e-RUPI is a cashless and contactless digital payment solution launched by NPCI in partnership with several entities. It involves the generation of an e-voucher that is shared with beneficiaries via SMS or QR code to enable them to redeem the voucher value for a specific good or service without cards, apps or accounts. e-RUPI streamlines targeted delivery of benefits, reduces costs associated with physical voucher distribution, and maintains user privacy by avoiding the need for personal details during redemption at participating merchant locations.