Editor's Notes

1. It is a form of loyaltyBridge and bridge between retail
2. Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
3. People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
4. LoyaltyDon’t want two.. Want to leverage crm
5. Do you believe the web is dead and we will all consume content and interact with one another in small curated apps? If so then this begs the argument for some standards in location based data across platforms. For the most part if a brand wants to engage people thru location based services they either have to select one and work within their data types, create content across a multiple or develop a branded app or their own.
6. Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
7. Situation: If you believe the web is dead and we will all consume in small curated appsDo you believe the web is dead and we will all consume content and interact with one another in small curated apps? If so then this begs the argument for some standards in location based data across platforms. For the most part if a brand wants to engage people thru location based services they either have to select one and work within their data types, create content across a multiple or develop a branded app or their own.Challenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
8. situation: so you know you have over 200 check in's but for a retail establishment you have no clue if they entered store, what isles they walked down etc.