SlideShare a Scribd company logo
1 of 18
Entertainment Brands In Social Media Don Steele, VP Digital Marketing MTVN Entertainment
MTV- Entertainment Division ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why we use digital marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Old Landscape
The New Landscape
Where do we play…
South Park Ads
Facebook New Page
Myspace
Widgets
Digg
Twitter
Twitter
flickr
 
Wikipedia- March 11, 9AM
March 12, 9AM
Are we playing nice? ,[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Mtvn Digiday Social

Fun city relaunch-marketing strategy oct '09
Fun city   relaunch-marketing strategy oct '09Fun city   relaunch-marketing strategy oct '09
Fun city relaunch-marketing strategy oct '09Elina_Dutta
 
My citychannels.com tech startup pitch deck 2020
My citychannels.com tech startup pitch deck 2020My citychannels.com tech startup pitch deck 2020
My citychannels.com tech startup pitch deck 2020Marcus Duke
 
Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...
Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...
Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...Goldsun Focus Media
 
Mill Stirling / C3MS group credentials
Mill Stirling / C3MS group credentialsMill Stirling / C3MS group credentials
Mill Stirling / C3MS group credentialsMILL_STIRLING
 
My original pro digital background, for interest.
My original pro digital background, for interest.My original pro digital background, for interest.
My original pro digital background, for interest.Bracket Boys
 
How Canal & River Trust made one TV advert into a multi-channel brand awarene...
How Canal & River Trust made one TV advert into a multi-channel brand awarene...How Canal & River Trust made one TV advert into a multi-channel brand awarene...
How Canal & River Trust made one TV advert into a multi-channel brand awarene...Raw London
 
Reel Cash Deck M I T Forum Jan 2010
Reel Cash  Deck    M I T  Forum  Jan 2010Reel Cash  Deck    M I T  Forum  Jan 2010
Reel Cash Deck M I T Forum Jan 2010pboehmatl
 
Sponsor Generated Programming SPAA Fringe 2010
Sponsor Generated Programming SPAA Fringe 2010Sponsor Generated Programming SPAA Fringe 2010
Sponsor Generated Programming SPAA Fringe 2010Martin Walsh
 
Kate rolston 2013-new
Kate rolston 2013-newKate rolston 2013-new
Kate rolston 2013-newKate Rolston
 
Viamedia Advertising Solutions
Viamedia Advertising SolutionsViamedia Advertising Solutions
Viamedia Advertising SolutionsMarc Elmore
 
Tps presentation pdf
Tps presentation pdfTps presentation pdf
Tps presentation pdfErick_Peyton
 
Line, Wechat, Whatsapp Marketing by APAC Venture
Line, Wechat, Whatsapp Marketing by APAC VentureLine, Wechat, Whatsapp Marketing by APAC Venture
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
 
Lessons Learned from a 24 Hour Live Telethon (For Marketers)
Lessons Learned from a 24 Hour Live Telethon (For Marketers)Lessons Learned from a 24 Hour Live Telethon (For Marketers)
Lessons Learned from a 24 Hour Live Telethon (For Marketers)Jen Newmeyer, CFRE
 

Similar to Mtvn Digiday Social (20)

Fun city relaunch-marketing strategy oct '09
Fun city   relaunch-marketing strategy oct '09Fun city   relaunch-marketing strategy oct '09
Fun city relaunch-marketing strategy oct '09
 
Visit Britain
Visit BritainVisit Britain
Visit Britain
 
My citychannels.com tech startup pitch deck 2020
My citychannels.com tech startup pitch deck 2020My citychannels.com tech startup pitch deck 2020
My citychannels.com tech startup pitch deck 2020
 
Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...
Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...
Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case ...
 
Elemental The Grinch case study
Elemental The Grinch case studyElemental The Grinch case study
Elemental The Grinch case study
 
Mill Stirling / C3MS group credentials
Mill Stirling / C3MS group credentialsMill Stirling / C3MS group credentials
Mill Stirling / C3MS group credentials
 
My original pro digital background, for interest.
My original pro digital background, for interest.My original pro digital background, for interest.
My original pro digital background, for interest.
 
How Canal & River Trust made one TV advert into a multi-channel brand awarene...
How Canal & River Trust made one TV advert into a multi-channel brand awarene...How Canal & River Trust made one TV advert into a multi-channel brand awarene...
How Canal & River Trust made one TV advert into a multi-channel brand awarene...
 
Pedestriantv media-kit-2013
Pedestriantv media-kit-2013Pedestriantv media-kit-2013
Pedestriantv media-kit-2013
 
Reel Cash Deck M I T Forum Jan 2010
Reel Cash  Deck    M I T  Forum  Jan 2010Reel Cash  Deck    M I T  Forum  Jan 2010
Reel Cash Deck M I T Forum Jan 2010
 
Sponsor Generated Programming SPAA Fringe 2010
Sponsor Generated Programming SPAA Fringe 2010Sponsor Generated Programming SPAA Fringe 2010
Sponsor Generated Programming SPAA Fringe 2010
 
How brands can communicate with kids in restricted online world
How brands can communicate with kids in restricted online worldHow brands can communicate with kids in restricted online world
How brands can communicate with kids in restricted online world
 
Kate rolston 2013-new
Kate rolston 2013-newKate rolston 2013-new
Kate rolston 2013-new
 
Viamedia Advertising Solutions
Viamedia Advertising SolutionsViamedia Advertising Solutions
Viamedia Advertising Solutions
 
Tps presentation pdf
Tps presentation pdfTps presentation pdf
Tps presentation pdf
 
Line, Wechat, Whatsapp Marketing by APAC Venture
Line, Wechat, Whatsapp Marketing by APAC VentureLine, Wechat, Whatsapp Marketing by APAC Venture
Line, Wechat, Whatsapp Marketing by APAC Venture
 
Elemental Ubisoft case study
Elemental Ubisoft case studyElemental Ubisoft case study
Elemental Ubisoft case study
 
Lessons Learned from a 24 Hour Live Telethon (For Marketers)
Lessons Learned from a 24 Hour Live Telethon (For Marketers)Lessons Learned from a 24 Hour Live Telethon (For Marketers)
Lessons Learned from a 24 Hour Live Telethon (For Marketers)
 
Believe_digital
Believe_digitalBelieve_digital
Believe_digital
 
Believe_digital
Believe_digitalBelieve_digital
Believe_digital
 

More from DM2EVENTS

eXelate Networks
eXelate NetworkseXelate Networks
eXelate NetworksDM2EVENTS
 
Aperture Target
Aperture TargetAperture Target
Aperture TargetDM2EVENTS
 
iMirus Networks
iMirus NetworksiMirus Networks
iMirus NetworksDM2EVENTS
 
Rubicon Project Networks
Rubicon Project NetworksRubicon Project Networks
Rubicon Project NetworksDM2EVENTS
 
Audience Science Target
Audience Science TargetAudience Science Target
Audience Science TargetDM2EVENTS
 
Rubicon Project Target
Rubicon Project TargetRubicon Project Target
Rubicon Project TargetDM2EVENTS
 
Kohls Case Study (May 2009)
Kohls Case Study (May 2009)Kohls Case Study (May 2009)
Kohls Case Study (May 2009)DM2EVENTS
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12DM2EVENTS
 
R2i Spotlight Presentation
R2i Spotlight PresentationR2i Spotlight Presentation
R2i Spotlight PresentationDM2EVENTS
 
Pontiflex Spotlight
Pontiflex SpotlightPontiflex Spotlight
Pontiflex SpotlightDM2EVENTS
 
Patrick Keane Keynote
Patrick Keane KeynotePatrick Keane Keynote
Patrick Keane KeynoteDM2EVENTS
 
Media6 Degrees Spotlight
Media6 Degrees SpotlightMedia6 Degrees Spotlight
Media6 Degrees SpotlightDM2EVENTS
 
Jim Taylor Keynote
Jim Taylor KeynoteJim Taylor Keynote
Jim Taylor KeynoteDM2EVENTS
 
How To Survive And Thrive
How To Survive And ThriveHow To Survive And Thrive
How To Survive And ThriveDM2EVENTS
 
Federated Media Spotlight
Federated Media SpotlightFederated Media Spotlight
Federated Media SpotlightDM2EVENTS
 
Aperture & Ny Mag.Com
Aperture & Ny Mag.ComAperture & Ny Mag.Com
Aperture & Ny Mag.ComDM2EVENTS
 
Ad Meld Spotlight
Ad Meld SpotlightAd Meld Spotlight
Ad Meld SpotlightDM2EVENTS
 
Nokia Digiday Mobile
Nokia Digiday MobileNokia Digiday Mobile
Nokia Digiday MobileDM2EVENTS
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday SocialDM2EVENTS
 
Mysapce Digiday Social
Mysapce  Digiday SocialMysapce  Digiday Social
Mysapce Digiday SocialDM2EVENTS
 

More from DM2EVENTS (20)

eXelate Networks
eXelate NetworkseXelate Networks
eXelate Networks
 
Aperture Target
Aperture TargetAperture Target
Aperture Target
 
iMirus Networks
iMirus NetworksiMirus Networks
iMirus Networks
 
Rubicon Project Networks
Rubicon Project NetworksRubicon Project Networks
Rubicon Project Networks
 
Audience Science Target
Audience Science TargetAudience Science Target
Audience Science Target
 
Rubicon Project Target
Rubicon Project TargetRubicon Project Target
Rubicon Project Target
 
Kohls Case Study (May 2009)
Kohls Case Study (May 2009)Kohls Case Study (May 2009)
Kohls Case Study (May 2009)
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12
 
R2i Spotlight Presentation
R2i Spotlight PresentationR2i Spotlight Presentation
R2i Spotlight Presentation
 
Pontiflex Spotlight
Pontiflex SpotlightPontiflex Spotlight
Pontiflex Spotlight
 
Patrick Keane Keynote
Patrick Keane KeynotePatrick Keane Keynote
Patrick Keane Keynote
 
Media6 Degrees Spotlight
Media6 Degrees SpotlightMedia6 Degrees Spotlight
Media6 Degrees Spotlight
 
Jim Taylor Keynote
Jim Taylor KeynoteJim Taylor Keynote
Jim Taylor Keynote
 
How To Survive And Thrive
How To Survive And ThriveHow To Survive And Thrive
How To Survive And Thrive
 
Federated Media Spotlight
Federated Media SpotlightFederated Media Spotlight
Federated Media Spotlight
 
Aperture & Ny Mag.Com
Aperture & Ny Mag.ComAperture & Ny Mag.Com
Aperture & Ny Mag.Com
 
Ad Meld Spotlight
Ad Meld SpotlightAd Meld Spotlight
Ad Meld Spotlight
 
Nokia Digiday Mobile
Nokia Digiday MobileNokia Digiday Mobile
Nokia Digiday Mobile
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday Social
 
Mysapce Digiday Social
Mysapce  Digiday SocialMysapce  Digiday Social
Mysapce Digiday Social
 

Recently uploaded

Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 

Recently uploaded (20)

Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 

Mtvn Digiday Social

Editor's Notes

  1. Hello, I am Don Steele and I am the Vice President of Digital Marketing for the MTVN Entertainment group and I really appreciate you listening to me talk about how we use Social Media to promote our brands. I believe now is the time when I am supposed to get the show of hands as to how many people are updating Twitter now? Please make me sound good…..