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By Col Mukteshwar Prasad(Retd)
Impression
(Social Psychology-1)
Impression
 People form impressions, or vague ideas, about other people through the
process of person perception.
 The Influence of Physical Appearance
 Physical appearance has a strong effect on how people are perceived by
others.
 Two aspects of physical appearance are particularly important:
 attractiveness and
 baby-faced features.
 Attractiveness
 Research shows that people judge attractive-looking people as having
positive personality traits, such as
 sociability,
 friendliness,
 poise,
 warmth, and
 good adjustment.
Impression
 There is, however, little actual correlation between personality traits
and physical attractiveness.
 People also tend to think that attractive-looking people are more competent.
 Because of this bias, attractive people tend to get better jobs and higher
salaries.
 Baby-Faced Features
 People’s attractiveness does not have much influence on judgments
about their honesty.
 Instead, people tend to be judged as honest if they have baby-faced
features, such as
 large eyes and
 rounded chins.
 Baby-faced people are often judged as being
 passive,
 helpless, and
 naïve.
Impression
 However, no correlation exists between being baby-faced and actually
having these personality traits.
 Evolutionary theorists believe the qualities attributed to baby-faced people
reflect an evolved tendency to see babies as helpless and needing nurture.
 Such a tendency may have given human ancestors a survival advantage,
since the babies of people who provided good nurturing were more likely to
live on to reproduce.
 Cognitive Schemas
 When people meet, they form impressions of each other based on their
cognitive schemas.
 People use cognitive schemas to organize information about the
world.
 Cognitive schemas help to access information quickly and easily.
Impression
 Social Schemas
 Social schemas are mental models that represent and categorize social
events and people.
 For example, certain social schemas tell people what it means to be
a spectator at a Lawn Tennis/ baseball game.
 There are also social schemas for categories of people, such as
Biharis or Bengalis or Punjabis or yuppie or geek.
 These social schemas affect how people perceive events and others.
 Once a social schema is activated, it may be difficult to adjust a
perception of a person or event.

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Impression

  • 1. By Col Mukteshwar Prasad(Retd) Impression (Social Psychology-1)
  • 2. Impression  People form impressions, or vague ideas, about other people through the process of person perception.  The Influence of Physical Appearance  Physical appearance has a strong effect on how people are perceived by others.  Two aspects of physical appearance are particularly important:  attractiveness and  baby-faced features.  Attractiveness  Research shows that people judge attractive-looking people as having positive personality traits, such as  sociability,  friendliness,  poise,  warmth, and  good adjustment.
  • 3. Impression  There is, however, little actual correlation between personality traits and physical attractiveness.  People also tend to think that attractive-looking people are more competent.  Because of this bias, attractive people tend to get better jobs and higher salaries.  Baby-Faced Features  People’s attractiveness does not have much influence on judgments about their honesty.  Instead, people tend to be judged as honest if they have baby-faced features, such as  large eyes and  rounded chins.  Baby-faced people are often judged as being  passive,  helpless, and  naïve.
  • 4. Impression  However, no correlation exists between being baby-faced and actually having these personality traits.  Evolutionary theorists believe the qualities attributed to baby-faced people reflect an evolved tendency to see babies as helpless and needing nurture.  Such a tendency may have given human ancestors a survival advantage, since the babies of people who provided good nurturing were more likely to live on to reproduce.  Cognitive Schemas  When people meet, they form impressions of each other based on their cognitive schemas.  People use cognitive schemas to organize information about the world.  Cognitive schemas help to access information quickly and easily.
  • 5. Impression  Social Schemas  Social schemas are mental models that represent and categorize social events and people.  For example, certain social schemas tell people what it means to be a spectator at a Lawn Tennis/ baseball game.  There are also social schemas for categories of people, such as Biharis or Bengalis or Punjabis or yuppie or geek.  These social schemas affect how people perceive events and others.  Once a social schema is activated, it may be difficult to adjust a perception of a person or event.