brochures are great way to capture highly qualified prospect in the same way as Salesforce does on their site