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Digital and Mobile Recruitment Solutions
- 2. WhoAre We and What We Do? Digital recruitment platform for Tribune Publishing We provide best-in-class digital recruitment solutions for employers locally and nationwide
- 3. How Can We Help? • Data Intelligence • Job Posting and Resume Sourcing Options • Digital, Mobile and Advanced Audience Targeting • 435 Digital Suite
- 4. Data Intelligence • Real-time supply & demand labor data • Helps employers better penetrate labor market • Develop talent acquisition tactics for hard-to-fill positions • Candidate locations and supply count • Competitor Intelligence • Market Salaries
- 5. The Fundamentals Job Postings Resume Sourcing
- 6. CareerBuilder.com •Job Postings •26 million unique visitors per month • Resume Database •43 million active resumes • Job Branding •Increases performance by 17% • Company Profile •Comprehensive company overview • Email Campaigns •20% increase in overall applications
- 7. Niche Networks • Healthcare • Transportation • Information Technology • Diversity • Education • Social • Energy • Sales and Marketing • College • Multi-niche’
- 8. Sourcing Solutions: Advanced Resume Sourcing • Sourced candidates from a variety of job boards and databases • Access to resumes within 24 hours • Customized telephone prescreen • Scheduled interviews • Save time and money connecting with only qualified and interested candidates.
- 10. Digital ad spend reached $50 billion in 2014. In 2017, it’s expected to surpass $80 billion. Daily mobile device usage now outpaces TV Recruit where your audience can be found Digital Advertising: How We Can Help Advanced Targeting: Providing Simple Solutions Mass Media Device Usage Digital TV Radio Print Other Digital 47.1% TV 36.5% Radio 10.9% Print 3.5% Other 1.9%
- 11. Tribune Digital Media – Newspaper.com • courant.com • 2.4 mil unique visitors per month • Runs pre-fill video • Mobile device option Pushdown Ad
- 12. Digital Display Advertising: Advanced Audience Targeting • Real-time ad placement to targeted candidate • Network of over 8,000 national and local websites • Only targeted viewer can see ad • Targeting tactics virtually limitless • Mobile device micro- targeting
- 13. Sponsored Content Marketing • Your own micro site for 3 months • Advertise by providing content • People respond best to ads through content • Tribune publishing provides resources • Measureable results • Future of digital advertising Ad Placements Sharing Widgets Content Links Clear Labeling
- 14. 435 Digital 435 Digital’s mission is to provide customer solutions through online marketing WEBSITE DEVELOPMENT We will work with you to design, build and maintain a customized website. SOCIAL MEDIA We will help you develop a social media strategy in relation to your business objective. SEARCH ENGINE OPTIMIZATION We can help optimize your existing content and create new content that is targeted to your customers. BRANDED CONTENT We will use your content (new or created) to populate websites that your customers already know, trust and use regularly. PAID SEARCH 435 Digital helps businesses to mindfully craft a successful campaign to get the most of your investment. SEMINARS & TRAINING Whether you are an experienced online marketer or are just getting started online, we have a seminar that fits your needs.
- 15. Go ahead. Ask away. QUESTIONS AND ANSWERS