From May 2018, the GDPR will affect all processing of personal data including email marketing. This session will outline the key impacts on marketing consent and profiling, and provide practical ideas on how to make your email campaigns legal.
Personalisation: Last Word Adestra Summit 2017Adestra
Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalization strategy for a range of scenarios.
2017 trends in email marketing - Seán Donnelly, EconsultancyAdestra
What are the biggest opportunities for digital marketers and what should you consider when deciding tactical priorities? Sean shared highlights from this year's Email Marketing Industry Census and some inspiring case studies to help you get ahead in 2018.
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, ...Data Con LA
Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith, Chief Information Officer, Data 360
Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards. Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation. Automation also allows you to get more done in the same amount of time, greatly increasing productivity. Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.
Shar VanBoskirk of Forrester Research describe how email marketing is evolving, and what you need to know to stay ahead of the curve. Also she outlines emerging trends for 2014 and the most pervasive challenges email marketers must address.
-The latest trends in consumer attitudes toward email marketing
-Why today more than ever many email messages fail, and how to make yours more effective
-How the opportunities for offshoring (and challenges thereof) are shifting
-How to evaluate partners that can bring innovation, efficiency and quality in order to give you a competitive advantage
Personalisation: Last Word Adestra Summit 2017Adestra
Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalization strategy for a range of scenarios.
2017 trends in email marketing - Seán Donnelly, EconsultancyAdestra
What are the biggest opportunities for digital marketers and what should you consider when deciding tactical priorities? Sean shared highlights from this year's Email Marketing Industry Census and some inspiring case studies to help you get ahead in 2018.
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, ...Data Con LA
Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith, Chief Information Officer, Data 360
Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards. Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation. Automation also allows you to get more done in the same amount of time, greatly increasing productivity. Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.
Shar VanBoskirk of Forrester Research describe how email marketing is evolving, and what you need to know to stay ahead of the curve. Also she outlines emerging trends for 2014 and the most pervasive challenges email marketers must address.
-The latest trends in consumer attitudes toward email marketing
-Why today more than ever many email messages fail, and how to make yours more effective
-How the opportunities for offshoring (and challenges thereof) are shifting
-How to evaluate partners that can bring innovation, efficiency and quality in order to give you a competitive advantage
Website analytics is the cornerstone of any digital marketing strategy as it allows you to make decisions which are data-driven.
This SlideShare will help CMOs understand what Google Analytics Premium can do in helping you derive those critical business insights!
How Digital Marketing Can Grow a Healthcare PracticeBrenda Bryan
Are you a healthcare provider ready to grow your practice and attract new patients? This presentation, originally presented to dental students at AT Still University in Mesa, Arizona, covers all of the basics of digital marketing, including SEO/keyword strategy, content marketing, influencer marketing, social media, search engine marketing (SEM)/PPC and email marketing.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
DV 2016: Building a Culture of Testing and OptimizationTealium
Joel Ring, HUB International
Fail fast, fail often, fail forward... there's no denying that today's top organizations are looking at experimentation and optimization as critical elements to success. But how do you build a culture that embraces testing, in the right ways, with detailed metrics in place? Joel Ring, director of analytics at Hub International, is no stranger to developing comprehensive analytics programs that span business units and disciplines, and provide the framework needed to make testing and optimization an integral, credible element of driving business.
Underpinning all data management initiatives is the fundamental need to get data quality right. Poor data quality can be costly, impact customer service, lead to errors in risk management and regulatory reporting, and more. So, how can you improve data quality? How can you use rules, standardisation and technology to make improvements? And how is ‘right’ data quality measured?
Listen to the webinar to find out about:
Requirements for data quality
Challenges of achieving data quality
Data quality metrics
Supporting tools and technology
Operational and business gains
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
A presentation on the fundamentals of a strong social media monitoring and listening program, complete with some suggested metrics as well as a needs assessment at the end. Originally presented at Monitoring Social Media in October 2010.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
Making Retail Paid Search Predictive: New ways Retailers like OTC are using ...Adlucent
The retail space is volatile. In an industry that relies on short conversion times, fluctuating budgets, variable average order values, seasonality, and competing promotions, implementing a predictive paid search program that anticipates market trends and provides consistent revenue growth is a formidable task.
2018 email marketing industry census - the resultsAdestra
For the twelfth year running, we’re delighted to be unveiling our Email Marketing Industry Census in partnership with Econsultancy.
A definitive piece of research for industry trends and benchmarking across the year, our yearly census gathers information and opinions from marketers representing a wide range of industries and technical capabilities. For 2018 in particular, we dug into the role of artificial intelligence, why personalization continues to elude many within the channel, and which sectors are feeling the impact most in a post-GDPR climate.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
After ensuring compliance as a controller and processor of data, Reddico created this presentation for the team - offering further guidance and information on our processes and how we've complied. For accuracy purposes, some information comes directly from the ICO's guidelines.
Website analytics is the cornerstone of any digital marketing strategy as it allows you to make decisions which are data-driven.
This SlideShare will help CMOs understand what Google Analytics Premium can do in helping you derive those critical business insights!
How Digital Marketing Can Grow a Healthcare PracticeBrenda Bryan
Are you a healthcare provider ready to grow your practice and attract new patients? This presentation, originally presented to dental students at AT Still University in Mesa, Arizona, covers all of the basics of digital marketing, including SEO/keyword strategy, content marketing, influencer marketing, social media, search engine marketing (SEM)/PPC and email marketing.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
DV 2016: Building a Culture of Testing and OptimizationTealium
Joel Ring, HUB International
Fail fast, fail often, fail forward... there's no denying that today's top organizations are looking at experimentation and optimization as critical elements to success. But how do you build a culture that embraces testing, in the right ways, with detailed metrics in place? Joel Ring, director of analytics at Hub International, is no stranger to developing comprehensive analytics programs that span business units and disciplines, and provide the framework needed to make testing and optimization an integral, credible element of driving business.
Underpinning all data management initiatives is the fundamental need to get data quality right. Poor data quality can be costly, impact customer service, lead to errors in risk management and regulatory reporting, and more. So, how can you improve data quality? How can you use rules, standardisation and technology to make improvements? And how is ‘right’ data quality measured?
Listen to the webinar to find out about:
Requirements for data quality
Challenges of achieving data quality
Data quality metrics
Supporting tools and technology
Operational and business gains
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
A presentation on the fundamentals of a strong social media monitoring and listening program, complete with some suggested metrics as well as a needs assessment at the end. Originally presented at Monitoring Social Media in October 2010.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
Making Retail Paid Search Predictive: New ways Retailers like OTC are using ...Adlucent
The retail space is volatile. In an industry that relies on short conversion times, fluctuating budgets, variable average order values, seasonality, and competing promotions, implementing a predictive paid search program that anticipates market trends and provides consistent revenue growth is a formidable task.
2018 email marketing industry census - the resultsAdestra
For the twelfth year running, we’re delighted to be unveiling our Email Marketing Industry Census in partnership with Econsultancy.
A definitive piece of research for industry trends and benchmarking across the year, our yearly census gathers information and opinions from marketers representing a wide range of industries and technical capabilities. For 2018 in particular, we dug into the role of artificial intelligence, why personalization continues to elude many within the channel, and which sectors are feeling the impact most in a post-GDPR climate.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
After ensuring compliance as a controller and processor of data, Reddico created this presentation for the team - offering further guidance and information on our processes and how we've complied. For accuracy purposes, some information comes directly from the ICO's guidelines.
On 25 May 2018 the new General Data Protection Regulation (GDPR) will come into force, replacing all existing data protection regulations.
Payroll bureaus process large amounts of personal data in relation to their customers, their customers’ employees, and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated.
BrightPay hosted a free CPD accredited webinar alongside Bright Contracts where we discussed everything that accountants, bookkeepers and payroll bureaus need to know about GDPR.
For more information visit https://www.brightpay.co.uk
Introduction to EU General Data Protection Regulation: Planning, Implementat...Financial Poise
The GDPR changed the way the world collects, stores, and sends personal data. The GDPR is a broad EU regulation that requires businesses to protect the personal data of EU citizens, whether the business itself is in the EU or elsewhere. Since its implementation in 2018, companies that collect data on EU citizens must comply with strict rules for the protection of personal data or face heavy fines for non-compliance. This webinar will provide an overview of GDPR’s applicability and requirements, as well as how your organization may meet those standards.
It, Legal, Marketing and sales departments are all affected by the European Union's General Data Protection Regulation (EU GDPR). EU GDPR is more than an IT governance issue, it impacts the IT architecture and the user journey of your online and offline data capture processes.
Introduction to EU General Data Protection Regulation: Planning, Implementati...Financial Poise
The GDPR changed the way the world collects, stores, and sends personal data.The GDPR is a broad EU regulation that requires businesses to protect the personal data of EU citizens, whether the business itself is in the EU or elsewhere. Since its implementation in 2018, companies that collect data on EU citizens must comply with strict rules for the protection of personal data or face heavy fines for non-compliance. This webinar will provide an overview of GDPR’s applicability and requirements, as well as how your organization may meet those standards.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/introduction-to-eu-general-data-protection-regulation-planning-implementation-and-compliance-2021/
The EU’s General Data Protection Regulation (GDPR) takes effect on May 25, 2018. GDPR significantly increases the requirements imposed on companies touching the personal data of EU citizens, and also increases oversight by the EU member states’ data protection authorities. And the consequences of non-compliance under GDPR are massive—the greater of €20 million or four percent of the company’s worldwide turnover.
The GDPR changes are fast approaching and time is running out to prepare yourself and your data. GDPR is an important topic that you will need to know inside out for your business and marketing to succeed. CommuniGator can help you get fully prepared for its arrival.
We are here to answer YOUR GDPR questions to arm you with everything you need to ensure you are compliant come May 2018.
Find out how the new data law will affect your B2B marketing abilities. We answer all your questions with a Q&A section from our experts in the field – so you can really get to grips with the changes.
We cover:
- The good the bad and the ugly of GDPR
- Your own checklist to becoming compliant
- How to get your existing data ‘double opted-in’
- Answers to your burning questions!
General Data Protection Regulation specifies how customers data can be used and protected. The primary objective of the GDPR is to give citizens control of their personal data. Failing to comply with GDPR can cost you 4% of global turnover or €20 million or whichever is greater.
This Presentation explains what GDPR is and the impact it'll have for Companies who process data of EU Citizens.
This Guide explains the principles of GDPR, Consent, User Rights and also explains how to implement GDPR in your organization.
Originally appeared at
http://backlinkme.net/definitive-guide-for-general-data-protection-regulation-gdpr-compliance/
An Overview of the new GDPR regulations including:
• Data Protection Frame Work
• GDPR – Responsibilities
• GDPR – Changes
• GDPR - Exemptions
• GDPR – Rights
• Penalty
• Ten High Level Steps
An Overview of the new GDPR regulations including:
• Data Protection Frame Work
• GDPR – Responsibilities
• GDPR – Changes
• GDPR - Exemptions
• GDPR – Rights
• Penalty
• Ten High Level Steps
SMS and GDPR - what you need to know to be compliantEsendex
These slides accompanied a webinar hosted on 11th April, 2018, in which the question of 'can I continue to text my customers after GDPR becomes effective' was answered. We cover off the lawful bases for communicating with customers, prospects and ex-customers; privacy policy changes; data controllers and data processors, and your responsibilities as one or the other of these. We then explore the path Esendex is taking to GDPR-compliance, effectively using ourselves as the case study for this presentation.
Key Issues on the new General Data Protection RegulationOlivier Vandeputte
The General Data Protection Regulation is one of the most wide ranging pieces of legislation passed by the EU in recent years. The GDPR comes into effect on 25 May 2018. The new framework is ambitious, complex and strict. It presents any organization that has so far failed to begin preparations with a steep challenge to become GDPR compliant in time.
We have summarized the key issues in our GDPR brochure.
For more information visit https://brightpay.co.uk
All organisations, regardless of size, will have had to introduce or update existing policies regarding personal data in order to comply with the new regulations.
This webinar will look at the GDPR, how it may affect your business and what we have learned from the GDPR 5 months on. We will also have a look at how BrightPay can help your organisation utilise the new regulations for the benefit of you, your customers and youremployees.
Essentially, GDPR is an overhaul of the way we process, manage and store individual’s personal data, and that includes your employee’s personal payroll and HR information. We will take you through the impact of GDPR on your payroll processing, highlighting the biggest areas of concern including emailing payslips, employee consent and your legal obligations with regards to payroll, HR and Employment law.
The webinar will include a demonstration of how our BrightPay Connect add-on can help you work towards GDPR compliance by offering remote online access to accountants, employers and employees. We will take a brief look at our Bright Contracts software, which as well as providing the user with the facility to create and customise Contracts of Employment and Company Handbooks, now has a new feature which enables the user to create an Employee Privacy Policy which is a requirement under GDPR.
We will also unveil our new timesheet rapid input feature. Our exciting new timesheet feature directly connects to the BrightPay payroll and allows clients to import timesheet hours from a CSV or directly input hours for each employee on the BrightPay connect employer dashboard. For accountants and payroll bureaus, clients can easily use the timesheet upload for rapid input of employee’s hours eliminating possible errors. The timesheet feature also allows bureaus to easily run the payroll before sending it back to your payroll client for final approval and validation.
Similar to Key marketing impacts of the GDPR - Rosemary Smith, Director, Opt-4 (20)
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Key marketing impacts of the GDPR - Rosemary Smith, Director, Opt-4
1. 10 key marketing impacts of the General
Data Protection Regulation (GDPR)
2. GDPR Current position
• GDPR final text was published April 2016 –
despite Brexit, it goes into force May 2018
• It applies to all organisations processing data
on behalf of EU citizens
• It’s a Regulation not a Directive: the same in
all EU countries
• It’s big and complex: comprising of 99 articles
and 173 recitals
• It’s broad: covers all types of processing of
personal data, B2B and well as B2C, by data
processors as well as data controllers.
• Consultation began Spring 2016 to replace the
current ePrivacy Directive
UK citizens will no longer be EU
citizens after BREXIT. But the UK
will still want free flows of data.
So the UK is likely to create its
own DP laws for UK citizens,
which are expected to be
broadly similar to GDPR.
Please note: No final guidance has been issued
yet by the ICO – expected later in 2017
4. “Privacy is a fundamental right. It is on a par
with other fundamental rights, it’s not a
political position. So whatever business models
you develop you will have to respect that right.
It is not negotiable. Full stop.”
Dutch MEP Sophie Veld
6. GDPR: Key Impacts for Marketers
1. Broader definition of personal data
2. Need for transparency & provision of information
3. Accountability & requirement for evidence
4. Tougher to gain consent for marketing
5. Use of legacy data restricted
6. Processing under Legitimate Interests in place of consent
7. Safeguards on profiling
8. Impacts on the database
9. Data Subject rights
10. Responsibilities of data controllers and data processors
7. Broader definitions of personal data
‘Personal data' means any information relating to an identified or
identifiable natural person ('data subject'); an identifiable natural
person is one who can be identified, directly or indirectly, in particular
by reference to an identifier such as a name, an identification number,
location data, an online identifier or to one or more factors specific to
the physical, physiological, genetic, mental, economic, cultural or
social identity of that natural person
Much broader definition, so
more activities
will become regulated
8. New Principle: Transparency
The principle of transparency requires that any information and communication relating to the
processing of those personal data be easily accessible and easy to understand, and that clear and
plain language be used.
9. Transparency – Requirements for Privacy Policy
• Who is the Data Controller?
• Their contact details
• What are the legal bases and purposes of processing?
• Are Legitimate Interests being relied upon by you or
third parties?
• Who the recipients of the data may be
• If the data will be transferred outside the EU and how
this is protected How long will it be stored?
• How to exercise rights
• The right to withdraw consent
• The right to complain to the Supervisory Authority
• Whether data is required for contractual purposes and
the consequences of refusing
• Whether profiling with legal effect exists (also other
profiling)
10. 39 of the 99 articles require evidence
to demonstrate compliance
New Principle: Accountability
You will need evidence to prove compliance
11. Tougher requirements for consent
Consent of the data subject means any freely given, specific, informed and unambiguous
indication of the data subject's wishes by which he or she, by a statement or by a clear
affirmative action, signifies agreement to the processing of personal data relating to him or her.
• Pre-ticked boxes will not be valid consent
• An end to conditional (tied-in) consent
• Must be collected in an ‘intelligible and easily accessible form, using clear and plain language’
• Must be as easy to withdraw as to give consent
12. Consent requires a positive opt-in. Don’t use
pre-ticked boxes or any other method of
consent by default.
13. Example statement wording
At xxxxx, we have exciting offers and news about our products and services
that we hope you’d like to hear about. We will use your information to
predict what you might be interested in. We will treat your data with respect
and you can find the details of our Contact Promise here.
I’d like to receive email updates from xxxxx based on my details
You can stop receiving our updates at any time.
14. (171) Directive 95/46/EC should be repealed by this Regulation. Processing
already under way on the date of application of this Regulation
should be brought into conformity with this Regulation within the
period of two years after which this Regulation enters into force.
Where processing is based on consent pursuant to Directive
95/46/EC, it is not necessary for the data subject to give his or her
consent again if the manner in which the consent has been given is
in line with the conditions of this Regulation, so as to allow the
controller to continue such processing after the date of application
of this Regulation. Commission decisions adopted and authorisations
by supervisory authorities based on Directive 95/46/EC remain in
force until amended, replaced or repealed.
Use of Legacy Data
16. Processing under
‘Legitimate interests’
Legitimate interests can be used provided that the interests of
the data subject are not overriding; must be within reasonable
expectations of data subjects
“The processing of personal data for direct marketing purposes
may be regarded as carried out for a legitimate interest”
Recital 47
17.
18. Where does that leave email?
• PECR will still be in force in May 2018
• PECR “trumps” GDPR
• Soft opt-in can still be used
(effectively legitimate interests for
email)
19. Profiling becomes regulated
‘Profiling' means any form of automated processing of personal data
consisting of the use of personal data to evaluate certain personal aspects
relating to a natural person, in particular to analyse or predict aspects
concerning that natural person's performance at work, economic situation,
health, personal preferences, interests, reliability, behaviour, location or
movements.
It’s a very broad definition:
20. Not all profiling is equal
Profiling with legal or similarly
significant effects
Consent required
Profiling for direct marketing
Right to object
21. E Privacy draft - rules on cookies
• Users must be given control of any privacy-sensitive
information stored on their devices, without having to click on
a banner asking for their consent on cookies each time they
visit a website.
• Browser settings will offer an easy way to allow or refuse
cookies: browsers will not have to default to ‘no cookies’.
• Analytics cookies (e.g. counting visitors) will not require
consent.
• No consent is needed for non-privacy intrusive cookies which
improve internet user experience, e.g. to store items in a
shopping basket.
• Requirement to revalidate cookie consent every 6 months - not
clear how that will take place.
22. Example of where a consent
statement is recorded in the
CRM system
Impacts on the database
24. Data Subject Rights
Data subjects have the right to
object to direct marketing and to
profiling.
These rights must be brought to
the attention of data subject
“clearly and explicitly and
separately from other
information” at time of collection
or in the first communication.
Other rights
• Erasure
• Access
• Portability
25. Responsibilities of controllers & processors
• Both data controller and data processor can be held
responsible for any damage suffered - material or non-
material
Impacts
• Detailed written contracts need to be in place for 2018.
• Sub-contractors must be notified to Controller and should
be bound by same terms as main Processor.
• Data Protection Certification schemes will be developed by
Regulators but will not be compulsory.
• Clear written instructions will be necessary.