This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand:
- What it means to brand an organization
- How to identify what’s at the core of your organization’s brand
- How to build simple messaging frameworks that allow consistent communications of that brand
- How to help your organization “walk the walk” and deliver on the promise of your brand
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand:
- What it means to brand an organization
- How to identify what’s at the core of your organization’s brand
- How to build simple messaging frameworks that allow consistent communications of that brand
- How to help your organization “walk the walk” and deliver on the promise of your brand
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
echogravity builds communities and success stories for not-for-profits as one of it's areas of expertise. This slide deck explains the foundation of building a community that thrives for your cause.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Let’s face it…few nonprofits (if any) have the resources that large corporate brands can tap to build their brands. But every single nonprofit organization, no matter the size, can tap into some basic tools and techniques to create a compelling high impact brand. This session is designed to help organizations of all sizes and shapes boost the effectiveness of their brands, regardless of budget.
As of the way social media and local and mobile technologies the way marketers communicate has changed - there is an almost constant need for information. A challenge and a content marketing opportunity! Find out how to segment your audience, create personas and map your audiences needs to create targeted, relevant and engaging content for any communication channel your customers may use.
A presentation to leaders of county associations, presenting why a brand is valuable, what it is, how to build it. Focus on the audiences and communicating clearly.
Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.
Presented March 2013 at the Council of Volunteer Administrator's Annual Conference, the deck provides the fundamentals to marketing that makes a difference - right from the start.
This speech calls on travel bloggers who want to monetize, to find ways to monetize their expertise. There are case studies included showing examples of people currently moving in this direction.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Veteran Content Strategist Ahava Leibtag's (http://www.ahamedia.com) presentation really summed up Content Marketing by pointing out that it involves all types of content surrounding a topic - She reminds us to ask the following to create an effective content marketing strategy:
What does my audience need to know?
What are the best content types to get those messages across?
What technology platforms make the most sense? Which social media tools do we us?
How did we do? Can we do better?
How are we caring for our brand across the Web and within the ecosystem of content in our organizations?
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
echogravity builds communities and success stories for not-for-profits as one of it's areas of expertise. This slide deck explains the foundation of building a community that thrives for your cause.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Let’s face it…few nonprofits (if any) have the resources that large corporate brands can tap to build their brands. But every single nonprofit organization, no matter the size, can tap into some basic tools and techniques to create a compelling high impact brand. This session is designed to help organizations of all sizes and shapes boost the effectiveness of their brands, regardless of budget.
As of the way social media and local and mobile technologies the way marketers communicate has changed - there is an almost constant need for information. A challenge and a content marketing opportunity! Find out how to segment your audience, create personas and map your audiences needs to create targeted, relevant and engaging content for any communication channel your customers may use.
A presentation to leaders of county associations, presenting why a brand is valuable, what it is, how to build it. Focus on the audiences and communicating clearly.
Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.
Presented March 2013 at the Council of Volunteer Administrator's Annual Conference, the deck provides the fundamentals to marketing that makes a difference - right from the start.
This speech calls on travel bloggers who want to monetize, to find ways to monetize their expertise. There are case studies included showing examples of people currently moving in this direction.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Veteran Content Strategist Ahava Leibtag's (http://www.ahamedia.com) presentation really summed up Content Marketing by pointing out that it involves all types of content surrounding a topic - She reminds us to ask the following to create an effective content marketing strategy:
What does my audience need to know?
What are the best content types to get those messages across?
What technology platforms make the most sense? Which social media tools do we us?
How did we do? Can we do better?
How are we caring for our brand across the Web and within the ecosystem of content in our organizations?
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
The modern concept of marketing ensures that consumers are at the centre stage of organizational efforts. The main focus of present marketing concept is to reach the ultimate target customers and assess the situation of target market and then introduce the product. In a business it is the customer that shapes the production and policies of marketing of an organization. In this context a marketer needs to understand the market condition regarding the target customers (Kumar, 2009). Organizations spend maximum amount of time and resources to understand the consumers, the main significance is given on understanding about the consumer behavior that is well known and comprehended with tastes and preferences of various buyers. It assists a marketer to design a marketing strategy in an appropriate manner for an organization (Brand Management, 2012).
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
Getting the Most out of Your Branding and Communications Efforts4Good.org
Regardless of where you are in terms of brand development, your brand must be actively managed (and if you’re not doing the management, your marketplace is doing it for you!).
This session is designed to help organizations of all types and sizes:
- Deliver on your brand…how to make sure that your board, staff, volunteers, etc. all can communicate and live your brand in a consistent, high impact manner.
- Communicate your brand…building and executing a cost-effective integrated communications plan.
- Measure success…how to know what’s working, and equally important, what’s not.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Why should agency account executives, managers, planners and the like care about content? Here's the business case for making content strategy a part of your agency's offerings.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
“Thought leadership is the recognition from the outside world that the company deeply understands its business, the needs of its customers and the broader marketplace in which it operates.”
City & Regional Magazine Association 2013 brandfever
Brand Fever Founder & CEO Vicky Jones presented this to CRMA 2013. How can magazines and publications keep their content "on-brand" given the multi-channel digital landscape? Content strategy, governance, audits, and well executed events are the answer!
Similar to What Is A Brand…And Why Does It Matter? (20)
Nonprofits today are faced with unprecedented challenges, and yet we continue to approach board leadership using concepts from thirty years ago. As our organizations enter into new territory, so our boards need to lead differently - yet we continue to put our efforts into getting the structure 'right'. But there is no magical number of board members or committees, or use of Robert's Rules of Order or Consent agendas, that will transform our boards into the strategic thinkers or powerful decision makers they need to be. Instead, structure must be seen as only the foundation - and board behavior and dynamics approached in a new way - to lead effectively into the future.
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...4Good.org
This seminar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
Key Leadership Factors for Fundraising Success4Good.org
As the CEO of your organization, you are tasked with many things from operations to quality improvement; fundraising is only one of your concerns. But did you know that everything you do affects fundraising? In fact, the most important factor in fundraising success is not the competence of your fundraiser but your own leadership and that of your Board of Trustees. Join Susan Black, CFRE to learn the six key factors for fundraising success that every nonprofit leader needs to know.
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...4Good.org
We all say that we desire change yet, it seems so difficult for it to actually occur. In this webinar, learn more about the barriers to change that keep us from moving forward in our personal, professional and organizational lives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Why are some nonprofits successful at attracting funding while others struggle? How do funders differentiate between the myriad of nonprofits that want their money? How has the process of successfully approaching funders changed? This cutting edge webinar, based on the practical experience of hundreds of successful funding campaigns, examines the fundraising process from the other side of the desk, that of the funders, and illustrates the techniques that work in today’s economic environment, all designed to help you earn Asking Rights™.
Four Great Hormones to Stimulate Well-Being4Good.org
Recent neuroscience research has verified that the well-being that comes from meaningful conversations depends upon four hormones that we have the ability to either stimulate or depress in ourselves and in others. This Webinar will deal with the four and explain their role in personal and interpersonal well-being.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.”
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Mission and Leadership: Work Motivation That Strikes a Chord4Good.org
Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.
In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
Have You Been Sequestered?—Developing Diverse Sources of Revenue4Good.org
Many nonprofits are excessively dependent upon a single type of revenue. The classic example is the organization which is only funded through government contracts or grants. Others may be totally reliant upon one or two private foundations or local corporations. In this webinar, volunteer leaders, agency CEO's and chief development officers will learn the value of diversifying the sources of revenue so as to enhance financial sustainability.
Practical Strategies for Writing the Annual Appeal4Good.org
Writing a fundraising appeal is hard work. What’s effective for one organization may not work for another one. We’ll discuss ways to reduce the aggravation and to increase the chances of your letters bringing in more money.
Think of this workshop as a treasure trove of ideas and examples to help you when you write your next appeal. To write a successful fundraising appeal, it’s important that you understand donor motivation and donor response.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
4. Today‟s Speaker
Michele Levy
Brand Strategy Consultant,
Brand Strategy Consulting
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
A Service
Of: Sponsored by:
5. Agenda
• First of all…what exactly is a brand?
• You‟re really busy…why bother?
• How do you build your brand?
7. What it‟s not…
• Logo
• Tagline
• Website
• Style Manual
• Mission Statement
• Signage
• Events/Conferences
• Programs
• Exhibits
• Packaging, etc.
A brand is LARGER than all of the above…
8. What it is…
• A set of expectations and associations resulting from
experience with an organization, company, product or
service.
• How your key constituents think and feel about what
you do.
The brand answers the question:
Why should I join, partner with, fund, work for, or listen
to this organization?
9. At the most basic level….
It‟s about establishing
first a connection,
then a relationship,
with those most important
to your success.
10. Beware the accidental brand…
• There is no such thing as an “unbranded”
organization, company, product, approach, etc.
– There are some who proactively develop and manage
their brands
– There are some with low brand awareness
– There are some (ok, many) that allow the marketplace
to define their brand for them
• Many organizations (especially nonprofits) have very
positive brand perceptions across a small group of
stakeholders who know them well
– The challenge is to communicate more broadly and
expand that group of stakeholders appropriately
11. Why is brand important*?
*in a non-profit setting
12. Consumers need brands
• They have too many choices
– from breakfast cereal to cable channel
– idealist.org lists over 93,000 organizations and over 17,000
volunteer opportunities
– Charity Navigator evaluates “over 5,000 of America‟s best-
known charities”
• Choice is not always a good thing
– complicates our lives
– can cause people to “shut down” in the face of too many
options
13. The consumer challenge
“Give me something
where I can quickly understand
a fundamentally different benefit,
or I‟ll stick with what I‟ve got, thanks.”
14. A successful brand...
• Defines how a product, service or organization is
different from its competitors
• Creates a personal experience for those who
interact with it
– contributes to their hopes, their personal identity
– generates certain perceptions, attitudes and behaviors
– enables fulfillment in their lives
– continuously meets and exceeds their needs
• Is relevant, believable, sustainable and consistent
(and is inextricably linked to your mission)
15. Brand matters…
INTERNALLY
• A brand helps an organization maintain focus on
those activities, initiatives and behaviors it values
• It helps prioritize projects and programs (“…Is it on
mission? On brand? Does it further the mission?
Further the brand?”)
• Helps an organization communicate both effectively,
and efficiently
– No „making it up” every time
– Consistency = impact
• Helps the organization attract, hire and retain the
best people to advance its mission
– Also applies to those invaluable volunteers
16. Brand matters…
EXTERNALLY
• A brand is the most visible articulation of an
organization‟s strategy….it quickly tells people what
the organization stands for, and where it‟s going
– Helps cut through the clutter to get your message heard
– It allows you to “claim your space” in a crowded, noisy market
• Builds and maintains strong relationships with those
most important to your success
• In times of change (or crisis), gives internal and
external supporters a touchstone, reassurance, and
the tools they need to actively engage on your behalf
17. “But building a brand for a
nonprofit organization
is so different from
building a corporate brand…”
18. Not really.
Where it‟s more challenging…
• Sometimes a higher organizational (and board) learning
curve
• Often more limited resources (although the gap is
certainly narrowing!)
• Often highly diverse organizations
• Less of an organizational emphasis on integrated
marketing (as opposed to public relations, visitor
services, development, publications…)
Where it‟s actually easier (and more powerful)…
• A brand is the sum of the stories people tell about
you…and you certainly have stories!!
• Also….fewer decisionmakers, more willingness to
participate in the process, a passionate core
21. How do you build your brand?
• Your brand perception results from every single
experience or contact a person has with your
organization.
• You build that brand perception on four key
foundational elements:
– A set of relevant, consistent core messages;
– A visual brand identity (logo, fonts, color palette, imagery)
that effectively (and efficiently) communicates the
essence of your brand;
– An agreed-upon set of consistent brand behaviors;
– An integrated plan to communicate the brand across all
touchpoints.
22. Keys to brand success
• Know yourself.
• Know your audience.
• Know your competition.
THEN…
• Clarity, focus and repetition.
23. Brand strategy methodology
Internal External Brand Communications Creative
Discovery Discovery Strategy Plan Development
PRIMARY Master brand Recommended Visual identity
Visitor interviews messaging communications Collateral
Strategy session
Member interviews strategies: Web site
Individual interviews Donor/funder interviews Product/service brand Advertising
Focus groups Partner interviews hierarchy •Brand maintenance Signage
Communications •Awareness tactics Direct mail, etc.
audit SECONDARY Audience message •Lead gen tactics
Competitive audit matrix •Relationship
Secondary literature management tactics
review
•Communications
calendar
•Budget
•Measurement and
evaluation
24. First of all…who are you?
• Develop (and instill!) a consistent elevator pitch
– 30 second explanation of who you are and what you do
– The answer to the question “What is (organization)?”
• Clear, concise and interesting
– WHO you are, WHAT you do, for WHOM.
• Use your elevator pitch to win the right to tell more of
your story (you don‟t need to tell the whole story in 30
seconds!)
– Capture your listener‟s attention enough so that you can move
into what makes you unique, how you do it, etc.
• Create (and maintain) a consistent set of proof points
and supporting statistics
25. Know your audience
• Understand who they are, how they segment, how they
view you, what they need/expect from you
• All you need to do is ask (or have someone do it for you)
– Phone interviews/focus groups with a combination of long-term
and newer members and volunteers
– Conversations with partners, the press, other external
stakeholders
• To think about…
– They can‟t ALL be your most important audiences.
– A relevant brand is NOT the same as trying to be all things to all
people (and “following the funding” is one of the surest ways to
muddle your brand)
– In the words of Dorothy…
26. For example…
Audience Description Audience key concerns Desired perceptions/behaviors Our messages to them
• Highly driven, well- • Developing their • To understand the role • ALL
rounded individuals ability to think more and value of DMCC • We are a valuable resource.
• The ideal student broadly within the context of the • We offer the unique opportunity
Students
to see real works of art in your
“customer” is a • Having an impact on College
own backyard.
visitor, and is not their community • To see DMCC as a
• We can help bring new
necessarily an art • Developing “real valued resource across perspectives to your studies, and
major…but they are world” experiences a variety of dimensions to your hectic life.
willing to explore • Getting it all done (and to utilize it • We are accessible across a
new things and new • Occasionally taking a regularly) variety of channels (don‟t be
ways of thinking break from getting it • To act as ambassadors intimidated!)
all done! for DMCC within their • We are “safe haven”, extremely
own spheres of supportive of experimentation.
influence • We support experimentation and
risk-taking.
• FACULTY AND LEADERSHIP
Faculty and • Passionate, • Finding opportunities • To understand the role • Our collections, programs and
staff dedicated to expose their and value of DMCC staff can help enrich the
individuals engaged students to real within the context of academic experience, and help
in the broader works of art and new the College create better students.
college community ways of thinking • To have greater • We share your high intellectual
• The ideal • Keeping their work investment in, and standards and can be a valuable
faculty/staff and teaching ownership of, DMCC partner in helping to differentiate
“customer” is not relevant/fresh and what it offers the Wellesley College
limited to the art • Occasionally taking • To see DMCC as a experience.
department a break themselves valued resource and
collaborator
27. Know your competition
• Yes, you have competition
– At the very least, competition for resources: financial
resources, in-kind donations, volunteers, etc.
• Crucial to understand the alternatives that your
supporters have for their time, money and attention
• Evaluate the brand messaging across 4-6
competitive and/or peer organizations
– Learn from their brand best practices, and mistakes.
– Identify any apparent norms, and ensure a unique brand
strategy
• Combines a set of activities, including regular visits
to competitive Web sites, attendance at events,
asking your closest supporters what their
competitive options are (and how they view those
options)
28. Sample: Competitive profile
The Children‟s Defense Fund is a child advocacy & research organization
Elevator pitch which lobbies on behalf of children at the federal & state level.
The Children‟s Defense Fund‟s Leave No Child Behind mission is to
ensure every child a Healthy Start, a Head Start, a Fair Start, a Safe Start,
and a Moral Start in life and successful passage to adulthood with the
Mission help of caring families and communities.
Primary take-away: The CDF is a well-oiled advocacy machine dedicated
to the well-being of the whole child–with special emphasis on those who
are indigent, members of a minority group & disabled
The entire site serves as an emotional plea for activism to anyone who
cares about the welfare of America‟s children – to become informed, to
get involved, to right the wrongs that children suffer today
The presence of Marian Wright Edelman (founder & president) throughout
gives credence to the CDF as carrying on the work of the civil rights
movement out of which it was born
Brand The branding is minimal beyond the logo & tag line, both of which are
observations designed to stir emotion and rouse action
30. Then…build the brand road map
• Context (why)
• Goals/Objectives
• Competitive landscape
• Audience insights
• Brand promise (internal rallying cry)
• Elevator pitch (external core message)
• Proof points (reason to believe that elevator pitch)
• Brand personality
• Message matrix (approved versions of messages to
be used as secondary points when talking with
audience segments)
• Product brand platform
• Guidelines (what and how)
31. Sample: Umbrella brand platform
The Arnold Arboretum of Harvard University discovers and disseminates knowledge of
Mission the plant kingdom to foster greater understanding, appreciation and stewardship of the
Earth‟s botanical diversity and its essential value to humankind. This is accomplished
through three areas of activity: Research, Horticulture and Education.
The Arnold Arboretum of Harvard University is the oldest public arboretum in North
Elevator pitch America, and one of the world‟s leading centers for the study of plants. A unique blend of
beloved public landscape and respected research institution, we provide and support
world-class research, horticulture and education programs that foster the understanding,
appreciation and preservation of trees.
Brand Promise An extraordinary collection of resources to inspire you along new paths of exploration
and discovery.
Open, accessible A thoughtful steward
Brand High standards of quality Highly collaborative across a variety of communities
Personality Knowledgeable Proactive
Engaged and engaging Thought leaders in research and horticulture
Brand Proof PLACE
Points • A beautiful treasured historic collection of trees
• Unparalleled depth, variety and quality
INSTITUTION
• World-class facilities, staff and fellows
• Access to the kinds of resources necessary to do meaningful international research
• Committed to becoming a leader in the management and presentation of arboreta and
historic landscapes
• An extensive and varied education program
32. How the pieces fit together:
Product brand platform
Name Historic Properties Collections Archives and Publications Educational Programs Preservation Services
Description 35 house museums and landscapes An extraordinarily broad collection of More than one million items that A series of nationally recognized A program built on partnership
across a variety of time periods, more than 100,000 objects of document New England's school and youth programs that use between property owners and
architectural styles and geographic historical and aesthetic significance, architectural and cultural history. The historical resources to reinforce and SPNEA, with a shared goal of
locations family heirlooms presented in their archival collections include enrich student learning. protecting the unique character of
original context, and accessible photographs, prints and engravings, historic properties throughout New
through the extensive study architectural drawings, books, England.
collection manuscripts, and ephemera.
Supporting House and landscape tours Local, regional and national traveling Library and Archives services Museum field trips Stewardship Program
products Adult and family programs exhibitions Historic New England magazine Programs to Go! Homeowner services
and Special events House museum exhibits Books and exhibition catalogues Out of School Time Membership
services Retail operations Membership Web site Educators Resources
Function rentals Membership Membership
Membership
Positioning The most comprehensive collection The largest assemblage of New The premier resource for researchers Programs that are fun, multi- As one of the first preservation
of homes and properties in New England art and artifacts in the of New England history. disciplinary, and suited to a variety of restriction programs in the country,
England, with a uniquely thorough country. learning styles. They allow young SPNEA's Stewardship Program is the
and authentic approach to presenting people to learn through a variety of model on which many other
the stories of those who lived there. approaches and include hands-on programs are based.
activities, role-playing, and
cooperative learning.
Promise Experience, in a very real and Develop a real understanding of the Personally access a wealth of Discover the entertaining side of Let the experts show you how to
intimate way, the lives and stories of heritage of New England through the information on the people and events history…the people and stories who preserve your historic property and
the individuals and families who have possessions of those who lived here. that defined the history of New have made your neighborhood, architectural details for the enjoyment
made New England what it is today. England. Let that knowledge inform community, etc. what it is today. and education of current and future
opinion and policy to shape the Learn how, by understanding our generations.
region‟s future. shared past, we can build a better
future.
33. Aligning the brand hierarchy
MASTER BRAND
Lutheran Social Services (LSS)
LSS Services for LSS Community LSS LSS Services for
Subsidiary
sub-brands Children and Support Services International Older Adults
Families Services
LSS SmartCare Nursing home & rehab
Services LSS Good News Assisted living
LSS Adoption Refugee resettlement
Garage Low income housing
Specialized foster Immigrant services
Developmental In-home services
care Asylee legal assistance
services Case management
Teen residential ESOL
Mental health services Alzheimers/dementia
Transitional teen LSS LanguageBank
Deaf services services
living Job placement, education
Lutheran Disaster
Foster care for and training
Response - New
refugee children
England
Shelter care
Congregation
Relations
34. Find your common themes
• Framingham: A welcoming community (“where you start the
American dream”)
• Framingham: The classic American middle-class town/the
power of diversity
• Framingham: A vital crossroads
• Framingham: A tradition of volunteerism
• Framingham: An economic engine for the region
• Framingham‟s place in the history of the nation
35. Then inventory your stories
Campinelli
• Framingham: A welcoming First Catholic church
community (“where you start the Immigrants then and now
American dream”) Refugees
• Framingham: The classic Academy
American middle class town/the Clinton visit
power of diversity
• Framingham: A vital crossroads Railways, water, highways
• Framingham: A tradition of Heart Study, militia, veterans
volunteerism
• Framingham: An economic Mills; corporations then and now
engine for the region “Creative economy” effort
Bonnets
• Framingham‟s place in the
history of the nation
36. Translating brand attitudes into action
Brand attitude (“”I WILL”) Employee actions (“I DO”)
• "I appreciate your • Greet the client with
business.” enthusiasm. Use the client's
name.
• "I will devote my full • Focus on the client. Stop other
attention to your needs.” activities. Listen, and ask
clarifying questions.
• "I will take ownership of • Transfer the client no more
your needs.” than once; the first transfer will
own the issue.
• "I will be knowledgeable • Provide the client with insight
and professional.” and information to help him
achieve his goals.
• "I will be responsive to • Fulfill commitments in a timely
your questions and fashion. Recognize that the
requests." client's time is valuable.
37. A quick sidebar on consistency
• Consistency = impact
• Think about it…if your communications are not
consistent (look and feel, as well as tone and
messaging), you are reintroducing yourself every
single time
• There is room for variety, for versioning by type of
product, by audience, etc.
– But there has to be a master plan!
• Consistency is NOT boring for your stakeholders
– One of the biggest mistakes organizations make?
They get bored with their brand and want to change it
38. Behind every strong brand,
there‟s a brand champion
• SOMEONE with the vision and clout to make it really
happen…and keep it happening
• SOMEONE who owns the brand and cares
passionately about its successful development and
maintenance
• Probably not at the most senior leadership level
(although they have to clearly sponsor and support
the effort)
39. Now tell your brand story…
• An effective communications plan is:
– Targeted….you‟re not wasting money reaching people
not in your target audience
– Holistic…”surrounding” that target with a variety of
media likely to reach them
– Compelling….with a strong call to action
– Integrated….reflected across all your touchpoints
– Measurable…grounded in strategic goals and
evaluated against those goals
40. Build an integrated
communications plan to…
• Build awareness what you have to offer
• Generate leads/trial
• Keep 'em coming back for more!
41. Sample: Plan table of contents
• Brand blueprint (elevator pitch, message matrix, proof points,
brand attributes, etc.)
• Target audience (who your audience segments are, their
needs and expectations)
• Competitive landscape (a brief overview of alternative options
available to your served populations and supporters)
• Communications goals (what you want your activities to
accomplish)
• Communications strategies (the high level ways you plan to
accomplish your goals)
• Communications tactics (specific activities you will engage in,
with timing)
• Measurement and evaluation (how you plan to track results)
• Budget
• Editorial calendar
• Communications calendar
42. Does your brand need therapy?
• Are you changing your strategy as an institution?
• Is your core constituency changing?
• Are there seismic market shifts?
• If you ask 10 people in your organization “what is (your name here)?”, how
many different answers would you get?
• Can everyone in your organization explain how all the pieces (programs and
services) fit together?
• Do you feel like you‟re the best kept secret in town?
• Do you feel like people know that you exist, but not why you matter?
• If you put all of your collateral on a table, would it look like it came from the
same place? Is it consistent with the look and feel of your web site?
• Do you have “dueling logos?”
• Is your logo easy to use?
• Do you have brand guidelines that are consistently used by everyone creating
communications?
43. Start with the basics
• Talk the talk…consistent language and messaging
• Set the standards…brand style guidelines
• Walk the walk…make sure everyone delivers across
every touchpoint (especially the further out you get
from “home base”)
44. Thank you!
Michele Levy
Research • Brand Strategy • Communications Planning
617-645-6672
mlevy@brand-strat.com
www.brand-strat.com
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