Mysapce Digiday Social
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MySpace sees record engagement levels with its users spending over 20 billion minutes and viewing over 43 billion pages on the site monthly. The site has over 1.5 billion images and 60,000 new videos uploaded daily by its highly engaged audience of various demographics. MySpace allows for discovery of people through over 10 billion friend connections, culture through citizen journalism on its journal feature, and content with over 1 billion video streams in the first 48 hours of new content launches.
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Jordan Rohan of Clearmeadow Partners presented on macro trends in the internet economy and social media. The presentation reviewed the slowing US economy's impact on online commerce and advertising. It showed decelerating growth rates for Google and Yahoo! as users shifted to more window shopping online. While social media continues growing, portals are declining. Twitter saw extraordinary growth but retains only 40% of users, and its profitability and threat to other media are unclear.
Federated Media Spotlight
The document discusses the rise of conversational media and its impact on how consumers make purchasing decisions. It notes that conversations across blogs, social networks and other online platforms now influence buyers more than traditional media or vendor messaging alone. It also provides examples of how some companies are leveraging social media and conversations to enhance customer engagement and marketing efforts. Finally, it outlines best practices for conversational marketing and ways to measure the impact of these strategies.
Aperture & Ny Mag.Com
1. The document discusses using internal and external metrics to measure website performance and user behavior. Internal metrics measure how users engage with specific content pages and sections, while external metrics examine traffic sources and competition.
2. Combining internal stickiness metrics like return visits and time on site with external metrics on traffic sources allows targeting ads to different audience segments.
3. A case study shows how NYMag.com used internal and external metrics to redesign their site, increasing performance and decreasing bounce rates.
Ad Meld Spotlight
Optimization technologies can help both advertisers and publishers by targeting ads more efficiently. For advertisers, it means more targeted ads to receptive audiences through contextual, behavioral, and demographic optimization. For publishers, it brings in more money through real-time bidding exchanges, pricing and packaging inventory optimally, and discretionary optimization to increase revenues. These technologies, when combined effectively, can increase publisher revenues by 30-300% while also providing more stable and predictable income streams for both parties.
Nokia Digiday Mobile
Mobile phone usage and smartphone adoption is growing rapidly globally. Key trends include the rise of smartphones and apps, consumers expecting instant engagement and rewards for their participation, and the increasing personalization of services based on individual preferences and location data. Brands are exploring new mobile marketing approaches like sponsored apps and location-based services to engage consumers in this evolving "clickable world".
Ripple 6 Digiday Social
The document discusses tips for listening to and engaging with consumers on social networks. It recommends understanding that people are people, paying attention to potential creepiness, and engaging people in their own social communities or "backyards" where they feel most comfortable. An example is given of insights found from a specific niche social network of mothers, such as preferences around healthy cereals. The audience expresses wanting to talk to brands and participate directly on the social networks they frequent most.
Reality Digital Digiday Social
The document discusses how partnering with agencies and technology partners can help businesses succeed with social media strategies. It notes that social media is becoming an important way for marketers to connect with customers. However, many corporate social media sites fail to gain significant customer interest. The document recommends taking a team approach by delineating roles, co-planning, and regularly meeting to improve outcomes. It provides examples of successful social media campaigns done through partnerships.
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Mysapce Digiday Social
- 1. March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
- 3. Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
- 4. 130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
- 6. Social Portal Social Media Portal
- 8. As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
- 9. “ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
- 10. MySpace is about discovering people .
- 12. 1 million views in the first day after launch
- 13. MySpace is the #1 most viewed site for moms 18+.
- 14. MySpace bridges connections that would otherwise be difficult to impossible.
- 15. MySpace is about discovering culture .
- 16. MySpace Journal fostered citizen reporting through a MySpace lens
- 17. Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
- 18. OTX Research for Twilight during week of release
- 19. MySpace is about discovering content .
- 20. 1 billion streams in the first 48 hours after launch
- 23. Thank You