This document discusses key performance indicators (KPIs) and dashboard reporting. It is presented by Jeff Robson, CEO of Access Analytic Solutions, which provides business modeling, reporting, and analysis services. The document covers why KPIs are important, examples of KPI dashboards, best practices for dashboard design, and limitations of using Excel for dashboard reporting. It promotes the use of specialized dashboard software for improved workflow, data handling, security, and visualization compared to Excel. Contact information is provided at the end for dashboard training courses.