The document proposes a digital marketing strategy with the following objectives: 1) Reach the right audience and engage them to take action through an optimized strategy across platforms like Facebook, Instagram, and search engines. 2) Generate sales leads and capture leads from customers searching online through activities like content marketing, social media campaigns, search ads, and affiliate marketing. 3) Measurably build the brand and drive brand loyalty in a cost-effective manner by putting customers in control and providing convenience through targeted digital marketing.

1. Proposal for
Digital Marketing Strategy
Think digital, think strategy, think interaction

3. What is digital marketing?
“Digitalmarketing” is the process
of building and maintaining customer
relationships through online
activities to facilitate the exchange
of ideas,products,and services that
satisfy the goals of both parties.

4. Digital Marketing Objectives
One way to make sure you are found on the web is with an optimized digital
marketing strategy. Most digital marketing strategies and campaigns have
following 5 objectives.
•Reaching the right audience
•To engage with your audience
•To motivateyour audience to take action
•Efficient spending on your campaign
•Return on investment (ROI)
DigitalMarketing Goal
Digital marketing is about generating sales and/or capturing leads from
customers that are searching on the Internet for answers.

5. Why Digital Marketing

6. GLOBAL DIGITAL SNAPSHOT

7. DIGITAL IN INDIA

8. TIME SPENT WITH MEDIA

9. TOP ACTIVE SOCIAL PLATFORMS

10. TARGET GEO LOCATIONS IN DIGITAL
MARKETING AND CUSTOMERS
Every Business Requires right target Customers

11. WhatisSocialMediaMarketing?
Social media is a medium and the medium is
only a vehicle that amplifies social behaviour.
The medium is an instrument on
communication, like a newspaper or a radio,
so social media would be a social instrument of
communication.
Rs 2000 spent on Facebook can make you reach 26,000 persons

12. In Digital Marketing, lead generation is the initiation of
consumer interest or inquiry into products or services of a
business.
Leads can be createdfor purposes such as list building, e-
newsletter list acquisition or for sales leads. The methods
for generating leads typicallyfall under the umbrella of
advertising, but may also include non-paid sources such as
organic search engine results or referralsfrom existing
customers.
Leads may come from various sources or activities,for
example, digitally via the Internet, through social media
campaign, through search ads or affiliatemarketing &
inbound marketing.
LEAD GENERATION THROUGH DIGITAL MARKETING

13. Conclusion
Over Traditional marketing (eg TV, Radio, Newspaper
Digital Marketing….
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 It is measurable
 Cost effective

14. Premium Concept & Design, maximum interaction
SOCIALIZE
Use social networks to drive traffic but most of all to create awareness and build your brand value
MAXIMISE
Know your target and maximise exposure by multiplying your presence across channels
- use digital straegy to create traffic but also to build your database
- Multiply channels but master one as the main focal point or simply drive them to your website/store
- Be smarter than your competitor
- Use AB testing
- Go for online brand management.
INNOVATE
Go for mix media, innovate with out-of-the-box ideas ,make interactive content for better engagements
Our Vision

15. OUR PLANS

16. Online Brand Management with top of the mind recall
Concept + Strategy + Facebook page personalization
• Competitor Research , Audience Research, Page Management , Post Management,
• Engagement Analysis, Creative Research , Demography Research
Day to day management and strategy implementation
• Facebook & Instagram advertising management (excluding Advertising costs)
• Design & creative charges extra
SOCIAL MEDIA STARTER PLAN -QUARTERLY
RETAINER FEES : RS 25,000 PER MONTHS or 10% OF CAMPAIGN COST (whichever is higher)
Your Benefit:
• Your Brand can be seen
among lakhs of similar
intent users across social
media
• Better Brand Recognition.
• Increased Store Footfalls.
• Actionable Audience
Management.

17. Give your brand a Premium Position in Results Page
Concept + Strategy + landing page personalization
• Keyword Research, Historical Campaign Analysis, Ad Group Structuring,
• Ad Testing, Ongoing Campaign Analysis , Competitor Research, Landing Page Management
• Design & creative charges extra
SEARCH ENGINE MARKETING STARTER PLAN - QUARTERLY
RETAINER FEES : RS 35,000 PER MONTH or 10% OF CAMPAIGN COST (whichever is higher)
Your Benefit:
• Audience can see your
product coming on the top
position of Google Page.
• High Conversion Rate as
you are selling a similar
product which is being
searched .
• Instant Product
Recognition.

18. Rise Organically & Strategically over time
Concept + Strategy + Optimization ( Up to 25 Keywords)
• Keyword Research , Site Audit, Due Diligence Audit, Image Optimization,
• HTML Structure Optimization , Content Optimization, Sitemap, Crawling Error Fix,
• Traffic Assessment, Link Building, Blog Creation, Bookmarking
• Design & creative charges extra
SEARCH ENGINE OPTIIZATION STARTER PLAN – BI-ANNUALLY
RETAINER FEES : RS 30,000 PER MONTH
Your Benefit:
• Strong foothold of your
Brand in digital arena.
• Get more quality traffic to
your website.
• Move miles ahead of
your competition.
• Get more clicks for your
products without paying
Google/Bing etc.

19. LETS NOT END BUT START SUCCESS
Shrachi Tower,
686 Anandapur, Unit 4D,
E M Bypass,
Kolkata-700 107
Web : www.sketchindia.com
E mail : sketchadv@yahoo.co.in