The document discusses the importance of dashboards in web analytics, highlighting their role in measuring business performance through key performance indicators (KPIs). It outlines the design process for creating effective dashboards, including defining objectives, collecting data, and utilizing reportlets for better insights. Additionally, it emphasizes that dashboards should present essential information clearly and concisely for informed decision-making.

1. From KPIsto DashboardsFrom KPIsto Dashboardspic by: http://www.flickr.com/photos/jiazi/

2. from KPIs to DashboardsANI LOPEZSEO Manager &Web Analytics Consultantat CardinalPath.comhttp://dynamical.biz/blog/http://twitter.com/anilopezhttp://www.linkedin.com/in/anilopez

3. from KPIs to DashboardsIndexBasic conceptsDashboard stylesDesign process

4. from KPIs to DashboardsThe myth

5. from KPIs to DashboardsObjectivesMeasure efficiencies / inefficiencies

6. Expose business trends or patterns

7. Identification of data outliers & correlations

8. Align strategies targeting same goals

9. Help to make more informed decisionsfrom KPIs to DashboardsWhy a DashboardWeb Analytics solutions don't knowthe objectives of your business

10. Limited ability of the dashboardingtools within Web Analytics products

11. Dashboards communicate betterwhat is important, better analysisfrom KPIs to DashboardsWhat’s a KPIKPIs evaluate the success ofa particular activity in termsof making progress toward strategic goals

12. from KPIs to DashboardsIdentify a real KPIIf trend increases or decreasesIs it really significant?If it is significantHave we resources to invest?

13. from KPIs to DashboardsWhat´s a Dashboard«A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen* so it can be monitored at a glance»Stephen Fewperceptualedge.com*think on printed dashboards tooVisual Business Intelligence forenlightening analysis and communication

14. from KPIs to DashboardsDesign Styles

15. from KPIs to DashboardsLady Gaga style

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20. from KPIs to DashboardsSTYLE

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23. from KPIs to DashboardsTron Legacy style

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28. from KPIs to DashboardsMinimal stylethe right one actually

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33. from KPIs to DashboardsDesign processDefine Business objectives, KPIs & metrics

34. Collect and process the data

35. Reportlets: Charts, tables & other elements

36. Hand-drawn mockups

37. Move design to Excel

38. Test with real datafrom KPIs to DashboardsCollect & process data optionsManual exportGoogle Analytics API, Facebook, Linkedin, Twitter

39. Excel pluginsNextAnalytics, Excellentanalytics

40. Web based services

41. Mix of the two last onesreportletsReportlets“informational units” in a dashboard

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44. reportletsa reportlet / dashboard is not an infographic

45. reportletsDoes this one provide any perspective?

46. reportletsTimeline adds better context

47. reportletsDoes type of chart help understand it?

48. reportletsLess fancy, better insight

49. from KPIs to DashboardsMoving design to Excel

50. move design to Excel

51. move design to Excel

52. test with real data

53. from KPIs to DashboardsA good DashboardOnly important data

54. Design subject to information

55. Understandable at a glance

56. Provide contextfrom KPIs to DashboardsDashboard sides must haveGlossary

57. Report

58. Analysis

59. Recommendationsfrom KPIs to DashboardsThe content of this presentation is under Creative Commons Copyleft LicenseAttribution, Share Alike 2.5 Canadahttp://creativecommons.org/licenses/by-sa/2.5/ca/You are free:to Share: to copy, distribute and transmit the workto Remix: to adapt the workUnder the following conditions:Attribution: You must attribute the work in the manner specified by the author* or licensor (but not in any way that suggests that they endorse you or your use of the work)Share Alike: If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar licence to this one*a link to http://dynamical.biz/blog/would be great, thanksAni Lopez