Finding the "Right" Users
•
1 like•581 views
I gave this talk at Lean Startup Machine Palo Alto. Lean Startup Machine is a metrics-driven startup competition where teams learn to identify the key risks in their business model through hands-on mentorship and our framework of tools.
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Finding the "Right" Users
Similar to Finding the "Right" Users (20)
More from Diane Loviglio
More from Diane Loviglio (13)
Recently uploaded
Recently uploaded (20)
Finding the "Right" Users
- 1. Finding the “Right” Users Diane Loviglio User Experience Researcher Lean Startup Machine Jan 2012
- 2. Architecture & Anthropology Startup Founder UX Researcher Startup Mentor
- 3. Study on Bill Splitters
- 4. What do we want to know? is age a significant factor for our user base? would young couples, living together use our service? how are people splitting bills now? other services? paper? spreadsheet? I’ll get you this time, you get me next time? when and where do they split the bills? once a month? every time a bill comes in? at restaurants? in their living rooms? how many people do they split bills with on a regular basis?
- 5. Write a screener to recruit them.
- 7. How did you find people to take the screener? go where they are online personal connections tweets with competitors hashtag specific social networks craigslist volunteers (last resort) go where they are in real life lounges in dorm rooms outside restaurants friends
- 8. How do you pick the right responders? variety
- 9. Study on Web Developers
- 10. What do we want to know? how many apps or websites do they build a year? what tools do they use? how many people are on their team? what type of analytics do they care about? why do they develop for the platform they do? what type of documentation do they use?
- 11. Write a screener to recruit them.
- 13. How did you find people to take the screener? go where they are online email personal connections tweet with #mozilla #HTML5 #apps send it to other devs to pass around
- 14. How do you pick the right responders? small game shop music app 30 people 3 people bay area bay area Facebook, now iOS iOS social app 3 people distributed team iOS, Android utility app utility app HTML5 dev & designer designer freelancer freelancer UK seattle Facebook, iOS, Android iOS
- 15. Finding the “Right” Users @dianeloviglio User Experience Researcher