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ThingDigital what we do
- 1. Understanding Digital Marketingat ThingDigital
- 2. Understanding ThingDigital • Weare Digital Eco system service Provider of Internet, email, and mobile domain specialists who provide tailor-made, interactive solutions for our brand partners. We offer an end-to-end internet and mobile suite of services, ranging from strategic planning, brand awareness, customer acquisition, customer retain, customer engagement,e-commerce solutions. • Online Marketing| Mobile Marketing | Social Media | Email Marketing |Content Management | Creative Services |Web Designing & Development | SEO | IT related works Why ThingDigital End toEnd Services Strong Experienced Leadership Team Proven Credentials Robust Technology ROIbased Approach knowledge of and services Amazing products offered. ThingDigital comes with unique project execution thought processes, which is combination of traditional business and agency business. We at ThingDigital have taken ROI focused approach to deliver result. At ThingDigital we believe in Honest commitment to clients. We see to it that we deliver what we promise.
- 3. Strategy and PlanningServices Planning Designing Reach Out At the planning stage we help you clarify your goals, Identify your resources, and budge for brand activation and campaign At this stage of strategy we client niche & Brand positioning .It is also about defining Brand Value. At this stage we find your big idea, explore great design options. Create great content Partner for leverage. Utilize your website and blog as your marketing hub. This stage help us find your target clients, leverage the influencers. It also take an integrated approach. Our strategy and planning framework is designed to create and implement a comprehensive marketing strategy and plan. This framework will help you identify your niche, position your practice successfully within that niche and electively engage your target audience with the endorsement and advocacy of trusted referrals. Understanding We first understand your brand needs & ,Requirement & basis that propose customised approach to your brand. Strategy
- 4. What we do? •We are full service Internet, email, and mobile domain specialists who provide tailor- made, interactive solutions for our brand partners. Customer experience map: Brand Solution Brand Positioning Messaging Strategy Brand engagement Social Media marketing Content Marketing SocialMedia Monitoring Marketing Engagement Digital PR Blogging Digital Creative & Tech Services Web BannerAdvertising Website Design& Development Logo Design &Branding ContentMarketing Mobile Marketing | Affiliate Mobile Marketing Affiliate SMSSearch Organic Promotional Paid Mobile App Downloads Analytics Affiliate Email Transactional DirectMails Email Marketing | Affiliate Email Marketing Search & Display Marketing Transactional
- 5. Email Marketing Our affiliateemail marketing practice helps brands reach out to their target group by segmenting & targeting profiled email subscribers of relevant publishers over email campaigns based on Rich analytics derived from historical response rates across campaigns & publishers Advertisers 35 +Publishers Email sent via 3rd Party Server Analyticsand Reporting Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and other majorcities Age, Gender, Income Group, HNI, Super HNI. Psychographic Car Owners, Frequent Flyers, Profession Doctors, IT Professionals, Non-IT Professionals, Office Goers CXOs All India Students All India Geography Demography
- 6. SMS Marketing Delhi NCR,Lakshadweep, Chandigarh, Daman& Diu, A&NIslands Kerala, Goa, Puducherry, Punjab, Haryana, H.P., Uttarakhand, Sikkim, Mizoram 60-70% Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli 50-60% Andhra Pradesh, Manipur, Bihar,Nagaland 40-50% W.B,Jharkhand, Tripura, Assam, Arunachal Pradesh,M.P. 30-40% Odisha 20-30% Chhatisgarh 80-90% 70-80% % HOUSEHOLDS SOURCE: CENSUS2011 Advertisers 12 +Publishers SMS sent via3rd PartyServer Analyticsand Reporting For all our campaigns we follow global SMS marketing practices. We ensure that the client gets maximum advantage and value of each campaign.
- 7. Understanding SMS Capabilities ThingDigitalhas500+ million mobile subscribersbase • 440 MillionPrepaid Customers • 60 million Postpaid customers • 25 Million data products sold in 2012- 13 • 0.3 Million mobile money transactions for a leadingCSP Analytics of 300+ Million 750K+ Segments served products sold in2013 • 1 Billionsegment-of- one personalized recommendations served in oneCSP • 300K opportunity segments served in a year at singleCSP 50+ CSPs across 32 countries • 2 multi-nationalgroup level framework agreements • 3 out of global top 15 CSPs based on revenue (Q1 2013) 80-90% Delhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&NIslands 70-80% Kerala, Goa, Puducherry, Punjab, Haryana, H.P.,Uttarakhand, Sikkim, Mizoram 60-70% Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli 50-60% Andhra Pradesh, Manipur, Bihar, Nagaland 40-50% W.B,Jharkhand, Tripura, Assam, Arunachal Pradesh, M.P. 30-40% Odisha 20-30% Chhatisgarh % HOUSEHOLDS SOURCE: CENSUS2011 ThingDigital Capabilities. 364+ MILLION Rural Mobile users 155 + Million Mobile internet users 889+ MILLION Mobile subscriber base 529+ MILLION Urban mobile users 104 +
- 8. We believe inensuring delivery of value proposition of brand with our offerings. Integrated Mobile Marketing Communication • Banner ads • SMO • Mobile videos • IVR – voiceAds • Games • Mobil-casting • AppDownloads Mobile Advertising Mobile Branding • Alerts • Surveys • Polling • Information • Branded content MobilePromotion • Jingles • Ringtones • Coupons • Contests • Freesamples DirectMarketing • Mailers • Messages • VoiceMails • VoiceMessages • MMS Media Planning and Buying By TargetGroup ByPublishers Creative Services Design& host mobilewebsite BrowserOptimization HandsetDetection Capture &Validate Verify &Qualify Distribute Clicks, Impressions &Downloads Totalresponses By day,time & handsetsBy circle &operators End to End Mobile Web Ads Solution Response Management Reports and Analytics Our Mobile Offerings SMS Marketing • SMS • WAPPush • MMS • USSD • ReponsesSMS • App Insert • WAPBanners
- 9. Mobile Offering –Cost Per Install(CPI) • Generate mobile application installs with a performance-based, easily optimized Cost per Install (CPI) campaign. ThingDigital tailors mobile campaigns to fit your marketing strategy, providing analytical and optimization tools, real-time tracking and reporting, unmatched quality assurances and expansive fulfillment opportunities. • Implement a CPI campaign to reach consumers on the move, across the entire mobile landscape. Marketing Methods Video SMS Mobile Display Search RichMedia In GameAds In AppAds Targeting OperatingSystem GeographicLocation Behavioral Carrier Device Reach 250 Million + unique users. 2.5 L impressionsserved monthly 100% combined penetrationof IOS and AndroidMarkets Tracking Blocks Actions against Proxyservers Identifies andremoves bot-initiatedactions Reporting Accurate & RealTime Tracking Create CustomFilters Create CustomGroups
- 10. Social Search Marketing AwarenessEngagement Interest CustomerCare Loyalty ReferralPurchase We not only suggest ideas to the brand but also execute them. We believe in high quality, effective delivery of campaign. We believe that brand should engage the prospects and customer at every stage of customer experience. This can be explained by the social search framework. Our Social search framework: SearchEngine Optimization Social Media Optimization Content Management SearchEngine Marketing SocialMedia Marketing
- 11. Post 3-4 UpdatesDaily Posts Related To Products, New Arrivals, Trending Products Share Fashion Tips And Suggestions For The Users And Connect The Brand To That With Relevant Images Ask Users To Share There Fashion Suggestions Make Posts Related To Special Days And Occasions Share Celebrity Style Quote And Link It With The Brand User Engagement Activities Like Asking Questions, Suggestions And Feedbacks Share Tips And Suggestions Dependent On The Season Carry Out Awareness And Informative Post At A Regular Interval. This Will Help The Brand Get Connected With The People More Closely. Reply To User Queries And Handle User Complaints Connect With Relevant Pages And Share Their Content Sharing General Awareness Tips And Suggestions For The Users. This Will Help Psychographic Profession Facebook is a great platform for any brand to get connected with the people and turn them into loyal followers. The number of potential followers that facebook can reach out to is really great. An active facebook page with regular updates and very good followers will attract good marketing returns. Geography Demography Facebook Marketing-Total Superstore
- 12. Create Business TwitterHandle Setup The Account With Brand Details Tweet 4-5 Tweets Regularly. Connect Facebook Page With Twitter Announce Special Deals And Offers. Provide Live Update On Events And Conferences Run Content And Popularize It Through Hashtags Tweet About The Trending Fashion Statements AndStyles Follow People Who Are Related To The Industry Monitor Company Image On Twitter Share New ProductDetails Share UsefulInfographics Create Discussions And Show Concerns About General Issues And Make The Brand Get Connected With People Geography Demography Twitter Marketing-Total SuperstorePsychographic Profession With 500 million Tweets a day and 200 billion tweets a year, people turn to Twitter to bring them closer to the things they care about, whether it’s the news that affects their lives or the businesses down the block. On Twitter, people talk about what they care about and what’s happening around them right now, including your business. This gives you powerful context to connect your message to what’s most meaningful to your customers in real time
- 13. Create Business PinterestBusiness Board Create User Generated Pin Board And Ask Users To Contribute Create Boards For Different Verticals Of The Brand Create Boards Related To Social Awareness Create A Board Related To Fashion And Pin Fashion Related Contents Create A Board Related To The Brand Create Board Related To Lifestyle And Update Pins To EngageUsers Update Pins Regularly Re-pin The Pins Attached By Followers Geography Demography Pinterest-Total SuperstorePsychographic Profession Pinterest is a great platform to showcase the products and also convey the company concerns and interests through images Re-pin InterestingContents Create Hashtags For Events And Offers Create Board And Update Pins Related To Tips And User Guide For Products
- 14. Google+-Total Superstore Setup AnOptimized Profile With All The Details And Profile Picture And BannerImages Expand The Circle By Following Related People Connect The Website Blog Profile With The G+ Account, This Helps In Improved Search Results Use Hashtags - Hashtags Makes The Content Is More Findable And Categorized With Similar Content By Other Users. Expand The Connection By Getting Connected With More And MorePeople Include G+ Icon In The Website, Connect Google+ Account With Other Social Networking Platforms Share Content – Share Images, Blog Posts And Videos On The Profile. Also Share Others Content Which AreRelevant Engage With People – Comment On Fashion Related Discussions, Join Discussions, Like Posts By Others Join Communities Related To Fashion Share Valuable Content For The Users Like Safety And AwarenessEtc Post Images About The Products And Its Details A Well Maintained Google+ Profile Associated With The Website Helps Greatly In SEO. This Helps In Getting Quality Leads Geography Demography Psychographic Profession Google+ is one of the prominent social media platform. A good presence in G+ also greatly helps in SEO
- 15. Creative Services DISCOVERY IDEATION DESIGN BUILD Who:, AdvisorTeam,Client What: •Identify criticalcustomer attitudes, behaviorsand needs. •Examine culturaldrivers of brand experience. How: • Deep immersion into current customer experiencewith Brand. • Behavioral andCultural • ExperienceAdventure • Brand ExperienceAudit Who: Advisor Team,Client What: •Develop BrandNarrative Develop 2-3 possible Experiences How: •Intense 2-day Experience Ideationsession •Beyond Brand Strategyto BrandStory Who: AdvisorTeam, What: •Final BrandNarrative • Final ExperienceDesign • Technology Specifications • Budget How: •We works closely with partners to develop scalable, affordable technology solution Our team of architects and designers develops final plans for physicalspace. Who:ThingDigital What: • Build, operate,maintain Brand Experience. How: • createsturnkey operation for implementation.
- 16. Development Services Concept IdentityContent Quality Control The new website should maintain the client branding and website Our usability guidelines. experienced engineers takes care of visual representation of design and proposed sitestructure. creative very team closely The works with development team on the identity guidelines of client.. Our development team upon of all the undertakes development approval designs the of dynamic pages and other applications. The Digiglitz development content team can develop the content for Our developers website. content always keep in mind that website should have search engine friendly content. At Digiglitz quality control is given high importance in the development process. In order to deliver a professional and functional site we will thoroughly test the website. A well engineered structure is as crucial to a website as it's aesthetics. Our team of coders at ThingDigital create functional websites for you keeping your user behavior in mind. The creative team works very closely with development team on the identity of the brand guidelines of client and the usability engineer’s feedback.
- 17. Content Marketing Listen CreateShare Engage At this stage we gain insights of customer partner sentiment by doing social listening. It helps us direction marketing provide to ideas, product promotions, etc. This stage add value content and to nature of the tell stories about brand. Blog or video content is used to relevance, trusted improve gain advisor increasestatus, and product consideration Share content including blog posts, research reports, articles, industry best practices, whitepaper, media customer & videos on articles, social releases, how-to Twitter, Facebook, YouTube + Digg, etc. Impact perception by responding to social conversations - solve problems or correct inaccuracies, ignite fans and encourage gainadvocates, referrals, demonstrate willingness to help. At ThingDigital, we work with you to create unique content to acquire customers. We focus on blogging, website content, articles, photos, videos, white papers, infographics, case studies and how-to guides to spread awareness of your brand. The idea is to communicate to the customers on a regular basis and keep the brand alive in their minds. This is a proven way to inspire loyalty and increase business.
- 18. FacebookApps Interactive Facebooks Appscan be developed and implemented on the page. Facebook apps will help in getting more user engagement. Some of the applications that we can develop for you are • Social Profile Connect – Attach youtube, twitter accounts and blogs • Photo Contest App – Facebook app where the user can upload his/hers photo and select the winner based on the rules Many more customized apps can be developed. The above list is just indicative SEM – Google Adwords Google adwords is a great result to get quality leads to the website. In an ecommerce industry the competition is too high and its hard to get a visibility in the search results. Adwords PPC campaigns helps to top the search results page for the potential keyword bidding and get quality leads. Adwords are known to give great ROI. Suggestions – Total Super Store
- 19. Total Superstore-Performance Matrix CreateAwareness 1. Affiliate E-mail Campaigns. 2. Affiliate SMS Campaigns 3. PPC Marketing on both Search Engines and Social Media Channels 4. Mobile Advertising KPI 1. Visits /Month—7-8 k /month 2. Conversion Rate-1 % *To ensure proper tracking we would suggest coupon codes for all the campaigns. Events 1. Campaigns promoting Click & Collect. 2. E-mail /SMS Campaigns with offers and coupon codes which can be redeemed both at online and at stores. 3. Campaigns with Product Recommendations. 4. Run campaigns to promote downloads of mobileapps.
- 20. Thanks! Please contact us:Mobile 9953169251 | Email:ajeetbawa@gmail.com | website : thingdigital.in