Digital marketing involves building and maintaining customer relationships through online activities using electronic media. It includes components such as SEO, PPC, email marketing, and social media optimization, aimed at reaching and engaging the right audience while maximizing ROI. Key elements of a digital marketing plan comprise situation analysis, audience identification, budget, and action plans.

3. Digital Marketing Key Points
• What is Digital Marketing ?
• Why are people going online?
• Benefits of digital marketing
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Pay Per Click (PPC)
• Email Marketing/Sms Marketing

4. Digital Marketing Plans
Points
• Situation Analysis
• Budget
• Audience
• Objectives
• Channels
• Action Plans
• Measurement
Answers?
What are you doing now?
Many Time
Many Types
What you want to achieve.
Website, Social Media, Partners
What & When
Traffic, Awareness, Likes, Donations

5. Digital Marketing Overview
Definition
“Digital Marketing” is the process of building
and maintaining customer relationships
through online activity.
“Digital Marketing “using electronic media
such as the web, email, interactive TV, IPTV
and wireless media in conjunction with
digital data about customers characteristics
& behaviors.

6. Why are people going online ?
• For information on a new product,
services, or location.

7. Benefits of Digital Marketing
• Reach the right audience.
• Engage with your audience.
• Motivate your audience to take action.
• Ensure efficient spending on your
campaign.
• Maximize return on investment (ROI)

8. What does Digital Marketing Consist of key
components.
• Website Design(User Experience)
• Search Engine Optimization
• Pay Per Click
• Search Marketing Optimization
• Email Marketing
• Display Advertising(banner ads)

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