This document discusses the importance of measuring online engagement metrics strategically and for the right reasons. It cautions against measuring for measurement's sake and outlines some principles for effective measurement. Key metrics like KPIs should be SMART (specific, measurable, attainable, relevant, and timely) and linked to organizational goals like improving customer retention and experience rather than just hitting targets. The focus should be on continuous quality improvement through iterative design informed by user data and feedback.
"The Business of Data" workshop, Ishai Shamir @Producttank TLV, September 2017 ProductTank TLV
If you don’t have a clear understanding of what you’re trying to move as a business and how a successful data driven product looks like, it’s very hard to optimize your product, even on a particular roadmap.
How to build a data driven business? The Product Manager’s workshop with Ishai Shamir:
Being data driven is not just about having an analytics department. In this exclusive workshop we’ll take concrete business cases and build the process and capabilities required to truly make your business and product data driven.
In this workshop we learned how a successful use of data looks like in your product and how to maximize your opportunities using data, numbers and insights.
“Scaling Up without Slowing Down”, Gadi Lahav @ProductTank TLV, September 2017ProductTank TLV
Our goal as PMs is to deliver a valuable product with much demand and so, to grow both our team and company. However, scaling up is challenging and painful and many teams do deliver great products but don’t know how to grow and fail due to that.
Imagine scaling up your team from 6 people to 80 in a matter of a year:
How would this affect your team? And what are the resources and the methods you should use to do it smartly?
In this ProductTank TLV meetup on Monday, September 25 2017, Gadi Lahav, Head of Product at FT.com, told the FT story: How to be data driven in your scaling up process, so you won’t find yourself slowing down.
In his talk, Gadi shared from his experience scaling up his team while keeping his pace. His talk is a must for the Manager part in each product manager, and will prove how empowering teams to be autonomous will (may) prevent them from slowing down as they become part of a larger organization.
A training I've given at several companies to highlight what conversion optimization (A/B testing) is, and show several case studies of high-impact A/B tests my company has run.
Ravensdown’s process management journey - how they’ve nurtured improvement, increased engagement and focus on continuous improvement within their teams.
"The Business of Data" workshop, Ishai Shamir @Producttank TLV, September 2017 ProductTank TLV
If you don’t have a clear understanding of what you’re trying to move as a business and how a successful data driven product looks like, it’s very hard to optimize your product, even on a particular roadmap.
How to build a data driven business? The Product Manager’s workshop with Ishai Shamir:
Being data driven is not just about having an analytics department. In this exclusive workshop we’ll take concrete business cases and build the process and capabilities required to truly make your business and product data driven.
In this workshop we learned how a successful use of data looks like in your product and how to maximize your opportunities using data, numbers and insights.
“Scaling Up without Slowing Down”, Gadi Lahav @ProductTank TLV, September 2017ProductTank TLV
Our goal as PMs is to deliver a valuable product with much demand and so, to grow both our team and company. However, scaling up is challenging and painful and many teams do deliver great products but don’t know how to grow and fail due to that.
Imagine scaling up your team from 6 people to 80 in a matter of a year:
How would this affect your team? And what are the resources and the methods you should use to do it smartly?
In this ProductTank TLV meetup on Monday, September 25 2017, Gadi Lahav, Head of Product at FT.com, told the FT story: How to be data driven in your scaling up process, so you won’t find yourself slowing down.
In his talk, Gadi shared from his experience scaling up his team while keeping his pace. His talk is a must for the Manager part in each product manager, and will prove how empowering teams to be autonomous will (may) prevent them from slowing down as they become part of a larger organization.
A training I've given at several companies to highlight what conversion optimization (A/B testing) is, and show several case studies of high-impact A/B tests my company has run.
Ravensdown’s process management journey - how they’ve nurtured improvement, increased engagement and focus on continuous improvement within their teams.
Too often businesses fall into the pitfalls of performance measurement and either have no KPIs, don’t monitor KPIs, or they are measuring the wrong thing.
This presentation is about the benefits of KPIs, the pitfalls to avoid, and some dos and don’ts when it comes to creating KPIs.
How to create a positive customer experience for 2 Billion visitorsCapgemini
Eva von Haartman shared her experiences managing IKEAs global retail web for consumers, and how innovation played a critical part to improve customer satisfaction, end user availability, sales conversions and lowering time to market whilst in parallel seeing the website usage grow from one billion visitors into two billion.
Author - Eva von Haartman
Integration of Information system & Business(Business Analytics annd Business...Bala Himalayas
This gives an overview of how Business Intelligence and Business Analytics area of Information system can add value to business. This also deals with tips and good IT strategy to implement BI & BA in an organisation.
CPQ (Configure, Price, Quote)is the must-have tool for organizations that want to accelerate their Sales cycles in 2020! See how companies around the globe use CPQ solutions and the impact it has on their business results.
Check out these slides to learn how Sage Inventory Advisor helps your Sage ERP solution work smarter by utilizing the data already in your system to reduce stock-outs, excess inventory, and working capital.
Our Microsoft Cloud Adoption Champion, Ruth Morton, will provide you with the strategies you need to ensure your Office 365 deployment is not only a technical success, but improves business processes, stakeholder satisfaction, and your bottom line.
You'll leave armed with a completed self-assessment designed to give you insights into your potential gaps and risks, and how to overcome them.
What You'll Learn:
• Business drivers, pitfalls and success criteria gathered from hundreds of successful projects
• Creating alignment with your lines of business to ensure a requirements-driven project
• Methods for developing a successful adoption plan and why this is so important
• How to set yourself up to execute with confidence.
Integration + Automation: How Catholic Church Insurance is Streamlining its D...EileenTan67
As a leading Australian insurer, Catholic Church Insurance (CCI) produces thousands of documents per month. Learn how CCI leveraged Mulesoft, Nintex, and SharePoint to automate and streamline its document generation processes and retire legacy systems, while providing a great customer experience.
How cutting-edge email design can achieve outstanding resultsAdestra
Email design base camp presented by:
Victoria Harvey, Direct Marketing Executive Air Charter Services
Rob Pellow, Head of Digital Design, Adestra
Dave Holland, European Regional Director, Liveclicker
Share pointsummit vancouver2014 habanerocp case studyMallory O'Connor
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Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Too often businesses fall into the pitfalls of performance measurement and either have no KPIs, don’t monitor KPIs, or they are measuring the wrong thing.
This presentation is about the benefits of KPIs, the pitfalls to avoid, and some dos and don’ts when it comes to creating KPIs.
How to create a positive customer experience for 2 Billion visitorsCapgemini
Eva von Haartman shared her experiences managing IKEAs global retail web for consumers, and how innovation played a critical part to improve customer satisfaction, end user availability, sales conversions and lowering time to market whilst in parallel seeing the website usage grow from one billion visitors into two billion.
Author - Eva von Haartman
Integration of Information system & Business(Business Analytics annd Business...Bala Himalayas
This gives an overview of how Business Intelligence and Business Analytics area of Information system can add value to business. This also deals with tips and good IT strategy to implement BI & BA in an organisation.
CPQ (Configure, Price, Quote)is the must-have tool for organizations that want to accelerate their Sales cycles in 2020! See how companies around the globe use CPQ solutions and the impact it has on their business results.
Check out these slides to learn how Sage Inventory Advisor helps your Sage ERP solution work smarter by utilizing the data already in your system to reduce stock-outs, excess inventory, and working capital.
Our Microsoft Cloud Adoption Champion, Ruth Morton, will provide you with the strategies you need to ensure your Office 365 deployment is not only a technical success, but improves business processes, stakeholder satisfaction, and your bottom line.
You'll leave armed with a completed self-assessment designed to give you insights into your potential gaps and risks, and how to overcome them.
What You'll Learn:
• Business drivers, pitfalls and success criteria gathered from hundreds of successful projects
• Creating alignment with your lines of business to ensure a requirements-driven project
• Methods for developing a successful adoption plan and why this is so important
• How to set yourself up to execute with confidence.
Integration + Automation: How Catholic Church Insurance is Streamlining its D...EileenTan67
As a leading Australian insurer, Catholic Church Insurance (CCI) produces thousands of documents per month. Learn how CCI leveraged Mulesoft, Nintex, and SharePoint to automate and streamline its document generation processes and retire legacy systems, while providing a great customer experience.
How cutting-edge email design can achieve outstanding resultsAdestra
Email design base camp presented by:
Victoria Harvey, Direct Marketing Executive Air Charter Services
Rob Pellow, Head of Digital Design, Adestra
Dave Holland, European Regional Director, Liveclicker
Share pointsummit vancouver2014 habanerocp case studyMallory O'Connor
Habanero worked with CP to create a fully responsive, enterprise website in just 90 days. This presentation was originally delivered at the SharePoint Summit 2014 in Vancouver.
Dashboard Collaboration by Dimensional InsightMitchel Nolan
Collaboration as part of a companies business intelligence solution can help with data governance and data quality. Dimensional Insight's collaboration platform Teamer can help.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
A Step by Step Approach to Actionable Website KPIsUnilytics
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The frantic pace of change, driven by mobile, cloud and the rise of the consumer, is introducing new levels of complexity to the software industry and forces organizations into more fragmented ways of working. Today's development managers are subjected to constant change that they cannot control, yet must manage, and are responsible for delivering the applications their customers need at an unprecedented scale and pace. To stay relevant and meet customer demand in the face of constant change requires a truly optimized approach.
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
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Making the leap to Agile within Marketing: A practical success storyPlanview
View the On-Demand Webcast! Planview.info/Agile
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View the On-Demand Webcast! Planview.info/Agile
Loras College 2014 Business Analytics Symposium | Steve Whinnery and Scott St...Cartegraph
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For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
AVATA is adding to their express solutions suite with “IBP express”, a hosted service offering that provides the framework for conducting the S&OP/IBP process with supported dashboard reports and KPI’s. IBP express will allow for a rapid deployment enabling your first S&OP/IBP cycle within 90-days.
IBP express is both a technology tool and service offering that supports advancing your current S&OP process or implementing S&OP/IBP for the first time. IBP express includes the required Education, Workshops, Coaching & Technology that will deliver a rapid ROI.
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive
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Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web!
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Translate strategic business objectives into measurable content goals
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Measure and adapt your content strategy
Effectively present analytics data to engage content stakeholders and inform their work on the web
Configure Google Analytics to support your measurement plan
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Two day training workshop with Responsible Officers within the Supreme & District Courts QLD. Combines a range of tools to take the participants on a journey that covers a number of activities and disciplines.
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Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
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Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
2. Introduction
• Measuring things
• Organisations and people in them love to
measure things
• Gather compare and analyse data
• Defines issues and problems - discover the
gap/s
• Develop plans and new projects based on that
data
3. Stuff we love to look at
• Base line’s
• Targets
• KPI’s
• Statistics
• Analytics
• Page hits
• Number of followers
• Drop out rates
• Number of posts
• Page load times
• Files sizes
• Customer satisfaction
• Exit pages
• Referral pages
• Broken links
• No Get requests
• Language rating
• Number of impressions
• Number of likes
• Click through rates
• Number of websites
• WCAG compliance
5. Why ?
• Do we understand the aim ?
• Are we connected to the goal ?
• Is it just something we just have to do ?
• Are we SMART about what we measure ?
• Do we consider understand the difference
between KPI’s and continuous quality
improvement ?
• Is it just because it’s in the business plan ?
• Is it a figure a have to reach that someone has
just picked ?
7. KPI’s
KPI’s
• Help organisations understand how well they
are performing in relation to their strategic
goals
• Global indicators often average based
• Linked to business plans
• Required and valuable
9. SMART
• S - specific
• M - measurable
• A - attainable
• R - relevant
• T - timely
10. SMART
• S - specific
• M - measurable
• A - attainable
• R - relevant
• T - timely
11. Relevant to what ?
There is a national push to increase
online service delivery.
Its more cost effective.
Is it about the number then ?
12. Is it about the number then ?
• Does cost avoidance/saving come from the
number of online services ?
• Does satisfaction come from more online
services
• More = better brand ?
• The role of
– Channel shift
– Channel retention
17. Product over project
• Projects end
• Products remain
• This is the web
– its fluid
– change is easy apparently
– cost of change generally low
18. Continuous quality improvement
• Services are constantly evaluated and
improved based on efficiency, effectiveness
and value.
• Retention focused
19. Iterative design
• We don't know everything upfront
• Things change they always do
• Product informed by measurement
• Only do what you need now
• Allow for end goal to be refocused
20. Tying it all together
• Product service life cycle
• Requires measurements
• Uses that data
• Increases likelihood of retention and migration
Measuring things.
Organisations and people in them love to measure things.
Gather compare and analyse data.
Develop plans and new projects based on that data.
We love to measure stuff. And we should its not like its a bad thing. Comparing last years page counts with this years.
Meetings about the results, often by different units within our organisations that don't get what you do.
What should be included what's valid what isn't.
What would the result mean, am I failing in my job. Is it a target someone has picked that I just need to reach ?
Lets be honest we can measure lots of stuff.
Do we understand why we are measuring things ? Do we have enough buy in to make it a priority and a focus ? Do we see value in it ?
Is there a base line ? This is far to often an assumtion aboutt he current state. A lot of time can go into getting this and makign sure its accutrate.
S - specific
M –measurable
A - acheivable
R - relevant
T - timley
Data and the conecpt behind measuring and reporting can often be so ingrained into orgaisational culture that we do it because that’s what we thing has to be done. But is it ?
Is having a measurment and then spending time to gather the data justified ?
Key performance indicators.
Absolutely fundamental tool for an organisation in understanding successfulness in direction and alignment with strategic goals.
They do provide a litmus test for the general approach and direction but how do you apply any action for this deeper than a new strategic direction.
Put simply can the application of a global average truly help improve things within the online channel ?
Business plans are a vital part of any successful business.
They link people with a direction of the organisation and provide a basis for achievement plans and can bring some people value in their roles at a global level.
Today’s focus is not about KPI’s, global targets, reporting Statistics or measurement tools.
We are not going to be looking at specific things to measure and ways to go about it. I am not going to focusing on differtn web stats and analyitics nor the tools that could be used to gather that data.
What we are going to be looking at is a usage of data. Taking some measurments and doing real things with them.
How we go about it is a different story.
Measurement at the end of the project often results in a new project
